© 2015 at&t intellectual property. all rights reserved. at&t and the at&t logo are...

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Let’s kick this off with a few questions

My name is

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.2

Raise your hand if the following apply to you:

• I sometimes text, Snapchat, or check my Facebook, Twitter, or Instagram while I’m driving.

• I have watched a video while driving.

• I sometimes look at my phone at a red light.

• I sometimes see my parents texting or using an app while they drive.

• I expect a response from a friend within 5 minutes of sending them a text or Facebook chat.

You’re not alone

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Texting or using an app on your phone while driving are common behaviors:

of teens text while driving

of teens look at their phones at a red light

see their parents text and drive

expect a response to a text within 5 minutes

43% 73% 77%89%

And the problem has grown beyond just texting

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.4

Nearly 4-in-10 usesocial media while driving 1

27% 14% 14%11%

Facebook

Twitter

Instagram

Snapchat

Dumb things people with smartphones do behind the wheel include:

Text 43%

Stream music 40%

Surf the net 21%

Snap a selfie/photo 17%

Shoot a video 12%

Video chat 10%

Other startling findings include:

20% say they engage in

smartphone activities behind the wheel “all the time.”

Of those who shoot videos behind the

wheel, 27% think they can do it

safely while driving.

17% who access social networks

while driving cite addiction as a reason.

“From One Second to the Next” - Trailer

My name is

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.5

From One Second to the Next

Documentary Trailer (2 min)CLICK TO BEGIN

or copy and paste in browser

https://www.youtube.com/watch?v=RuawMvXHhSE

From One Second to the Next

Full Documentary (35 min)CLICK TO BEGIN

or copy and paste in browser

https//www.youtube.com/watch?v=Xk1vCqfYpos

OR

Using your phone while driving puts people in danger

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.6

Teen drivers text while driving…97%Agree that texting anddriving is dangerous…

43%Admit to doing so

Are confident that they can text while driving safely

77%

As do adults…

49%Of commuters admitted to texting while driving

Over 40%of those who admitted to texting and driving called a habit

makes you 2x more likely to be in an accident

involved in

200,000+automobile accidents in which people are injured or die

texting & driving…

each year texting drivers are…

We’ll show you how dangerous it can be

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.7

Instructions: Try to balance three balloons while sending a text, reading your social media news feed, or watching a video.

+3 balloons

As we know, it’s just as dangerous on the road

My name is

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.8

Instructions: Try to navigate this obstacle course while texting or searching for something on the internet.

So why do teens still use their phones while driving?

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.9

“I don't want to miss out or be left out of anything important”

“When someone sends me a text/email, they expect me to respond right away”

“I’m at a red light, so it’s fine”

“Because I text/email all the time it's a habit”

“It only takes a second to respond”

There’s good news…

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Your friends and family will understand the importance of putting down the phone and paying attention.

• How would you feel if a friend/ family member was in a car crash because they were texting you?

• How would you feel if a car crash occurred because you didn’t remind your family member not to look at Instagram while driving?

Safety comes first behind the wheel. We can show we care by not responding right away, and not sharing stories and photos from the driver’s seat.

What can you do to help make a change?

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• Put down your phone when you’re in

the driver’s seat.

• Ask family and friends to do the same, and avoid distraction when they’re driving.

9/10Teens would stop texting if a passenger asked them to.

“It Can Wait”

And you can take action—

12

Lead by example: don’t use your cell while driving.

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

Speak up! If you see a friend or family member texting or using an app while driving, tell them it’s not okay and ask them to stop. Don’t text or use

any apps while you drive. Your friends and family in the car with you will learn from your positive behavior.

When you’re on the road with friends and family.

It’s a free app that helps you avoid distractions so you can stay focused while driving. It silences incoming text message alerts and sends an auto-reply letting the sender know you’re behind the wheel.

Assign a “Designated Texter.”

Download the AT&T DriveMode® app.

1 2 3 4

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Learn more at ItCanWait.com | Follow us on Twitter @ItCanWait

Sources

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.14

Slide 3

Teen Driver Stats – 43% / 73%/ 77%/ 89% (AT&T Teen Driver Survey) Link

Slide 4

Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day.

Social Networking – 2015 Braun Research49% - Commuter survey conducted by Research Now on behalf of AT&T75% - AT&T Teen Driver Survey 82% - AT&T Compulsion Research 78% -  ConnectSafely.org survey sponsored by AT&T

Slide 6Teen Driver Stats – 200K stat (National Security Council)Teen Driver Stats – 2x more stat (Virginia Tech Transportation Institute Research)Teen Driver Stats – 97% and 43% (AT&T Teen Driver Survey) LinkTeen Driver Stat – 60%  (2015, CNBC) LinkSlide 11

9 out of 10 and 44% stats Link