~ clark lee, assistant director for training and professional development, university of south...

~ Clark Lee, Assistant Director for Training and Professional Development, University of South Carolina

~ Denise Wellman, Director of Visitor Center, University of South Carolina

Sponsored by the Research and Assessment Committee

CiVSA Member ProfileCiVSA Member Profile

•59 of 117 institutions completed the campus visit survey

•Average membership years in CiVSA = 2 years•Member less than 1 year = 10 members

(of 59 sampled)•Member for 5 or more years = 5 members

(of 59 sampled)

CategoriesInstitution

Classification **Enrollment

Range

VS2 very small 2 year <500

S2 small 2 year 500-1999

M2 medium two year 2000-4999

L2 large two year 5000-9999

VL2 very large two year at least 10000

VS4 very small four year <1000

S4 small four year 1000-2999

M4 medium 4 year 3000-9999L4 large 4 year >10000

**Carnegie Classification http://www.carnegiefoundation.org/classifications

Profile of InstitutionsProfile of Institutionsn=59n=59

Office locations Sq. Ft

Average for stand alone VC 4825.85

Average for VC within Admissions ** 50799

Average Admissions 6642

**Two L4 institutions reported 75,000 and 519,000 in square footage

Other

Admissions (Undergrad & Grad combined)

Orientation, Outreach and Transition Services

Visitor Services (part of Enrollment Services)

Visitor Center within University Relations, Communications and Marketing

Job Title of Immediate Supervisor: Other Director of Orientation, Outreach and

Transition Programs Assistant Vice Provost

Manger, Student Information Services Associate Vice President

Welcome Center Manager Director of Communications

Director of New Student Services Director of Integrated Branding

Campus Visit Program Reporting Lines

Other conferences that CiVSA members Other conferences that CiVSA members attend attend

Other: Expendables Ivy Plus (*counted in National tally) National Association of Baptist Enrollment Professionals (*counted in National tally) RAMACA SCACA SEC-Ad-Net

Tour Reservation SystemTour Reservation System

Variety of Tours offered: Other (please specify)

Graduate & athletic tours provided by other departmentsCell phone tour, cable car tours, campus bear tours, philanthropy tours, CalKids tour

Undergraduate Campus Tour Undergraduate Campus Tour ScheduleSchedule

*12pm tours included as morning tour

Of those offering Saturday Tour

Options

Of those offering Sunday Tour Options

Number of Visitors per Number of Visitors per Undergraduate TourUndergraduate Tour

Tour Starting Locations

Tour Ending Locations

Other areas that are shown on toursCourtyard Health Center/InfirmaryGreek Row Student Life

Church Aquatic CenterEngineering Student Support AreaLaw Quad AdministrationBasketball Arena Historic HorseshoeStadium Model RoomAdmissions QuadBookstore

Admission Information Session part of Campus Tour

Admission Information Session Location

Admission Information Session Scheduling

Who Conducts Admission Information Session?

Housing Only: OtherResidential Life offers these

toursIf the prospect has already been to campus or in special casesThe Housing Ambassadors offer tours on an on-call basis.

Housing Only Tours

Overnight Visits

Methods of Giving Directions to Campus

Visitor Feedback

Common Types of Feedback

Other Types of Feedback

Card for Prospective Visits. Online for admitted visits. Evaluation of tour directly following the tour, and then survey sent to families from President to be returnedEmailed survey they have to send back via emailQ&A on tour- email feedback

Utilization of Feedback Received

Use to make judgments to further enhance the program.

Director of Student Recruitment collects information.

Share with admissions office staff.

To adapt tour to better suit visitors' needs/expectations.

Utilization of Feedback: Campus Visit Program within

Office of Admissions S4 Institution

Utilization of Feedback: Campus Visit Program within

Office of Admissions M2 Institution

Utilization of Feedback: Campus Visit Program within

Office of Admissions M4 Institution

Utilization of Feedback: Campus Visit Program within

Office of Admissions L4 Institution

SizeRange of #

guidesAverage per institution

L2 8 to 10 9L4 5 to 150 49M2 30 30M4 12 to 200 54S4 10 to 50 22

Average Tour Guides per Institution

  Paid Volunteer Both

Visitor Center (stand alone) 75% 25%  

Visitor Center within Admissions 56% 19% 25%Admissions 52% 40% 8%

Other 60% 40%

Provide Training Once Each Semester/Quarter

Visitor Center (stand alone) 4

Visitor Center within Admissions 7

Admissions 11Other (Orientation and VS w/in

Enrollment)2

Research proved that formal training was effective. Informal coaching, however, was the most effective…

Exceptions to dress codeNo flip-flops/open-toed shoes 11.11%No shorts 1.85%No hats 3.70%No sunglasses 3.70%No visible Greek affiliations 3.70%