02.06.2019 | version 1.0 mobile marketing...mobile marketing components 1 mobile has momentum 2 3 4...

CONFIDENTIAL 20181

MOBILE MARKETING

IFA 2019

02.06.2019 | Version 1.0

CONFIDENTIAL 20182

MOBILE MARKETING | IFA 2019

Mobile Marketing for 2019

CONFIDENTIAL 20183 | Customer Insights Summit 2018

CONFIDENTIAL 20184 | Customer Insights Summit 2018

CONFIDENTIAL 20185

My mobile morning

MOBILE MARKETING | IFA 2019

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2019 mobile advertising

MOBILE MARKETING | IFA 2019

of all U.S. digital ad spend

72%

This year, 2019, mobile

advertising will represent

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People today have 2X more interactions

with mobile marketing than any other type of marketing

2X the marketing interactions

MOBILE MARKETING | IFA 2019

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of people are likely to

recommend a brand after

a positive mobile experience

2019 mobile advertising

MOBILE MARKETING | IFA 2019

89%

CONFIDENTIAL 20189

Who said it?

MOBILE MARKETING COMPONENTS

CONFIDENTIAL 201810

Who said it?

MOBILE MARKETING COMPONENTS

“For every second of improved mobile load time, we

see a 2% increase in conversion rate”

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Who said it?

MOBILE MARKETING COMPONENTS

“Just 1 second longer in mobile load lag time would

cost us $1.6 billion a year”

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Who said it?

MOBILE MARKETING COMPONENTS

“If we slow by four tenths of a second we would lose

8 million searches per day”

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Total Paid Search Spend on Mobile Devices

MOBILE MARKETING COMPONENTS

50%

2016 Web.com

Mobile Investment

For All Enterprise Clients

53%

2017 Web.com

Mobile Investment

For All Enterprise Clients

71%

2018 Web.com

Mobile Investment

For All Enterprise Clients

CONFIDENTIAL 201814

Desktop vs. mobile CTR

MOBILE MARKETING COMPONENTS

Mobile is where potential customers

engage with paid media, however they

are not always ready ‘right then’

Mobile

PPC click-through-rates

2016 - 5.0%

2017 - 7.3%

2018 - 7.7%

Desktop / Tablet

PPC click-through-rates

2016 - 4.6%

2017 - 4.5%

2018 - 4.3%

CONFIDENTIAL 201815

Desktop vs. mobile CTR

MOBILE MARKETING COMPONENTS

Mobile

PPC click-through-rates

2016 - 5.0%

2017 - 7.3%

2018 - 7.7%

Desktop / Tablet

PPC click-through-rates

2016 - 4.6%

2017 - 4.5%

2018 - 4.3%

Desktop is where potential customers do

research, collect opinions, weigh options and

go direct to the site and purchase/convert

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Mobile is where the customers are

MOBILE MARKETING COMPONENTS

Mobile has momentum

Industry leaders believe in mobile

Web for enterprise sees growth

1

2

3

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What we do for mobile pages

MOBILE MARKETING COMPONENTS

We build pages for service businesses, locally

oriented, and focused on conversion

Lean, Mean, Converting Machines!

Sleek and

Streamlined

Not Too Much

Content

Conversion

Centric

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What we do for mobile pages

MOBILE MARKETING COMPONENTS

“We build responsive sites optimized

for speed and designed to convert”

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What we do for mobile pages

MOBILE MARKETING COMPONENTS

Mobile Optimized Ad Copy Desktop Optimized Ad Copy

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Mobile conversions

MOBILE MARKETING COMPONENTS

higher than desktop

23%

Paid media conversions

for mobile are

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Mobile conversion live example

MOBILE MARKETING COMPONENTS

Call-Centricity

Making the LOCAL phone number on a

mobile site clickable, and above the fold

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MOBILE MARKETING COMPONENTS

Conversion-Centricity

Location and hours of operation

Click-conversion option

Above the fold

Mobile conversion live example

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MOBILE MARKETING COMPONENTS

Call Tracking

We accurately track and align paid and

unpaid traffic with calls so you know

where your leads are coming from

Mobile conversion live example

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A mobile site case study

MOBILE MARKETING COMPONENTS

Solutions:

Corporate Site

UX/UI Re-Design

Custom Site

Architecture

Mobile

Optimized Site

Custom

Content

On-Page

SEO

Photos &

Offers

CONFIDENTIAL 201825

How’d it go?

MOBILE MARKETING COMPONENTS

Outcomes in First 6 Months

Increased total web traffic by 186% MoM*Key Drivers – Optimized the website user experience to be device-responsive.

Implemented a sub-folder URL structure that incorporates individual, branded location

pages into overall website hierarchy.

Increased unpaid lead volume by 285% MoM*Key Drivers – Applied SEO best practices for corporate and local web pages. Employed

custom local content and enabled locations to publish custom photos and offers.

Reduced average price-per-lead by 43%Key Drivers – In coordination with optimizations made to the client’s network

paid search program, increased unpaid lead volume reduced PPLs month-over-month.

*Month-over-month

CONFIDENTIAL 201826

Key Takeaways

MOBILE MARKETING COMPONENTS

Mobile has momentum1

2

3

4

Optimize your mobile sites for mobile traffic

Ensure your mobile sites are call and conversion centric

Mobile spend and user engagement with mobile is increasing

CONFIDENTIAL 201827

Thank You