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0
1
1 Overview of Consolidated Financial Results
SAP and Other Media Businesses
FX Business
Internet Advertisement Business
2
3
4
5
6
Business Forecast
Ameba Business
7 FY2013
Table of Contents
1 Overview of Consolidated Financial Results
2
Overview of Consolidated Financial Results
(October 2012-December 2012)
ConsolidatedFinancialResults
AmebaBusiness
SAP Business
Internet Advertisement
Business
3
First Quarter Highlights (Oct. – Dec. 2012)
Sales: 40.8 billion yen (Increase 27% over the same quarter of the previous year)
Operating Profit: 1.5 billion yen (Decrease 68% over the same quarter of the previous year)( implemented a large-scale promotion of Ameba 2.95 billion yen)
Current Net Profit: 3.2 billion yen (Increase 58% over the same quarter of the previous year)
Starting the community and game SNS for smartphone “Ameba”
Smartphone PV: 12 billion PVs for December (3.4 times over the same month of the previous year)Spent amount for smartphone: Increase to 800 million for December (0.2 billion for September)
1 Overview of Consolidated Financial Results
Healthy both inside and outside Japan.
Sales: 12.4 billion yen (Increase 286% over the same quarter of the previous year)
Sales: 18.8 billion yen (Increase 13% over the same quarter of the previous year)Composition ratio of smartphone advertisement: Increase to 33.3%
* The comparative figures for the same quarter of the previous year for Internet advertisement business are calculated on the same basis (figures announced in the financial report)
4
1 Overview of Consolidated Financial Results
Unit: million yen Oct-Dec 2012 Oct-Dec 2011 Change
Net sales 40,825 32,146 27.0 %
Gross margin 14,890 13,026 14.3 %
SG&A expenses 13,346 8,110 64.6 %
Operating profit 1,543 4,915 (68.6 %)
Operating profit margin 3.8% 15.3% (11.5 points)
Ordinary profit 1,622 4,888 (66.8 %)
Extraordinary income 6,328 25 25,212.0 %
Extraordinary loss 1,255 148 748.0 %
Current net pretax profit 6,695 4,766 40.5 %
Current net profit 3,251 2,054 58.3 %
●
Gains on sales of subsidiaries and affiliates' stock due to transfer of stock of Cygames Inc.: 6,068 million yen
●
Impairment of unprofitable businesses, etc.
P L
5
1 Overview of Consolidated Financial Results
Increased 27% over the same quarter of the previous year
9,288 9,947
11,009
14,41913,696
14,799 15,17816,216
17,050 17,354 17,78319,155 18,67219,160
18,50119,038 19,704
22,441 22,767
24,413
26,702
28,72327,383
28,841 30,035
33,92733,792
39,209 40,825
3,373 3,195 3,010
3,370 3,781 3,789 2,915
2,769 2,898 2,914 3,104
3,101 3,448 3,292 3,239
3,160
614 715 561
613 610 774 710
768 853 1,008 859
1,015 1,223 1,247 1,359 1,556
1,715
1,797 1,844
1,968
2,068
1,958 1,786
2,116 2,111
2,037
13,27513,857
14,580
18,402 18,08719,362 18,803 19,753
20,801 21,276 21,74623,271 23,343 23,699 23,099 23,754
21,419
24,238 24,61126,381
28,770
30,681
29,169
30,95732,146
35,964
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
24,000
26,000
28,000
30,000
32,000
34,000
36,000
38,000
40,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
Quarterly Consolidated Sales(Unit: million yen)
Note 1: netprice.com, Ltd. was transitioned from consolidated subsidiary to our equity method affiliate in FY2010.Note 2: The stock of VOYAGE GROUP, Inc. was transferred in 3Q 2012, and so is no longer consolidated.
Sales excluding netprice.com, Ltd. and VOYAGE GROUP, Inc. Sales of netprice.com, Ltd. Sales of VOYAGE GROUP, Inc.
FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013
Quarterly Consolidated Sales
6
1 Overview of Consolidated Financial Results
647990 1,649
3,198
4,354
7,327
9,478
15,765
20,108
2.2%3.2%
5.7%
10.3%
13.5%
20.4%
28.0%
40.2%
49.3%
0%
10%
20%
30%
40%
50%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
14,000
15,000
16,000
17,000
18,000
19,000
20,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
FY2011 FY2013
Sales from Smartphones Smartphones Ratio
Note1: The sales from smartphones include ad fees, virtual content, and others (FX business).Note2: From 1Q of FY2013, sales from smartphone's affiliate advertising are added after confirmationNote3: Reference value before the deductions for intracompany transfers
Quarterly Sales from Smartphones Sales from smartphones: 20.1 billion yenRatio of sales from smartphones: Increased to 49.3% (13.5% for the same quarter of the previous year)
(Unit: million yen) Quarterly Sales from Smartphones
FY2012
196485
967
2,386
3,380
4,260
4,868
7,022
8,785
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
7
1 Overview of Consolidated Financial Results
Note1: From 1Q of FY2013, sales from smartphone's affiliate advertising are added after confirmationNote2: Reference value before the deductions for intracompany transfers
Quarterly Sales of Smartphone Advertisement
(Unit: million yen) Quarterly Sales of Smartphone Advertisement
FY2011 FY2012 FY2013
4 0 41 158410
2,387
4,020
8,108
10,579
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
8
1 Overview of Consolidated Financial Results
*Reference value before the deductions for intracompany transfers
Quarterly Virtual Content Sales of Smartphone
Quarterly Virtual Content Sales of Smartphone
(Unit: million yen)
FY2011 FY2012 FY2013
64 68 74 74 75 74 70 71 71 72 65 62 70 72 92 93 9247 47 47 48 50 52 55 59 61 63 67 68 72 75 72 72 77
616 638 648 638 639 529 540 536 538 563 612 610 621 636 778 804 801586 574 630 622 594 577 621 623 632 671 732 676 669 720 833 859 592186 188 229 229 231 236 282 298 295 306 407 438 493 542 695 699 999
9
Note 1: The number of employees of netprice.com, Ltd. and VOYAGE GROUP, Inc. which had been a consolidated subsidiary is excluded.Note 2: From 1Q of 2013, the number of staff (245 persons) working in Internet business unit, which is integrated into Ameba business, are included in Ameba business.Note 3: The number of staff working in FX business, including investment development and FX business: 50
連結役職員数の推移(四半期)
1 Overview of Consolidated Financial Results
319 new graduates are scheduled to join in April 2013.Quarterly Number of Employeesin Consolidated Companies
1,499 1,515
1,628 1,611 1,5891,468
1,568 1,587 1,5971,675
1,8831,854
1,9252,045
2,470 2,527 2,561
0
500
1,000
1,500
2,000
2,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
Quarterly Number of Employees in Consolidated Company(Unit: person)
FY2009 FY2010 FY2011 FY2012 FY2013
Headquarters (management)
FX & Investment development
SAP/Other media
Internet ad business
Ameba
Professional staff
(Engineer, creator etc.)
44.8%
General staff(Sales, planner, Operating group etc.)
55.2%
Professional staff(Engineer, creator etc)
38.3%
General staff
61.7%
Percentage distribution by job type (1Q of 2013)
Percentage distribution by job type (1Q of 2012)
(Sales, planner, Operating group etc.)
- - - - - - - 864 - - - 1,035 - - - 518 -1,048 857 906 796 574 577 1,325 911 1,188 1,177 1,649 1,417 1,142 1,585 1,864 2,179 4,3581,293 1,354 1,325 1,278 1,047 1,266 1,065 1,285 1,175 1,313 1,328 1,609 1,490 1,821 2,434 2,482 2,537
96 90 88 77 68 76 71 73 80 71 75 87 81 92 96 100 97615 670 656 667 529 412 328 361 352 382 411 455 487 546 648 793 826668 645 693 677 301 316 352 470 546 595 589 707 846 1,111 1,218 1,743 1,769
3,049 2,944 3,046 3,123 2,641 2,692 2,770 2,749 2,894 2,929 3,234 3,041 3,242 3,541 3,993 3,686 3,759
10
1 Overview of Consolidated Financial Results
Advertisement expenses for Ameba: 2.95 billion yen (0.54 billion yen for the previous quarter)Quarterly SG&A Expenses
* The SG&A expenses of VOYAGE GROUP, Inc. which was a consolidated subsidiary until 2Q 2012 are not included in the above numbers.
