1 getting people moving, encouraging walking charles denney senior associate april 29, 2008
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Getting People Moving,Encouraging Walking
Charles DenneySenior Associate
April 29, 2008
Marketing
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•Know the market•Target marketing•Quality materials•Partnerships•Evaluation cycle
WALKArlington
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• Website• Orange Line Walkers• Neighborhood Walkabouts• Events
Portland Smart Trip
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• Targets at Neighborhood Level
• Materials Delivered Directly to peoples Homes
• Resulted in 9 -13 percent reduction in drive alone
Columbia, MO
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• Similar to Portland, but in a community limited transit
• Targeted 770 homes• 3 month program with goal
of 20% participation, exceeded in first month
• Wide varity of events and activities for broad appeal
Neighbors on the go
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