Social Media The New Game

Dean DeLisle

CEO, Forward Progress, Inc.

Coach Chat

September 27, 2012

Social Networks

The Issue with Social Networks

• People add connections

• They make postings

• They link to content and articles

• They make updates

• They even link to their websites

THEY DON’T PRODUCE

ANY RESULTS!

• Blogs • Articles • Postings • Status Updates • Emails • Video\Photo • Links

Current Use of Social Network

Communication?

• Interactive • People Respond Better • Builds Trust • Builds Community • Viral Activity • Sharing

Why Online Social Networks?

• Ourselves • GOA • City\Country Clubs • Chambers • Industry Clubs • Organizations • Charities • Religious\Health • Network Groups • LinkedIn Groups

Social Networks We Already Know

• Trusted Colleagues

• Like-minded People hanging out

• Similar Friends and Associations

• You have more “Things” in common

• Similar “Beliefs”

• Recommended “IN”

Social Networks We Already Know

• That Know YOU?

• That Trust YOU?

• That have done Business with YOU?

• That would recommend YOU?

Dean Sue Pat Mark

Networking

Beyond

One-to-One

How Many Contacts Do You Have That

You Cannot See?

Interesting Facebook Stats • More than 800 million active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans

Growing Numbers

How does Facebook compare to other social sites? • Largest, most popular, “backyard barbecue” analogy • More casual, friendly, lots of sharing • Many applications • LinkedIn: added Facebook-like features but still more businesslike • Twitter: shorter messaging (140 characters), integrates well with FB • Blog: integrates well with FB using apps such as Networked blogs • MySpace: still has not regained it’s original position or new identity • Check www.quantcast.com for latest demographics & comparisons

Facebook’s Place

What is a Facebook Page?

A Facebook Page is

a public profile that

enables you to share

your business,

services and

products with

Facebook users.

How do these compare?

Fan Pages can only be created to represent a

real organization, business, celebrity, or band,

and may only be created by an official

representative of that entity.

Groups can be created by any user and about

any topic, as a space for users to share their

opinions and interest in that subject. Groups

can be kept closed or secret, whereas Pages

are intended to help an entity communicate

publicly.

Personal Profile Business Page Group

Privacy More restrictive Open to all Can be open or

closed

Common Use Personal Business Clubs/ Community

Pages

Administration Single User Multiple Multiple

Followers are called:

Friends People who “like”

you (formerly called “fans”)

Members

Connectivity Reciprocal/ invitation

acceptance

No reciprocity required

Depends on group admin policy

Who is eligible? Individuals Authorized

representatives Anyone

• Understand why people are spending time on the site • Information or to be entertained • Provide value (information) in a friendly, engaging style • Avoid an overly “sales-y” approach • Reciprocate! Build up others • Set some guidelines, especially if working as a team • Consistent tone and frequency • Type of information you will share: video, links, updates, events, etc. • Responsiveness • Conversation and interaction, above all!

Finding Your Facebook

(Business) Voice

What is a Facebook Page?

LIVE

DEMO

How to Prepare

You'll be able to upload an

unlimited number of photos.

The most important is the

profile picture that Facebook

users will see (as a

thumbnail) in News Feed

when their friends interact

with you.

A logo, storefront, or group

photo may work well. Make

sure the image is still clear

when reduced to thumbnail

size.

Gather Photos, Videos and other content

How to Prepare

Checklist of what you can use:

Videos

Photos

Audio

Articles

White Papers

Power Point Slides

Brochures

Blog Posts

eBooks

Relevant Links <2 ways>

Relevant Content Inventory

How to Prepare

Pick your Team Wisely:

•Trusted Agents

•Follow Through

•Vested Interest

•Partners

Team

Updating Your Page!

Updating your Page regularly

with fresh photos, upcoming

events, and the latest promotions

means your Page won't just look

like a profile, it will feel like one,

and that will keep users coming

back.

Facebook users are used to getting information sorted by what happened

most recently or that’s most relevant. If you keep your Page active, which

you can do through mobile integrations and applications, you'll find that

your fans are more engaged and more interactive.

Your Posting Rotation

Building Likes

Be Methodical:

•Meet new people

•Tell them about your page

•Add them daily

•Port friends over

•Promote them in

Build from Outside In

5 Steps to New Sales on

LinkedIn

Step 1 – Look Good

• Complete Profile

• Be Clear

– What will you do for others?

– Why & How?

– What do you want\need?

Peer Review

#1 Lets Make Sure – Look Good

Build the Story of

WHO YOU ARE

and WHAT YOU

WILL DO FOR

PEOPLE THAT

FIND YOU!

Step 2 – What do you want?

• Employment

• Career Move – Up or Out

• Sales\Appointments\Direct

• Partnerships

Step 2 – What do you want?

• Employment

• Career Move – Up or Out

• Sales\Appointments\Direct

• Partnerships

Step 3 – How much time do you have?

How much

time does

it take?

20

Minutes

a Day!

Your Social Results Plan

Step 4 – Connect - Ask

• Are you on LinkedIn?

• Is it ok if we connect?

Step 4 – Connect - Ask

• LinkedIn Has Over 140 Million Members

• Average user has 240 “Connections”

• One degree from over 35,000 “Trusted Connections”

• Two degrees from over 3,200,000 “Trusted Connections”

• 1 million new members a week

• 17.8 million members belong to groups

• 1.2 million comments and posts to groups weekly

• 2 billion people searches annually

• 1 million companies have a company page

2012 LinkedIn Stats - Growing

OVER 1,000 to 1

Step 5 – Interaction (Sales 2.0)

Step 5 – Interaction - Home

Assignment

• Do all your preparation steps

• Develop value

• Organize your content

• Coordinate your team

• Invite Friends

• Interact

• Know your page name and

– use it everywhere

Next Coach Chat

P & Ls, Income Statements and More with

Lee Werner

Thursday, October 18th at 11:00 CDT

For information on other upcoming events, visit

AmFamBusinessAccelerator.com/upcoming-events/