“ emerging markets for social casino ” san francisco, july 2013

“Emerging Markets for Social Casino”San Francisco, July 2013

Talking head today

VIÇENS MARTÍ44 years young, 2 great kids, Catalan with a Spanish passport, huge FC Barcelona (Barça) Fan, former Real Money guy, then airlines, now the the guy in charge at Akamon. Can be found on planes or pitching Akamon to anybody that listens

So what is the idea again ?

“Build a social casino gaming company specifically avoiding the most lucrative markets ( US, UK, Canada, Australia, staying initially mostly

outside Facebook canvas and being late to mobile”.

WTF ????WTF ????

The logic behind what we do at Akamon

Where everybody went: US, UK, Australia“Neah,……. too crowded”

First group of big markets: US, UK, Australia“Yeah,……. too crowded”

We decided for an area that made sense to us…..

It is much easier to compete when there is ……..

Combined Akamon target markets : At least USD 500 Million, today, + RMG opportunity

Big market, overlooked

But how come ?

So, what´s the score so far ?

So, how are we doing ? ( May 2013 data)

AWARDS

EVENTS

Honored that the industry has noticed …….

But we feel we are only getting started

But how ?

Game Plan includes: Product, Platform, Distribution….and a few bold Bets…..

Traditional Games Social Casino Games

... ...

We acquire players through local, culturally relevant, games and monetize them with social casino games.

1) Games

Understand the deep social and cultural traits unleashes production economies of scale…..

Social Gaming does not necessarily mean Social Network..

People in Latam still surf the “normal web”

I will kill you for actually saying that

Today, Akamon´s games can be played synchronously between own portals, white labels, facebook canvas, and mobile

·Single Sign-on·Shared liquidity·Common Currency·Shared Social · Features

And everybody speaks about cross platfors but few do it…

=

3)Distribution

Akamon brands White label Partners

Deals, Deals and more deals

Shake hands…..

From 1st meeting to implementation: 60 days

Establishing direct relationships with Payment systems is essential

Make sure your customers can pay with systems they trust

4) Bold Bet: Brazil, know which market is the 1000 pound gorilla….

Yes! Brazil is that big. First market in FTD´s and traffic for Akamon after little over a year. Brazilians love to play and are willing to pay

What game is that ? 500.000 Chips to the winner

Let´s give Brazilians what they want and don´t have

Jogo do Bicho: distribution via our best partner

Jogo do Bicho: full cross platform roll out

Be aware that everything will go mobile……

Millions of Brazilians will surf the web for the first time via a Mobile Device. (Probably a cheap Android tablet)

5 more games on Mobile in H2 2013

So, go Mobile ( Brazil and everywhere else)

…….. saving some extra cash in the process

And rip the benefits of cross platform

80% of Chips burned in our IOS Bingo Rider App are in fact purchased in

our portals !!!

Either Akamon transforms itself on a company with the above platform mix or its success will be a “Flash in the Pan”

And have a vision of where your platform distribution will be….

OK, and what about RMG ??

Akamon´s core markets show a unique persctive on this…

From a macroeconomic point of view and RMG perspective, S. Europe and Latam are naturally hedged: one is mature, the

other one fast growth, one is heavily regulated, the other is still the Far West

RMG in Latam is going quicker than most people think….

This site (with ) IGT product, is live and operating legally at the Federal Level today in Mexico

And the expected effect in the other Latam key markets will be…..

With a big middle-class being developed in real time in countries such as Colombia, Chile Peru (not to mention Brazil) governments need gaming tax revenue sooner

rather than later

And our assumption is that we will be somebody to talk to when interested about convergence in Latam…..

But so far the ride to us is feeling like …..

And while everything unfolds, let´s …..

THANKS !!