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AMER SPORTS Q2/2012
August 2, 2012 // Heikki Takala, President and CEO
Amer Sports Results Presentation
• Net sales EUR 353.8 million (315.6), +5% in local currencies
- Apparel +38%, Fitness +11% and Sports Instruments +14%*
- Geographically, EMEA +1%, Americas +3% and APAC +22%
- Major retailer de-stocking in Europe impacted particularly Footwear
- High growth rates in China and Russia
- Own retail and e-commerce progressing fast
• Gross margin improved to 43.1 (42.3%)
• EBIT EUR -19.8 million (-10.9)
- Growth investments into softgoods, sales coverage, emerging markets
and own retail
Growth investments continue, impacting seasonally low quarter
Change in local currencies
* Underlying sales excl. divested businesses 2
Amer Sports Results Presentation
EBIT development Q2 2012 YoY, EUR million
-25
-20
-15
-10
-5
0
Q2/12
-19.8
Other
& FX
4.7
OPEX
14.1
Margin/
Mix
3.3
Growth
6.6
Q2/11
-10.9
-25
-20
-15
-10
-5
0
0.5
Q2/12
-19.8
HQ
0.7
Fitness
1.3
Ball
Sports
W&O
10.4
Q2/11
-10.9
3
Amer Sports Results Presentation
H1 reconciliation
EUR million 1–6/12 1–6/11 Ch % Ch %* 2011
Net sales 843.6 764.7 10 6 1,880.8
Gross profit 368.8 328.1 12 8 817.4
Gross profit, % of net sales 43.7 42.9 43.5
EBIT 9.2 14.8 -38 -47 135.5
EBIT % 1.1 1.9 7.2
Net cash flow after investing
activities 53.2 20.0 -21.4
* Change in local currencies
4
Amer Sports Results Presentation
Clarify future direction &
deliver the year
Profitability, growth
acceleration
Build critical capabilities,
allocate resources and
reignite growth
• Clarify priorities, set
direction
• Continue to drive profit
recovery, deliver the year
• Continue the work on
operational efficiency &
margins improvement
• Build capabilities:
• Softgoods
• Category based development
• Go to market
• Drive organic growth:
softgoods, Russia, China, BtoC,
etc.
• Operational excellence, WSE
efficiency & profitability
• Continued growth in
categories and countries
• Big brands,
big countries,
big categories
~2010
~2011...2012
~2013-
Reminder: Strategic long-term glidepath
5
Amer Sports Results Presentation
0
10
20
30
40
50
60
2010 2011 H1/2012
Growth investments
Top line driven OPEX
Maintenance OPEX
OPEX investments in 2010–H1/2012 OPEX increase in EUR million
• Growth investment benefits coming with a delay of 6-18 months
• Cost efficiencies in base businesses achieved and will be further intensified
6
Amer Sports Results Presentation
• Expansion of softgoods
- Apparel +32% in H1. Future brand/category expansions in the pipeline.
• Improved Go to Market
- E.g. softgoods capability, selected 3rd party distributor consolidation,
strategic account management, Precor EMEA sales force expansion
(sales +21% in H1)
• Emerging markets
- H1 China +56%, Russia +49%, Latin America footwear +51%
• Own retail
- 17 new stores, 22 e-commerce stores (past 12 months)
Investing into future growth
7
Amer Sports Results Presentation
Salomon brand store, Salt Lake City
Own retail
Salomon brand store, Toulouse
Amer Sports Results Presentation
Arc’teryx shop in shop, China
Salomon shop in shop, Japan
Suunto shop in shop, Japan
Amer Sports Results Presentation
Arc’teryx shop in shop, Oslo
Wilson concept store, Mexico
Suunto shop
in shop,
Korea
Amer Sports Results Presentation
Amer Sports Results Presentation
Balance sheet continues to be solid
EUR million June 30, 2012 Dec. 31, 2011
Net debt 457.0 391.6
Shareholders’ equity 725.9 829.4
Capital employed* 1,079.2 1,027.3
Working capital 394.3 469.3
Gearing, % 63 47
Equity ratio, % 39.3 45.6
* 12 month rolling average
12
• Increase in net debt is mainly due to the redemption of the
EUR 60 million hybrid bond in March 2012
Amer Sports Results Presentation
• Cash reserves EUR 216.7
million: funding seasonally
high working capital in Q3.
