amelia island tdc board book june 5th 2019...2019/06/05 · • replace roadside beach signs (6...

AMELIA ISLAND TDC

BOARD BOOK

JUNE 5th 2019

1

AGENDA

2

Date: Wednesday June 5th, 2019 Location: Nassau County – BOCC Chambers

96135 Nassau Place Suite/1 Yulee, Florida 3:00pm

________________________________________________________________________

Agenda

I. Call to Order Danny Leeper II. Board Members Absenteeism Danny Leeper

• Barbara Halverstadt – March 27, 2019 & June 5, 2019

• Olivia Hoblit – November 7, 2018 & December 20, 2018

• Mary O’Donnell – December 20, 2018 & March 11, 2019 & June 5, 2019Approval of absenteeism.

III. Approval of March 27th, 2019 Meeting Minutes Danny Leeper

IV. Public Input (items not on the agenda) 3-minute limit

V. Financials

• Profit and Loss - Budget Report Gil Langley

• Bed Tax Report Gil Langley

VI. Research

• STR – April 2019 Gil Langley

VII. Monthly Activity Report

• Marketing Amy Boek

• Events

VIII. Old Business

• Beach Cleaning

• Budget 2020

• Signage

• BOCC Contract

Jaime Fallon

Gil Langley

Gil Langley

Gil Langley

Danny Leeper

IX. New Business

X. Adjourn

3

MINUTES

4

Board Meeting

Monday March 27th, 2019

3:00 p.m.

Breakwater Hotel at the Beach, Conference Center

2707 Sadler Road

Fernandina Beach, Fl 32034

Present: Danny Leeper, Chip Ross, Arlene Filkoff, Len Kreger, Olivia Hoblit Mary

O’Donnell, Bob Hartman

Absent: Jim McManemon, Barbara Halverstadt

Staff: Gil Langley, Amy Boek, Susan Hurley, Jaime Fallon, Kate Harris, Deb

Nordstrom

I. Call to Order

Meeting was called to order by Danny Leeper at 3:03p.m.

II. Approval of Minutes – March 11th, 2019 TDC Meeting

A motion was made by Arlene Filkoff to approve minutes of the last meeting, seconded by Len

Kreger. All approved.

III. Public Input: Items not on the agenda:

No public input at this point.

IV. Financials Gil Langley

FY 2019 Budget vs Actual shows:

Admin 216K/68K

Research 1.05M/332K

Marketing 5.05M/1.06M

Trade 701K/195K

Beach 951K/-111K

Approximately 3.5 million dollars or 11% of the annual budget is spent on beach projects. 1M

was budgeted for beach cleanup after the Hurricane and approximately 600K was used.

5

V. Research Gil Langley

2018 Year in Review shows that Occupancy of 72.9% was achieve which is up .7% YoY.

Increased Average Daily Rate was237.74, up6.7% YoY. Achieved Demand of 492,963was up

.7% YoY and Increased RevPAR to $173.28 was achieved for a 7.5% increase YoY.

Our Average age of visitors is 50 years old, annual household income is $135K, 26.7 % of our

visitors arrive by airplane and 55% of visitors were influenced by Amelia Island Messaging.

97% of visitors are satisfied with their visit and would recommend Amelia Island to friends and

family as a vacation destination. Key Feeder cities are Atlanta, Jacksonville, Orlando and New

York.

STR 2019 shows:

YTD Occupancy +3%

YTD ADR +8%

YTD RevPAR =3.8%

VI. Activity Reports Amy Boek

Amy gave an overall review the AR (Augmented Reality) of our Visitors Guides, with 200K

copies in distribution and 11 scannable pages. Our next steps with the AR Technology is the In-

Market Launch set for late April with 6 locations throughout the Island, promotions and media

coverage and continuing with the Analytics & support of the program.

A review of the 40 plus Q1 add placements show that there is a continuous focus on quality

visitors. Additional Ad placement is digital, podcasts, Travel & Leisure, Conde Nast, and Trip

Advisor.

Kate Harris gave an overview of her continuous work on Video Production and performance

siting the most recent videos of our Fernandina Beach Airport, the Concours d’ Elegance Event,

Book Festival and the next video production coming out this week on American Beach. She is

also spearheading the ‘Tourism Works’ Series, showcasing tourism and how it works for our

community. Kate also gave a summary of her recent trip to the ITB 2019 Conference. The event

has offered Product Expansion & Promotion along with PR Opportunities & Global Trends.

Jaime Fallon gave an update on some of the upcoming events such as the Petanque Tournament,

the Dickens on Centre and the Restaurant Week. Jaime also reported on the successful trade

shows that we committed to. Chicago, New York, Boston, Washington DC (X2), Philadelphia

and the upcoming event in Dallas. This has allowed us to speak to and work with over 250K

consumers, and trade partners.

VII. Old Business Gil Langley

Gil reiterated to the board that everything we do, we measure. We do this for accuracy, for data,

and for ROI. He also pointed out that Destinations International (the CVB Trade Association

which certifies our organization), based on the average of all respondents with budgets of $5 - $8

6

million, the typical CVB spends 47% of the budget on administration and overhead, the AITDC

budget spends 15%on Administration, this allows the AITDC to keep a strong focus on what is

the most important needs to market the island.

The City and County have both met and discussed the Proposed Comprehensive Clean Beach

Program – it was asked for AITDC to put forth a plan of action and submit it back to the county

BOCC. In doing so, the SWOT Analysis was created which reviews the strengths, weaknesses,

opportunities and threats of the clean beach program. The City and County Collaboration was

Trash Removal, Beach Cleaning, Bathrooms, Promotions, Signage and Funding and Supervision.

(of this supervision was brought up many times).

The staff recommendations were:

3 RFP’s:

Beach Cleaning (Handpicking, Year-round, Perception Index).

Day Beach Cleaning

• Vendor Hand Picking

• No proposed mechanical cleaning

• Fort Clinch South boarder to Amelia State Park North boarder

• 1/day, 365 days with adjust of frequency as needed

Night Beach Cleaning

• LNT ordinance strictly enforced

• No items left overnight on the beach

• Removed items and destroyed

• 1/day, 365days, adjust frequency as needed

Contract Essentials

• No Mechanical raking involved

• Enhanced performance standards, experience & credentials (insurance, etc.)

• Increased accountability

• DEP certified

Trash Removal Process

Contract for trash can disposal

• Seasonal, adjustable emptying schedule

• Daily in season

• Flexibility in scheduling

• Issue reporting process

Why Install Receptacle Housing

• Relocate off beach

• Reduce adverse impacts (animals)

• Prevent wind/rain impacts

• Easier to maintain & Service (vetted by County and City staff)

• Reduce theft

Multiple Receptacle Park Locations

• North Beach, Main Beach, Seaside

• Scott Road, Burney Point, Peters Point, Dee Dee Bartels

Single Trash Receptacle

• Beach Accesses: 20, 38, 39 – 43, 45-52

7

Restroom Facilities

Daily Cleaning of:

• Main Beach, Seaside, Dee Dee Bartels, Peters Point, Burney Point

Proposed Community Cleanliness Index

• Create an index to gauge cleanliness of public areas

• Use quantifiable data to evaluate service levels

• Program based on best practices

• Offer up a beach rating system

o (1) Extremely Clean

o (2) Clean

o (3) Somewhat Clean

o (4) Somewhat Dirty

o (5) Dirty

o (6) Extremely Dirty

• Beach Rating System would allow for description of the litter

To Be Determined

RFP/Contract Process

• Funding source(s)

• Purchasing policy

• Who takes the lead (County, City, Joint)?

Project Management

• Contract supervision

• Performance monitoring

• Issue Reporting (beach hotline)

A motion was made by Len Kreger to move forward with the RFP process for Comprehensive

Beach Cleaning Program, including all three components – Beach Cleaning, Trash Removal,

and Restroom Cleaning. Motion was seconded by Olivia Hoblit. All Approved.

At this point, Mr. Frank Marone (1859 Ocean Villas Drive) wanted to give public input, he was

disappointed in the landscaping and general look of the roundabouts on Sadler and others. He

also wanted to let the board know that he wanted an amphitheater. Gil Langley asked Mr.

Marone to please allow him to finish his presentation as many of his concerns would be address.

Creating a Sense of Place is the environmental branding initiative signage plan. Phase 1 was

discussed including the current signage and why change the signage? To provide a unified and

attractive island-wide system of signage for all public use facilities. Also, to improve

communications, eliminate clutter, simplify, unify message, enhance enforcement and Public

safety.

Signage Program

• Remove current signs

• Replace with consistent signage

• Renumber beach accesses – City and County (N. to S.), Simple numeric,1- 63, Safety

recommendation

• Flag pole & danger signs

8

• Replace roadside beach signs (6 park, 13 medium, 46 small – Maintain county & City

identities)

• Replace signs on the beach (All accesses, Access#, latitude/longitude)

• Design development for the roundabout landscape improvements

• Identity Signs

• Interpretive Nature Signage

o Beach Ecosystem

o Sea Turtles & Wildlife

o Dunes protection

o Beach Renourishment

Next Steps

• Budget Approval

• Inventory Needs (Priority phasing)

• Bidding Process (Local preference)

• Project Management

A motion was made by Chip Ross to proceed with the process of the Signage Plan, not to

exceed $350,000.00. The motion was seconded by Olivia Hoblit. All Approved.

Mr. Langley informed the AITDC board that we are working through various systems to make

the AITDC website ADFA compliant.

VIII. New Business Gil Langley

The process for creating the 2020 budget will begin soon.

