amir munir cei logistics / db schenker how the scm effects the consumer with pakistan perspective...
TRANSCRIPT
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AMIR MUNIRCEI Logistics / DB Schenker
How the SCM effects the Consumer with Pakistan Perspective
International Conference on Logistics & Supply Chain Management
(ICLSC 2011)(ICLSC 2011)
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Definition – Supply Chain Management
Introduction
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SCM in the FMCG Industry Multi-National Corporations Local FMCG Companies Small to Medium FMCG Companies
FMCG Industry at Pakistan
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Room for Improvement in Distribution Networks
Multi-National Corporations Local FMCG Companies
SCM in the FMCG Industry at Pakistan
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Medium to small FMCG Companies
Lack of SCM Experience / Setup
Flaws in the Distribution Network
Flaws in SCM in the Local Small to Medium FMCG Companies at Pakistan
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Medium to small FMCG Companies Complexities associated with SCM:
Involvement of Multiple Agents Information Asymmetry Unable to Implement distribution
strategies
Flaws in SCM in the Local Small to Medium FMCG Companies at Pakistan
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Complexities associated with SCM: Poor Utilization of Inventory Assets Distortion of Information Stock-outs
Flaws in SCM in the Local Small to Medium FMCG Companies at Pakistan
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Reasons for ineffective SCM: Lack of Information Systems / Data
from Retailers / Distributors Inaccurate Demand Forecasting
resulting in short Inventory ….. Resulting in Product failure.
Flaws in SCM in the Local Small to Medium FMCG Companies at Pakistan
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Lack of variety of goods Access to new innovative local products Higher prices Monopoly by MNC FMCG companies Not able to buy, what they want
What the Consumer Gets
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