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Strategic Planning Renewed

Stakeholders’ MeetingMarch 1, 2011

Strategic Planning

Sets overall direction for the University Identifies institutional distinctiveness

and comparative advantages.

Identifies strategic “best fit” with the

University’s environment

Develops a small number of goals;

refreshes or replaces those goals as

needed.

Review of SPC Work to Date

Discussion of Drafts with Campus Constituencies

Mission Statement

Northwestern Oklahoma State University provides quality educational and cultural opportunities to learners with diverse needs by cultivating ethical leadership and service, critical thinking, and fiscal responsibility.

Vision Statement

Northwestern aspires to be a vibrant innovative regional university of choice whose students, faculty, staff, and alumni succeed and lead in their academic, professional, cultural, and service endeavors.

Core Values

• Academic Excellence• Accessibility• Community• Diversity• Responsibility

Institutional Distinctions

Leadership in Educational

Experience

Leadership in Fiscal Responsibility

Leadership in Regional Partnerships

Strategic Directions & Initiatives

Student LearningFaculty and Staff Development

InfrastructureExternal AffairsRecruitment and Retention

Please note: statements in red are suggestions for change or additions.

Strategic Direction 1

Northwestern will provide and document a

broad-based and purposeful collegiate

experience to prepare students for success in

Northwestern Oklahoma and in the larger

global community.

Strategic Direction 1

Rationale:Northwestern fosters development of critical

thinking;ethical leadership; and cultural, social and

academicliteracy and a means to assess these. The

Universityembraces the strengths and contributions of a

diversesociety in the classroom as well as through

Universitysponsored events and service learning and

civicengagement activities.

Strategic Direction 1

Objective 1: Promote an effective learning environment that fosters critical thinking and ethical leadership.

Initiatives: Strive to provide additional internship

opportunities.  Investigate opportunities to create new

academic programs.

Strategic Direction 1

Objective 2: Enhance understanding and awareness of the unique qualities of diverse cultures.

Initiatives: Strengthen existing study abroad institutional

relationships. Share multicultural resources with other educational

institutions. Immerse international students more into the broader

community and allow them to share their experiences with the University.

Enhance support for international students in the classroom.

Strategic Direction 1

Objective 3: Embrace existing and emerging technologies to provide relevant, accessible, and affordable education.

Initiatives: Increase distance education opportunities for

students enrolled in selected programs. Anticipate and apply new pedagogical techniques

to fit with emerging technologies.

Strategic Direction 1

Objective 4: Enhance support for service learning programs and civic engagement activities.

Initiatives: Refine and implement effective methods to

document and assess service learning/civic engagement activities.

Embed service learning/civic engagement components within the curriculum.

Promote special recognition for faculty, staff and students who actively engage in service learning/civic engagement.

Strategic Direction 2

Northwestern will support faculty and staff

development to promote academic excellence.

Rationale:Recognizing the value and well being of its

humanresources, Northwestern seeks to enhance

theactivities and abilities of its faculty including

theirteaching, scholarship, and service.

Additionally, theUniversity will support professional

development andservice opportunities for its staff.

Strategic Direction 2

Objective 1: Provide opportunities for faculty members to augment their capacity to engage and motivate students.

Initiatives: Provide funding for faculty development

opportunities. Embrace existing and emerging technologies

as they improve the facilitation of teaching & learning.

Provide a collaborative atmosphere among faculty designed to enhance pedagogy.

Strategic Direction 2

Objective 2: Provide faculty members with resources to enhance scholarly activity.

Initiatives: Encourage faculty participation in professional

organizations. Promote student and faculty research. Enhance support for faculty seeking grants. Recognize faculty for their scholarly

achievements.

Strategic Direction 2

Objective 3: Provide faculty and staff with opportunities in the area of service.

Initiatives: Strengthen institutional support for faculty who

develop service learning and civic engagement programs.

Enhance opportunities for staff to participate in service learning and civic engagement programs and activities.

Embrace best practices in advisement and retention programs.

Strategic Direction 2

Objective 4: Recruit, hire and retain qualified faculty and staff.

Initiatives: Strive to provide salaries that are competitive

with other regional universities. Increase funding for faculty and staff

recruitment.