6,769 6,560 6,713 6,619
5,159 5,3425,913
6,7146,236 6,467
7,289
8,353
7,291
8,696
10,254
11,502
13,346
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
Quarterly SG&A Expenses(Unit: million yen)
FY2009 FY2010 FY2011 FY2012 FY2013
Earnings Incentives
OthersConsolidated adjustmentOffice costs
Sales related costs
Personnel
Advertisement costs
Existing Business From Advertising Business to Ameba Business
11
1
Note 1: From 1Q of 2013, the existing business is divided into SAP and other media businesses and Internet advertisement business.
Note 2: From 1Q of 2013, smartphone media development business under the Internet advertisement business is transferred into Ameba business.
Note 3: From 1Q of 2013, corporate allocation are also distributed to Ameba business based on specific rules as other business segments.
Operating profit
( )
Ameba Business
Internet Advertising Business
FX Business
Investment Development Business
SAP and Other Media Businesses
From Advertising Business to Ameba Business
Promotion costs for Ameba
-332 -215 -98 49465 645
205 862
1,262 1,655 1,648
2,267 2,335 2,382 1,582
1,187 980 627 767 508
906710
1,175
871
1,769
1,822 1,707
643
1,364 1,552
2,936
927 1,592 1,931
1,012
494 743
584
8341,002
1,057
1,202
580
530 647
999
1,056 1,097
900
959 691
1,074
-71 -116 -38 -163 -63 -176
-56 -49
-56
45
-66 -142
-69 -70
24
-99
629
-864-1,035
-518
721 1,179 956 1,626 2,115 2,700 2,222 2,298 3,558 4,055 3,224 3,510 4,915 6,148 3,492 2,853 1,544
-1,128
-2,954
-4,000
-3,500
-3,000
-2,500
-2,000
-1,500
-1,000
-500
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
Overview of Consolidated Financial Results
Quarterly Operating Profit by Business Segments
(Unit: million yen) Quarterly Operating Profit by Business Segments
FY2009 FY2010 FY2011 FY2012 FY2013
Ameba Business Internet Advertising Business SAP and Other Media Businesses FX BusinessInvestment Development Business
Earnings Incentives Promotion costs for Ameba
12
1 Overview of Consolidated Financial Results
Note 1: Income taxes payable of 3,158 million yen is recorded in liabilities.Note 2: Total assets, liabilities and net assets of FX business are 77,542 million yen, 67,919 million yen and 9,623 million yen, respectively. FX business will be sold on February 1,2013, and be excluded from consolidated earnings.
Unit: million yen End of Dec 2012 End of Sep 2012 Change
Current assets 121,016 116,268 4.1 %
(Cash deposits + Securities) 21,834 20,925 4.3 %
Fixed assets 20,505 20,097 2.0 %
Total assets 141,522 136,366 3.8 %
Current liabilities 94,764 91,579 3.5 %
Fixed liabilities 982 1,187 (17.3 %)
Net assets 45,770 43,594 5.0 %
B S
2 Business Forecast
13
Business Forecast
14
2 Business Forecast
(Forecast)
Sales(forecast) increase 20% over the previous fiscal year.
