1 lecture 11 cultural dimensions luis san andres mast-childs tribology professor texas a&m...
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Lecture 11Cultural dimensions
Luis San AndresMast-Childs Tribology Professor
Texas A&M University
http://rotorlab.tamu.edu/me489
March 1, 2011
ME 489 Practices of Modern Engineering
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Lecture 11Date: March 1, 2011
Today: … Cultural dimensionsDefinition of culture – values and dimensions
Team LeftOvers presents:
Assignments & reading:
A3 – Due March 8 – Assess COE Strategic Plan
Other: complete ONE MINUTE PAPER
Beyond Genetic Engineering
NO CLASS Thursday March 3, 2011
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Re-schedule Group presentations
April 26 & 28 - last two classes – Let’s welcome any group wishing to make an additional presentation
Group Name22-Mar
29-Mar
31-Mar
5-Apr
12-Apr
14-Apr
19-Apr
21-Apr
26-Apr
28-Apr
1 The Wrecking Crew X X X
2 A&M Team X X X
3 Classic Style X X X
4 The Better Team X X X
5 Team Alpha X X X
6 Last Pick X X X
7 Gilligan's Blade X X X
8 LeftOvers X X X
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Recommended topics
Make solar energy economical Provide energy from fusion Develop carbon sequestration methods Manage the nitrogen cycle Provide access to clean water Restore and improve urban infrastructure Advance health informatics Engineer better medicines Reverse-engineer the brain Prevent nuclear terror Secure cyberspace Enhance virtual reality Advance personalized learning Engineer the tools of scientific discovery
http://www.engineeringchallenges.org/
Pick one of the GRAND CHALLENGES FOR ENGINEERING in the 21st Century
National Academy of Engineering
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Recommended topic
• Justify Need – Why is this challenge important? Why is it important for the US and the world?
• Note state of the art and current pitfalls and shortcomings
• What is the needed knowledge to achieve goal? Note practical constraints (technological, economic, political)
• Where are the resources to attain the goal?• How can you (us) get involved to face the
challenge?• When do you foresee the challenge be resolved?
GRAND CHALLENGES FOR ENGINEERING in the 21st Century
National Academy of Engineering
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Schedule Guests: Practicing Engineers
Date
Feb 17 (R) Sulzer Turbo: Ash Maruyama & friends
March 8 (T) Pratt & Whitney Engines
March 10 (R) Crash on Entrepreneurship - Richard H. Lester
March 24 (R) UT graduate students
March 29 (T) GE Oil & Gas young engineers
April 7 (R) Southwest Research Institute old engineers
All confirmed
Learn from practicing engineers
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Comments on lecture 9 (prepare yourself), group presentation & others
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Lana Wilson recommends
Watch a GREAT Movie: The Pirates of Silicone Valley
The history of Steve Jobs & Steve Wasniak (Apple) and Bill Gates (Microsoft). It shows how you really have to believe in and develop your ideas. It will pay off!
Practices of Modern Engineering – Spring 2011
See alsohttp://en.wikipedia.org/wiki/Pirates_of_Silicon_ValleyBased on Fire in the Valley: The Making of The Personal Computer by P. Freiberger and M. Swaine
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Questions
Want to know more about SPORTS ENGINEERING?
Practices of Modern Engineering – Spring 2011
Visit ISEA (international Sports Engineering Association) at http://www.sportsengineering.co.uk/
Univ. of Nevada (UNLV) offers a BS degree in Entertainment Engineering and Design http://www.eed.egr.unlv.edu/
Entertainment Eng. and Sports Eng. are fast growing branches of eng. Every sports item (balls, bats, shoes, skies, etc.) are designed & tested to satisfy specific needs for performance enhancement (long life, more or less friction, more or less traction, etc). TRIBOLOGY contributes greatly
to the field of Sports Eng.
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Question
How do some upper level classes and technical
electives lead to job opportunities & specialties?
Practices of Modern Engineering – Spring 2011
Taking electives and involvement in research projects gives you an edge (a step in the door) to many specialized jobs. Talk with faculty!
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Prepare yourself
1. Poor planning on one’s part does not constitute automatic emergency from others2. Know corporate structure + follow chain of command 3. The inquisitive idiot: must ask, but think first4. Own your project or assignment: anticipate needs5. Less is more: work smarter, not harder6. The enemy of good is perfect: learn when to stop7. Keep a paper trail, write more and write well, It is not
what you know, it is what you can prove8. Leave work at work9 Mistakes are inevitable: GIGO10. Save money early, pace yourself
The top 10
Comments on lecture delivered by Ash Maruyama
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Prepare yourself
Great presentation, but I am surprised Ash did say treat people the way you want to be treated… Best presentation I’ve heard while at TAMU.
Ask presenter at the time. It is not impolite or disrespectful.
Earning respect and treating others as one wants to be treated are tracts practiced daily (they could be lost in a second as well)In Ash’s case it is most important since he deals with clients and suppliers, and
technical personnel with all levels of education and backgrounds.
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Prepare yourself Pay for yourself?
Employer invests in you to be productive.