IX. Adjourned at 4:45p.m.

Approved ___________________, 2019

Tourist Development Council of Amelia Island, Florida

By: _____________________________ By: _______________________________

Danny Leeper, Chair Attest: Gil Langley, Managing Director

9

FINANCIALS

10

05/31/2019 16:23 |BOARD OF COMMISSIONERS |P 16235glan |YEAR-TO-DATE BUDGET REPORT |glytdbud

FOR 2019 13

ACCOUNTS FOR: ORIGINAL TRANFRS/ REVISED AVAILABLE PCT137 AI TOURIST DEVELOPMENT FUND APPROP ADJSTMTS BUDGET YTD ACTUAL ENCUMBRANCES BUDGET USED____________________________________________________________________________________________________________________________________

37000000 AI TOURIST DEVELOP FUND _________________________________________

37000000 312120 TOURIST DEVELOP -7,232,531 0 -7,232,531 -2,834,569.03 .00 -4,397,961.97 39.2%*37000000 361101 INTEREST-BANK 0 0 0 -5,031.71 .00 5,031.71 100.0% 37000000 361101 BBVA INTEREST-BA 0 0 0 -49,390.10 .00 49,390.10 100.0% 37000000 361101 TIAA INTEREST-BA 0 0 0 -9,407.43 .00 9,407.43 100.0% 37000000 361161 EVRB5 CD INTERES 0 0 0 -6,385.73 .00 6,385.73 100.0% 37000000 399951 CASH FWD-RESEAR -79,527 79,527 0 .00 .00 .00 .0% 37000000 399952 CASH FWD-MARKET -1,563,243 -1,429,216 -2,992,459 .00 .00 -2,992,459.00 .0%*37000000 399953 CASH FWD-TRADE -942,561 -178,494 -1,121,055 .00 .00 -1,121,055.00 .0%*37000000 399954 CASH FWD-BEACH -1,562,743 -44,261 -1,607,004 .00 .00 -1,607,004.00 .0%*

TOTAL AI TOURIST DEVELOP FUND -11,380,605 -1,572,444 -12,953,049 -2,904,784.00 .00 -10,048,265.00 22.4%

37521582 TDC ADMIN FEES-TRANS OUT _________________________________________

37521582 591910 CLERK ADMINISTRA 108,488 0 108,488 55,809.48 .00 52,678.52 51.4% 37521582 591910 TAXCO ADMIN FEE- 108,488 0 108,488 55,809.48 .00 52,678.52 51.4%

TOTAL TDC ADMIN FEES-TRANS OUT 216,976 0 216,976 111,618.96 .00 105,357.04 51.4%

37522552 TDC RESEARCH/ADMIN _________________________________________

37522552 531041 MANAGEMENT FEE- 1,052,334 0 1,052,334 541,351.90 .00 510,982.10 51.4%

TOTAL TDC RESEARCH/ADMIN 1,052,334 0 1,052,334 541,351.90 .00 510,982.10 51.4%

37523552 TDC MARKETING _________________________________________

37523552 548110 ADV CONT-AD PRO 200,000 200,000 400,000 333,475.31 .00 66,524.69 83.4% 37523552 548120 ADV CONT-MAG PL 3,584,667 -200,000 3,384,667 1,227,125.78 .00 2,157,541.22 36.3% 37523552 548240 ADV CONT-WEBSIT 300,000 0 300,000 104,976.90 .00 195,023.10 35.0% 37523552 548250 ADV CONT-FOCUS 87,089 0 87,089 28,120.00 .00 58,969.00 32.3% 37523552 548330 ADV IN HOUSE-MI 35,000 0 35,000 14,203.78 .00 20,796.22 40.6% 37523552 548350 ADV IN HOUSE-GO 60,000 0 60,000 60,000.00 .00 .00 100.0% 37523552 548520 SPECIAL EVENTS 640,000 0 640,000 389,030.75 .00 250,969.25 60.8%

11

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=D7ZnMNOWvogPM/NbcO6/s5TB%2BldM9UABUBFHtHCxD9dQfx8No7Yn7tAQqBVcnV/S&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=AEiGRTJGQo27d4kHeDz6J9WEklM0vcqxVsCu0tdwXZCOb5aNWmhPTFKMgYXPTMuG&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=W3Ozh8wB2Gw7J0anIORQkBhLwDvjvRhbJ9eU5Vf25a%2BTuF0AmOxM7Vaei11/gsEILq070GHv0WbExH1dEwCIzQ==&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=fr52HugAUDCeJusmxtjTwCzOgk28WUpCyfOhVysf3oTxMwP9YhvYPXp/pUxrygAZxjrx%2BDL0nEfaOCdiFS0vng==&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=k9XczBd7p2FkdKmPZsZ2qqFhlwQXncWjt3DXY4jgCExNJd60jGYPqkOB5SWNqg4Zcjm9zGALmgQJaXmrkQUydw==&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=v7ZfpQnrGhvHIY/%2BiXFxC3fLG1Lc4PprKnxk3pIxzcixqDRYE4PZGI9fhO9BdMb7&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=KmFD8no03NMChJsPcn1JExMj4HMj15sqTpe1gNhttkxRbAuQBMybeTZCHyTgOJMw&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=z/Gq9WW8o4y8QOnmw14tuu/DvvtWogrBmXOF4xrTlbfFVZT6XUHjF10DeA8NtKEs&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=ogWPQ6%2BgETq9db4xObI1bM19jpR0apXMZrCWUSs/ybgDkPrPZatvvueIqEbzJeLd&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=f4Fh51goLFG2hIOGvU566AaFTiN40FUZkvzz8e4%2BvmDXqQd0rnkGcoc21H5Wt/bFowdlwmDsPCzUZv3Jyu//Jw==&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=9c%2BYq5WDE47tpxr1J2yYhKsv%2BWRArbLd99p76zVGHlvgKRiu065Gpfv6CWI1PvP6Cw93AA7La6XYVTEufCwszA==&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=sYGEf0zqJLCV8h8XpOSuQAfhHJGz98Akw60dxxMowurOUpY8NJgCk5q7bxtXXof2&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=kvcjgseywHYyW/%2Bv/hYNe%2BhYmhEnncMo1/Cq2JxFoo83ka8StR57kEp13tSRRxb3&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=g3XCRo/SSCWI5vkjGiFBzJ5fP8VOcFXv%2BpCYJZP9ifBrgTMEdbotoifi0WDFQvaR&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=1i9%2Bk/JiACQKBfqg40iuEpZQzyY6HeRPlhAqqXKM8wmsR4ecKOWhW6kUXZT6b7BB&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=tuWcJVMqx9QAGhpgkYhcwGPP91FthwxNuC57tT9FXmaV8pCMYsZ4ZWtoJ/0kydUR&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=msudg3WfZsFn9ieW2SyjRGuPH5TFeGRxkmEkQpT0vY3kIVoBF3GfSa4Zal1FTRpv&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=A5DrIcZUcAlhlZHfR3XZUYfIoiuw6KCzkQSrTstlcEX2tgTzKMiBek2eyv5md%2BmB&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=fY7eLLg0JP5hjVNfka%2BLMZ5gu1mGUtLe%2B3ByxBxpDhOlMnpo7yb9YUrU7vqdFb3d&


FOR 2019 13


37523552 548530 GRANT - MUSEUM 17,500 0 17,500 17,500.00 .00 .00 100.0% 37523552 548640 EQUIPMENT 1,500 0 1,500 695.60 .00 804.40 46.4% 37523552 548710 P R - AGENCY FE 82,000 0 82,000 36,000.00 .00 46,000.00 43.9% 37523552 548720 P R - AGENCY EX 25,000 0 25,000 21,463.34 .00 3,536.66 85.9% 37523552 548740 P R FUNCTIONS-O 15,000 0 15,000 .00 .00 15,000.00 .0% 37523552 548770 P R - MISC/AIR 11,555 0 11,555 .00 .00 11,555.00 .0%

TOTAL TDC MARKETING 5,059,311 0 5,059,311 2,232,591.46 .00 2,826,719.54 44.1%

37523581 TRANS OUT-GENERAL-EQUIPMENT _________________________________________

37523581 591016 TRANS OUT-GENER 800 0 800 .00 .00 800.00 .0%

TOTAL TRANS OUT-GENERAL-EQUIPMENT 800 0 800 .00 .00 800.00 .0%

37524552 TDC TRADE SHOWS/TRAVEL TR _________________________________________

37524552 548018 TRAVEL TRADE PU 130,155 0 130,155 89,294.59 .00 40,860.41 68.6% 37524552 548019 HOSPITALITY SER 195,156 0 195,156 66,293.03 .00 128,862.97 34.0% 37524552 548111 DUES/SUBSCRIPT/ 12,500 0 12,500 14,127.95 .00 -1,627.95 113.0%*37524552 548121 PRINTING-BROCHU 150,000 0 150,000 28,443.06 .00 121,556.94 19.0% 37524552 548131 FREIGHT/FEDERAL 3,744 0 3,744 574.17 .00 3,169.83 15.3% 37524552 548141 REGIST-REG-TRAD 75,000 0 75,000 39,481.49 .00 35,518.51 52.6% 37524552 548151 OTHER TRAVEL EX 45,000 0 45,000 31,432.95 .00 13,567.05 69.9% 37524552 548161 ON ISLAND - FAM 55,000 0 55,000 1,554.80 .00 53,445.20 2.8% 37524552 548180 PROMOTIONAL SUP 35,000 0 35,000 26,691.66 .00 8,308.34 76.3%

TOTAL TDC TRADE SHOWS/TRAVEL TR 701,555 0 701,555 297,893.70 .00 403,661.30 42.5%

37525539 TDC BEACH IMPROVMENTS _________________________________________

37525539 331200 HMATT FED GRANT- 0 -148,322 -148,322 -148,322.30 .00 .30 100.0% 37525539 334200 HMATT ST GRANT-P 0 -18,540 -18,540 -18,540.29 .00 .29 100.0% 37525539 534102 CONTRACT SERVIC 939,055 0 939,055 139,911.00 58,481.00 740,663.00 21.1% 37525539 554000 DUES & SUBSCRIP 12,500 0 12,500 3,000.00 .00 9,500.00 24.0%

