america21 presentation on inclusive competitiveness in pittsburgh
DESCRIPTION
TRANSCRIPT
![Page 1: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/1.jpg)
Changing the economic narrative
Developing innovation ecosystems
Connecting the disconnected
©2012 A21
Building Inclusive Competitiveness in Urban America from Pipeline to Productivity
Johnathan M. Holifield Co-founder and Chief Evangelist
The America21 Project
Urban Innovation21 Carnegie Library of Pittsburgh – Homewood March 14, 2012
![Page 2: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/2.jpg)
Changing the economic narrative
Developing innovation ecosystems
Connecting the disconnected
©2012 A21
Building Inclusive Competitiveness in Urban America from Pipeline to Productivity
8 Trim Tab Practices to Achieve Inclusive Competitiveness
2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
![Page 3: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/3.jpg)
Benchwarmer
Measuring our performance in areas important to Western PA’s economic future
Are we benchwarmers or competitors?
Or
Competitor
2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
What is Inclusive Competitiveness?
![Page 4: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/4.jpg)
New Individual Practices New Organizational Practices
Bottom line: Trim Tab Practices
2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
How Is Inclusive Competitiveness Achieved?
![Page 5: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/5.jpg)
Individuals and organizations
are the Trim Tabber
Western PA’s innovation economy assets are the Rudder
High-leverage individual and organizational actions that turn the rudder and, ultimately, turns the ship in
the desired direction 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Homewood is the Ship
What are Trim Tab Practices?
![Page 6: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/6.jpg)
©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Trim Tab Practices Yield Results
• Launched and Led Regional Innovation Initiative
• $600K into $5M of Entrepreneur Economic Impact
• $40M into $250M Early-stage Capital Network
• Innovation-based HS/Turnaround Education Model
• Regional Tech Workforce Alliance
• Statewide Innovation Organization Alliance
• $40M+ Grants, Cash, In-kind Support
Not the only way . . . a proven way
![Page 7: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/7.jpg)
• Treat problems like market opportunities
• Lead by Action, Persuasion, Influence
• Conspicuous Public Presence
• Flexible and Well-networked
• Strong Convictions
• No Fear of Judgment
• Energetic Creator
2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Individual Trim Tabber Attributes
![Page 8: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/8.jpg)
2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Organizational Trim Tabber Attributes
• Firm place to stand
• Well-networked Facilitators
• Disinterested, Not Uninterested
• Hub, Spokes and Nodes Approach
• Honest, Objective Broker
• Flexible, Agile Drivers
![Page 9: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/9.jpg)
©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 1: Comprehend Speed of the Game
• Bo Jackson Moment
• High Bar for Everyone; Higher Bar for Us
• Further Democratization of Information
• Most Meritocratic Economic Era
• Money, Without Collateral
• Not the Civil Rights Struggle
• Flatter World
![Page 10: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/10.jpg)
©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 2: Mine the Environment
• How Innovation Ecosystems are built
• Innovation Asset Urban Location
• 19th and 20th Century Asset Visibility
• 21st Century Asset Invisibility
• Making the Invisible, Visible
• End of the Day . . . The Market Must Respond
![Page 11: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/11.jpg)
©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 3: Begin at the Beginning
• Measure competitiveness, not participation • Innovation Asset Stewardship Mapping Angel Networks/Venture Capital Sources/Banks Innovation Councils/TBED Orgs./VDOs Bioscience/ICT/Adv. Manufacturing Companies University/Corporate Research Capabilities Chambers/Econ. Dev./Philanthropy Incubators/Accelerators
![Page 12: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/12.jpg)
©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 4: “The Way” Over “The Thing”
• Simple Process (Way)
• Deployed on Diverse Content (Things)
• A.O.L.
Aggregate key wealth and resources
Organize them into actionable forms
Leverage them to achieve desired impact
![Page 13: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/13.jpg)
©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 5: Be the Lubricant
• Engine Oil
• Public Policy
• “Private Policy,” i.e., the Big Urban Agenda
• Integrate into the Value Chain (Wetting Beaks . . . Don Fanucci)
• Money
![Page 14: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/14.jpg)
©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 6: Encourage Entrepreneurial Churn
• Old Notions of “Economic Stability”
• Energy, Vitality, Creative Destruction
• Risk-Averse
• Risk-Astute
• No undefeated seasons
• Create Customers
![Page 15: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/15.jpg)
©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 7: Pursue Exponential Impact
• Leverage, Leverage, Leverage
• Measure Outcomes
What gets measured gets done
What gets measured and rewarded gets done well
• Aggregate Incremental/Exponential Breakthrough
![Page 16: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/16.jpg)
©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Practice 8: Embrace Asset Obsolescence
• Trim Tabber Role = flexible/enduring
• Innovation Ecosystem = adaptable/enduring
• Innovation Ecosystem Assets = constant change
• No Asset has “Right” to exist
• Only Support Assets Demanded by the Market
![Page 17: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/17.jpg)
©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC
Questions
Let’s Talk
![Page 18: America21 presentation on Inclusive Competitiveness in Pittsburgh](https://reader033.vdocuments.us/reader033/viewer/2022051411/5457c6c9af7959755d8b5011/html5/thumbnails/18.jpg)
8 Trim Tab Practices to Achieve Inclusive Competitiveness
Contact Us:
General: [email protected]
Johnathan M. Holifield Co-founder and Chief Evangelist The America21 Project
Email: [email protected] Phone: 716.361.9889
2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC