08.09.12 ryan nichols: citrix/podio introduction to podio - freemium
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© 2012 Citrix | Confidential – Do Not Distribute
Lessons Learned
Living Freemium
Summer
2012
© 2012 Citrix | Confidential – Do Not Distribute
“Real Work”
happens in
between
Collaboration
Meetings
Projects
Ad hoc workflow
Lightweight processes
Email &
Docs
Systems of
record
Supporting the Future of Work
2
© 2012 Citrix | Confidential – Do Not Distribute
Podio’s Collaborative Work Platform
3
© 2012 Citrix | Confidential – Do Not Distribute
Getting Started is Free
Getting Serious is Easy
4
© 2012 Citrix | Confidential – Do Not Distribute
1. Show, don’t tell
2. Push for commitment
3. Nurture free users
4. Encourage free fans
5. Free -> Fun
Top 5 Lessons from Living Freemium
5
© 2012 Citrix | Confidential – Do Not Distribute
• Minimize time before
signup
• Product education through
great onboarding
• BUT, make sure that
signups have something
to do!
1. Show, Don’t Tell
6
© 2012 Citrix | Confidential – Do Not Distribute
Little things drive activation:
• Adding a company logo or
profile picture
• Creating your own
workspace or apps
2. Push for Commitment
7
© 2012 Citrix | Confidential – Do Not Distribute
• Use product usage to
drive nurturing flows
• Unactivated free users
get relevant product
content
• Qualified free users
get personal attention
3. Nurture Free Users
8
© 2012 Citrix | Confidential – Do Not Distribute
4. Encourage Promotion
9
© 2012 Citrix | Confidential – Do Not Distribute
5. Free = Fun
10
© 2012 Citrix | Confidential – Do Not Distribute
© 2012 Citrix | Confidential – Do Not Distribute 12
40,000
ORGANIZATIONS IN 170 COUNTRIES
ARE CHANGING HOW THEY WORK,
- ONE APP AT THE TIME
© 2012 Citrix | Confidential – Do Not Distribute
NOW IT’S UP TO YOU START FOR FREE AT WWW.PODIO.COM
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