americans for the arts 2014 media kit · 4 events - annual convention, national arts marketing...
TRANSCRIPT
AMERICANS FOR THE ARTS
2014 MEDIA KIT
Founded in 1960, Americans for the Arts is the nation’s leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creat-ing opportunities for every American to participate in and appreciate all forms of the arts. From offices in Washington, DC and New York City, we provide a rich array of programs that meet the needs of more than 150,000 members and stakeholders across the country.
The mission of Americans for the Arts is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. This mission is met by provid-ing policy and advocacy, research, visibility, and professional development inititatives for organizational staff, artists, arts professionals, and community and business leaders from across the country.
ABOUTUS
4 EVENTS - Annual Convention, National Arts Marketing Project Conference
6 ONLINE - Americans for the Arts Website, ARTSblog, ArtsMarketing.org
8 PRINT & E-MAIL - Arts Link, Monthly Wire
9 DIGITAL RESOURCES - Webinars, E-books
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In this media kit, you will find an assortment of targeted and affordable opportunities to reach decision makers, leaders, and stakeholders in the arts and in communities across the country. Americans for the Arts hosts two annual events, and produces web, print, e-mail, and digital resources, which offer a variety of means to maximize the visibility and exposure of your organization, products, or service.
For more information on exhibiting, advertising, or sponsorship opportunities with Americans for the Arts, please contact us at [email protected] or call 202.371.2830.
TABLEOFCONTENTS
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*See the 2014 Annual Convention Prospectus for artwork specs.
Lanyards, badges, and promotional materials• Onsite Wi-Fi• Online streaming of Keynote sessions• Convention sessions and events•
Half Page7.75” x 4.75”
Full Page10.75” x 7.75”
Main Convention: $1,700Public Art Network Preconference: $1,700Main Convention and Precon: $2,100
Table Top Exhibit benefits:One 6-foot skirted table, two chairs, and electicity• One complimentary and three discount registrations• 35-word description in the onsite program• 35-word description and hotlinked logo online• Placement in a promotional e-blast to stakeholders• Final attendee list with names and postal addresses•
Early-bird contract deadline: 3/31Final contract deadline: 4/21Description, logo, URL deadline: 4/21
Annual ConventionNashville, TNJune 13–15, 2014
The Annual Convention offers the unique opportunity to engage with more than 1,100 decision makers, stakeholders and leaders from the arts field, including artists, patrons, board members, planners, founda-tion and corporate representatives, elected officials, activists, and more. For details, see the 2014 Annual Convention Prospectus or visit convention.artsusa.org/action/sponsor-exhibit-or-advertise.
EVENTS
Half Page: $975Full Page: $1,550Inside Front Cover: $2,200Inside Back Cover: $2,200Back Cover: $2,400
Contract deadline: 3/17Artwork deadline*: 4/4
In-kind sponsorship opportunities offer recognition and unique promotion of your brand. Options are customizeable and may include, but are not limited to:
TABLE TOP EXHIBIT
PROGRAM ADVERTISEMENT
SPONSORSHIP
Book before the early-bird deadline, 3/31, to receive a $100 discount!
Reserve a table top exhibit and receive 10% off a program ad!
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National Arts Marketing Project ConferenceAtlanta, GA
November 7–10, 2014
The NAMP Conference brings together more than 600 arts marketers from across the country to discuss issues in marketing, earned income, audience development, and social media. Attendees will search for ways to win audiences and maintain relationships with customers and donors. For details, see the 2014 NAMP Conference Prospectus or visit artsmarketing.org/conference/action/sponsor-exhibit-advertise.
*See the 2014 NAMP Conference Prospectus for artwork specs.
Half Page7.75” x 4.75”
Full Page10.75” x 7.75”
Main Conference: $1,300
Early-bird contract deadline: 8/18Final contract deadline: 9/8Description, logo, URL deadline: 9/8
EVENTS
Lanyards, badges, and promotional materials• Onsite Wi-Fi and mobile app• Online streaming of Keynote sessions• Conference sessions and events•
In-kind sponsorship opportunities offer recognition and unique promotion of your brand. Options are customizeable and may include, but are not limited to:
SPONSORSHIP
TABLE TOP EXHIBITTable Top Exhibit benefits:
One 6-foot skirted table, two chairs, and electicity• One complimentary and three discount registrations• 35-word description in the onsite program• 35-word description and hotlinked logo online• Placement in a promotional e-blast to stakeholders• Final attendee list with names and postal addresses•
Book before the early-bird deadline, 8/18, to receive a $100 discount!
PROGRAM ADVERTISEMENTHalf Page: $550Full Page: $900Inside Front Cover: $1,400Inside Back Cover: $1,400Back Cover: $1,900
Contract deadline: 8/8Artwork deadline*: 8/22
Reserve a table top exhibit and receive 10% off a program ad!
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ONLINE
SidebarAdvertisement*
Americans for the Arts Websitewww.americansforthearts.org
Audiences: arts marketing• 1, emerging leaders2, public art3
Average impressions per month: 1500+• Advertisement appears on a minimum of 5 targeted pages• Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives)• Ads run on a cost-per-impression basis•
Sidebar Advertisement: $300- 450 px x 400 px- 1500 impressions (about 1 month)- Limited availabilityArts Marketing1:
• Program pages - Arts Marketing - Consulting - At Our Events• Topic pages - Arts Marketing - For Artists - Funding Resources• Location pages - Select a state or region
Emerging Leaders2:• Program pages - Emerging Leaders Network - Arts Leadership Digital Classroom - At Our Events• Topic pages - Young Arts Professionals - Professional Development - Funding Resources• Location pages - Select a state or region *Pages and placement are subject to change and availability.
