american university in bulgaria lecture october 2012
TRANSCRIPT
The “New”
Marketer
Krassi Genov Sep 2012
A “Wordle” About Me
1996
Survived the DotCom Crash and Lived to tell
Marketed to both Cement and Satellite Companies
Discovered a second calling in Social Media
©Krassi Genov
Do what you love
Never Forget the Fifth “P”
Know how to tell a story
Content vs. Context
Don’t be afraid of failures
Innovate = Stay Relevant
Find a hobby
Develop a personal style
Build your personal brand
Get to work
Ten Ways to be a Good Marketer
©Krassi Genov
Do What You Love
©Krassi Genov
Never Forget the Fifth “P”
©Krassi Genov
We live in a hyper connected world…
http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/
The “New World” is Hyperconnected
©Krassi Genov
62 % of adults worldwide use social media
90% of marketers use social media for business
People spend over 13 billion min/day on Facebook or 7:45 hours per person per month
The Reality of Social Media
©Krassi Genov
The World Has Changed
©Krassi Genov
The New Type of Conversation
©Krassi Genov
Know How to Tell A Story
©Krassi Genov
Content vs. Context
©Krassi Genov
Content vs. Context
©Krassi Genov
Don’t Be Afraid
Success is Often Built on Failure
FIRED BANKRUPT UNEMPLOYED
Innovate = Stay Relevant
©Krassi Genov
Find a Hobby
©Krassi Genov
Develop a Style
The Rebel Perfectionist Thought Leader
©Krassi Genov
Build a Personal Brand
©Krassi Genov
Get to Work
SERIOUSLY!
©Krassi Genov
http://www.linkedin.com/in/krassigenov
Questions?