1 water services training group 17 th annual conference creating a new irish water industry inec,...
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Water Services Training Group 17th Annual Conference
Creating a new Irish Water Industry
INEC, Killarney, 5th September 2013
Creating a new Irish Water Industry
Irish Water Communications
Strategy
Elizabeth ArnettHead of Communications & Corporate
ServicesIrish Water
IRISH CITIZEN
WATER CONSUME
R
Citizens need to understand that they are consumers
“Water is free” “Water costs money”
“We need to invest for the future”
IRISH WATER
CUSTOMER
Consumers need to appreciate that they are customers
“I value water”“IW provides my water”
“I am charged for water”
“I pay my water bill”
Audience
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Other important messages
We are not a billing agency... We are Irish Water
Expertise Water treatment Waste water treatment
Service Assistance in conserving
water Open Engagement
Economic contribution Investment need Jobs Business opportunity
Environmental Sustainability
Demand management Conservation Health Quality
Metering Least disruption install Automated metering Accurate billing
Charges First fix leakage Customer side leakage Free usage allowances
Need for change Make the invisible visible Water quality history Significant national asset
Irish WaterIrish
Water
Value WaterValue Water
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Indirect Indirect
Strategic Planning of Communications
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Aware Appreciates AdvocatesUnderstands Acts
Visible Convincing InspiringInformative Facilitating
Indirect comms
IndirectDirect comms
DirectDirect Direct
Irish Water
Communications Tools
Website
Call Centre
Advertising
Events
PR / Media
Stakeholder Engagement
Metering!
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Brand
We value water as a precious natural resource on which the quality of life depends.
Through responsible stewardship, efficient management and strong partnerships, Ireland has a world-class water infrastructure that ensures secure and sustainable water services, essential for our health, our communities, the economy and the environment. Values - by which we will live and are measured against
Responsibility Stewardship, Partnership, Inclusion, Safeguarding for the next
generationExpertise Knowledge, Quality, Technical excellence, Progressive, Solutions-orientatedEfficiency Responsive, Fiscal responsibility, Capital utilisation, Customer service, DeliveringIntegrity Transparent, Accountable, Honest, Fair
MarkClean, robust and simple.Efficient to apply in multiple applications.Embraces Irish language
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Website
www.water.ie
•Why value water?•About us•Metering
• install animation soon•Frequently asked questions•Water treatment cycle•Wastewater treatment cycle•Usage tips from taptips.ie•Jobs
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Advertising Campaign
Timing First burst: September to November 2013, repeated through 2014
Purpose Encourage customers and stakeholders to value water and water
services Precursor to customer validation (of billing details) request in late
2014 Themes
Precious resource we trust Appreciate current water services Growing demands in the future Changes needed to investment and funding Change to direct payment and metering Contribution to the economy and jobs
Channels TV, Radio (incl. local), Press, Online
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