a group of dedicated individuals and companies that work together to enable seniors to remain living...

A group of dedicated individuals and companies that work together to enable seniors to remain living comfortably and safely in their own homes.

CAPS Certified Experienced in:

◦ Construction◦ Elder care◦ Monitoring electronics◦ Elder counseling

What is SenAble?

SenAble Living will provide a full range of services to elderly adults as an alternative to going to an assisted living environment.

Renovate for Universal design Install technology for entertainment and

safety Deliver daily services

What does SenAble do?

The baby boom generation is the largest in U.S. history, with more than 77 million people born between 1946 and 1964.

Only a small percentage of Americans move after they reach retirement age, according to demographic researchers, meaning most will “age in place” in neighborhoods.

Facts

AARP carried out a large-scale survey of adults age 45 and over. More than 85 percent of respondents strongly or somewhat agreed with the following statement:

“What I’d really like to do is stay in my current residence for as long as possible.”

Among seniors age 65 and older, the percentage strongly or somewhat agreeing with the statement increased to 88 percent. In fact, older adults today are less likely to move after they retire than seniors were 30

years ago.

America’s largest generation will also be the oldest ever.

The aging in place phenomenon will continue until well beyond 2030, when the last baby boomer turns 65.

Identified a need = Aging in Place 80% of seniors want to age at home There won’t be enough elder facilities Aging in place will require many changes

over many years Not easy for an inexperienced layman to

effect the changes Requires the coordination of many

disciplines Many professionals, critical scheduling

Why are we here?

Professional associations

Transportation Meal Delivery Home Cleaners Technology Personal ChefCase Manager Contractor/BuilderElder AttorneyNursing Services Interior Designer

Health Care ProviderOccupational

TherapistArchitectConcierge ServicesMovers Reverse MortgagePeople Lifters Accounting/BookkeeperHandyman

◦ Assess the needs of the client◦ Deliver the home assessment report with

proposed needs◦ Produce an estimate to complete the work◦ Bring in professionals to fill needs◦ Develop a plan to complete the work◦ Oversee the process – acting as a one stop shop

for aging adults◦ Handle billing and progress payments◦ Continually re-assess for changed needs

The business model – The Plan

Seniors are reluctant to participate◦ I am fine. Just leave me alone

We have to reach the children of the seniors◦ 45 to 65 year olds with parents living alone

Busy individuals, with jobs and children A solution to a growing need

The Challenges

Rotary, Chamber, networking◦ A lot of time required, slow return

Radio◦ Expensive, limited demographic on each station

TV◦ Least cost per viewer◦ Broad brush, reach all groups at once, quickest

return

How do we reach them

What is required of you

• Fill out an application to become a partner• Commit to provide services to one or more of the service

areas• We need to be named as additional insured on your WC

and liability• CORI• Clean BBB status• Pay a $xxx per month advertisement share for each area

you want exclusive rights

Advertising is expensive Out of reach for each of us Cooperative advertising affordable Proven results

◦ Jordan’s furniture◦ Bernie and Phyl’s◦ Bob’s furniture◦ McGeough Lamaccia Real Estate

Everyone benefits

Why a monthly charge?

We want everyone to benefit from this program – including the client• SenAble will get a 10% discount from our service

and product providers• Customer only pays 5% premium for our service• You buy a continued source of referrals, a project

manager and billing service• We share the cost of advertising• You get 5% for referring SenAble to one of

your clients

Win-Win

What you get

We will guarantee quality services We will be responsible for resolving issues SenAble is responsible for collections Continued source of referrals Continued advertising to promote the

services Continued contact with clients A dedicated team to work with Continued business growth

Marketing target◦ Elders not responsive◦ Children have greater need

Ideas Issues Suggestions Foreseeable problems Opinions

Brainstorming