Strategic Direction 2

Objective 5: Expand professional development opportunities for staff.

Initiatives: Enhance orientation workshops for new staff

members. Promote educational and training opportunities.

Strategic Direction 3

Northwestern will devise and implement an

aggressive plan for upgrading itsinfrastructure to project a

positive, growingand vital image to its

stakeholders.Rationale:Northwestern recognizes the value of eco-

friendly,aesthetically pleasing campuses to provide

a safelearning environment, enhance recruitment

andretention, and cultivate a sense of “Ranger

Pride” inthe communities it serves.

Strategic Direction 3

Objective 1: Continue to improve facilities to

foster a student- oriented learning environment.

Initiatives: Continue renovation of the classroom and

administration buildings. Repair deteriorated sidewalks, upgrade campus

lighting, develop safer parking lots, and enhance current general meetings spaces.

Evaluate facilities for capital improvement projects.

Strategic Direction 3

Objective 2: Improve facilities to enhance the quality of life for residents in University housing.

Initiatives: Enhance University housing facilities to provide

a secure, comfortable, and aesthetically pleasing living and learning environment.

Strategic Direction 3

Objective 3: Continue improvement of specified public venues.

Initiatives: Upgrade Ranger Field Press Box Renovate Herod Hall Auditorium to enhance the

environment for cultural events. Enhance outdoor spaces to create attractive,

functional and safe environment. Renovate the Alva campus mall area.

Strategic Direction 3

Objective 4: Explore an eco-friendly environment.

Initiatives: Seek to implement, as resources allow, eco-

friendly options. Continue with current eco-friendly

programs.

Strategic Direction 4

Northwestern will build partnerships and

alliances with groups and stakeholders who

share common goals in advancing the mission

of the University.Rationale: Northwestern values relationship with

groups andindividuals who share a vision of moving theUniversity forward. These relationship are

vital for theinstitution to fulfill its mission.

Strategic Direction 4

Objective 1: Seek new methods to

communicate messages about the distinctive advantages and opportunities offered by the University.

Initiatives: Develop and implement a marketing campaign to

assist in the recruitment of new students and enhance a sense of pride in the University.

Utilize communication platforms (including social media) to inform and engage internal and external audiences, alumni, supporters, media and policy makers.

Strategic Direction 4

Objective 2: Strengthen relations and support of the institution with its alumni, friends of the University, local communities and governmental agencies. 

Initiatives: Seek opportunities to serve local communities

by providing expertise and access to appropriate resources.

Develop new partnerships with educational entities to provide services and opportunities to students.

Strategic Direction 4

Strengthen relationships with legislative leaders and governmental agencies at the local, state and federal levels. 

Seek opportunities to engage alumni, friends of the University, and community residents in university life and promote positive interaction with students.

Strategic Direction 4

Objective 3: Continue to seek sources of external funding to advance the strategic goals of the University. 

Initiatives: Aggressively seek additional endowed

professorships, lectureships and chairs. Increase scholarship support to provide assistance

to a greater number of students. Increase funding generated through grants on an

annual basis. Seek funding for capital projects.

Strategic Direction 5

Northwestern, based on its enrollment

management plan, will foster student

enrollment growth to ensure the vitality of the

University.Rationale:Northwestern’s ability to fulfill its mission

depends onan evolving enrollment management plan.

A wellplanned and well-organized collaborative

effort willassist in recruiting and retaining students.

Strategic Direction 5

Objective 1: Update, execute and advance our strategic enrollment management plan. This will include the recruitment of new students through a systematic program promoting quality and affordable educational opportunities.

Strategic Direction 5

Initiatives: Increase the number of new students. Recruit graduating high school seniors,

two-year college transfers, graduate students and non-traditional students.

Continue to work to attract high performing students.

Continue to recruit a diverse student population.

Strategic Direction 5

Objective 2: Increase retention rates.

Initiatives: Expand and enhance academic support

for students. Increase Northwestern’s graduation rate. Increase student job opportunities. Enhance opportunities for vibrant

student life.

Strategic Direction 5

Objective 3: Seek membership in National Collegiate Athletic Association.

Initiatives: Seek appropriate conference

membership. Move intercollegiate athletics to

NCAA Division II.

For Campus Comments…

SLLohman@nwosu.edu

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