© 2014 medidata solutions, inc. can big data/real world data cure life science’s r&d malaise?...
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© 2014 Medidata Solutions, Inc.
Can Big Data/Real World Data Cure Life Science’s R&D Malaise?
Glen de VriesFounder and President
Development Commercial
Regulators Payers
EfficacyData
EffectivenessData
© 2014 Medidata Solutions, Inc.
Approval Patent Expiration
Val
ue (
The
rape
utic
& E
cono
mic
)
Time
Baseline Value
Commercial Patient Engagement Strategy
Clinical Development Patient Engagement
Strategy
lost annually from patients not taking their medicines
£350 Billion
TherapeuticBenefits!
+
© 2014 Medidata Solutions, Inc.
There will be life sciences companies using objectively measured digital biomarker data
with both regulators and payers…
And there will still be life sciences companiesthat are not
2020 Predictions
© 2014 Medidata Solutions, Inc.
10 years from now life sciences companies that don’t use digital
biomarkers as part of their solutions will no longer exist
© 2014 Medidata Solutions, Inc.
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