1 the 8 ways to innovate futurethink abm publishers summit 27 september 2007

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The 8 Ways to Innovate

futurethinkABM Publishers’ Summit

27 September 2007

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What’s Wrong with Innovation Today?

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We really don’t want to innovate…

“Great idea. We can’t do this because we’ve never

tried something like this before.”

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(Hey, not all ideas have value...)

We don’t know why we’re innovating…

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What is Innovation?

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Creativity thinks up new things.

Innovation is something new, useful, and valuable for your customers and your organization.

Innovation does them.

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ONE from American Express

Keep the Change by Bank of America

The Difference Between Creativity and Innovation

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The Difference Between Creativity and Innovation

1.5 million1 million

99%20%

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In what ways do companies innovate?

The Eight Angles of Innovation

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The Eight Angles of Innovation

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How can you innovate your oldest, most antiquated, seemingly “un-innovatable” processes?

The Eight Angles of Innovation

Melcher Media’s Durabooks

Paper and recycling get made over

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The Eight Angles of Innovation

How can you redefine what ‘publishing’ is?

We > Me

The first published wiki-book

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The Eight Angles of Innovation

i-Caught

User-generated TV – real stories, real people

How can you empower your readers to be more involved in your business?

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The Eight Angles of Innovation

How can you leverage online best practices, offline?

Pick Me Up

Bringing the online experience offline

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The Eight Angles of Innovation

Scholastic Store

Bringing books to life

If your organization were to open a experiential storefront – what would it look like? What would it sell?

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How can completely unrelated companies partner to enter new markets?

The Eight Angles of Innovation

Times On Air

In-flight news

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The Eight Angles of Innovation

How can you redefine what ‘publishing’ is? How can you repackage your content to bring it to more people?

Grammar Girl’s

Audio Books ARE real books

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Name anyone who is NOT a consumer of your product today – how can you reach them?

The Eight Angles of Innovation

Disney GardenHelping farmers sell produce

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What new channels can you use to communicate with customers?

The Eight Angles of Innovation

EcoHangers

Free for cleaners, good for the environment

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The Eight Angles of Innovation

What new channels can you use to communicate with customers?

iLOVEOn-product publishing

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How can you master internal coordination to deliver better products/services to your customers faster?

The Eight Angles of Innovation

AudiMax

Real-time employee idea submission

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How many ideas?

a. 10,000b. 20,000c. 30,000d. 50,000

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How many ideas?

a. 10,000b. 20,000c. 30,000d. 50,000

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How innovative are YOU?

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How many questions can you answer “YES” to?

We’re proactive about idea generation. Innovation is more than a suggestion box.

We’re in touch with our clients. Their suggestions drive our innovation. We get innovative ideas from all levels & divisions of the organization. We partner with people/firms outside the company to get & develop new ideas. We have a clear innovation strategy in place – and everyone knows what it is. I know exactly where to go to learn more about innovation and follow trends. We have a process in place to gather and evaluate good ideas. We actively encourage a culture of curiosity and open dialogue. We continually fuel employees thinking with resources and tools to get better

ideas. I actively participate in brainstorms and help develop new ideas.

How Innovative Are You?

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How Innovative Are You?

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9 innovation tips and tricks

where do you find what’s next?

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Innovation Resources and Tips

1. Look Outside

Research a topic you know nothing about: astronomy, debt capital markets?

Connect the dots: What ideas come to mind?

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2. Create an Advisory Board

Pick 3 people from outside

Set up an online forum to centralize discussion

Create a Topics Calendar to fuel the interaction

Innovation Resources and Tips

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3. Look for the Weak Signals – Futurist Sources

Innovation Watch (www.innovationwatch.com)

Long Bets (www.longbets.org)

Innovation Resources and Tips

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Innovation Resources and Tips

4. Visualize it

Avoid the “familiarity” trap. Add web sites and news sources from other countries to

your tracking list.

Ten by Ten (www.tenbyten.org)

Marumushi Newsmap

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5. See what ideas already exist

Creativitypool.com

Halfbakery.com

Innovation Resources and Tips

h a l f b a k e r y

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6. Google the Future

Innovation Resources and Tips

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Innovation Resources and Tips

7. Become a Lab Rat

Google Labs: (labs.google.com)

Concept Lab Volvo: (www.volvocars.com/conceptlab)

Nike Labs: (www.nike.com/nikelab/)

Boeing: (www.newairplane.com)

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Innovation Resources and Tips

8. Find a Younger Mentor

Learn about their world, their technology, their ‘communities’.

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Visit a new store, different coffee shop – do something out of the

ordinary to discover the extraordinary

9. Be the Accidental Tourist

Innovation Resources and Tips

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How will innovation impact

YOUR bottom line?

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Thank You!

lbodell@getfuturethink.com

Stay on top & stay ahead with futurethink.

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Why a futurethink Membership?

Get unlimited access. Tap into the largest catalog of innovation research and tools available in the world 500+ real-life examples/case studies of how companies innovate

100s of practical tips and techniques to jumpstart innovation

100s of resources to learn more about innovation

80+ research downloads to help you stay on top of innovation

40+ interactive exercises and worksheets to spark conversation around innovation

20+ robust “how-to” tools to solve innovation issues

Get bigger bang for your buck. Memberships costs start at prices lower than an airline ticket – and *far* lesser than the cost of a consultant

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Why a futurethink Membership?

Make innovation a discipline. Get the resources you need to integrate innovation in the everyday

Spend time getting innovation done. Don’t spend time just talking about it

Accelerate your efforts. Jumpstart innovation with our focus on the “how-to” of innovation

Stay competitive. Keep in tune with the ever-changing world of innovation

Get cutting-edge insights as your efforts evolve. Our tools and research will support you as you progress with innovation

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futurethink’s Customer List: A List of Leading Innovators

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What You Get: Research, Tools, Interactive Exercises

1. researchKeep on top of innovation from weekly scans to annual studies.

2. toolsJumpstart action in your organization.

3. interactive exercisesSpark conversation, gain consensus and run more productive meetings.

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3 Levels of Memberships For Every Type of Budget

1. Research (starting at $499/year) Low annual membership fee Open access to entire research catalog of 80+ publications

2. Premium (starting at $4,600/year) Access to all research PLUS: open access to all tools/exercises Receive access to member-only tools Complimentary “Getting Started” call Have latest versions of tools/exercises accessible no additional cost

3. Advisor (starting at $9,600/year) All the benefits of a Premium Membership PLUS: unmetered access to futurethink consultants via

phone/conference calls scheduled over a one-year period