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AAMERIMERIMMEDIAEDIA®®

Prepared by: R. RiveraFor: PR Supplies

Carlos Marti

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• Who is AmeriMedia?Who is AmeriMedia? HistoryHistory    Objectives Objectives    BenefitsBenefits ServicesServices CoverageCoverage

• Awards and RecognitionsAwards and Recognitions• Reviews & Demo samples with Reviews & Demo samples with

feedback and an actual “walk feedback and an actual “walk through” promo campaing through” promo campaing (Spanish)(Spanish)

• What do our clients think What do our clients think about our services?about our services?

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Who is AmeriMedia?Who is AmeriMedia?

• AmeriMedia began operations as a AmeriMedia began operations as a production house and media buying production house and media buying service in 1985 under the name Don service in 1985 under the name Don E. Gee Productions. In 1995 E. Gee Productions. In 1995 AmeriMedia consolidated its AmeriMedia consolidated its production and advertising business production and advertising business and began an International media and began an International media representation company providing its representation company providing its clients advertising and promotional clients advertising and promotional services in Latin America, The services in Latin America, The Caribbean and the U.S. Caribbean and the U.S.

• Currently the company conducts Currently the company conducts business in over 30 countries and business in over 30 countries and +250 Radio, TV and outdoor media +250 Radio, TV and outdoor media propertiesproperties

• The company represents advertising The company represents advertising sales for a host of International sales for a host of International television networks, TV & radio television networks, TV & radio stations and outdoor media including stations and outdoor media including billboard and public transportation billboard and public transportation companies. companies.

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Objectives Objectives

• To solidify media and To solidify media and promotional plans, promotional plans, complementing the client’s complementing the client’s global advertising effort global advertising effort through value-added and through value-added and custom-made integrations. custom-made integrations.

• To provide all necessary To provide all necessary resources in a “One-Stop” resources in a “One-Stop” fashion fashion

• To implement efficient and To implement efficient and effective promotional and effective promotional and advertising plans.advertising plans.

• Assure that clients maintain Assure that clients maintain complete control of investment complete control of investment and strategic planning at all and strategic planning at all times.times.

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BenefitsBenefits

• AmeriMedia eliminates the risks AmeriMedia eliminates the risks involved in delegating market involved in delegating market development strategies and development strategies and assignment of funds to third assignment of funds to third parties.parties.

• AmeriMedia supports its clients in AmeriMedia supports its clients in the A&P planning and the A&P planning and implementing process. implementing process.

• AmeriMedia is not an advertising AmeriMedia is not an advertising agency and does not charge agency and does not charge commisions to clients on any media commisions to clients on any media placement*placement*

* Fees apply to additional Media, Sales and Marketing services.

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ServicesServices

Our plans include:Our plans include:– Sponsorships / Opening and Sponsorships / Opening and

Closing BillboardsClosing Billboards– Media ToursMedia Tours– Product Placements Product Placements – Remote Broadcasting Remote Broadcasting

(Promotional support)(Promotional support)– Contest and PromotionsContest and Promotions– Sampling (Product Give-Aways)Sampling (Product Give-Aways)– Special events sponsorshipsSpecial events sponsorships

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Services (cont…)Services (cont…)• Complete production capabilities, Complete production capabilities,

dubbings, translations, regional and dubbings, translations, regional and local talent and personality local talent and personality integrations that strengthen and integrations that strengthen and increases brand positioning in each increases brand positioning in each market.market.

• Competitive Media Rates. Competitive Media Rates. • Capacity to generate creative Capacity to generate creative

commercial scripts for Television commercial scripts for Television and Radio, industrial and and Radio, industrial and instructional videos, brochures and instructional videos, brochures and collateral materials, magazines, collateral materials, magazines, newspapers, direct response and newspapers, direct response and outdoor advertising.outdoor advertising.

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OFFICES/PARTNERSHIPSOFFICES/PARTNERSHIPS

USAUSA– Lauderdale-by-the-Sea, FloridaLauderdale-by-the-Sea, Florida– Chicago, IllinoisChicago, Illinois

• San Juan, Puerto RicoSan Juan, Puerto Rico• Santo Domingo, Dominican Santo Domingo, Dominican

RepublicRepublic

CoverageCoverage• United StatesUnited States• MexicoMexico• CaribbeanCaribbean• Central and South AmericaCentral and South America

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Corporate & Governments Corporate & Governments ClientsClients

