oi kwan li : 3359905 prangsuree thasanatharakorn : 3350497 zhimin zhou : 3352365 jiayi wei :...

Rupert MurdochThe News Ltd Pay Wall

Group members

Oi kwan Li : 3359905

Prangsuree Thasanatharakorn : 3350497

Zhimin Zhou : 3352365

Jiayi Wei : 3317832Wikispaces:MDIA5000task3

Outline Background information The debate of “pay wall”

- Supporter perspective- Opponent perspective

The impact of “pay wall”- Interesting facts- The long-term impact

Conclusion

Background Information Who is “Rupert Murdoch” ?

- Head of the global media - Represent traditional media

What is “News Corporation” ?- newspaper, magazine, television, broadcasting film and video

What is “Pay Wall” ? Definition“Pay Wall is a website that restricts access to certain content only to paid subscribers”

(Jargondatabase 2010)

“Pay Wall” & Debate- Should readers be forced to pay ?- Important topic (2009)

THE DEBATE TIMEShould !!!

Should not

!!!

Rupert MurdochThe News Ltd Pay Wall

“…Readers should pay for access to stories…”

Picture from : http://ncalmedia2010.wordpress.com/2010/09/13/murdoch-takes-over-schools/

WEAK ENVIRONMENT Economic System

Downturn -- newspaper

industry (print and online)

Digital Technology Attack -- the Internet

Advertising revenue

-- 26% decline in newspaper industry/ 30% decline in News Corp.

A dead or dying medium -- 21st century of newspapers

Economic System Downturn

Digital Technology Attack

“A pay-per-view model”

“Quality journalism is not cheap and an industry that give away its content is simply cannibalizing its ability

to produce good reporting…we intend to charge for all our news web sites… ”

(Murdoch 2009)

PAY-PER-VIEW MODELRupert Murdoch’s new approach -- better and differentiated contents/ a terrific experience

A business model -- significant revenues

The Wall Street Journal -- strengthening the relationship with loyal readers

PAY-PER-VIEW MODEL

Good impacts

Readers

Shareholders

Newspaper Industry

Picture from : http://www.dailytelegraph.com.au/news/rupert-murdoch-speaks-out-on-recovery-and-opportunity-missed/story-e6freuy9-1225795203893

REA

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What’s inside of the wall?

Rupert Murdoch and News Ltd “Pay Wall”

Picture from: http://highwired.co.uk/blog/tag/appe/

POTENTIAL RISKS Charge — Losing click numbers—losing online advertisement—losing money

Charge — Losing click numbers—losing readership—losing power (political/other)

Charge —Losing click numbers—losing readership—losing market

Characteristics of nowadays audience Younger generation - - information on computer screen

So many media choices - - lack brand loyalty

Creating& sharing - - passively consuming

“It’s all about business model”“There is no exist general business model to copy”

Try to transpose old business model to new business reality can’t work We should find new ideas rather than force readers to pay

THE KEY POINT IN THE DEBATE

Quality journalism is attractive for readers

picture from : http://www.dalianchuangye.com/2010/10/09/%E3%80%8A%E5%8D%8E%E5%B0%94%E8%A1%97%E6%97%A5%E6%8A%A5%E3%80%8B%E7%A7%91%E6%8A%80%E5%88%9B%E6%96%B0%E5%A5%96%E6%8F%AD%E6%99%93

What happens in 2011for The Times

source:http://www.economicvoice.com/has-murdochs-flirtation-with-pay-per-view-newspaper-content-worked/50016260#axzz1Mx6ePG3f

THE LONG-TERM IMPACT

To change the publishing culture

picture from: http://www.watblog.com/2009/12/15/online-news-consumption-grows-by-37-in-india-comscore-study

CONCLUSION

‘This is not the end of journalism’

From Crabb, A 2010, ‘The end of Journalism as we know’

Thank youFor your attention