3,276 6,392 10,824
16,202
26,728
43,273
60,115
76,007
87,097
93,897 96,650
119,578
141,111
170,000
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
110,000
120,000
130,000
140,000
150,000
160,000
170,000
FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013
Yearly Consolidated Sales
(Unit: million yen) Yearly Consolidated Sales
-1,636 -106 -278 -142
1,726
2,651
4,342
5,501
4,629 4,483
9,337
14,349
17,410
10,000
-2,000
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
14,000
15,000
16,000
17,000
18,000
15
2 Business Forecast
Operating profit of 10 billion yen, by selling the FX business and with strategic investment for Ameba
(Unit: million yen) Yearly Operating Profit
(Forecast)
FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013
Yearly Operating Profit
Progress Rate with Respect to the Forecast for FY2013
Unit: million yen Sales Operating Profit
Ordinary Profit Net Profit
Forecast for FY2013 170,000 10,000 10,000 12,000
Results for 1Q FY2013 40,825 1,543 1,622 3,251
Progress rate 24.0 % 15.4 % 16.2 % 27.1 %
Progress rate with respect to the forecast for FY2013
16
Dividend Forecast
Dividend forecast for FY2013
Unit: yen Dividend per share Dividend increase rate (from the previous term)
Estimated dividend for FY2013 3,500 0 %
Dividend for FY2012 3,500 0 %
Dividend for FY2011 3,500 59 %
2 Business Forecast
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013
17
Purchase of Treasury Stock
2 Business Forecast
February 2002Purchase 1.5 billion yen
of treasury stock
November 2007Purchase 990 million yen of treasury stock
November 2011Purchase 1.99 billion yen
of treasury stock
Stock (unit: yen)
February 2013Planned to purchase
5 billion yen of treasury stock
*Purchase of treasury stock may not be partly made according to the market trends.
Planned to purchase 5 billion yen of treasury stock in February 2013.
18
3 Internet Advertisement Business
Internet Advertisement Business
19
Sales from smartphone advertising: 6.2 billion yen, with composition ratio: 33.3%
Note 1: From 1Q of FY2013, sales of Microad, Inc. and CyberBuzz, Inc. are included.Note 2: From 1Q of FY2013, sales from smartphone’s affiliate advertising are separated from PC’s.Note 3: From 1Q of FY2013, sales after deductions for intracompany transfers are described.
Quarterly Sales
10,899 10,88010,186 10,701 11,191
13,102 13,499 13,908
15,448
16,915
15,194 15,715 15,580 16,094
14,946
16,707
18,876
0.2% 0.3% 0.6% 0.6% 1.2%2.7%
5.2%
11.4%
16.6%
20.2%
22.7%
31.5%
33.3%
0.0%
10.0%
20.0%
30.0%
40.0%
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
1 Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
(Unit: million yen) Quarterly Sales of Internet Advertisement Business
FY2009 FY2010 FY2011 FY2012 FY2013
Smartphone ratio
1,346 1,467 1,480 1,684 1,660 2,150 2,306 2,403 2,832 3,385 2,812 2,648 1,663 1,329 1,061 740 6139,553 9,413 8,706 9,017 9,508 10,917 11,113 11,420 12,438 13,081 11,593 11,280 11,335 11,511 10,489 10,699 11,973
0 0 0 0 23 35 80 85 178 449 789 1,787 2,582 3,254 3,396 5,266 6,289PC
Feature phone
Smartphone
3 Internet Advertisement Business
20
Restrengthening focused on smartphone advertisingInternet Advertisement Business
Ad Network Business
SEM Business
Advertisement Agency Business
NEW
Reward Advertising Business
Smartphone Field
3 Internet Advertisement Business
21
4 SAP and Other Media Businesses
SAP and Other Media Businesses
*SAP: An abbreviation of Social Application Provider (providing game or service to game platform operated by other company)
22
Quarterly Sales Sales increased 2.1 times from the same quarter of the previous year.
4 SAP and Other Media Businesses
6,274 6,678 6,533 6,242
5,907 6,063 5,719
6,738 6,894 6,618 6,346 6,383
7,654
10,522
11,656
15,400 15,750
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
14,000
15,000
16,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
(Unit: million yen) Quarterly SAP and Other Media Businesses Sales
FY2009 FY2010 FY2011 FY2012 FY2013
6,274 6,678 6,533 6,242 5,670 5,571 5,094 5,499 5,208 4,890 4,630 4,543 4,442 4,357 4,251 3,931 3,338237 492 625 1,239 1,686 1,728 1,716 1,839 3,211 6,165 7,405 11,469 12,412SAP business
Others (Ads, commerce etc.)
