amgen . grid i grid ii
Post on 19-Dec-2015
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TRANSCRIPT
![Page 1: Amgen . Grid I Grid II](https://reader036.vdocuments.us/reader036/viewer/2022062308/56649d2c5503460f94a01ed3/html5/thumbnails/1.jpg)
Amgen
http://angiogenesis.amgen.com/
![Page 2: Amgen . Grid I Grid II](https://reader036.vdocuments.us/reader036/viewer/2022062308/56649d2c5503460f94a01ed3/html5/thumbnails/2.jpg)
Grid I
![Page 3: Amgen . Grid I Grid II](https://reader036.vdocuments.us/reader036/viewer/2022062308/56649d2c5503460f94a01ed3/html5/thumbnails/3.jpg)
Grid II
![Page 4: Amgen . Grid I Grid II](https://reader036.vdocuments.us/reader036/viewer/2022062308/56649d2c5503460f94a01ed3/html5/thumbnails/4.jpg)
Typography
Calibri Regular
Calibri Bold
Calibri Italics
![Page 5: Amgen . Grid I Grid II](https://reader036.vdocuments.us/reader036/viewer/2022062308/56649d2c5503460f94a01ed3/html5/thumbnails/5.jpg)
Colors
:: Blue
:: Red
:: White
![Page 6: Amgen . Grid I Grid II](https://reader036.vdocuments.us/reader036/viewer/2022062308/56649d2c5503460f94a01ed3/html5/thumbnails/6.jpg)
Visual Elements
+ Interactively engaging + Defined regions on each page+ Distinctive typography + Distinctive navigation tabs
![Page 7: Amgen . Grid I Grid II](https://reader036.vdocuments.us/reader036/viewer/2022062308/56649d2c5503460f94a01ed3/html5/thumbnails/7.jpg)
Hierarchy
+ Visual hierarchy is inconsistent
+ Inconsistent grid layout contributes to inconsistent alignment of elements on each page
+ Content not organized logically and predictably
+ Increasing white space such as leading and kerning would have been enhanced the viewing experience
![Page 8: Amgen . Grid I Grid II](https://reader036.vdocuments.us/reader036/viewer/2022062308/56649d2c5503460f94a01ed3/html5/thumbnails/8.jpg)
Positive Space
![Page 9: Amgen . Grid I Grid II](https://reader036.vdocuments.us/reader036/viewer/2022062308/56649d2c5503460f94a01ed3/html5/thumbnails/9.jpg)
Negative Space