1 1 all about deca how to organize your deca chapter created by: the university of north texas in...
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All About DECAAll About DECAHow to Organize
Your DECA Chapter
Created by: The University of North Texas
in partnership with the Texas Education Agency
Use of Modules
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In reviewing the content of this professional In reviewing the content of this professional development module, it may be helpful for you development module, it may be helpful for you to use the following tools to take notes, to use the following tools to take notes, summarize key points and identify ideas to summarize key points and identify ideas to implement in your classroom:implement in your classroom:
Cornell Notes Example Sample Cornell Notes Sheet Sample Cornell Notes Sheet that demonstrates how to take notes, summarize key that demonstrates how to take notes, summarize key points, and identify specific ideas for implementation.points, and identify specific ideas for implementation.
Cornell Notes FormCornell Notes Form Blank Cornell Notes Sheet for Blank Cornell Notes Sheet for use in taking notes, summarizing key points, and use in taking notes, summarizing key points, and identifying specific ideas for implementation.identifying specific ideas for implementation.
..
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Use of Modules
3
Mind Map ExampleMind Map Example Example of how to use a mind Example of how to use a mind map to take notes, summarize map to take notes, summarize key points, and identify key points, and identify specific ideas for specific ideas for implementation.implementation.
Mind Map Blank Mind Map Blank Form For use in taking notes, Form For use in taking notes, summarizing key points, and summarizing key points, and identifying specific ideas for identifying specific ideas for implementation.implementation.
Action PlanAction Plan Form to use in taking ideas for Form to use in taking ideas for implementation from the implementation from the professional development professional development module (from Cornell Notes module (from Cornell Notes Sheet and/or Mind Map), and Sheet and/or Mind Map), and planning to implement them in planning to implement them in your classroom.your classroom.
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Objectives
• Provide new marketing teachers a guideline to organize and maintain an active youth organization.
• Provide guideline for incorporating DECA into marketing curriculum.
• Provide web resources for additional instructional materials.
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What is DECA?
DECA IS:• Club/youth organization for high
school marketing students
• Co-curricular
• Leadership
• Competition
• Marketing and Business
• International Membership
• OPPORTUNITY
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Resources Available:• DECA Website-www.deca.org• www.texasdeca.org• DECA Guide (FREE- Call National
DECA)• Order from DECA Images• Free Recruiting Video- National
DECA• DECA State Advisor • DECA Fact Sheet (located on
Texas DECA website)• Teachers from Active Chapters• State Officers
What is DECA?
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• How do you know how much to set your dues?
• State and National Dues are $16 (www.deca.org –online dues registration)
• Keep local dues reasonable!
• Need 10 Members to make a Chapter
Goal 100%
Why Pay Dues?
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• Card carrying members need incentive to give up cash (or Mother’s money)
• Show them what they will get for their dues (plus a whole lot more)!
• Provide a Suggested
DECA Calendar of Events for the Year
What’s in it for ME?
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___September Club Meeting Elect Officers – Refreshments
___September
Retreat for Officers -Plan Calendar for Year,
Plan Fund Raising to Match Activities
___October Club Meeting –Refreshments- Present Calendar
to Members, Officer Installation
___October National DECA WEEK, Recognize Favorite
Teachers, Hang Banner in Hall and Cafeteria,
Wear DECA T-Shirts, Sign up for Competition
___November Club Meeting – Discuss Service Project – Needy
Family Food Project, Mock DECA Competition,
Start Written Competition
Things to Look Forward To
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Things to Look Forward To
February___2-3 District CDC, Dallas, Texas
___Student of the Month Luncheon
___Chapter Meeting
___Valentine Day Fundraiser
March___State CDC Corpus Christi, Texas
___Student of the Month Luncheon
___Chapter Meeting
___Shamrock Drive – MDA
___Fundraiser
April___Student of the Month Luncheon
___Social-Trip to Six Flags
___Field Trips – Budget Unit
___International CDC – Orlando, Florida
May___End of Year Celebration – Employer
Banquet
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President
Vice President
Secretary
Treasurer
Reporter
Historian
Sgt.-At-Arms
“Outstanding leaders go out of their way to make to boost the self-esteem of their personnel. If people believe in themselves it’s amazing what they can accomplish.”
Sam Walton
Time to Elect Chapter Officers
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Time to ElectChapter Officers
Consider having students:
1. Complete an officer application
2. Obtain 2 recommendation
letters from core teachers
Discuss the duties/responsibilities required of each office with candidates.
Think about traits of leadership and type of character you want in your officer team.
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What makes a good leader?1. Fair and impartial
2. Sense of humor
3. Honest
4. Organized and a Careful Planner
5. Gives Credit for Work Done
6. Involve Others and Work with Team
The difference between a boss and a leader. “A boss says Go! – A Leader says Let’s Go!”
E.M. Kelly 1995 Growing Disciples
Traits of Leadership
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Officer Enhancement Duties
President 1. Create monthly agenda of
officer meetings and chapter
meetings for advisor approval.
2. Work with Vice-President to set
socials.
3. Chairperson of Recruitment
Committee (work for 100%
membership).
Every leader needs to look back once in a while to make sure he has followers. Anonymous
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OfficerEnhancement Duties
Vice-President 1. Chairperson of Social
Committee, locate facility,
get pricing, and set dates
2. Co-Chairperson of Service
Committee, locate facility,
get pricing, dates, promotion
A leader is someone who knows the way, goes the way, and shows the way. John C. Maxwell
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Officer Enhancement Duties
Secretary
1. Keep track of birthday charts
for members.