Note 1: VOYAGE GROUP, Inc. was excluded from our group through share transfer in 3Q of 2012. Its performance so far was removed.Note 2: From 1Q of FY2013, sales after deductions for intracompany transfers are described.
230 454 572 1,159
1,599 1,635 1,609 1,719
3,066
6,008
6,650
9,349 9,510
7 38 53
80 87 93 107 120
145
157
754
2,120 2,902
237492 625
1,2391,686 1,728 1,716 1,839
3,211
6,165
7,405
11,469
12,412
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
1 Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
Quarterly SAP Business Sales
Japan Overseas23
Quarterly SAP Business Sales Healthy both inside and outside JapanSales composition ratio from smartphone: 72%
4
Overseas sales ratio 23.4%
SAP and Other Media Businesses
(Unit: million yen)
FY2010 FY2011 FY2012 FY2013
24
Leading titlesSAP Business
4 SAP and Other Media Businesses
Provided by NAMCO BANDAI Games Inc.
Provided and developed by NAMCO BANDAI Games Inc. and Cygames Inc.
Provided by Cygames Inc.
Provided by Grenge, Inc. and Sumzap, Inc.
Provided by Applibot, Inc. Provided by Applibot, Inc.
MobageSmartphone ranking
4th(as of Jan. 30, 2013)
MobageSmartphone ranking
2nd(as of Jan. 30, 2013)
Provided by SEGA Corporation
Provided and developed by SEGA Corporation and Cygames Inc.
25
Overseas business with mainly card battle games.
“Rage of Bahamut*” was released in Asia, following the U.S. version. The number of subscribers exceeded 10 million )
Cygames Inc.
U.S. version “Rage of Bahamut”
Overseas SAP Business
Applibot, Inc.
“LEGEND OF THE CRYPTIDS”
Ranked 6th in Google Play in South
Korea (as of Nov. 20, 2012)
South Korean version
(released on Aug. 30)
Ranked 4th in sales in Google Play in U.S.(as of Jan. 29, 2013)
Ranked 2nd in sales in Google Play in U.S.(as of Nov. 23, 2012)
Taiwanese, Hong Kong,
and Macau version
(released on Oct. 24)
Chinese version
(released on Oct. 10)
4 SAP and Other Media Businesses
*Japanese title: “Shingeki-no-Bahamut”
26
5 FX Business
FX Business
1,389 1,415 1,437
1,633
1,7661,897
2,191
1,530 1,540
1,739
2,213 2,258
2,027 1,999
1,843
1,610
1,896
63,81171,263
85,71694,679
101,733110,345
119,061127,482
135,642
145,183154,889 164,724 171,345
181,969 188,455 193,556199,258
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
220,000
0
500
1,000
1,500
2,000
2,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
Sold for 21 billion yen to Yahoo Japan Corporation from the standpoint of reorganizing business.FX business is excluded from consolidated earnings from February 1, 2013.
27
5 FX Business
Quarterly FX Business Sales
FY2009 FY2010 FY2011 FY2012 FY2013
Sales Number of opened accounts
Asset on deposit as of the end of Dec.
67.1 billion yen (5.1% increase from the
previous quarter)
Quarterly Sales on FX business and number of opened account(Net sales unit: million yen) (Number of opened accounts)
1,389 1,415 1,437 1,633 1,766 1,897 2,191 1,530 1,540 1,739 2,213 2,258 2,027 1,999 1,843 1,610 1,896494 743 584 834 1,002 1,057 1,202 580 530 647 999 1,056 1,097 900 958 691 1,074
Sales
Note: FX Business is foreign exchange trading business operated by consolidated subsidiary, Cyber Agent FX, Inc.
