The national initiative to keep students on the path

to graduation returns October 3, 2015.

About the Initiative

American Graduate: Let’s Make it Happen is a public media initiative supported by the Corporation for Public Broadcasting (CPB), to help students stay on pathto on-time high school graduation and future success.

American Graduate demonstrates public media's commitment to education and its deep roots in every community it serves. Click here for a 3 minute preview.

TV Sponsorship Summary

American Graduate Day Pre-PromotionTuesday, September 29 - Friday, October 2, 5am-mid• 12x promos on WITF TV to include sponsor logo

American Graduate Day 2015Saturday, October 3, 11am- 6:00 PM (7 hours of special programming)A 7-hour “call-to-action” marathon covering critical theme such as: Early Education, Mentoring, STEAM, College Completion and Career Readiness, and Dropout Prevention.• 1x- :30second sponsor credit at open of the 7-hour block of programming• 5x- minimum sponsor logo/mentions during station ID breaks throughout the 7-hour block• 1x- :30second sponsor credit at the close of the 7-hours block of programming

Interstials (TV and Web) WITF will produce a minimum of 3 and up to 6, :60 to :90 second local: “Stories of Champions” profiles, highlighting the achievements of remarkable educators from Central Pennsylvania.• Sponsors will receive logo recognition on end-page graphic

FM Sponsorship Summary

American Graduate Day Pre-PromotionTuesday, September 29 - Friday, October 2, 5am-mid• Minimum of 12x - promos to promote TV tune in on WITF FM

Smart Talk – Daily radio talk show.Week of September 28• One segment featuring complimentary “American Graduate Day” related content• Sponsor mention at beginning and end of on-air segment.

Radio Features (4)WITF FM – 89.5 and 93.3 will air 4 radio documentary specials between August 23rd

and October 3rd. Please see the following pages for dates, times and descriptions.

Smart Talk Host Scott Lamar

FM Sponsorship SummaryRadio Features (continued)

August 23 – 7pm – The Living Legacy: Black Colleges in the 21st CenturyEPISODE DESCRIPTION: Before the civil rights movement, African Americans were largely barred from white-dominated institutions of higher education. And so black Americans, and their white supporters, founded their own schools, which came to be known as Historically Black Colleges and Universities. HBCU graduates helped launch the civil rights movement, built the black middle class, and staffed the pulpits of black churches and the halls of almost every black primary school before the 1960s. But after desegregation, some people began to ask whether HBCUs had outlived their purpose. Yet for the students who attend them, HBCUs still play a crucial — and unique — role. In this documentary, we hear first-person testimony from students about why they chose an HBCU; and we travel to an HBCU that’s in the process of reinventing itself wholesale.

August 30 – 7pm – Teaching TeachersEPISODE DESCRIPTION: Research shows good teaching makes a big difference in how much kids learn. But the United States lacks an effective system for training new teachers or helping them get better once they’re on the job. This documentary examines why, and asks what it would take to improve American teaching on a wide scale. We meet researchers who are trying to understand what makes teaching complex, and how to determine whether someone is ready to be a teacher. We also visit U.S. schools that are taking a page from Japan and radically rethinking the way they approach the idea of teacher improvement.

Project sponsors to be recognized in underwrites around special programs.

FM Sponsorship SummaryRadio Features (continued)

September 6 – 7pm – From Boots to Books – Student VeteransEPISODE DESCRIPTION: The longest war in American history is drawing to a close. Now, the men and women who served are coming home, and many hope to use higher education to build new, better lives. They have help from the Post-9/11 GI Bill, a piece of legislation that many advocates say offers more support to returning veterans than any policy since the original GI Bill of 1944. In this documentary, we explore how the first GI Bill revolutionized the lives of millions of young veterans, America’s institutions of higher education, and American society at large. But America’s economic and academic systems have changed, and veterans today are returning to a very different reality than their predecessors.

TBD AIRDATE-- Beyond the BlackboardEPISODE DESCRIPTION: In the 1940s a British headmaster named Kurt Hahn set up a wilderness school to teach young men the skills they needed to survive World War II – things like leadership, persistence, and working together. Hahn believed these were skills conventional schools should focus on too. Fifty years later, Hahn’s ideas about education inspired the founding of a network of public schools in the United States. Students in these schools outperform their peers when it comes to test scores and graduation rates – and also motivation, academic engagement and problem-solving ability. This documentary explores the “Expeditionary Learning” approach, traces the history of ideas that led to its inception, and investigates what American schools could learn from its success.

Project sponsors to be recognized in underwrites around special programs.

Web and Print Sponsorship Summary

Web Create content for witf.org/AmericanGraduate dedicated to the Stories of Champions project. It will highlight the local and national project including articles promoting documentary tune in and accomplishments of local champions. Print —Promote American Graduate project in TV listings delivered to WITF members. Possible ad in Central Penn Parent magazine to promote documentary tune in (tentative).

Project sponsor logo to be included on any/all web and print promotional materials.

Live Event Sponsorship SummaryCentral Pennsylvania “Stories of Champions” Event:WITF will hold a special recognition event at our Public Media Center to take place between September 28th and October 3rd, 2015. Event will recognize everyone profiled in the TV interstitials and radio feature. WITF will invite current members and corporate donors, local elected officials, as well as leaders from the business and education communities, including Pedro A. Rivera, Pennsylvania Secretary of Education. A keynote address by a high profile TBD education leader will be followed by screening the interstitials. We will hear from kids who’ve been directly impacted by the work of the champions. Then we’ll recognize our local Champions and thank them for their outstanding efforts. Light hors d'oeuvres and refreshments will be served. Based on similar events held in the past, we’d expect 40-60 attendees. The event will be promoted on social media and tentatively on-air (TV/FM). Champions may also be recognized in a print ad in Central PA Magazine and/or Central Penn Business Journal.Project sponsor to receive reserved VIP seating, logo and verbal recognition, may have table presence if desired.

Become a Partner Today

For an investment of only $4,000 your company can become one of only 3 exclusive partners in the “American Graduate Day 2015” initiative.

BONUS: Time Bank of On-Air MessagesCommit by August 19th and receive

40 Underwriting messages to be used for your companies messaging anytime between August 2015-December 2015 on WITF FM and/or TV