1 chapter 1: introduction 1.1 introduction to sas enterprise miner
Post on 24-Dec-2015
240 Views
Preview:
TRANSCRIPT
1
Chapter 1: Introduction
1.1 Introduction to SAS Enterprise Miner1.1 Introduction to SAS Enterprise Miner
2
SAS Enterprise Miner
3
SAS Enterprise Miner – Interface Tour
Menu bar and shortcut buttons
4
SAS Enterprise Miner – Interface Tour
Project panel
5
SAS Enterprise Miner – Interface Tour
Properties panel
6
SAS Enterprise Miner – Interface Tour
Help panel
7
SAS Enterprise Miner – Interface Tour
Diagram workspace
8
SAS Enterprise Miner – Interface Tour
Process flow
9
SAS Enterprise Miner – Interface Tour
Node
10
SAS Enterprise Miner – Interface Tour
SEMMA tools palette
11
SEMMA – Sample Tab
• Append • Data Partition• File Import• Filter• Input Data• Merge• Sample• Time Series
12
SEMMA – Explore Tab
• Association• Cluster• DMDB• Graph Explore• Market Basket• Multiplot• Path Analysis• SOM/Kohonen• StatExplore• Variable Clustering• Variable Selection
13
SEMMA – Modify Tab
• Drop• Impute• Interactive Binning• Principal Components• Replacement• Rules Builder• Transform Variables
14
SEMMA – Model Tab
• AutoNeural• Decision Tree• Dmine Regression• DMNeural• Ensemble• Gradient Boosting• Least Angle Regression• MBR• Model Import• Neural Network• Partial Least Squares• Regression• Rule Induction• Two Stage
15
SEMMA – Assess Tab
• Cutoff• Decisions• Model Comparison• Segment Profile• Score
16
Beyond SEMMA – Utility Tab
• Control Point• End Groups• Metadata• Reporter• SAS Code• Start Groups
17
Credit Scoring Tab (Optional)
• Credit Exchange• Interactive Grouping• Reject Inference• Scorecard
18
The Analytic Workflow
Analytic workflow
Def
ine
anal
ytic
obj
ectiv
e
Sele
ct c
ases
Extr
act i
nput
dat
a
Valid
ate
inpu
t dat
a
Rep
air i
nput
dat
a
App
ly a
naly
sis
Tran
sfor
m in
put d
ata
Gen
erat
e de
ploy
men
t met
hods
Inte
grat
e de
ploy
men
t
Gat
her r
esul
ts
Ass
ess
obse
rved
resu
lts
Ref
ine
anal
ytic
obj
ectiv
e
19
SAS Enterprise Miner Analytic Strengths
Predictive Modeling
Pattern Discovery
20
Applied Analytics Case Studies
Bank usage segmentation
Web services associations
University enrollment prediction
Credit risk scoring
top related