• Unused credit facilities EUR
240.0 million.
• 3-year term loan of EUR
20.0 million was taken in
April
• Bilateral 5-year committed
revolving credit facility of
EUR 40.0 million was
signed in June
Mid-term refinancing needs covered
,0m
25,0m
50,0m
75,0m
100,0m
125,0m
150,0m
175,0m
200,0m
225,0m
2012 2013 2014 2015 2016=>
Pension Loan Term Loan Bonds Commercial Papers Other
13
The average interest rate of loan portfolio: 3.3%
(December 31, 2011: 3.6%)
Amer Sports Results Presentation
Net sales +8%
• Winter Sports Equipment slightly up in a low quarter. Strengthened market share positions. Operational efficiency improvement continues.
• Footwear retailer de-stocking in Europe. Net sales in Q2 at last year’s level.
• Apparel +38%
• Cycling +2%
• Sports Instruments +14%* boosted by Ambit GPS launch.
EBIT EUR -25.4 million (-15.1)
• Impact of increased sales volumes EUR +5 million, higher gross margins EUR +2 million, operating expenses EUR -12 million
Winter and Outdoor in Q2/2012 (Q2/2011)
0
50
100
150
200
250
300
350
400
450
Net sales
-40
-20
0
20
40
60
80
100
EBIT excludingnon-recurring itemsMEUR MEUR
133.4 -25.4 -15.1 116.5 -24.2
Q2/10 Q2/11 Q2/09 Q2/10 Q2/09
106.6
Q2/11
-29.2
14
Q2/12
150.9
Q2/12
* Underlying sales excl. divested businesses
Amer Sports Results Presentation
Net sales at last year’s level
• Sales of performance tennis racquets +5% (H1: +19%)
• Team Sports -2% driven by the baseball bat product category
• APAC +6%, EMEA flat, Americas -3%
EBIT EUR 9.7 million (9.1)
• Increased investment into product initiative pipeline for 2013 and onwards.
0
20
40
60
80
100
120
140
160
180
200
Net sales
-5
0
5
10
15
20
25
EBIT exludingnon-recurring items
MEUR MEUR
153.9 136.3
9.1
17.0 135.7
7.4
Q2/09 Q2/10 Q2/09 Q2/10 Q2/11
146.5
Q2/11
9.7
15
Q2/12 Q2/12
Ball Sports Q2/2012 (Q2/2011)
Amer Sports Results Presentation
Net sales +11%
• Sales in EMEA +26% and in APAC +11%, driven by Go to Market improvement
EBIT EUR 1.0 million (-0.3)
• Higher sales volumes
Fitness Q2/2012 (Q2/2011)
0
10
20
30
40
50
60
70
80
Net sales
-6
-4
-2
0
2
4
6
EBIT excludingnon-recurring itemsMEUR
MEUR
45.9 47.1 -0.3
1.0 42.4 -3.7
Q2/09 Q2/10 Q2/09 Q2/10 Q2/11
56.4
Q2/11 Q2/12
-2.2
16
Q2/12
OUTLOOK
Amer Sports Results Presentation
• In 2012, Amer Sports’ net sales in local currencies are expected to increase from 2011
in line with the company’s annual 5% growth target.
• For the full year, Apparel net sales growth is estimated to be over 20%. In Footwear,
sales growth is estimated to be approximately 5% due to retailers’ inventory reduction.
In Apparel and Footwear, the company no longer provides semi-annual pre-order
figures as Amer Sports considers that these are not a reliable indicator of the future
growth. In Winter Sports Equipment, Amer Sports has gained market shares and
strengthened its market position but pre-orders for the season 2012/13 are down by
13% due to the late and mild winter in the previous season.