Operating profit
6 Ameba Business
Ameba Business
28
2 3 3 5 7
9 9 11 13
17 20 21
28 30
35
45 47
61
67
76
83
91
99 104 103
109
120
133
0
20
40
60
80
100
120
140
29
Monthly Page Views from Smartphones
6
(Forecast)
Monthly page views of “Ameba”(Unit: hundred million PV)
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
FY2011 FY2012 FY2013
Ameba Business
Large-scale promotions were implemented from November 11, 2012 to January 3, 2013
114
208218
265
289
315
343 348
0
100
200
300
Jun Jul Aug Sep Oct Nov Dec Jan
FY2012 FY2013
Unit: 10,000 persons
MAU
Jun Jul Aug Sep Oct Nov Dec Jan
FY2012 FY2013
113
237
305
379
436
510
588
655
0
100
200
300
400
500
600
Unit: 10,000 personsMonthly Number of subscribers
The number of subscribers: 6.55 million in January (increased by 2.19 million compared to those in October)Percentage of males was increased among the new subscribers
30
Monthly Subscribers Using a Smartphone
6
*MAU refers the number of subscribers who logged in “Ameba smartphone” more than once per month.
Percentage of males among the new subscribers
December 2012
September 2012
(Forecast) (Forecast)
Male44%Female
56%
Male33%
Female67%
Ameba Business
31
Promotion The primary purpose is to spread the message that Ameba is smartphone service.
TV commercials Transportation advertisement (Advertising campaigns in Shibuya)
6 Ameba Business
32
Ameba Business Shift from blog service centered on PC to community and game SNS for smartphone “Ameba”
Community and game SNS “Ameba”Blog service “Ameba”
6 Ameba Business
Features
33
6
Browser version
→ Possible to operate/upgrade on a real-time basis
→ Possible to draw people to communities or games or make people roaming
→ Platform assets can be built
The Features of community and game SNS for smartphone “Ameba”
Ameba Business
Ameba事業売上高(四半期)
34
Ads, other sales40%
Virtual content sales60%
6Shift from feature phones to smartphones is in final phase.
Ameba Business
Quarterly Sales
Note 1: The sales from virtual content sales is calculated based on the virtual currency amount purchased and consumed by users.Note 2: From 1Q of FY2013, sales after deductions for intracompany transfers are described.Note 3: From 1Q of FY2013, a part of smartphone media dealt with by advertising business is integrated into Ameba business.
606 676 701 837 1,056 1,206 1,116 1,407
1,788 1,801 1,903
2,379 2,323
2,517 2,372 2,337 2,605
44 84 151 320
565 649 824
1,166
1,710 2,229
2,507
3,161
3,753
4,127 3,768 3,845
3,956
650 760 852 1,157
1,621 1,855 1,940
2,573
3,499
4,030 4,410
5,540
6,076
6,643
6,141 6,182
6,561
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
FY2009 FY2010 FY2011 FY2012 FY2013
Virtual content salesAds, other sales
Quarterly Ameba Business Sales(Unit: million yen)
35Note 1: From 1Q of FY2013, sales after deductions for intracompany transfers are described.Note 2: From 1Q of FY2013, a part of smartphone media dealt with by advertising business is integrated into Ameba business
Sales of smartphone advertising increased 3.6 times over the same quarter of the previous year.From 1Q of FY2013, a part of smartphone media dealt with by advertising business is integrated into Ameba business.
6 Ameba Business
Quarterly Advertising Sales of Ameba Business
23 82
344 398
720800
890
1,450
479 473 492 555 662771
731857
1,070 1,014
1,063
1,258 1,226
1,188 1,102
1,139
985
126 203 208282
394
433 385
544
715 764 757
776 700609 469 308
171
606 676 701
837
1,056
1,206 1,116
1,407
1,788 1,801 1,903
2,379 2,323
2,517
2,372 2,337
2,605
-
500
1,000
1,500
2,000
2,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
Smartphone Feature phonePC
FY2009 FY2010 FY2011 FY2012 FY2013
(Unit: million yen) Quarterly Advertising Sales of Ameba Business
Quarterly Spent Amount
36
Note 1: Spent amount is used amount of virtual currency
Note 2: From April 2012, the use of virtual currency by people under the age of 15 is limited
Monthly spent amount for smartphones
Oct
280 mil.
