04/24/2013 1/16/2014 insert partner logo. large format-grocery 2 neuro continues to grow volume and...
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Large Format-Grocery 2
neuro continues to grow volume and share in Large Format over the past 15 months.
Share Growthshare
volume distribution
neuro shows strong volume and share growth ytd neuro is growing market share with distribution growth
distribution continues to climb with increased retailer acceptancesneuro continues to grow as the rest of the category declines
Apr 22,
2012
May 20,
2012
Jun 17,
2012
Jul 15,
2012
Aug 12,
2012
Sep 9,
2012
Oct 7,
2012
Nov 4,
2012
Dec 2,
2012
Dec 30,
2012
Jan 27,
2013
Feb 24,
2013
Mar 24,
2013
Apr 21,
2013
May 19,
2013
Jun 16,
2013
Jul 14,
2013
39.6%
57.6%+18.0 points
Source : IRI Food 52 wks ending July14 2013
Neuro Category
15%
-8%
$ Vol
(millions) % Chg $ Share Chg
SH ST FUNCTIONAL BEVERAGE CATEGORY $520.26 -11%
Glaceau $261.45 -15% 50.3 -2.4Sobe $79.87 -22% 15.4 -2.2Propel $96.17 -8% 18.5 0.5Vita Coco $46.08 31% 8.9 2.8Zico $19.68 4% 3.8 0.5Neuro $15.53 15% 3.0 0.7Bai $0.24 -49% 0.0 0.0Body Armor $1.25 161% 0.2 0.2
Glaceau50%
Sobe15%
Propel18%
Vita Coco9%
Zico4%
Neuro3%
Bai0%
Body Armor0%
Retail Partners-Large Format 3
Optimize the Packaging 4
In 2014 we will update the packaging on our entire line to highlight function and showcase new flavors.
2014 Innovation: SONIC 5
Clear Functional call-out: energy refreshed
welcome to the next evolution of energy —energy refreshed. with none of the usual big rush, crash or jitters, neuro SONIC® provides great taste and sustained, focused energy, all with about as much caffeine as a cup of coffee. drink it in and bring it on.
Clear Flavor call-outblood orange passionsuper fruit infusion
The enhancements for 2014 are:
2014 Innovation: BLISS 6
Clear Functional call-out: reduce stress
neuro BLISS® helps you find your happy place in the middle of the day, or night. the combination of chamomile and l-theanine works with the body’s natural chemistry to help you relax and feel good. and, really, what’s wrong about feeling good?
Clear Flavor call-outwhite raspberrysummer citrus berry
Optimized packaging Color to strengthen brand blocking
The enhancements for 2014 are:
2014 Innovation: SLEEP 7
Clear Functional call-out: sweet dreams
sleep better and wake up more refreshed. neuro SLEEP® is a tasty blend of good night nutrients like melatonin and magnesium specially formulated to give you the most golden of slumbers. want sleep? get SLEEP.
Clear Flavor call-outtangerine dreammellow mango
The enhancements for 2014 are:
2014 Innovation: DAILY 8
Clear Functional call-out: daily immunity
neuro DAILY™ serves as daily support for your immune system to help keep you healthy and keep you thriving. stress, lack of sleep and poor eating habits can break down our defenses. packed with vitamin D, vitamin C, zinc and other essential ingredients, neuro DAILY™ enables you to be the best you can be... well, daily.
Clear Flavor call-outtangerine citrus (current flavor)
Optimized packaging Color to strengthen brand blocking
The enhancements for 2014 are:
Activation-Anchor Programming 10
SLEEP, SONIC and BLISS drive the marketing focus in 2014
more gowith music
stress less personal
concierge & spa services
tri 3 2014tri 2 2014
sweet dreams
elite sleep experiences
tri 1 2014
free SLEEP retail program 11
buy any neuro, get a free SLEEP trial driving coupons for incremental placements
*retailer must place an incremental display to be eligible for the coupon program.
Large Format Small Format
*minimum 10 cases
minimum 2 cases*
*Dual sided header card with 3 bottle DWAP lockup on backside
8 Reasons To Believe 13
• Functional Beverage Growth
• Neuro Growth• Power of Profitability• Functional Evolution
News & Innovation New Business
Marketing
• New Business Acquisition
• White Space Closeouts• Distributor Focus• Total ACV Distribution
• Industry Leader• Competitive Comparatives• Clinical Trials• Leading Tasting Houses
• Flavors• Packaging• Hi-res shrink wrap• Multi/Variety Pack
Promotion PR/Social Media
• Retail Platforms• Trimester Big Events• Topical/Exciting• Consumer to Distributor
• Growing, Active Fan Base• Targeted Sampling• National & Regional Press• Deep Consumer
Engagement
ScienceCategory
8 key reasons to believe in neuro performance short term and long term
• Reduction of OOS• Improved Logitics• Product Quality• Consumer Trust &
Confidence
• Consumer Engagement & Education
• Cutting edge platforms & partnerships
• 360 degree campaigns
Manufacturing/Logistics
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