1 campbellsmart training for may 23, 2011 oklahoma city, ok

1

CampbellSMART Trainingfor

May 23, 2011

Oklahoma City, OK

2

Four “GOOD” Take-Aways

Get to know your new Campbell’s Team

Overview of: CampbellSMART

Overview of: www.campbellfoodservice.com

Developed Tools & New Products

3

Agenda – 90 minutes

Introduction of New Team (5 minutes)

CampbellSMART (15 minutes)

Activity: Scavenger Hunt (15 minutes)

www.campbellfoodservice.com (15 minutes)

Tools – now available (5 minutes)

CampbellSMART vs. www.campbellfoodservice.com (10 minutes)

Promotions, Tools & New Items (15 minutes)

Feedback & Comments (5 minutes)

4

Get to know the Team – Southwest Region within Western Division

Dianna King, RBM -O Laura C. Newman, Trainer

Michael Smith, BDM James Redou, BDMKaren Heim, BDM

Steve Kellam, RBM-D

5

Get to know Laura

26.2

7

6

Laura’s Contact Info

Need something regarding training? Please contact me:

Laura C. NewmanWest Division Trainer

P.O. Box 16084

Golden, CO 80402

303-250-5326 cell

laura_newman@campbellsoup.com

7

7

Overview of: CampbellSMART

Who has access? What can I find there? Why should I use it? What if I get “stuck”?

www.campbellsmart.com

8

Activity – Scavenger Hunt

9

Overview of: www.campbellfoodservice.com

Who has access? What can I find there? Why should I use it? What if I get “stuck”?

www.campbellfoodservice.com

10

Developed Tools

CampbellSMART– Price per serving pricelist– Category & Brand Quick Facts– Imperatives Quick Facts– Vegetarian Entrée & Soup list– New Training site on SMART

• Launched May 13, 2011• links to training presentations &

tools– Food Show Tools

• Checklists• Best Practices• Photos & Ideas

11

Developed Tools

www.campbellfoodservice.com

Operator Tools

Soup Category Video (YouTube)Recipe Videos (YouTube)

Recipes Profit Calculators Chef Videos

12

Developed Tools

COMING SOON…

Gluten Free deck

Campbell’s vs. competition decks and wash downs

New Portfolio POS– June 3 - on SMART– June 10 – force out of new POS kits mailed to YOU!

13

Internal vs. External Websites

Find Recipes?

Nutritionals & Ingredients?

Order Samples?

Order Equipment?

Download coupons Promotional Info? Access Pricelists?

Order POS & signage?

Private Label info?

SMART campbellfoodservice.com

SMART

SMART

SMART

SMART

SMART

SMART

SMART

SMART

campbellfoodservice.com

campbellfoodservice.com

campbellfoodservice.com

campbellfoodservice.com

campbellfoodservice.com

campbellfoodservice.com

campbellfoodservice.com

campbellfoodservice.com

Requires a password?

Updated Imperatives? Watch Chef videos? SMART

SMART

SMART campbellfoodservice.com

campbellfoodservice.com

campbellfoodservice.com

Both

Both

Both

Both

Both

Both

Both

Both

Both

Both

Both

Both

14

Sysco Classic Soup of the Month rebate

April 1 – June 30:

$6.00 rebate on

16 sku’s

15

Classic Tureen 30 second Sell

The “Elevator Pitch”

16

Hilltop Hearth Promotion & Coupon

2

20Hilltop HearthPoints of Focus Promotion

Here’s a true win-win-win program…

gain additional pull through

add new operators

earn additional points of focusP

oin

ts o

f Fo

cus

A $5 Operator Coupon will be in place for the entire promotion window of April 1st – July 31st

Points of focus will increase from 2 to 20 per case from April 4th – June 4th

17

Beverage Merchandisers

Extended through

July 31, 2011

18NEW – Pepperidge Farm Baked Naturals Cracker Chips

19608 Simply Multi-Grain 72/1.0 oz19609 Simply Cheddar 72/1.0 oz19330 Snack Sticks – Toasted Sesame 72/2.0 oz19610 Cheese Crisps – Four Cheese 72/1.75 oz.19611 Wheat Crisps – Multi-Grain 72/1.75 oz.

POS # FSPF-73266

Available on SMARTMay 23, 2011

Already has retail presence & support!

19

Four “GOOD” Take-Aways

Get to know your new Campbell’s Team

Overview of: CampbellSMART

Overview of: www.campbellfoodservice.com

Developed Tools & New Products

20

Comments & Feedback

Laura C. NewmanWest Division TrainerP.O. Box 16084Golden, CO 80402303-250-5326 celllaura_newman@campbellsoup.com