© 2011 search engine people, inc. all rights reserved seo (getting results from organic search)...
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© 2011 Search Engine People, Inc. All Rights Reserved
SEO(Getting Results from Organic Search)
Jeff QuippCEO
ca.linkedin.com/in/jeffquipp@jquipp (on Twitter)
© 2011 Search Engine People, Inc. All Rights ReservedApril 21, 2023
Who is Search Engine People?
First Company in Canada to become a Google AdWords Certified Company
2009, 2010 PROFIT 100 ranking of Canada’s Fastest-Growing Companies
Over 400 clients worldwide
© 2011 Search Engine People, Inc. All Rights Reserved
Key Facts
• Google, Yahoo, and Bing control 97+% of Searches
• Search engines organize the Web• Two types of Search results:
o Organico Paid (PPC)
Source: Hitwise, an Experian company
© 2011 Search Engine People, Inc. All Rights Reserved
SEO vs Paid Search
© 2011 Search Engine People, Inc. All Rights Reserved
SEO vs Paid Search
What is SEO?• SEO is the process of getting the desired results from
organic Search, where organic Search results are organized according to relevance (200+ variables)
What is Paid Search?• Paid Search is about getting the desired results from
the sponsored listings. Essentially, its advertising with a relevancy twist. Advertisers pay a fee every time someone clicks on their ad.
© 2011 Search Engine People, Inc. All Rights Reserved
Organic (SEO) vs Paid Search
© 2011 Search Engine People, Inc. All Rights ReservedGet Found!
What Is SEO?
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SEO Overview
What Are the Variables?:
There are 200+ variables
1. In-Page Factors - 30% of score
2. Off-page factors - 70% of score
© 2011 Search Engine People, Inc. All Rights ReservedGet Found!
In-Page Factors
Key Notes:
In-Page = the elements within a page
Every page is an opportunity to rank for 1-3 terms
The more content … the more opportunities to rank
© 2011 Search Engine People, Inc. All Rights Reserved
In-Page Factors
Most Important Elements in Order:1. keyword use in Title tag2. keyword use in domain name3. keyword use in internal anchor text4. keyword use in h(#) headings5. keyword use in first 50-100 words on page6. keyword use in subdomain/folder/page name7. Keyword use in Alt tags (text describers for images)8. Keyword Density
* According to an SEOmoz study 2010
© 2011 Search Engine People, Inc. All Rights ReservedGet Found!
Off-Page Factors
Defined as: links pointing from one site to another
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Off-Page Factors
In general, Webmasters can improve the rank of their sites by increasing the number of high quality sites that link to their pages
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How Important Are Links?
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Off-Page Factors
Key Considerations:
- Quantity of Links- Quality of Links- Anchor Text- Quantity of Sites- Link Relevancy
© 2011 Search Engine People, Inc. All Rights ReservedGet Found!
Off-Page Factors
How To Get Great Links:
1. Attract Links - Build great content. The more that see it … the more will link to it!a. Encourage fans to shareb. Promote it via SMc. Advertise it
2. Build links …
© 2011 Search Engine People, Inc. All Rights Reserved
Building Links
Link Building Techniques 1. Suppliers/Clients/Complementary businesses
2. Article syndication
3.Reciprocal linking
4.Directory submissions
5.Press releases
6.Blog commenting
7.Guest posting
8.Widgets
© 2011 Search Engine People, Inc. All Rights Reserved
Building Links
Link Building Techniques (Con’t)9. Awards/Badges
10. Research competitor links
© 2011 Search Engine People, Inc. All Rights Reserved
Questions?
Thank You!!!
Jeff Quippjeff@searchenginepeople.com
1-877-486-7875 ext.310
April 21, 2023
SearchEnginePeople.comOn Twitter: @senginepeople
@searchenginepeople.com
For a copy of this presentation, friend me on LinkedIn, and send me a note requesting it.
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