TOTAL TDC BEACH IMPROVMENTS 951,555 -166,862 784,693 -23,951.59 58,481.00 750,163.59 4.4%

37999599 RESERVES _________________________________________

37999599 599052 RESERVES RESEAR 79,527 -79,527 0 .00 .00 .00 .0%

12

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=7TYF7NLxY/rQQox4mgHHFDDYrZ2mzNG8QyHok7LwU%2Bafyw/jpkZ5ufN95C93mckV&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=ShM%2BXz1yH%2BwkVsZJdUIwULjQFPitzFRfd6YqDp7Xji/Qlm36NNuC6iMMueic1zGQ&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=4bCUhka2V9A/kfZbF0u7EAiyM7BSrWdtDBGX2fJX6xHlLjU%2BdZb12SaDDUzkhO6k&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=koow7Xy0Ty2vYWrLjfoVWndpJwjvubFIsog0eze982KjhjV41dyXHixOvdXHcmAT&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=pq6Slj1neiR87Ic5e4sA6aa/K4z2itiCOLq4iKi5wqmle4N6O6XYQy%2Bv012Aej%2BL&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=s6/d0sFbqWIjFnEb%2Bqv2oimyM7xrVYgE59vrXq8eOSGGnJc1fnVLTmNIbAVIT2IX&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=5cw5s2%2BI5gCLz4bvhD0XYY5njb/Vk4UjOXb/9OoZIfsWzN38fvvSKD2mA0ssMWam&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=1FWqTsM6k1CDdgBj309e/LmHWtvwD%2B/n34HAs/6gua5%2Bm9D7zPaKKkp5IdVAYw%2Br&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=7sopKAcKLyGt22BedrLOwjrHwm7hBc5Oqnq8bOjKIZv4lBIvMbHzgWQWhB0yrwlu&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=tm/rGuSxlG7FnX0HO3g6ndxi1Nl6tzJZXjtLf6EN3RgwIq3uzoFC%2BfxcFOwzyGfs&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=uEo2DXwLpJQpm5SerW5bn1wXEZVnBv3lhS0/FhQbE27Z7WSRy5wEyx7bkkm5pEvr&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=TEXuLNGxP64FAu2h93K/FxSCdg7uVRxt/WRFPnqmVL%2BawxcDIee5Ks7PDxRmQALl&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=gGsqWfQtTHUvz53T3jFtQaNAA4uEQxndSY9xtitL6QMHmYAuma6YLukFu8MbMKw6&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=wUhq3uH0cwSqUmduoauiRpOcZ2YnVwNBXYePU4k1Ab0VbdtkHFoxPACPBJw12Vad&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=Ug03qFjWM2JBPEsoMb4r57GbEob8F/v8EnTbSG2aE6jOdGUE/QNKZTkG600dDDNd&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=3NCu6C/wbERJChk8I0ZO6EYsEeQJTZbZ9sf1DNIX03xjoG755JVwmXT5cF4Dg84r&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=ItwMcFdehclVf11QVtaSFYNSpSr/QZ1DjyTjmZZFsd1Noc9irRaDFPml%2BSHoISnXQ5jsAbSadNeK3AlRMgIJBA==&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=mq%2BKUJAJIBzSx2kAcdLbJcjMcse6%2BMBEXbdFbwYnwvSDkAbIuspJqZg%2BHlrP5yNKXJoC%2BmHwTAPHeopZ63gmbA==&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=7yM7o7NdKvUjsNAPU39TUxwhYBHv/o3bt/JKwChDCcF86BUx6cj%2B1HacDKQ/ts81&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=t3vwJI2l02XTxZosgbDQMP%2BbdhNd0h0eQbpZTq5af3pfglTOs2hWvhEo2RxKIeFL&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=26STWQ0iV3YuBr7EvxeCaSRMoNksNSig/SC2yR31ccknb78k%2BuhIJdR9WNp/L7r/&


FOR 2019 13


37999599 599053 RESERVES MARKET 1,063,243 1,429,216 2,492,459 .00 .00 2,492,459.00 .0% 37999599 599054 RESERVES TRADE 942,561 178,494 1,121,055 .00 .00 1,121,055.00 .0% 37999599 599055 RESERVES BEACH 1,312,743 211,123 1,523,866 .00 .00 1,523,866.00 .0%

TOTAL RESERVES 3,398,074 1,739,306 5,137,380 .00 .00 5,137,380.00 .0%

TOTAL AI TOURIST DEVELOPMENT FUND 0 0 0 254,720.43 58,481.00 -313,201.43 100.0%

TOTAL REVENUES -11,380,605 -1,739,306 -13,119,911 -3,071,646.59 .00 -10,048,264.41TOTAL EXPENSES 11,380,605 1,739,306 13,119,911 3,326,367.02 58,481.00 9,735,062.98

13

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=KXkLoBbAAPOYJLx9DJjrNweEfqT2FfzPkuEWyBfEPqVw9OUELFl%2BddG2HW4YfvUz&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=rsWCnrIFJ8cl1xM02Gn8ENxw6ywP2dO3amURvbL0z%2B7UcXzHC4Y66j3ag0dGM03s&

https://yvwlndash063.tylertech.com/sites/mu6235/LIVE/_layouts/15/DashboardMunisV6.3/PassThru.aspx?-E=dP8XF%2BikQ%2BTdA3it7apijkHlh8Ty5gJQblDHnrTxPqW0UNzZ7HfmesVsWmj8AAXH&


FOR 2019 13

ORIGINAL TRANFRS/ REVISED AVAILABLE PCT APPROP ADJSTMTS BUDGET YTD ACTUAL ENCUMBRANCES BUDGET USED____________________________________________________________________________________________________________________________________

GRAND TOTAL 0 0 0 254,720.43 58,481.00 -313,201.43 100.0%

** END OF REPORT - Generated by Gil Langley **

14

8:14 AM

05/21/19 Amelia Island Convention & Visitors Bureau (TDC)

Check Detail October 1, 2018 through May 21, 2019

Type Num Date Name Account

Check db 10/04/2018 American Express First Coast Community Bank

AITDC Amex


AITDC Amex


AITDC Amex

Check db 01/10/2019 ADP First Coast Community Bank

Intercompany - AICVB


AITDC Amex

Check db 03/08/2019 American Express BBVA

AITDC Amex

Check db 04/03/2019 ADP BBVA

Intercompany - AICVB


AITDC Amex

Check db 04/30/2019 SO Network BBVA

Nassau County BOCC 62005 · Travel Trade Publications

Page 1 of 2015

8:14 AM




Nassau County BOCC 62005 · Travel Trade Publications


AITDC Amex

Bill Pmt -Check 8033 10/10/2018 Tripadvisor First Coast Community Bank

Bill 229915211726 09/28/2018 Nassau County BOCC 60005.0 · Digital

Elizabeth Point Lodge 60005.0 · Digital

Hampton Inn & Suites 60005.0 · Digital

Breakwater Inn 60005.0 · Digital

Bill Pmt -Check 8065 11/05/2018 Morris Media Network First Coast Community Bank

Bill XQ762800 11/05/2018 Nassau County BOCC 60000.2 · Print

Residence Inn & Suites 60000.2 · Print


Hampton Inn & Suites 60000.2 · Print


Amelia Hotel at the Beach 60000.2 · Print


Amelia Island Bed & Breakfast Assoc.60000.2 · Print


Ritz Carlton Amelia Island 60000.2 · Print


Bill Pmt -Check 8087 11/13/2018 CrowdRiff First Coast Community Bank

Bill 1498 11/05/2018 Nassau County BOCC 60015.4 · Website Maintenance

Bill Pmt -Check 8088 11/13/2018 3ECJ LLc First Coast Community Bank

Bill 1625 11/13/2018 Nassau County BOCC 60030.3 · Dickens on Centre

Bill Pmt -Check 8104 11/14/2018 Cellet Travel Services Ltd First Coast Community Bank

Bill 12490 11/14/2018 Nassau County BOCC 62005 · Travel Trade Publications


Page 2 of 2016

8:14 AM




Bill Pmt -Check 8106 11/14/2018 Conde' Nast First Coast Community Bank

Bill 4099421 11/05/2018 Nassau County BOCC 60000.2 · Print

Bill Pmt -Check 8107 11/14/2018 Conversant First Coast Community Bank

Bill 13I0095345 11/13/2018 Nassau County BOCC 60005.0 · Digital

Bill Pmt -Check 8108 11/14/2018 Digital Edge First Coast Community Bank


Nassau County BOCC 60015.4 · Website Maintenance

Bill Pmt -Check 8110 11/14/2018 Hayworth Creative, Inc. First Coast Community Bank

Bill 103118120155 11/13/2018 Nassau County BOCC 60045.2 · PR Agency Expenses

Bill 110118120156 11/13/2018 Nassau County BOCC 60045.1 · PR Agency Fees

Nassau County BOCC 60018 · Focus Group Research

Nassau County BOCC 60045.2 · PR Agency Expenses

Bill Pmt -Check 8122 11/15/2018 ICY Pictures LLC First Coast Community Bank

Bill 1118 11/15/2018 Nassau County BOCC Photography

Bill Pmt -Check 8141 11/28/2018 PRI Productions First Coast Community Bank

Bill 11/28/2018 Nassau County BOCC 60030.3 · Dickens on Centre

Bill Pmt -Check 8144 11/29/2018 AVL Productions First Coast Community Bank

Bill INV-01817 11/29/2018 Nassau County BOCC 60030.3 · Dickens on Centre

Bill Pmt -Check 8170 11/29/2018 Fanvergence Creative Group LLC First Coast Community Bank



Page 3 of 2017

8:14 AM





Bill Pmt -Check 8190 12/13/2018 3ECJ LLc First Coast Community Bank

Bill 12/04/2018 Nassau County BOCC 60030.3 · Dickens on Centre

Bill Pmt -Check 8191 12/13/2018 Amelia Island CVB First Coast Community Bank

Bill 12/10/2018 Intercompany - AICVB


Bill Pmt -Check 8193 12/13/2018 Amelia Island Museum of History Inc.First Coast Community Bank

Bill 110518 11/29/2018 Nassau County BOCC 60038 · Museum Stipend

Bill Pmt -Check 8195 12/13/2018 AVL Productions First Coast Community Bank

Bill INV-01817 12/13/2018 Nassau County BOCC 60030.3 · Dickens on Centre

Bill Pmt -Check 8196 12/13/2018 Cellet Travel Services Ltd First Coast Community Bank


Bill Pmt -Check 8213 12/13/2018 Toronto Star Newspapers First Coast Community Bank




Bill Pmt -Check 8222 12/13/2018 Garden & Gun First Coast Community Bank



Bill Pmt -Check 8227 12/19/2018 Digital Edge First Coast Community Bank


Page 4 of 2018

8:14 AM




Bill Pmt -Check 8249 01/08/2019 Amelia island TDC First Coast Community Bank

Bill 01/08/2019 70042 · Miscellaneous

Bill Pmt -Check 8254 01/10/2019 Florida's First Coast of Golf, Inc. First Coast Community Bank