In short. Assume it costs your company (low estimate) $200 k/year to keep you employed [salary + benefits + administrative cost ]. You must generate business for at least $200k/year to break even, i.e., to justify your employment (pay for yourself).
You will be rewarded and recognized when making more (net profit) and bring more (for others).
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Recommendations for organizing?
Only one – start today!
Perpetual procrastination is the worst enemy of organization.
Practices of Modern Engineering – Spring 2011
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Comments on lecture 10 & group presentation: Driverless cars
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Question – driverless cars
Are the autonomous cars able to sense objects beyond immediate interferences, i.e., a wrecked vehicle behind the 18 wheeler in front of you?
Practices of Modern Engineering – Spring 2011
How do sensors pick up edges or middle of roads that are only one lane and do not have lane lines (country back roads) to keep the car on the proper side of the road?
I will really miss driving if we go in that direction. I really enjoy the “thrill” of driving although it may be “illegal”
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Question – driverless cars
What are other projects that will replace “people”? (as controllers or drivers?)
Practices of Modern Engineering – Spring 2011
For example: pilots maneuvering UAVs (unmaned aerial vehicles), rescue missions, dirty jobs, etc.
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More comments
Thanks you for this class. It is keeping me motivated and excited about engineering!
Practices of Modern Engineering – Spring 2011
Good class as always!
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Room for thought
Pending legislation:Allow concealed guns in buildings at Texas universities
Will you feel safer or will you fear more?
A forum athttp://dof.tamu.edu/Guns%20on%20Campus.pdf
Debate time
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Topic
The world we live in:
What makes us unique or different from others?
Practices of Modern Engineering – Spring 2011
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Cultures and Organizations: Software for the Mind by Geert Hofstede & Gert Jan Hofstede
Resource
• Reveals the unexamined rules by which people in different cultures think, feel, and act in business, family, schools, and political organizations.• Explores how national cultures differ in the key areas of inequality, collectivism versus individualism, assertiveness versus modesty, tolerance for ambiguity, and deferment of gratification
Product description found & copied in www.amazon.com
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Cultures and Organizations: Software for the Mind by Geert Hofstede & Gert Jan Hofstede
Resource
• Explains culture shock, ethnocentrism, stereotyping, differences in language and humor, and other aspects of intercultural dynamics•Provides powerful insights for business people, civil servants, physicians, mental health professionals, law enforcement professionals, and others•Explains how organizational cultures differ from national cultures, and how they can--sometimes--be managed
Product description found & copied in www.amazon.com
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Culture
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Culture is the collective programming(*) of the mind that distinguishes the members of one group of people from others.
Culture is learned (not innate), it derives from the social environment.
(*) mental patterns of thinking, feeling and acting
Culture [cultivate]: Dictionary:
ALL THE KNOWLEDGE AND VALUES SHARED BY A SOCIETY
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Culture
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Culture must be distinguished from human nature and from individual personality
Human nature
Culture
Personality
Universal Inherited
LearnedSpecific to group
Specific to individual Inherited and learned
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Culture
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
The onion manifestation of Culture at different levels of depth
Rituals
Symbols
Heroes ValuesPractic
es
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Culture
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Values (tendencies to prefer certain states)
Rituals
Symbols
Heroes
ValuesPracticesRituals
Symbols
Heroes
ValuesPractices
Evil vs. good,Dirty vs. Clean,Dangerous vs. safe,Forbidden vs. permitted,Decent vs. indecentMoral vs. immoralUgly vs. beautifulUnnatural vs. naturalAbnormal vs. normalParadoxical vs. logicalIrrational vs. rational
Values are acquired early in our lives
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Dimensions of National Cultures
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Basic problems worldwide
1.Relation to authority
2.Conception of self – relation of individual and society, and the individual concept of masculinity and femininity
3.Ways to deal with conflict, including thecontrol of aggression andexpression of feelings
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Dimensions of National Cultures
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
1980-2000s research & statistical analysis on the values of people for countries
1.Social inequality, including relationship with authority2.Relationship between individual and group3.Concepts of masculinity and femininity the
implications of having been born as a boy or a girl4.Ways to dealing with uncertainty & conflict
(related to the control of aggression andexpression of emotions)
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Dimensions of National Cultures
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Ideas were first based on a large research project into national culture differences across subsidiaries of a multinational corporation (IBM) in 64 countries.
Later studies covered students in 23 countries, elites in 19 countries, commercial airline pilots in 23 countries, up-market consumers in 15 countries, and civil service managers in 14 countries.
http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/
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Dimensions of National Cultures
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
1.Power Distance (More Equal than Others)2.Individualism (I, We and They)3.Masculinity (He, She & (S)he)4.Uncertainty Avoidance (What is Different is
Dangerous)5.Long-Term Orientation (Yesterday, Now, or
Later)http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/ See
For a map of the World to evaluate how similar or different countries or regions are
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Questions?Next lecture03/08 –
“Culture and organizations”Power Distance Index, Individualism vs Collectivism
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Practices of Modern
Engineering© Luis San AndresTexas A&M University2011
http://rotorlab.tamu.edu/me489
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