10 engagement insights you can't ignore
Post on 28-Jan-2018
92 Views
Preview:
TRANSCRIPT
4
LOTS OF INTEREST, BUT FEW WINNERS
• Average user has 30 apps installed,
using 3 of them 80% of the time
(Facebook, Chrome, and YouTube)¹
• 23% of users abandon an app after
one use²
Source:
¹ Mary Meeker 2016 Internet Trends Report
² Localytics, Media & Entertainment App Benchmarks, H2 2016
5
VERY FEW BECOME DAILY HABITS
Source:
Andrew Chen, Quettra; New data shows losing 80% of mobile users is normal, and why the best apps do better
7
OUR DATASET
Network of 1.5 million employees in 20+ industries
● Engaged with employees in 180+ countries
across all 50 U.S. states and 6,400 U.S. cities
● Hundreds of millions of user events
● Millions of emails and push notifications sent
21
Following First Channel
Reading First Featured Post
Liking First Post
+25%
+32%
+18%
#7: EMPLOYEES WHO INVEST EARLY BECOME LOYAL
25
Increase in click-through rate (CTR)150%
vs.
standard company news
#9: IT’S NOT ALWAYS ABOUT YOUR CONTENT
29
We are able to tell our customers how many
sessions a new user needs to complete in
the first 3 days to become a loyal user.
BONUS TAKEAWAY
30
1. Pick an employee communications platform
vendor that provides these insights real-time.
2. Get your communications team trained to work with
data and dashboards.
3. Benchmark your performance to other companies -
your platform vendor needs to provide benchmark
data.
4. Rebuild publishing workflow to optimize for speed
and agility for maximum employee engagement.
SOME CONCLUSIONS
36
JOIN OUR NEXT WEBINAR
Manager Communications in a Digital World:
5 Lessons Learned with ROI Communication
Tuesday, September 12 | 11 AM PT
37
INTERESTED IN LEARNING MORE?
Request a Custom Demo
844.975.2533
http://www.socialchorus.com/tour
info@socialchorus.com
top related