• Amer Sports is continuously driving synergies and scale and continues to invest into
future growth with focus on softgoods, sales coverage, emerging markets, and own
retail. These investments support Amer Sports’ sales and gross margin improvement
but require up-front operational expenses. Amer Sports 2012 EBIT excluding non-
recurring items is expected to be approximately at the level of 2011 despite the
uncertainty in the winter sports market and the ongoing investments into the future
growth.
Outlook for 2012
18
BROAD-BASED
IMPROVEMENT
CONTINUES
Amer Sports Results Presentation
Broad-based improvement continues
Business
area Objective Actions
Footwear Further accelerate growth
Expand commercial footprint, enter new segments and categories, category-based operation ☻ -
Apparel Drive significant revenue growth
Expand commercial footprint, enter new segments and categories, category-based operation ☻
Winter Sports Equipment
To sustainable profitability, irrespective of weather conditions
Drive operational excellence, grow in selected areas ☻ -
Ball Sports Focus on profitable growth Grow in softgoods, DeMarini, distribution; fix Golf ☻(+)
Fitness Back to profitability Improve through top line growth in EMEA, APAC, North American consumer, networked fitness ☻ +
Cycling
First back to target profitability, then accelerate profitable growth
Expand wheel/tyre systems and softgoods ☻
Sports Instruments
Improve profitability, simplify Focus product portfolio, grow in selected areas ☻ +
20
APPENDIX
Amer Sports Results Presentation
Net sales and EBIT
EUR million
Q2/
2012
Q2/
2011
Ch
%
Ch
%* 2011 2010
Ch
%
Ch
%*
NET SALES, TOTAL 1,880.8 1,740.4 8 9
Winter and Outdoor 150.9 133.4 13 8 1,137.6 1,015.0 12 12
Winter Sports Equipment 14.4 11.1 30 20 448.4 438.4 2 2
Footwear 56.7 54.9 3 0 287.7 219.6 31 31
Apparel 25.4 17.4 46 38 191.6 156.6 22 22
Cycling 29.6 27.9 6 2 120.5 106.4 13 14
Sports Instruments 24.8 22.1 12 14*** 89.4 94.0 -5 -4
Ball Sports 146.5 136.3 7 -1 511.0 520.6 -2 0
Individual Ball Sports 87.3 81.8 7 0 283.0 308.5 -8 -7
Team Sports 59.2 54.5 9 -2 228.0 212.1 7 11
Fitness 56.4 45.9 23 11 232.2 204.8 13 17
EBIT, TOTAL -19.8 -10.9 135.5 107.9** 26
Winter and Outdoor -25.4 -15.1 118.5 96.9 22
Ball Sports 9.7 9.1 25.0 32.2 -22
Fitness 1.0 -0.3 10.3 2.7
Headquarters -5.1 -4.6 -18.3 -23.9
Free cash flow -44.2 -67.1 -21.4 50.1
23
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Amer Sports Results Presentation
Net sales and EBIT breakdown (MEUR)
NET SALES
Q2/
2012
Q1/
2012
Q4/
2011
Q3/
2011
Q2/
2011
Q1/
2011
Q4/
2010
Q3/
2010
Q2/
2010
Q1/
2010 2011 2010
Winter and
Outdoor 150.9 256.5 375.0 395.7 133.4 233.5 416.5 300.3 116.5 181.7 1,137.6 1,015.0
Ball Sports 146.5 173.6 109.0 106.7 136.3 159.0 107.3 114.0 153.9 145.4 511.0 520.6
Fitness 56.4 59.7 72.9 56.8 45.9 56.6 59.6 52.6 47.1 45.5 232.2 204.8
Total 353.8 489.8 556.9 559.2 315.6 449.1 583.4 466.9 317.5 372.6 1,880.8 1,740.4