Bill Pmt -Check 8255 01/10/2019 Meredith Corporation First Coast Community Bank


Bill Pmt -Check 8260 01/17/2019 Amelia Island Concours d'Elegance FoundatFirst Coast Community Bank

Bill 20191004 01/17/2019 Nassau County BOCC 60030.2 · Concours d'Elegance

Bill Pmt -Check 9000 01/31/2019 Arrivalist BBVA

Bill AL702 11/05/2018 Nassau County BOCC 60005.0 · Digital

Bill Pmt -Check 9001 01/31/2019 Atlanta Journal-Constitution BBVA


Bill Pmt -Check 9004 01/31/2019 Conde' Nast BBVA


Bill Pmt -Check 9005 01/31/2019 Conversant BBVA



Bill Pmt -Check 9010 01/31/2019 Meredith Corporation BBVA

Page 5 of 2019

8:14 AM





Bill Pmt -Check 9016 01/31/2019 Digital Edge BBVA


Bill Pmt -Check 9017 01/31/2019 Texas Monthly BBVA


Bill Pmt -Check 9018 01/31/2019 Amelia Island CVB BBVA

Bill 01/31/2019 Nassau County BOCC Staff

Bill Pmt -Check 9019 01/31/2019 Boston Magazine BBVA

Bill 5550-R 01/10/2019 Nassau County BOCC 60000.2 · Print

Bill Pmt -Check 9035 02/28/2019 Atlanta Journal-Constitution BBVA

Bill I00506369-0104201902/13/2019 Nassau County BOCC 60005.0 · Digital

Bill Pmt -Check 9038 02/28/2019 Cellet Travel Services Ltd BBVA







Bill Pmt -Check 9055 02/28/2019 Silver Tech Inc BBVA

Page 6 of 2020

8:14 AM




Bill INV_34436 02/13/2019 Nassau County BOCC 60015.4 · Website Maintenance

Bill INV-34437 02/28/2019 Nassau County BOCC 60015.4 · Website Maintenance


Bill Pmt -Check 9056 02/28/2019 Sojern Inc BBVA


Bill Pmt -Check 9058 02/28/2019 Tripadvisor BBVA


Bill Pmt -Check 9062 02/28/2019 Florida's First Coast of Golf, Inc. BBVA

Bill 2159 11/05/2018 Nassau County BOCC 60025 · First Coast of Golf

Bill Pmt -Check 9065 03/07/2019 Conde' Nast BBVA


Bill Pmt -Check 9067 03/07/2019 Island Promos Inc BBVA

Bill 12953 01/24/2019 Nassau County BOCC 62065 · Promo Supplies

Bill Pmt -Check 9068 03/07/2019 Paradise Advertising & Marketing, Inc.BBVA

Bill INV_13388 02/13/2019 Nassau County BOCC Design


Bill INV-13400 02/13/2019 Nassau County BOCC Design










Page 7 of 2021

8:14 AM








Bill Pmt -Check 9084 03/28/2019 3ECJ LLc BBVA

Bill 1625-3 01/17/2019 Nassau County BOCC 60030.3 · Dickens on Centre

Bill Pmt -Check 9093 03/28/2019 Garden & Gun BBVA



The Omni-Amelia Island Plantation 60000.2 · Print

Bill Pmt -Check 9097 03/28/2019 New York Times Digital BBVA


Bill Pmt -Check 9098 03/28/2019 Philadelphia Magazine BBVA

Bill 6961-R 03/07/2019 Nassau County BOCC 60000.2 · Print



Bill Pmt -Check 9116 04/09/2019 Dawson-Associates BBVA

Bill AI12319 03/07/2019 Nassau County BOCC Historic District Sign project

Bill AI 12219 03/07/2019 Nassau County BOCC 69000 · AITDC Beach Improvements

Bill Pmt -Check 9119 04/18/2019 Amelia Island CVB BBVA


Bill Pmt -Check 9133 04/18/2019 New York Times Digital BBVA

Page 8 of 2022

8:14 AM







Bill Pmt -Check 9138 04/18/2019 The New York Times BBVA


Bill Pmt -Check 9143 04/18/2019 Watauga Group BBVA

Bill DG03-003767 03/25/2019 Nassau County BOCC 60000.5 · Radio

Bill Pmt -Check 9144 04/18/2019 Atlanta Magazine BBVA


Bill Pmt -Check 9145 04/18/2019 Boston Magazine BBVA

Bill 801-M 03/07/2019 Nassau County BOCC 60000.2 · Print



Bill Pmt -Check 9147 04/18/2019 Garden & Gun BBVA


Bill Pmt -Check 9153 04/16/2019 Cellet Travel Services Ltd BBVA



Bill 04/16/2019 Nassau County BOCC 62005 · Travel Trade Publications

Page 9 of 2023

8:14 AM







Nassau County BOCC 60015.5 · Website Materials



Bill Pmt -Check 9173 05/14/2019 Silver Tech Inc BBVA





Amelia Island Bed & Breakfast Assoc.60000.2 · Print

The Omni-Amelia Island Plantation 60000.2 · Print


Bill Pmt -Check 9175 05/14/2019 The Hartley Press BBVA

Bill 16317011 02/28/2019 Nassau County BOCC 62040 · Printing-Brochures



Bill Pmt -Check 9182 05/14/2019 Tripadvisor BBVA


Page 10 of 2024

8:14 AM



Paid Amount Original Amount

-17,769.08

-17,769.08 17,769.08

-17,769.08 17,769.08

-20,912.73

-20,912.73 20,912.73

-20,912.73 20,912.73

-44,098.22

-44,098.22 44,098.22

-44,098.22 44,098.22

-53,000.00

-53,000.00 53,000.00

-53,000.00 53,000.00

-28,261.21

-28,261.21 28,261.21

-28,261.21 28,261.21

-16,519.02

-16,519.02 16,519.02

-16,519.02 16,519.02

-19,718.16

-19,718.16 19,718.16

-19,718.16 19,718.16

-15,791.63

-15,791.63 15,791.63

-15,791.63 15,791.63

-15,360.00

-360.00 360.00

Page 11 of 2025

8:14 AM




-15,000.00 15,000.00

-15,360.00 15,360.00

-33,124.28

-33,124.28 33,124.28

-33,124.28 33,124.28

-24,579.19

-23,329.91 23,329.91

-277.64 277.64

-277.64 277.64

-694.00 694.00

-24,579.19 24,579.19

-11,880.00

-900.00 900.00

-900.00 900.00

-660.00 660.00

-660.00 660.00

-660.00 660.00

-660.00 660.00

-900.00 900.00

-900.00 900.00

-1,410.00 1,410.00

-1,410.00 1,410.00

-2,820.00 2,820.00

-11,880.00 11,880.00

-18,000.00

-18,000.00 18,000.00

-18,000.00 18,000.00

-52,420.65

-52,420.65 52,420.65

-52,420.65 52,420.65

-11,298.05

-10,449.00 10,449.00

-849.05 849.05

Page 12 of 2026

8:14 AM




-11,298.05 11,298.05

-34,000.00

-34,000.00 34,000.00

-34,000.00 34,000.00

-15,288.14

-15,288.14 15,288.14

-15,288.14 15,288.14

-18,588.00

-13,500.00 13,500.00

-5,088.00 5,088.00

-18,588.00 18,588.00

-21,179.91

-11,579.91 11,579.91

-6,000.00 6,000.00

-3,500.00 3,500.00

-100.00 100.00

-21,179.91 21,179.91

-14,934.00

-14,934.00 14,934.00

-14,934.00 14,934.00

-20,000.00

-20,000.00 20,000.00

-20,000.00 20,000.00

-10,232.93

-10,232.93 10,232.93

-10,232.93 10,232.93

-36,217.00

-450.00 450.00

-32,090.00 32,090.00

Page 13 of 2027

8:14 AM




-3,677.00 3,677.00

-36,217.00 36,217.00

-52,420.66

-52,420.66 52,420.66

-52,420.66 52,420.66

-150,000.00

-75,000.00 75,000.00

-75,000.00 75,000.00

-150,000.00 150,000.00

-17,500.00

-17,500.00 17,500.00

-17,500.00 17,500.00

-10,232.93

-10,232.93 10,232.93

-10,232.93 10,232.93

-17,500.00

-17,500.00 17,500.00

-17,500.00 17,500.00

-28,457.37

-9,000.00 9,000.00

-9,000.00 9,000.00

-10,457.37 10,457.37

-28,457.37 28,457.37

-18,000.00

-9,000.00 9,000.00

-9,000.00 9,000.00

-18,000.00 18,000.00

-24,103.50

-24,103.50 24,103.50

Page 14 of 2028

8:14 AM




-24,103.50 24,103.50

-10,000.00

-10,000.00 10,000.00

-10,000.00 10,000.00

-10,000.00

-10,000.00 10,000.00

-10,000.00 10,000.00

-12,500.00

-12,500.00 12,500.00

-12,500.00 12,500.00

-45,000.00

-45,000.00 45,000.00

-45,000.00 45,000.00

-44,100.00

-44,100.00 44,100.00

-44,100.00 44,100.00

-15,000.00

-15,000.00 15,000.00

-15,000.00 15,000.00

-51,213.99

-51,213.99 51,213.99

-51,213.99 51,213.99

-68,777.07

-26,458.56 26,458.56

-42,318.51 42,318.51

-68,777.07 68,777.07

-29,070.00

Page 15 of 2029

8:14 AM




-29,070.00 29,070.00

-29,070.00 29,070.00

-31,338.00

-31,338.00 31,338.00

-31,338.00 31,338.00

-12,335.00

-12,335.00 12,335.00

-12,335.00 12,335.00

-19,350.12

-19,350.12 19,350.12

-19,350.12 19,350.12

-10,250.00

-10,250.00 10,250.00

-10,250.00 10,250.00

-22,750.00

-22,750.00 22,750.00

-22,750.00 22,750.00

-17,500.00

-17,500.00 17,500.00

-17,500.00 17,500.00

-33,800.32

-33,800.32 33,800.32

-33,800.32 33,800.32

-32,596.60

-30,846.60 30,846.60

-1,750.00 1,750.00

-32,596.60 32,596.60

-14,750.00

Page 16 of 2030

8:14 AM




-7,000.00 7,000.00

-750.00 750.00

-7,000.00 7,000.00

-14,750.00 14,750.00

-11,500.00

-11,500.00 11,500.00

-11,500.00 11,500.00

-10,676.04

-10,676.04 10,676.04

-10,676.04 10,676.04

-60,000.00

-60,000.00 60,000.00

-60,000.00 60,000.00

-108,311.30

-108,311.30 108,311.30

-108,311.30 108,311.30

-17,387.17

-17,387.17 17,387.17

-17,387.17 17,387.17

-11,676.63

-255.00 255.00

-1,453.50 1,453.50

-255.00 255.00

-255.00 255.00

-255.00 255.00

-255.00 255.00

-255.00 255.00

-380.00 380.00

-255.00 255.00

-255.00 255.00

-255.00 255.00

-1,919.00 1,919.00

Page 17 of 2031

8:14 AM




-1,355.00 1,355.00

-1,462.75 1,462.75

-255.00 255.00

-2,556.38 2,556.38

-11,676.63 11,676.63

-52,420.66

-52,420.66 52,420.66

-52,420.66 52,420.66

-77,110.00

-69,610.00 69,610.00

-3,750.00 3,750.00

-3,750.00 3,750.00

-77,110.00 77,110.00

-12,657.45

-12,657.45 12,657.45

-12,657.45 12,657.45

-10,000.00

-10,000.00 10,000.00

-10,000.00 10,000.00

-11,500.00

-11,500.00 11,500.00

-11,500.00 11,500.00

-68,279.49

-4,644.75 4,644.75

-63,634.74 63,634.74

-68,279.49 68,279.49

-75,000.00

-75,000.00 75,000.00

-75,000.00 75,000.00

-18,342.55

Page 18 of 2032

8:14 AM




-18,342.55 18,342.55

-18,342.55 18,342.55

-32,626.00

-32,626.00 32,626.00

-32,626.00 32,626.00

-25,000.00

-25,000.00 25,000.00

-25,000.00 25,000.00

-14,539.53

-14,539.53 14,539.53

-14,539.53 14,539.53

-21,190.00

-21,190.00 21,190.00

-21,190.00 21,190.00

-22,673.00

-22,673.00 22,673.00

-22,673.00 22,673.00

-31,049.96

-31,049.96 31,049.96

-31,049.96 31,049.96

-18,000.00

-18,000.00 18,000.00

-18,000.00 18,000.00

-14,803.25

-5,780.00 5,780.00

-4,235.25 4,235.25

-4,788.00 4,788.00

-14,803.25 14,803.25

Page 19 of 2033

8:14 AM




-52,193.20

-27,346.60 27,346.60

-18,000.00 18,000.00

-6,846.60 6,846.60

-52,193.20 52,193.20

-33,798.90

-33,798.90 33,798.90

-33,798.90 33,798.90

-14,000.00

-7,000.00 7,000.00

-7,000.00 7,000.00

-14,000.00 14,000.00

-81,168.00

-56,168.00 56,168.00

-5,000.00 5,000.00

-10,000.00 10,000.00

-10,000.00 10,000.00

-81,168.00 81,168.00

-91,906.00

-91,906.00 91,906.00

-91,906.00 91,906.00

-11,500.00

-11,500.00 11,500.00

-11,500.00 11,500.00

-15,196.37

-15,196.37 15,196.37

-15,196.37 15,196.37

Page 20 of 2034

5/31/20195:12 PM Amelia Island Tourism Development CouncilMonthly Taxable Collections

Actual October November December January February March April May June July August September FY Total CY Total

FY 2010 $3,824,925 $4,127,108 $2,662,768 $3,061,087 $3,872,714 $7,180,869 $7,250,176 $6,771,684 $9,192,997 $11,420,967 $6,161,937 $4,134,125 $69,661,357 $70,202,724 70,202,724$

FY 2011 $5,117,877 $3,146,563 $2,891,727 $3,057,380 $4,477,079 $8,042,178 $9,089,680 $7,348,455 $9,319,735 $10,455,155 $5,315,503 $4,709,634 $72,970,966 $74,995,726

FY 2012 $5,873,108 $4,083,078 $3,224,742 $2,732,955 $4,600,703 $9,471,861 $8,896,159 $7,524,447 $9,654,444 $10,416,601 $6,309,424 $5,300,489 $78,088,012 $78,201,594

FY 2013 $5,993,912 $4,252,420 $3,048,178 $3,744,771 $5,098,560 $10,724,414 $10,388,492 $9,925,245 $11,911,552 $12,710,654 $8,908,306 $6,817,183 $93,523,687 $97,905,954

FY2014 $7,475,837 $6,034,530 $4,166,409 $5,565,369 $6,515,370 $12,374,283 $12,550,221 $12,039,768 $12,963,890 $14,986,010 $9,814,050 $7,623,141 $112,108,878 $114,715,177

FY2015 $8,825,683 $6,296,108 $5,161,284 $6,116,785 $8,198,689 $13,685,610 $13,547,538 $12,378,353 $14,913,734 $16,387,766 $10,972,556 $9,427,872 $124,124,387 $128,322,685

FY2016 $9,071,000 $7,228,216 $6,394,566 $6,789,618 $8,508,848 $15,822,132 $13,706,888 $12,461,791 $15,209,784 $17,501,019 $10,522,990 $10,223,465 $133,440,316 $132,899,936

FY2017 $8,004,857 $7,920,339 $6,228,205 $7,028,403 $9,634,435 $16,040,637 $15,611,677 $13,478,363 $15,698,386 $18,932,545 $10,027,764 $7,354,342 $135,959,952 $138,370,672

FY2018 $10,033,381 $7,804,652 $6,726,088 $7,507,735 $9,731,687 $17,354,427 $15,246,878 $14,076,436 $17,129,696 $18,306,670 $12,131,307 $10,292,877 $146,341,834 $149,522,516 8.06%

FY2019 $12,155,507 $8,765,734 $6,823,561 $7,949,841 $10,779,734 $19,202,124 $16,298,866 112.99%

% Change 21.15% 12.31% 1.45% 5.89% 10.77% 10.65%

FY2019 Projected $9,923,033 $7,800,019 $6,731,724 $7,420,577 $9,619,266 $17,155,564 $15,072,595 $13,915,390 $16,938,588 $18,095,793 $11,991,536 $9,986,588 $144,650,673

FY2019 Actual $12,155,507 $8,765,734 $6,823,561 $7,949,841 $10,779,734 $19,202,124 $16,298,866 $81,975,367

% Change 22.50% 12.38% 1.36% 7.13% 12.06% 11.93% 8.14% -100.00% -100.00% -100.00% -100.00% -100.00% -43.33%

YTD

FY2018 $10,033,381 $17,838,033 $24,564,121 $32,071,856 $41,803,543 $59,157,970 $74,404,848 $88,481,284 $105,610,980 $123,917,650 $136,048,957 $146,341,834 $146,341,834

FY2019 $12,155,507 $20,921,241 $27,744,802 $35,694,643 $46,474,377 $65,676,501 $81,975,367

% Change 21.15% 17.28% 12.95% 11.30% 11.17% 11.02%

Bed Tax

FY2018 $401,335 $312,186 $269,044 $300,309 $389,267 $694,177 $609,875 $563,057 $685,188 $915,334 $606,565 $514,644 $6,260,981

FY2019 Projected $496,149 $390,001 $336,586 $371,029 $480,963 $857,778 $753,630 $695,770 $846,929 $904,790 $599,577 $499,329 $7,232,531 $2,932,507

FY2019 Actual $601,264 $435,302 $340,332 $395,082 $535,726 $899,555 $813,328 $4,020,590

49.8% 39.4% 26.5% 31.6% 37.6% 29.6% 33.4% -19.1% -19.1% 1.2% 1.2% 3.1% -13.4%

FY2014 $112,108,878

FY2015 $124,124,387

FY2016 $133,440,316

FY2017 $135,705,610

FY2018 $81,975,367

$0

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000

FY2014 FY2015 FY2016 FY2017 FY2018

$112,108,878$124,124,387

$133,440,316 $135,705,610

$81,975,367

$0

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

$12,000,000

$14,000,000

$16,000,000

$18,000,000

$20,000,000

October November December January February March April May June July August September

FY2014 FY2015 FY2016 FY2017 FY2018

Monthly Trend

35

RESEARCH

36

RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD • SUITE 260

TAMPA, FLORIDA 33602 TEL (813) 254-2975 • FAX (813) 223-2986

Amelia Island Calendar Year

First Quarter 2019 (Jan. – Mar.) Visitor Profile Dashboard

Prepared for:

Amelia Island Tourist Development Council

Prepared by:

Research Data Services, Inc.

[email protected]

April 30, 2019

37

Amelia Island Visitor Profile CY Q1 2019 (Jan. - Mar.)

1 © Copyright 2019. | PCD-1 – 04.30.19

Calendar Year (Jan. - Dec.) CY First Quarter (Jan. - Mar.)

H/M/C/C * Visitor Stats

CY 2017

CY 2018

% Δ ‘17/’18

2018

2019

% Δ ‘18/’19

Visitors (#) 666,300 690,100 +3.6 176,200 183,100 +3.9

Direct Exp. ($) $485,030,700 $515,443,100 +6.3 $131,092,800 $137,508,100 +4.9 Total Eco. Impact ($) $638,154,900 $678,168,500 (k: 1.3157) $172,478,800 $180,919,400 (k: 1.3157)

Taxable Ldg. Collections $138,370,672 $149,522,516 +8.1 $32,703,475 N/A N/A

* Visitors staying in commercial lodging subject to the resort tax (hotel/motel/condo, etc.)

Calendar Year (Jan. - Dec.) CY First Quarter (Jan. - Mar.)

