1 online business bootcamp · bootcamp powerful marketing blog 1 why blogging? attract new leads...

ONLINE BUSINESS BOOTCAMP

Powerful Marketing Blog

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WHY BLOGGING?

➤ Attract new leads

➤ Turn potential clients into paying clients

➤ Build (and strengthen) relationships

Powerful Marketing Blog l Module Three

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BLOGGING FOR BUSINESS

➤ Your “blog” will be whatever marketing content you use

➤ Value added info for potential clients ➤ Blogging for business is less frequent

➤ Blog increases SEO

Powerful Marketing Blog l Module Three

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BLOGS

➤ Text ➤ Recipes

➤ Bulleted Lists ➤ Videos ➤ Podcasts

➤ Worksheets ➤ Webinars ➤ Combo

Powerful Marketing Blog l Module Three

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YOUR BLOG SHOULD…

➤ Compliment your business ➤ Provide quality (bite sized) content

➤ Allow the reader to take (or feel like they could take) some action

Powerful Marketing Blog l Module Three

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*APPEAL TO YOUR IDEAL CLIENT

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LOCATION

➤ Blog or posts page ➤ Home Page

Powerful Marketing Blog l Module Three

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CONTENT CREATION SCHEDULE

➤ Doable schedule ➤ Create content that doesn’t overwhelm you

➤ Reverse engineer content around launch/promotions

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REPURPOSE YOUR CONTENT

➤ You don’t have to reinvent the wheel

➤ Turn larger content into smaller content

➤ Or..take smaller blog content to create more involved content

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Powerful Marketing Blog l Module Three

WHAT TYPE OF CONTENT

WOULD YOU LIKE TO

CREATE FIRST?

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Powerful Marketing Blog l Module Three

BLOG BRAINSTORM

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UP NEXTGetting Potential

Clients to Your Site

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