EBIT
Q2/
2012
Q1/
2012
Q4/
2011
Q3/
2011
Q2/
2011
Q1/
2011
Q4/
2010
Q3/
2010
Q2/
2010
Q1/
2010 2011 2010
Winter and
Outdoor -25.4 10.7 45.0 79.3 -15.1 9.3 51.2 58.2 -24.2 1.7 118.5 96.9
Ball Sports 9.7 19.9 -0.7 -1.1 9.1 17.7 -5.4 3.5 17.0 14.4 25.0 32.2
Fitness 1.0 3.9 4.5 2.8 -0.3 3.3 2.0 2.8 -3.7 -0.7 10.3 2.7
Headquarters -5.1 -5.5 -2.5 -6.6 -4.6 -4.6 0.6 -8.7 -6.0 -5.9 -18.3 -23.9
Total -19.8 29.0 46.3 74.4 -10.9 25.7 48.4 55.8 -16.9 9.5 135.5 107.9*
24
* Excluding non-recurring items
Amer Sports Results Presentation
Net sales by region (MEUR)
MEUR
Q2/
2012
Q1/
2012
Q4/
2011
Q3/
2011
Q2/
2011
Q1/
2011
Q4/
2010
Q3/
2010
Q2/
2010
Q1/
2010 2011 2010
EMEA 133.1 226.7 273.8 300.0 129.7 214.1 325.8 226.9 120.8 172.2 917.6 845.7
Americas 167.4 205.7 205.4 203.8 146.5 186.4 184.1 192.3 153.2 158.3 742.1 687.9
Asia Pacific 53.3 57.4 77.7 55.4 39.4 48.6 73.5 47.7 43.5 42.1 221.1 206.8
Total 353.8 489.8 556.9 559.2 315.6 449.1 583.4 466.9 317.5 372.6 1,880.8 1,740.4
25
Amer Sports Results Presentation
26 %
56 %
18 %
Sales development by region in Q2/2012
Winter and Outdoor Ball Sports Fitness Total
150.9
Americas EMEA Asia Pacific Total
Q2/12 Ch, YoY Q2/12 Ch, YoY Q2/12 Ch, YoY Q2/12 Ch, YoY
MEUR % %, LC MEUR % %, LC MEUR % %, LC MEUR % %, LC
Winter and Outdoor 38.4 28 18 84.9 -1 -2 27.6 55 40 150.9 13 8
Ball Sports 92.3 8 -3 33.7 2 0 20.5 17 6 146.5 7 -1
Fitness 36.7 19 6 14.5 32 26 5.2 27 11 56.4 23 11
Total 167.4 14 3 133.1 3 1 53.3 35 22 353.8 12 5
63 %
23 %
14 %
146.5
65 %
26 %
9 %
56.4 47 %
38 %
15 %
353.8
Americas EMEA Asia Pacific
26
Amer Sports Results Presentation
Balance sheet
MEUR
June 30,
2012
June 30,
2011
Dec. 30,
2011
Goodwill and other intangible non-current assets 511.2 478.3 510.2
Tangible non-current assets and other non-current assets 257.9 240.1 257.4
Inventories and work in progress 424.1 389.4 359.7
Receivables 437.3 347.4 611.9
Cash and cash equivalents 216.7 46.0 78.8
Shareholders’ equity 725.9 717.1* 829.4*
Interest bearing liabilities 673.7 370.8 470.4
- Long-term 414.6 326.7 251.4
- Current 259.1 44.1 219.0
Other liabilities 447.6 413.3 518.2
Total 1,847.2 1,501.2 1,818.0
* Including hybrid bond
27
Amer Sports Results Presentation
• Heikki Takala, President and CEO
tel. +358 9 7257 8210
• Jussi Siitonen, CFO
tel. +358 9 7257 8212
• Päivi Antola, Director, Corporate Communications and IR
tel. +358 9 7257 8233
www.amersports.com
Contact information
28
www.amersports.com Disclaimer Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements. Amer Sports assumes no responsibility to update any of the forward-looking statements contained herein. No representation or warranty, express or implied, is made or given by or on behalf of Amer Sports or its employees or any other person as to the accuracy, completeness or fairness of the information or opinions contained in this presentation.