Visitor Origins CY 2017 CY 2018 % Δ

‘17/’18

2018 # of

Visitors

2019 # of

Visitors % Δ

‘18/’19

Florida 148,311 148,672 +0.2 25,549 28,014 +9.6

Southeast 261,941 273,872 +4.6 55,679 59,325 +6.5

Northeast 104,024 106,888 +2.8 41,231 38,634 -6.3

Midwest 88,408 93,457 +5.7 33,830 35,705 +5.5

Foreign 36,834 35,957 -2.4 11,982 13,549 +13.1

Opportunity Mkts 26,782 31,254 +16.7 7,929 7,873 -0.7

Total 666,300 690,100 +3.6 176,200 183,100 +3.9

$0

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000

$160,000,000

$180,000,000

$200,000,000

CY Q1 2018 CY Q1 2019

131,092,800 137,508,100

41,386,000 43,411,300

$172,478,800 $180,919,400

CY Q1 Economic Impact

Direct Exp. Indirect/Induced Total Eco. Impact

15.3

32.4

21.1

19.5

7.44.3

CY Q1 2019 Visitor Origin Distribution (%)

Florida Southeast Northeast

Midwest Foreign Opp. Mkts

38

Amelia Island Visitor Profile CY Q1 2019 (Jan. - Mar.)

2 © Copyright 2019. | PCD-1 – 04.30.19

Occupancy and ADR (STR)** January February March

Occupancy 2019 59.9% 78.0% 83.9%

Occupancy 2018 † 58.0 76.0 81.0

∆ % Occ. (‘18/’19) +3.4% +2.6% +3.6%

ADR 2019 $183.94 $207.87 $292.02

ADR 2018 † 184.31 204.60 296.32

∆ % ADR (‘18/’19) -0.2% +1.6% -1.5%

RevPAR 2019 $110.25 $162.05 $244.92

RevPAR 2018 † 106.82 155.44 239.95

∆ % RevPAR (‘18/’19) +3.2% +4.2% +2.1% ** Source: Smith Travel Research; † 2018 Update

0102030405060708090

Jan. Feb. Mar.

58.0

76.081.0

59.9

78.083.9

Occupancy (STR)2018 2019

0

50

100

150

200

250

300

350

Jan. Feb. Mar.

184.3204.6

296.3

183.9207.9

292.0

Room Rates (STR)2018 2019

%

$

39

Date Created: May 16, 2019


Table Of Contents 1

Multi-Segment 2

Trend Amelia Island+ 3

Response Amelia Island+ 4

Help 5

735 East Main Street, Hendersonville, TN 37075 USA Blue Fin Building, 110 Southwark Street, London SE1 0TAT : +1 615 824 8664 T : +44 (0)20 7922 [email protected] www.str.com [email protected] www.str.com

For the Month of April 2019

The STR Destination Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Destination Report, in whole

or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR Destination Report, please contact us immediately.

Source: 2019 STR, Inc. / STR Global, Ltd. trading as "STR".

40

Tab 2 - Multi-Segment Currency: USD - US Dollar


For the month of: April 2019

Percent Change from April 2018 Percent Change from YTD 2018

2019 2018 2019 2018 2019 2018 Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold 2019 2018 2019 2018 2019 2018 Occ ADR RevPAR

Room

Rev

Room

Avail

Room

Sold Census Sample Census Sample

Florida 77.1 77.3 160.80 155.22 123.93 119.93 -0.3 3.6 3.3 5.9 2.5 2.2 78.7 78.9 168.42 166.46 132.50 131.30 -0.3 1.2 0.9 3.6 2.7 2.4 3779 2257 442652 336666

Jacksonville, FL 77.1 78.0 125.97 124.86 97.17 97.39 -1.1 0.9 -0.2 1.4 1.6 0.5 75.7 76.5 121.45 117.25 91.91 89.72 -1.1 3.6 2.4 3.8 1.4 0.2 272 195 27494 23103

Jacksonville Beaches, FL 78.7 78.3 194.40 190.36 153.01 149.14 0.5 2.1 2.6 4.8 2.2 2.7 75.1 75.0 181.06 173.97 136.04 130.55 0.1 4.1 4.2 6.3 2.0 2.1 101 63 8062 6935

Savannah, GA 79.8 80.7 132.13 135.69 105.42 109.45 -1.1 -2.6 -3.7 0.4 4.2 3.1 72.1 71.8 122.27 121.92 88.14 87.48 0.5 0.3 0.8 4.9 4.1 4.6 179 139 16288 14267

Brunswick/Kingsland, GA 76.5 75.3 145.69 141.89 111.52 106.84 1.7 2.7 4.4 4.6 0.2 1.8 66.3 65.4 125.64 124.27 83.34 81.30 1.4 1.1 2.5 1.7 -0.8 0.6 88 58 6891 4999

Daytona Beach, FL 71.0 71.1 124.07 120.23 88.15 85.46 -0.1 3.2 3.1 5.4 2.2 2.2 69.1 68.8 133.34 131.77 92.15 90.69 0.4 1.2 1.6 3.8 2.1 2.6 181 76 13912 8979

Charleston, SC 82.9 84.8 167.19 172.31 138.57 146.06 -2.2 -3.0 -5.1 0.0 5.4 3.1 72.6 74.5 143.18 143.89 103.99 107.19 -2.5 -0.5 -3.0 1.3 4.4 1.8 201 150 21506 17646

Nassau County, FL 80.1 79.1 247.66 243.87 198.41 192.86 1.3 1.6 2.9 3.7 0.8 2.1 75.1 73.6 219.34 217.50 164.75 160.04 2.1 0.8 2.9 3.7 0.8 2.8 25 14 2281 1978

St Johns County, FL 73.7 73.1 155.06 151.62 114.26 110.78 0.9 2.3 3.1 6.0 2.8 3.7 71.4 71.9 151.20 143.99 108.02 103.53 -0.6 5.0 4.3 7.1 2.6 2.0 83 49 6264 4893

Hilton Head/Beaufort, SC 76.4 72.2 195.70 196.95 149.58 142.22 5.8 -0.6 5.2 4.3 -0.8 5.0 57.6 57.4 155.34 152.68 89.44 87.63 0.3 1.7 2.1 0.9 -1.1 -0.8 45 33 6036 4447

Fort Walton Beach, FL 68.2 63.7 162.95 158.87 111.18 101.28 7.0 2.6 9.8 13.0 2.9 10.2 60.4 55.2 130.35 127.24 78.74 70.22 9.5 2.4 12.1 15.4 2.9 12.7 92 56 10340 7316

A blank row indicates insufficient data.

Current Month - April 2019 vs April 2018

Occ %

The STR Destination Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Destination Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR Destination Report, please contact us immediately.

Source: 2019 STR, Inc. / STR Global, Ltd. trading as "STR".

Year to Date - April 2019 vs April 2018

Occ % RevPAR Rooms

Participation

PropertiesADRRevPARADR

41

Tab 3 - Trend Amelia Island+Currency: USD - US Dollar


For the Month of April 2019

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2017 2018 2019 2017 2018 2019

This Year 63.8 51.7 58.0 76.0 81.0 80.9 78.5 83.6 86.7 74.6 69.1 73.2 62.9 50.8 59.9 78.0 83.8 81.8 76.7 73.8 75.8 72.4 71.4 73.5

Last Year 64.0 51.4 57.6 79.0 84.3 86.3 79.1 85.7 86.8 69.5 52.0 72.7 63.8 51.7 58.0 76.0 81.0 80.9 72.3 76.7 73.8 71.2 72.4 71.4

Percent Change -0.3 0.4 0.6 -3.9 -4.0 -6.4 -0.8 -2.5 -0.1 7.3 32.8 0.6 -1.5 -1.7 3.4 2.6 3.5 1.2 6.1 -3.7 2.6 1.7 -1.3 3.0


This Year 187.07 184.16 184.31 204.60 296.32 274.02 262.30 261.79 265.07 217.12 217.41 220.85 202.29 195.15 183.94 207.87 293.48 278.92 229.01 245.48 246.62 220.55 228.33 238.22

Last Year 188.36 183.52 171.92 190.43 267.37 262.63 245.35 246.17 253.52 202.80 199.41 202.85 187.07 184.16 184.31 204.60 296.32 274.02 226.74 229.01 245.48 217.45 220.55 228.33

Percent Change -0.7 0.3 7.2 7.4 10.8 4.3 6.9 6.3 4.6 7.1 9.0 8.9 8.1 6.0 -0.2 1.6 -1.0 1.8 1.0 7.2 0.5 1.4 3.5 4.3


This Year 119.38 95.16 106.82 155.44 239.95 221.57 205.79 218.82 229.74 162.01 150.13 161.56 127.22 99.13 110.25 162.05 245.97 228.17 175.65 181.24 186.88 159.63 163.03 175.15

Last Year 120.55 94.42 99.05 150.52 225.48 226.78 194.07 211.06 220.01 141.04 103.68 147.56 119.38 95.16 106.82 155.44 239.95 221.57 163.93 175.65 181.24 154.82 159.63 163.03

Percent Change -1.0 0.8 7.8 3.3 6.4 -2.3 6.0 3.7 4.4 14.9 44.8 9.5 6.6 4.2 3.2 4.2 2.5 3.0 7.2 3.2 3.1 3.1 2.1 7.4


This Year 55,590 57,443 57,443 51,884 57,443 55,590 57,443 55,590 57,443 57,443 55,590 57,443 55,590 57,443 57,970 52,360 57,970 56,100 222,360 222,360 224,400 676,713 676,345 678,385

Last Year 55,590 57,443 57,443 51,884 57,443 55,590 57,443 55,590 57,443 57,443 55,590 57,443 55,590 57,443 57,443 51,884 57,443 55,590 222,600 222,360 222,360 677,075 676,713 676,345

Percent Change 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.9 0.9 0.9 0.9 -0.1 0.0 0.9 -0.1 -0.1 0.3


This Year 35,477 29,683 33,291 39,418 46,515 44,949 45,069 46,465 49,785 42,861 38,387 42,020 34,962 29,180 34,745 40,817 48,585 45,893 170,550 164,173 170,040 489,784 482,920 498,769

Last Year 35,579 29,553 33,094 41,012 48,443 48,001 45,438 47,660 49,850 39,949 28,904 41,786 35,477 29,683 33,291 39,418 46,515 44,949 160,933 170,550 164,173 482,062 489,784 482,920

Percent Change -0.3 0.4 0.6 -3.9 -4.0 -6.4 -0.8 -2.5 -0.1 7.3 32.8 0.6 -1.5 -1.7 4.4 3.5 4.5 2.1 6.0 -3.7 3.6 1.6 -1.4 3.3


This Year 6,636,591 5,466,332 6,135,835 8,065,038 13,783,246 12,316,921 11,821,433 12,164,009 13,196,708 9,306,155 8,345,542 9,280,220 7,072,393 5,694,573 6,391,059 8,484,726 14,258,778 12,800,418 39,058,242 40,301,040 41,934,981 108,021,646 110,264,460 118,816,014

Last Year 6,701,533 5,423,490 5,689,685 7,809,819 12,952,027 12,606,711 11,148,025 11,732,592 12,637,847 8,101,847 5,763,741 8,476,445 6,636,591 5,466,332 6,135,835 8,065,038 13,783,246 12,316,921 36,490,675 39,058,242 40,301,040 104,822,520 108,021,646 110,264,460

Percent Change -1.0 0.8 7.8 3.3 6.4 -2.3 6.0 3.7 4.4 14.9 44.8 9.5 6.6 4.2 4.2 5.2 3.5 3.9 7.0 3.2 4.1 3.1 2.1 7.8

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

Census Props 15 15 15 15 15 15 15 15 15 15 15 15 15 15 16 16 16 16

Census Rooms 1853 1853 1853 1853 1853 1853 1853 1853 1853 1853 1853 1853 1853 1853 1870 1870 1870 1870

% Rooms Participants 96.3 96.3 96.3 96.3 96.3 96.3 96.3 96.3 96.3 96.3 96.3 96.3 96.3 96.3 95.4 95.4 95.4 95.4

A blank row indicates insufficient data.