Choose from one of our preselected page groupings or create a custom grouping:
Public Art3:• Program pages - Public Art Network - Public Art & Placemaking Digital Classroom - At Our Events• Topic pages - Public Art - For Artists• Location pages - Select a state or region
Reserve an event exhibit or program ad and receive a 10% discount off
web advertising!
ArtsMarketing.orgwww.artsmarketing.org
Audience: arts and nonprofit marketers, social media • managers, and communications plannersContent: resources, research, news, online dialogue, and • best practices in marketing, development, and fundraising
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ARTSblogblog.artsusa.org
Audience: arts and nonprofit managers, business leaders, educators, students, and advocates• Average impressions per month: 20,000+• Average impressions during week-long blog salons: 7,500+• Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives)• Ads run on a monthly basis•
Sidebar Advertisement: $250/month- 300 px x 250 px- Limited availability (3 per month)
Banner Advertisement: $500/month- 725 px x 90 px- Limited availability (1 per month)
Blog Salon Sponsorship: $1,000/month- Banner and top Sidebar Advertisement- Sponsor language in blog salon promotions
ONLINE
Homepage Sidebar Advertising: $200/month- Average impressions per month: 26,000+- 160 px x 50 px
E-newsletter Advertising: $350/month- Monthly subscribers: 36,000+- 79 px x 169 px/169 px x 79 px
2014 Blog Salon Schedule*:February 17-21........Local Arts Agencies September 1-5...............Public ArtMarch 10-14............Arts Education September 15-19...........Arts EducationApril 14-18...............Emerging Leaders/Arts Leadership October 6-10..................Arts MarketingMay 12-16...............Animating Democracy October 20-24................Development & Private SectorJuly 14-18................Private Sector November 17-21............Animating Democracy *Dates and topics subject to change.
Banner Advertisement
SidebarAdvertisement
For complete rates and specs, visitartsmarketing.org/web-sponsorships!
Reserve an event exhibit or program ad and receive a 10% discount off
ARTSblog advertising!
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*Exact location on sidebar is dependent upon content and is subject to change.
PRINT&E-MAILArts LinkMember Quarterly Magazine
Audience: Individual and Organization Members; local arts agencies, arts and nonprofit professionals• Content: latest trends, resources, idea sharing, member highlights, profiles• Circulation: 4,000 mailed; 2,000 electronic• Artwork specs: PDF/X1-a, CMYK or four-color equivalent• Ads run on a per issue basis•
Half Page: $900/issue- 7.75” x 4.75”- Unlimited availability
Full Page: $1,800/issue- 8.5” x 11”- Unlimited availability
Back Cover Half Page: $1,200/issue- 7.75” x 4.75”- Limited availability (1 per issue)
Issue Deadlines Spring Summer Fall WinterContract deadline: 1/6 3/31 6/30 9/1Artwork deadline: 1/28 4/23 7/30 10/1Issue delivers: March June September December
*Deadlines subject to change
Monthly WireMember E-Newsletter
Audience: Individual and Organization Members• Content: national arts news, advocacy initiatives, • funding opportunities, events, and resourcesCirculation: 5,000+ subscribers• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis•
Small Sidebar Advertisement: $150/month- 165 px x 150 px- Unlimited availability
Large Sidebar Advertisement: $250/month- 165 px x 250 px- Unlimited availability
Large Sidebar Advertisement*
Small Sidebar Advertisement*
WebinarsDigital Learning Resources
Audience: Individual and Organization Members, nonmembers; arts and nonprofit professionals, com-• munity and city planners, arts agency managers, arts administratorsContent: Arts and Community, Embracing Diversity, Reinvention and Sustainability, Supply and De-• mand, and Building Core Skills (101’s)Average registrants per webinar: 60+• Webinar types: single webinar, Webinar Week (3 webinars), Digital Classroom (Public Art, Leadership)• Includes advertisement on title slide and sponsor language in webinar promotions• Artwork specs: • JPEG, PNG, GIF; static or animated (up to 3 rotating creatives)
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DIGITALRESOURCES
Single Webinar Sponsorship: $150- 250 px x 200 px- Limited availability (1 per webinar)- Sponsor language in webinar promotions
Webinar Week Sponsorship: $300- Sponsor 2 webinars, get 1 free!- 250 px x 200 px- Limited availability (1 per 3 part series)- Sponsor language in webinar promotions
Digital Classroom Sponsorship: $1,050- Buy 7 webinars, get 2 free!- 250 px x 200 px- Limited availability (1 per 9 part series)- Sponsor language in webinar promotions
Access the webinar schedule: artsusa.org/events/webinars
E-BOOKSDigital Publications
Audience: arts and nonprofit marketers, social me-• dia managers, and communications plannersContent: resources, research, best practices in • marketing, development, and fundraisingAverage unique hits per month: 3,500+• Total impressions for most popular e-book: 10,000+• Company name, logo, and sponsorship language • will be displayed in the e-book and promotions
Single E-book Sponsorship: $150E-book Series Sponsorship: $400
Title Slide Advertisement
Check out the E-book library: artsmarketing.org/resources/ebooks
Americans for the Arts1000 Vermont Avenue, NW 6th Floor
Washington, DC 20005Telephone: 202.371.2830
Fax: [email protected]
www.AmericansForTheArts.org