“ 1 out of 4 sri lankan school children are suffering due to the lack of nutritious food”
Post on 07-Jan-2016
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“1 out of 4 Sri Lankan school children are suffering due to the lack of nutritious food”
“I wish I can have the tasty food that other kids have. My mother can’t afford to give me a snack for school so I am always hungry..”
Every Jar of Astra Healthy Start will donate LKR 30.00 ($0.25) to the WFP Zero Hunger School Meal Program
Astra Healthy Start- Savoury Spread Range
People We Serve
Insight
Key Message
ONE JAR ONE MEAL
Tone of Voice
Urgent Compassionate Optimistic
Campaign Objectives
Communicate key message in a way that inspires action Communicate the urgency of the action required from the target audience
Highlight how taking simple steps can change lives
Deliverables + Timelines + Budget
DeliverablesATL – TV, Radio, Print and Social Media BTL – Outdoor VisibilityPR POSMPackaging Design
BudgetLKR 45 Million ($346,000)
Launch Date16th October 2014 (World Food Day)
Thank You
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