Running 12 Months

Year To Date Running 12 Months

The STR Destination Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Destination Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR Destination Report, please contact us immediately. Source: 2019 STR, Inc. / STR Global, Ltd. trading as "STR".

2019





Year To Date

2019

2019

2019

2019

2019

2019

2017

2018

2018

2018

2018

2018

2018

2018

2017

2017

2017

2017

2017

2017

Census %

ADR

Demand

RevPAR

Revenue

Occupancy (%)

Supply

-10

0

10

20

30

40

50

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

Monthly Percent Change

Occupancy ADR RevPAR

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0


Overall Percent Change

Occupancy ADR RevPAR

42

ACTIVITY REPORTS

43

Tourism Activity Report

April 2019

Mission Statement Created by the Nassau County Board of County Commissioners in 1988, the Amelia Island Tourist Development Council (AITDC) oversees the development and marketing of Amelia Island as a world-class tourism destination.

As provided by Florida law, the AITDC is responsible for the expenditure of revenues received from the levy and imposition of the tourism development tax.

The goals of the AITDC are to generate visitation to Amelia Island and its attractions/special events, thereby increasing tax revenues, including sales taxes and those imposed on the hospitality industry. In turn, those tax revenues may be used to improve the quality of life for the citizens of the community, provide support for beach

re-nourishment, and ensure a viable hospitality industry.

The key focus areas of Amelia Island TDC are:

Events & Promotions:

• Visitor Services

• Conferences/Meetings

• Travel Trade Shows

• Events

Marketing:

• Strategy

• Advertising

• Content/Social

• Website

• Collateral

Public Relations:

• Writers

• Coverage

• Press Releases

• Promotions

44



Events & Promotions

Visitor Services

AMELIA ISLAND WELCOME CENTER

o Welcomed 3461 visitors.

o Trip Advisor listing as one of “top 10 things to do.”

o Research survey data collected daily and tracked.

o Welcomed 2 motor coach tour, prepared 80 welcome bags.

o Prepared 180 welcome packets for group visits during month of April.

Visitor Guide fulfillment totaling over 2500 per month.

Weekly distribution of collateral to all lodging and hospitality partners island wide.

Monthly STR report and Sales Tax tracking.

Assist with welcome and registrations of large groups or meetings as needed.

Conferences/Meetings Ongoing work with Cvent on RFP’s

Monthly Historic FB Association meeting

Monthly Northeast Florida Restaurant &

Lodging Association meeting

Monthly Florida’s First Coast of Golf meeting

Main Street board and organization meetings

Monthly Jax Sports Council meetings

Monthly City Event Committee meetings

Hosted spring media FAM + Visit FL Canadian

media FAM

Travel Trade Shows

Events/Holidays

Artrageous Artwalk every 2nd Saturday

Upcoming Events:

Amelia Island Wellness Festival

o Planning in progress, Talent contracts being negotiated

o Reviewing opportunity to expand program with Omni

Petanque Amelia Island Open

o Event transferred to the Amelia Island Boules Club for management

Dickens on Centre & Holidays

45



o Planning workshop with Fanvergence

o Formal proposal received for holiday lighting

o Sourcing vendors and entertainment

Shrimp Festival

o Attending planning meetings in advisory capacity

o Assisting in execution of marketing placements

Right Whale Festival

o Planning and Marketing Support in process

Other o Grants for Zooma Amelia Island ½ Marathon

Marketing

Strategy

Marketing Plan for FY2019

o Continuous execution of tasks as outlined in FY19 plan

Augmented Reality App Project - Continuing work with Miles Media to implement an augmented reality

program into our marketing efforts through advertising, collateral and in-marketing activations;

o Continuous testing, optimizing and communicating with Miles on App development

o Finalizing analytics reporting for evaluation of ROI as well as promotional plans to ensure

success of overall program

o Finalizing in-market activation plans – working on final signage design, production and

installation

o Finalizing SOWs for promotional videos, ongoing maintenance, analytics, etc.

o Coordinating PR release for AR program between Hayworth and Miles; includes execution of

spring FAM

o Finalizing media and promotions for AR initiative

o Finalized promo video; integrated into landing page at www.ameliaisland.com/app

o

Media planning

o Finalizing media buys as per media plan. Major programs included:

▪ Reviewed audit of Google DMO program w/ Miles

▪ Reviewing results of digital programs with Conversant, Sojern, Trip Advisor, Conde

Nast, Travel + Leisure, Arrivalist,

o Continuing execution of FY19 partner cooperative advertising programs

46

http://www.ameliaisland.com/app



o Continuing to evaluate potential programs

Continuous review, optimization and execution of Marketing Dashboard

Awaiting county attorney review of ADA compliance proposal from Site Improve for AmeliaIsland.com and

AmeliaIslandTDC.com

Working with Digital Edge on regular eblasts, SEO work, updating landing page content for promotional

programs, dashboard, etc.

o Working on refresh of meetings section with expanded content

o Ongoing landing page development

o Monthly eblasts and email co-ops

o Campaign and dashboard reviews

Ongoing support for beach signage program as part of overall destination wayfinding program.

Regular status calls and program management with Hayworth, Miles, Digital Edge, and SilverTech vendors

Transition plan for Hayworth PR account rep departure

Reviewing plans for ongoing video production for remainder of FY w/ ICY

Reviewed scope of work, processes, status and created transition plan for Kate Harris departure; training

where necessary to cover position until replacement hired

Hosted spring media FAM and Visit Florida Canadian media FAM – demoed the new AR mobile app

Working on plans to support National Travel + Tourism Week – shooting video interview for Tourism

Works series; creating email program; scheduling industry updates

Developed mailing initiative to mail remaining mini-mags to past visitor guide leads to increase requests

for new Visitor Guides

Collateral

Value Card – reprinted due to high demand from lodging partners

AR map brochure in development

47



Public Relations

Writers

Finalized all itinerary components for Visit Florida FAM and CVB FAM – secured comps/media rates, booked activities, tours, incorporated AR app demos, made reservations, etc.

Coordinated ground transportation schedules for Visit Florida FAM and CVB FAM Hosted call with Ritz team to finalize reservations, details and itinerary items for CVB Fam Connected with Taylor Deer, a mid-budget, boutique travel blogger at Brown Eyed Flower Child.

Declined due to high-season dates, asked her to circle back Connected with Wendy Irvine, visiting Amelia Island in fall for a four-page article for Richmond Family

Magazine. Provided recommendations and information, and asked for her to circle back when she has set dates, so we can look into assisting with activities

Gather welcome bags, drafted welcome letters, provided to hotels for delivery Hosted Visit Florida FAM and CVB FAM Secured Ritz as host site for 2019 Fall FAM, dates TBD

Press/Outreach

Provided Ritz’s Hook, Line, Supper information to Tracey Teo to pitch editor Distributed Shrimp Fest calendar alert Provided Shrimp Fest images to Folio Weekly Distributed Wild Amelia calendar alert Followed up re: host site request for “This Way to the Beach,” a French-Canadian travel channel and

sending a 4-person crew to film in Amelia Island this May, to all accommodators that include breakfast

Communication Prepared Amelia Cheat Sheet, updated contact forms, and hosted call with new Account Manager

Madison Elkin to ensure smooth transition Prepared expense report for FAMS; coordinated reimbursement of flights for CVB FAM Participated in bi-weekly calls with client to review upcoming initiatives and tasks Provided publicity and activity reports

48

Publicity Report

March/April 2019

49

T A B L E O F C O N T E N T S

M E D I A G R O U P : I N T E R N E T 3 2 I T E M S

ORLANDO FAMILY MAGAZINE: Destination: Relaxation : Orlando Family Magazine 4

AMELIA ISLANDER: Amelia Island Shrimp Festival is May 3-5 4

INSIDER: 5 things to know before visiting Florida, from what to eat to where to visit 4

TRAVEL CHANNEL ONLINE: 10 Secret Florida Destinations Where Tourists Can’t Find You 4

MSN TRAVEL CANADA: The Best Trips to Take in Your 50s 4

RACHAEL RAY EVERY DAY ONLINE: 7 Wellness Retreats for Rest and Recreation 5

TRAVEL + LEISURE ONLINE: The Best Trips to Take in Your 50s 5

DINE MAGAZINE: The 5 Best Calamari Dishes in Eastern Florida 5

SOUTHERN LIVING ONLINE: Why You Should Plan a Trip to Fernandina Beach 5

MILWAUKEE JOURNAL SENTINEL ONLINE: 8 inns around the country for a romantic getaway 5

PALM BEACH POST ONLINE: Florida's best road trips, camping sites, dog beaches, natural springs and more 6

TENNESSEAN ONLINE: 8 bed-and-breakfasts perfect for a romantic getaway 6

USA TODAY ONLINE: 8 bed-and-breakfasts perfect for a romantic getaway 6

SMITHSONIAN ONLINE: Ten of the South’s Most Mouth-Watering Food Festivals 6

DAYTONA BEACH NEWS-JOURNAL ONLINE: Florida's best road trips, camping sites, dog beaches, natural springs and more 6

