+ how to “think ink” article writing for speakers and other experts

+

How to “Think Ink”

Article Writing for Speakers

and Other Experts

+You’re More Than A Speaker…

You’re A Subject Matter EXPERT

Disseminate your expertise in multiple ways, including IN PRINT.

Your Writing can take many forms…

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+Work Backwards: One Example

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1. Clients You Seek?

2. What do they read?

3. Write for them!

+Research, Then Write

Seek Editorial Guidelines and Calendars of publications

Study Writing Style of their authors overall publication

What’s the VOICE of the magazine?

Be able to PITCH your Story or Article Idea in summary form

Write to their word count and beware, they often cut from the bottom.

For BLOGS, write shorter, pithier and with more of an edge

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+Authorship Comes in Many Forms

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+The Interview

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+The Tips List

Opening Paragraph

Tips (Bulleted List)

Closing Paragraph

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+Is Networking NOT Working For You…9 Mistakes & 26 Tips…

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+Articles Turn into Presentations!

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+The Story

A Tale of Two Elections

A Date with Destiny

Finding Confidence

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+The Story

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Click to read

Online

+The Quiz

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+Same Quiz, Different Publication

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+How To’s

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Click to download

PDF

+A “How To”

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+The Case Study THINGS ARE LOOKING UP FOR OAKLAND

www.expressionsofexcellence.com/ARTICLES/Oakland.html

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+Haiku

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Click for PDF

+From Snippet to Story From A Kernel…to a Story

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+Voilà!

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Click to download

PDF

+You’ve Got Stories!

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+Thoughts On Titles

Use Working Title while developing piece; then brainstorm final title(s)

If it bleeds, it leads!

Make them Sick, Make them Well

Consider subtitle too. One to tantalize; Other to elucidate

Use mystery, fear, surprise, humor, puns, riff off known title, etc. to attract attention

Study TV News Teasers before commercial breaks

Pay attention to new movie releases: Titles & Tag Lines

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+Article Ideas

Solutions, Outcomes, Benefits

Solve Problems

Innovation

New Concepts, Processes, Movements

Draw From Other Industries

Observe and Take Note(s)

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Craig Harrison’s www.ExpressionsOfExcellence.com Craig@ExpressionsOfExcellence.com

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+Writing Strategies

Mind Map your article at its conception

Create Master List of pieces you are working on (see next)

I am always writing several articles at once; When I get stuck on one I switch to the other. “Ease and Flow!”

Use SmartPhone’s audio recorder to capture thoughts. Snippets of conversation, interviews with others, and more.

I use Google Hangouts, Free Conference Call for conducting interviews and use transcription services from elance.

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+Track Your Articles

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+Outline Your Article: The Basics

Topic:

Working Title:

Who is it for?

What need does it fill?

What format will it take?

Proposed length?

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+Mind Map Your Speech

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+Outline Your Speech

Working Title:___________________________________________

Introduction: ___________________________________________

Body A: ___________________________________________

Body B: ___________________________________________

Body C: ___________________________________________

Conclusion: ___________________________________________

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+See Other Examples of Different Article Formats Here:

www.ExpressionsOfExcellence.com/articles.html

Download the PDF file containing Craig’s Handout for THINK INK

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