800 mil.
Spent amount for smartphones increased to 800 million in December on a single month basis.
360 mil.
Nov Dec
6
Sep Jan
250 mil.
1,000 mil.
(Forecast)
Ameba Business
61 256 403
660
1,453
8 22 114 290516
608 843
1,076
1,642 1,840 1,784
2,389
2,962
3,214
2,701
2,768 2,689
2271
109 156
258
467
890 1,175
1,328
1,413
1,495
1,349 1,262
1,077
313588
717 1,000
1,335
2,109
2,731 2,959
3,717
4,437
4,966
4,454 4,691
5,220
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
Unit: million virtual currency Quarterly Spent Amount in Ameba Business
FY2009 FY2010 FY2011 FY2012 FY2013
Smartphone Feature phonePC
37
6
ファーミー
2000万
Original Social Game
Spent amount ranking in January
TOP10
1位 Girl Friend (tentative)
2位 Tenka-toitsu-chronicle
3位 Tenku no Christaria
4th mogg
5th Farmy
6th Dengeki Cardroid Z
7th Seisenki Brave Nine
8th Gang Soul
9th Hugg Pet
10th Booshuka
Ameba Business
Original Social Games 38 titles as of the end of Jan. (77 titles with the inclusion of other companies’ games)
38
6
ファーミー
2000万
Original Community PV ranking in January
TOP10
1位 Kiiteyo! Mirucho
2位 Candy
3位 Simplog
4th GIRL'S TALK
5th Pashatto my Pet
6th Minnano Kokannikki wakka
7th Pekori
8th Tellme
9th Mainichi Furima
10th Commentator
Ameba Business
Original Community Services 32 services as of the end of Jan.
39
Original Services
6New services will be released one after another.
Ameba Business
Ni-yon-log – Blogging service to talk to themselvesDECOLINK – Message service for teens with free stamp functionPalette – SNS exclusive to love story for junior high and high school girls
Pigg fantasia – Fantasy game. “Ameba pigg” embark on an adventurous journey in the world of toys.
Aicon – Idol nurturing game. Players are divided into prefectural groups to play against one another.
Tsugiha-battle-no-jikandesu – Dice card game in which beautiful girl android appear.
Nega-Nega-Nega-Nyanko – Tweeting service where people talk to themselves
Bokura-no-Brave-Guardian – Real time battle game. Up to 40 players can play at the same time.
A’s Wonderland – Trump card game stirring a new sensation
FY2013
FY2013
40
7
Aim at a significant advance of “Ameba for smartphone”
→Concentrate on “DAKAIZEN”(breakthrough and improvement)” of the services→Increase PVs of community and spent amount for games
Ameba Business
Convert to be offensive
→Put the efforts into smartphone advertisement→While keeping focus on top clients, expand business proactively
Toward further growth
→An aggressive approach both inside and outside Japan→Create another hit title like “Rage of Bahamut”
Internet Advertisement
Business
SAP Business
41
FY20137Policy Strengthen the competitiveness in the field of “Smartphone”
-1,636 -106 -278 -142
1,726 2,651
4,342 5,501
4,629 4,483
9,337
14,349
17,410
10,000
FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013 2014 年
9月期
2015 年
9月期
2016 年
9月期
2017 年
9月期
2018 年
9月期
Unit: million yen
Full-year Consolidated Operating Profit
Mid-term vision
42
FY20137Aim to be the company with strong revenues, by making “Ameba for smartphone” the core business.
Profits are expected to decrease temporarily in FY2013 due to the sale of FX business and strategic investment for Ameba business.
*Mid-term vision of increasing profit is indicated by a arrow.
(Forecast)
43
We create the company that symbolizes the 21st century.
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