Конкурентный анализ на зарубежных рынках

How to Spy on Your Competitors Easily

Alexandra Tachalova and Dmitry Pukhalsky

semrush.com

Our Marketing Team

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How about this slice of a pie?

Let’s imagine that it’s your market share today.

And what if you want to have more?

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How about the whole pie? Let’s spy on our competitors to make it real!

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1. General competition landscape (trends, popular search queries)

2. All the necessary data about your potential customers (analyzing the competitors’ audience, behavior, preferences and tastes)

3. Rivals’ marketing secrets, their promotions and search engine strategy

What data can your competitors share with you?

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General Competition Landscape1

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General Interest Trend - worldwide

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General Interest Trend– Only UK

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General Interest Trend– rising trends

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General Interest Trend– fresh ideas

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General Interest Trend– fresh ideas

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Data about your potential customers2

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Maybe you should empower some of your channels?

Where does traffic come from?

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Where do users come from?

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Which websites do users come from?

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Do you know what users’ interests are?

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Rivals marketing secrets and search engine strategy

3

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Using Special Tools

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You Competitors’ Ad Keywords

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Group Competitors Ad Keywords

conv

erse nik

eva

ns

skec

hers

adida

s

timbe

rland

pum

aug

g

sket

cher

tom

s

hush

pup

pies

irreg

ular c

hoice

lelli k

elly

rock

et d

og

cam

per

fred

perry tig

er

new b

alanc

e

birke

nsto

ck

lacos

te DC

dr m

arte

ns

ted

bake

r0

200

400

600

800

1000

1200

1400

1600

1800

For Domain – schuh.co.uk (9.3k - Ads kws)

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Brand “Converse” Ads Copy

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Most Popular Ads Copy

For Domain – schuh.co.uk (9.3k - Ads kws)

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Your Competitors’ Ad Now Under Control

Put your paw up if you agree!

hand

Thanks for your attention!

http://bit.ly/webpromo12

Alexandra Tachalova

Dmitry Pukhasky

a.tachalova@semrush.com@AlexTachalova

d.pukhalsky@semrush.com