© idm academy 2008 8 social media commandments will mcinnes head honcho nixon mcinnes
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© IDM Academy 2008
8 social media commandments
Will McInnesHead honcho
Nixon McInnes
Two Questions: $$$ and People?
Source: Craigslist.com
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© IDM Academy 2008
© IDM Academy 2008
Demographic MySpace game
• 12 – 17
• 18 – 24
• 25 – 34
• 35 – 54
• 54+
- Comscore, Aug. 2006
YouTube, 55%, 35 – 64
12m
© IDM Academy 2008
18%
18 – 34
(Males = 50+)
© IDM Academy 2008
8 social web commandments
1. Participate
2. Be authentic
3. Be transparent
4. Be helpful
5. Be remarkable
6. Pull, don’t push
7. Act fast
8. Be brave
© IDM Academy 2008
#1 Participate
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#2 Be authentic
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Real content (drop the polished crap)
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#3 Be transparent
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#4 Be helpful
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RSS7
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#5 Be remarkable
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© IDM Academy 2008
• Mobile firm Orange is using a GPS-equipped bull in a promotion to give away Glastonbury tickets.
• The bull will have a GPS system attached to its neck and will be placed in a field with a webcam in each corner.
• Contestants will be able to log onto the Orange website and take a guess at where the bull is going to be at 3pm each day. If they are right they can win tickets to the festival.
• "We have been sponsoring Glastonbury for a few years and thought we would try something different," said Orange spokesman Matt Sears.
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© IDM Academy 2008
• 2 weeks – 6,500 members, 800,00 daily page views
• 6 weeks – 18,000 members, 1.5 m comments, 10 m page views
#6 Pull, don’t push
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Sony Bravia: case study
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1%
10%
89%
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• Bravia sold out in the UK
• Ad downloaded 20,000 times in first eight weeks
• > 3m unique users visited Sony website
• Visitors downloaded Sony branded screen savers, photos and the audio track
© IDM Academy 2008
Creative commons
You can use CC to change your copyright terms from:
"All Rights Reserved"
"Some Rights Reserved."
© IDM Academy 2008
#7 Act fast
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#8 Be brave
© IDM Academy 2008
© IDM Academy 2008
You MUST read:
• The Wisdom of Crowds – James Surowiecki• Tipping Point by Malcolm Gladwell• Anything by Seth Godin
• The Cluetrain Manifesto by various• The Long Tail – Chris Anderson
• The 17 Rules of Social Media Optimization• The New PR Wiki• Any online marketing blog (Seth Godin = v.good)
© IDM Academy 2008
Ebook:
http://www.nixonmcinnes.co.uk/ebooks/
Social Media Agency:
http://www.nixonmcinnes.co.uk
Blog:
http://blog.willmcinnes.co.uk
Email:
will@nixonmcinnes.co.uk
Mobile:
07714 681100
© IDM Academy 2008
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