2. Create bulletin boards.
3. Create student telephone
directory or email directory
for all DECA members.
4. Set up “Calling Tree”.
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Officer Enhancement Duties
Treasurer 1. Keep track of DECA Bucks
(extra points) for DECA.
Auction at end of semester
2. Keep track of points for
fund raising incentives.
3. Keep track of members
paying DECA dues.
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Officer Enhancement Duties
Reporter 1. Create a monthly in-house
one page newsletter (posted
on class bulletin board and in
teacher lounge).
2. Help advisor create and
maintain web site.
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Officer Enhancement Duties
Historian 1. Work with advisor to be sure
there is a camera at every
event and that photos are
printed in a timely manner.
2. Prepare scrapbook for DECA
competition.
3. Help create video for end of
year activity.
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Officer Enhancement Duties
Sgt.-At-Arms 1. Help set up room at each event (be sure proper seating, microphone, and other equipment is working) Return room to order.
2. Maintain orderly conduct during meeting.
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Leadership is an integral part of DECA
Participate in your DECA District Fall Leadership Retreat.
Create your own local Leadership Day. (You may not want to do this your first year unless you have had previous experience)
Integrate leadership activities into your classroom curriculum
Great website for free leadership activities:
www.teachmeteamwork.com
www.groupdynamix.com
Leadership Activities
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1. Divide into 3-4 groups with 3-4 mats. Mats should be small enough to hold only 6-7 people.
2. All members of the group should stand on one of the mats. Everyone MUST KEEP both feet on a mat. The area in between the mats is acid and we would not want to risk losing a foot.
3. Your job is to flip the mat so that the masking tape “X” on the bottom of the mat will now be on the top of the mat. YOU MUST NOT step in the acid.
4. The goal is for EVERY MAT to be flipped within 5 MINUTES!
Great Problem Solving Activity!
Magic Carpet
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Everyone Wants to Know
What is DECA competition?
Where is it?
What do I have to do?
How do I win?
What do I get for Winning?
Put me in
Coach!!
Let’s Talk Competition!
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Levels
of
Competition
District, State, International
•Written
•Representative
•Series
Mastering the Mystery of DECA
Competition
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Ways to Compete
Individual Series Events
Management Team Decision Making Events
Marketing Representative Events
Marketing Research Events
Chapter Team Events
Business Management and
Entrepreneurship Events
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Incorporate DECA into Curriculum
Individual Series
Team Decision MakingRole Play Events • Order from DECA Images• Use case studies on weekly or
monthly basis in classroom• Great examples of situations that
could happen on the training station
Prepare for Comprehensive Exam• Order from DECA Images• Photo copies for take home prep• Let entire class take 25 questions on
DECA Friday to prep for competition
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Incorporate DECA into Curriculum
Written ProjectsIncorporate these projects as you teach
certain topics• Advertising/Promotion Units
Advertising Campaign or Fashion
Merchandising Promotion Plan
• Entrepreneurship Unit
Entrepreneurship Participating/Written
Internet Marketing Business Plan
International Business Plan
• Research Unit
General Marketing Research Event
Business and Financial Research
Hospitality and Recreation Research
Retail Marketing Research
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A Series Event Has 2 Parts
1. Test – 100 Multiple Choice
Comprehensive Exam
2. Role Play –Case Study in occupational field, 10 minute Prep Time, Presents to Judge
3. District Competition: 1 test and 1 role-play
4. State Competition: 1 test and 2 role-plays
5. International Competition: 1 test and 2 role-plays
What is a Series Event?
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Management Team Decision Making
Events
Team Decision Making Event
Has 2 Parts
1. Test -100 Multiple Choice
Comprehensive Exam
2. Role-Play – Case Study in
Occupational Field
30 minute prep time
Presents to Judge
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• Marketing Research events• Chapter Team Events• Usually 30 Pages long• Strict Guidelines in DECA Guide• Always use CURRENT Guide• Event Problem changes each year• Minor changes are made each
year to event rules.• Past national winners can be
purchased from DECA Images.• Go to national DECA website for
more information www.deca.org
Written Events
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Advertising Campaign Event
Entrepreneurship Participating
Fashion Merchandising Promotion Plan Event
Technical Sales Event
• Consists of 11 Maximum Written
Pages• Creative Presentations Before a
Judge• Score Based on Presentation
Marketing Representative
Events
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• Advance to the next level (usuallyAdvance to the next level (usually your way is paid or at least your way is paid or at least partially paid).partially paid).
• Glory!Glory! And a plaque or trophy! And a plaque or trophy! The thrill of knowing you are theThe thrill of knowing you are the best in that event.best in that event.
• At the international CDC the top At the international CDC the top 3 winners receive cash or a 3 winners receive cash or a scholarship based on individual scholarship based on individual events.events.
What Do You Get for Winning?
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Benefits
BENEFITS BENEFITS STUDENTS & TEACHERSSTUDENTS & TEACHERS
• Students want to come to class andStudents want to come to class and so does the instructor. so does the instructor. • Interesting and meaningful activitiesInteresting and meaningful activities enhance the curriculum.enhance the curriculum.• Positive teamwork skills learned in thePositive teamwork skills learned in the classroom can transition to theclassroom can transition to the training station.training station.• DECA is an integral part of the DECA is an integral part of the curriculum and Not just competition!curriculum and Not just competition!
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Credits & Resources
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DECA Images, 1908 Association Drive,
Reston,VA
Group Dynamix www.groupdynamix.com
National DECA, www.deca.org
Texas DECA, www.texasdeca.org
Tom Heck, www.teachmeteamwork.com
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