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STATE OF THE CRUISE INDUSTRYCruise Shipping Asia-Pacific
Christine Duffy - President and CEO, Cruise Lines International Association
Gateway to Tomorrow’s MarketplaceAsia-Pacific region is the future of the global cruise industry
Millions of potential new passengers
New ships, expanded ports and terminals and investment in infrastructure
New Asian-Pacific routes open to visitors from around the world
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Singapore’s Marina Bay Cruise Centre$350 million investment, opened in May 2012
Expected to double Singapore’s handling capacity
Chosen as homeport for Royal Caribbean’s Voyager of the Seas
Expected to welcome 1.3 million passengers in 2013 (up from 1 million in 2010)
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China’s InvestmentsIn 2011, the number of home-port calls overtook transit calls
Homeports capable of serving large, luxury liners established in:
− Shanghai− Tianjin
Number of ships arriving at ports on China’s mainland
− Xiamen− Qingdao
Number of international liners arriving in Shanghai’s specialty port for luxury ships
62 (2012)
150+ (2013)
223 (2010)
262 (2011)
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Passenger and Ship GrowthSince 2000, 143 new ships have been added to the CLIA fleet, nearly doubling the number of beds
13 new ships introduced by CLIA’s member lines in 2012
9%
91%
2000
31%
69%
2011
Since 2000, the number of CLIA passengers from outside North America has tripled
North America Rest of World
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New Ship DeploymentsShip deployments are evolving to meet expectations of new international travelers
Deployments to Australia and New Zealand increased more than 100%
over the past 5 years
New routes being planned to appeal to Asian passengers
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The Future is Bright
Asian market’s penetration rate is
only .01%
Growth to 1% penetration rate
equates to 40 million passengers
4 times larger than US market
Penetration rate in the United States
is about 3%
Translates to 10 million passengers
“Mature Market”
Market Opportunity
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Economic PredictionsGlobal spending by middle class predicted to grow from $21 trillion today, to $56 trillion by 2030
More than 80% of this growth expected to come from Asia
China’s middle class spending expected to pass US by 2020 and the 27-country EU by 2027
300 million Chinese projected as potential cruise passengers – the equivalent of adding another North America or Western Europe to the
cruise market
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Education NeedsEducating the market of potential passengers is a necessity
To-Do:
Redeploy cruise ships to Asian ports
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Education NeedsEducating the market of potential passengers is a necessity
To-Do:
Redeploy cruise ships to Asian ports
Address lack of knowledge about life onboard a ship
Understand different dining and entertainment preferences
Anticipate and address language and cultural differences
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Industry must also educate itself to understand the basic needs and expectations of these
potential passengers
Education NeedsEducating the market of potential passengers is a necessity
To-Do:
Redeploy cruise ships to Asian ports
Address lack of knowledge about life onboard a ship
Understand different dining and entertainment preferences
Anticipate and address language and cultural differences
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Travel Agent PartnersThe crucial first connection between cruise lines and its passengers
Agents are critical to growth and success of the cruise industry
‐ ICCA investing to educate, train, and equip agents
‐ Travel agent training sessions at Cruise Shipping Asia-Pacific
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Safety is our Highest PriorityLaunched Cruise Industry Operational Safety Review (OSR)
Since January 2012 launch:
Proactively identified and implemented best safety practices available
6 new policies announced
Engage key stakeholders
Mobilize industry partners
Educate broader audiences
Next Steps: Develop a shared communications platform to
Cruise industry introduces new
safety measures
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State of the Industry Panel
Robert Giorgi President, V.Ships
Dr. Zinan Liu Managing Director for China and Asia, Royal Caribbean
Gianni Onorato President, Costa Crociere
Ann Sherry CEO, Carnival Australia
Gavin Smith Managing Director, Royal Caribbean
Jan Swartz EVP of Sales, Marketing and Consumer Services, Princess
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