Agencies & Distributors Agencies & Distributors clientsclients

KodakKodak Leo Burnett Leo Burnett SC Johnson WaxSC Johnson Wax Young & Rubicam Young & Rubicam Radio ShackRadio Shack BBDO BBDO TexacoTexaco TeamWork CreativoTeamWork CreativoJohnson & JohnsonJohnson & Johnson NT Media / FCBNT Media / FCBWhitehall Labs.Whitehall Labs. Charney Palacios ICharney Palacios IFedExFedEx Foster BrothersFoster BrothersProcter & GambleProcter & Gamble MedigraceMedigraceCompaqCompaq AquarubaAquarubaMotorolaMotorola NovartisNovartisKellogg’sKellogg’s Johnson & JohnsonJohnson & JohnsonEnergizerEnergizer GilletteGilletteU.S. Government CensusU.S. Government Census LightbournLightbournCity of Miami BeachCity of Miami Beach DivicoDivicoDom. Republic’s Tourism Dept.Dom. Republic’s Tourism Dept. 3m3m

Partial list of Clients

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• 2 times winner of “Best 2 times winner of “Best Radio Commercial”. Radio Commercial”. Awards given by The Board Awards given by The Board of Governors. Florida, USA. of Governors. Florida, USA.

• 4 times recognized as best 4 times recognized as best supporting company in supporting company in Fort Lauderdale for the Fort Lauderdale for the Boys and Girls Club annual Boys and Girls Club annual event event

AWARDS AND RECOGNITIONS

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Reviews & Demos

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The Caribbean MarketsREMOTE BROADCAST AND IN-STORE EVENTS

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Production and Mobile Capabilities

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3M – Image Campaign

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Huggies® diapers – Radio y TV

            

•ObjetiveObjetive

•Generate trial and brand awarenessGenerate trial and brand awareness

•Increase sales volumeIncrease sales volume

•CampaignCampaign

•““You’re cool”You’re cool”

•ReachReach

•English MarketsEnglish Markets

•Spanish MarketsSpanish Markets

•French Markets French Markets

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Kellogg’s Cereals – Radio y TV

•Objetive

• Promote usage through value added activities

•Video Games

•Racing cars

•Canister

•Disney Promotion

•Back to School

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Listerine® Products

•ObjetiveObjetive

• Develop a health program Develop a health program

• Increase salesIncrease sales

•CampaignCampaign

•Radio – 30 seconds -Radio – 30 seconds -

•New Listerine® Pocket PaksNew Listerine® Pocket Paks

•TVTV

• Health Watch with Dr. GlazeHealth Watch with Dr. Glaze

•PromotionsPromotions

•Listerine® Lucky LabelListerine® Lucky Label

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Listerine Outdoor Advertising

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Customer Satisfaction

Andres J. Martinez, Brand Manager, Procter & Gamble

"... Who would have thought, at P&G, that a concerted effort on radio would have paid off ...“

Annie Narvaez, Media Director, Leo Burnett

"We rely on AmeriMedia's services as Caribbean Media Representatives when it comes to helping our clients' bottom line."

Jose Fernandez, Kellogg's

"...They have talent, experience and know-how in media strategy, planning and execution."

Judith Gonzalez, Pfizer Caribbean

"... guided by innovation and focus on brand development, we contacted the professional services of AMERIMEDIA ..."

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I wanted to thank you for a successful campaign this past year. Also, thanks for helping us pioneer new ideas to the P&G Management. You showed an

incredible expertise of the region. Who would have thought, at P&G, that a concerted effort on radio would have paid off as much as it did for us.

Thanks for being key in the promotion, planning, and subsequent media and promotion placement. It was key getting the best DJs at the best radio shows

for our target.

Actually, our promotions, radio and print ads had more prominence than ever before.

Thanks for your guidance in the country of Jamaica. Jamaica has been a very confusing market. We realized that print/newspaper media was not the way to

go there. Our brands have grown in Jamaica.

Sincerely,

Andres J. MartinezBrand Manager

Procter & Gamble

What do our clients think of our What do our clients think of our services?services?

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I would like to inform you that AmeriMedia continues its key role as our media partners in the Caribbean. We appreciate your assistance in the implementation of effective broadcast media, promotions and added-value advertising ... critical elements in the development and success of our clients' brand business.

Thanks to you, our clients report their satisfaction regarding successful advertising campaigns in Jamaica, USVI, Bahamas and Bermuda.

Our partnership provides us a wealth of information and Caribbean knowledge that we greatly appreciate. We rely on AmeriMedia's services as Caribbean Media Representatives when it comes to helping our clients' bottom line.

Sincerely,

Annie NarvaezAssociate Media DirectorStarcom/Leo Burnett

What do our clients think of our services?

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