ST. AUGUSTINE RECORD ONLINE: Florida's best road trips, camping sites, dog beaches, natural springs and more 7

YAHOO! CANADA SPORTS: Best Golf Resorts In Florida 7

FORBES ONLINE: 10 Luxurious Spring Break Escapes 7

M E D I A G R O U P : I N T E R N E T 3 2 I T E M S

2

MAR/APR 2019

50

T A B L E O F C O N T E N T S

POLICYGENIUS BLOG: 7 under-the-radar spring break trips for your family 7

FERNANDINA OBSERVER: Amelia Island Tourism Marketing Drives Record-Setting 2018 7

JACKSONVILLE MAGAZINE ONLINE: 5 things to love this April 8

TRIPADVISOR: 17 Charming, Beautiful Small Towns In The USA 8

APOPKA VOICE: Weekend getaways: 5 Florida Beaches to Visit 8

ORLANDO DATE NIGHT GUIDE: Our Favorite Romantic Weekend Getaways from Orlando 8

TRAVEL TIPS: Romantic Weekend Island Vacations 8

JETSETTER: 10 Best Resorts in Florida We Can't Wait to Check into 9

MSN TRAVEL CANADA: The Best Places to Travel in June 9

MSN TRAVEL: Overrated spring break destinations & where to go instead 9

MSN TRAVEL CANADA: Explore Amelia Island With Kids 9

TRAVELPULSE.COM: Explore Amelia Island With Kids 9

TRAVELINGDAD.COM: Where Travel Pros Go During Winter Break 9

COASTAL LIVING ONLINE: Florida Bars and Restaurants with the Best Water Views 10

MEDIA GROUP: INTERNET

3

MAR/APR 2019

51

M E D I A G R O U P : I N T E R N E T ( 3 2 I T E M S )

ORLANDO FAMILY MAGAZINE: Destination: Relaxation : Orlando Family Magazine 5/1/2019MEDIA TYPE: Online Print VersionREACH: 683TEXT SNIPPET:...Suites St. Augustine Beach Oceanfront Resort has a poolfor the whole family to enjoy and a complimentary eveni...

LOCATION: Orlando, Florida SOURCE URL: Link to Source

AMELIA ISLANDER: Amelia Island Shrimp Festival is May 3-5 4/8/2019MEDIA TYPE: News Web SitesREACH: 1,319TEXT SNIPPET:...Fernandina Beach is the birthplace of the modernshrimping industry, and its historic downtown pulls out allthe stops at this...

LOCATION: United States of America SOURCE URL: Link to Source

INSIDER: 5 things to know before visiting Florida, from what to eat to where to visit 4/5/2019MEDIA TYPE: News Web SitesREACH: 21,386TEXT SNIPPET:...is more your style, you may want to check out Naples orAmelia Island. Naples is a great spot for golfing and fishingand...

LOCATION: New York, New York SOURCE URL: Link to Source

TRAVEL CHANNEL ONLINE: 10 Secret Florida Destinations Where Tourists Can’t Find You 4/5/2019MEDIA TYPE: Online Broadcast VersionREACH: 9,434,757TEXT SNIPPET:..., Dunedin Brewery, or bike along the 42-mile PinellasTrail. Book a stay at the 83-room Fenway Hotel, which wasonce home to t...

LOCATION: Chevy Chase, Maryland

SOURCE URL: Link to Source

MSN TRAVEL CANADA: The Best Trips to Take in Your 50s 4/3/2019MEDIA TYPE: News Web SitesREACH: 377TEXT SNIPPET:... Amelia Island...

LOCATION: Canada SOURCE URL: Link to Source

M E D I A G R O U P : I N T E R N E T ( 3 2 I T E M S )

4

MAR/APR 2019

52

https://www.orlandofamilymagazine.com/index.php/family-fun/out-and-about/destination-relaxation/

http://www.ameliaislander.com/2019/04/amelia-island-shrimp-festival-is-may-3-5/

https://www.thisisinsider.com/what-to-do-in-florida-planning-a-trip-2019-4

https://www.travelchannel.com/destinations/us/fl/10-secret-florida-destinations-where-tourists-can-t-find-you

https://www.msn.com/en-ca/travel/article/the-best-trips-to-take-in-your-50s/ss-BBVyU3G

RACHAEL RAY EVERY DAY ONLINE: 7 Wellness Retreats for Rest and Recreation

MEDIA TYPE: Online Print VersionREACH: 1,471,537TEXT SNIPPET:...ingredients. Feed Your MindThe Ritz-Carlton, Amelia Island is all about holistic wellness,mindfulness, and healthy living...

4/3/2019LOCATION: New York, New York SOURCE URL: Link to Source

TRAVEL + LEISURE ONLINE: The Best Trips to Take in Your 50s

MEDIA TYPE: Online Print VersionREACH: 3,168,640TEXT SNIPPET:...-Carlton, Amelia Island Amelia Island, Florida The Ritz-Carlton, Amelia Island in Florida focuse...


DINE MAGAZINE: The 5 Best Calamari Dishes in Eastern Florida 4/25/2019MEDIA TYPE: Online Print VersionREACH: 7,579TEXT SNIPPET:...and topped with fried leeks with a side of marinara. O.C.White’sTimoti’s This casual spot in Fernandina Beach on Ameli...

LOCATION: Toronto, Ontario - Canada SOURCE URL: Link to Source

SOUTHERN LIVING ONLINE: Why You Should Plan a Trip to Fernandina Beach 4/23/2019MEDIA TYPE: Online Print VersionREACH: 3,131,962TEXT SNIPPET:...to eat them. October welcomes the annual Amelia IslandJazz Festival, and December plays host to Dickens...

LOCATION: Homewood, Alabama


MILWAUKEE JOURNAL SENTINEL ONLINE: 8 inns around the country for a romantic getaway 4/16/2019MEDIA TYPE: Online Print VersionREACH: 4,768,041TEXT SNIPPET:...of a treehouse.Elizabeth Pointe LodgeAmelia Island, FloridaNEWSLETTERSGet the Travel newsletter delivered to yourinboxWe'...

LOCATION: Milwaukee, Wisconsin



5

MAR/APR 2019

53

https://www.rachaelraymag.com/whats-new/wellness-retreats-travel

https://www.travelandleisure.com/trip-ideas/best-trips-take-in-your-50s

https://www.dinemagazine.com/the-best-calamari-dishes-in-eastern-florida/

https://www.southernliving.com/travel/travel/fernandina-beach-florida

https://www.jsonline.com/story/travel/2019/04/16/bed-and-breakfasts-romantic-getaway/3482364002/

PALM BEACH POST ONLINE: Florida's best road trips, camping sites, dog beaches, natural springs and more 4/16/2019MEDIA TYPE: Online Print VersionREACH: 3,864,168TEXT SNIPPET:... Amelia Island Horseback Riding in Fernandina Beachoffers sunrise and sunset specials. And then there’s C Pon...

LOCATION: West Palm Beach, Florida


TENNESSEAN ONLINE: 8 bed-and-breakfasts perfect for a romantic getaway

MEDIA TYPE: Online Print VersionREACH: 2,128,296TEXT SNIPPET:...'s reminiscent of a treehouse. Elizabeth Pointe LodgeAmelia Island, Florida The 25-room Elizabeth Pointe Lodgeis a great...

4/16/2019LOCATION: Nashville, Tennessee


USA TODAY ONLINE: 8 bed-and-breakfasts perfect for a romantic getaway

MEDIA TYPE: Online Print VersionREACH: 36,989,744TEXT SNIPPET:...'s reminiscent of a treehouse. Elizabeth Pointe LodgeAmelia Island, Florida The 25-room Elizabeth Pointe Lodgeis a great...

4/16/2019LOCATION: Mc Lean, VirginiaSOURCE URL: Link to Source

SMITHSONIAN ONLINE: Ten of the South’s Most Mouth-Watering Food Festivals 4/11/2019MEDIA TYPE: Online Print VersionREACH: 3,169,154TEXT SNIPPET:...on the island for the past 56 years for the annual Isle ofEight Flags Shrimp Festival. This year...

LOCATION: Washington, District Of Columbia


DAYTONA BEACH NEWS-JOURNAL ONLINE: Florida's best road trips, camping sites, dog beaches, natural springs and more 4/10/2019MEDIA TYPE: Online Print VersionREACH: 431,136TEXT SNIPPET:...long weekend. Amelia Island Horseback Riding inFernandina Beach offers sunrise and sunset specials. Andthen t...

LOCATION: Daytona Beach, Florida



6

MAR/APR 2019

54

https://www.palmbeachpost.com/news/20190410/floridas-best-road-trips-camping-sites-dog-beaches-natural-springs-and-more/1

https://www.tennessean.com/story/travel/hotels/2019/04/16/bed-and-breakfasts-romantic-getaway/3378134002/

https://www.usatoday.com/story/travel/hotels/2019/04/16/bed-and-breakfasts-romantic-getaway/3378134002/

http://www.smithsonianmag.com/travel/ten-souths-most-mouth-watering-food-festivals-180971883/

https://www.news-journalonline.com/news/20190410/floridas-best-road-trips-camping-sites-dog-beaches-natural-springs-and-more/1

ST. AUGUSTINE RECORD ONLINE: Florida's best road trips, camping sites, dog beaches, natural springs and more 4/10/2019MEDIA TYPE: Online Print VersionREACH: 270,606TEXT SNIPPET:...long weekend. Amelia Island Horseback Riding inFernandina Beach offers sunrise and sunset specials. Andthen t...

LOCATION: Saint Augustine, Florida SOURCE URL: Link to Source

YAHOO! CANADA SPORTS: Best Golf Resorts In Florida 4/10/2019MEDIA TYPE: News Web SitesREACH: 295TEXT SNIPPET:...photos Courtesy of Innisbrook" data-reactid="67">Courtesy of InnisbrookMoreOMNI AMELIA ISLAND PLANTATION RESORT A hidde...

LOCATION: Toronto, Ontario - Canada SOURCE URL: Link to Source

FORBES ONLINE: 10 Luxurious Spring Break Escapes 3/9/2019MEDIA TYPE: Online Print VersionREACH: 29,788,885TEXT SNIPPET:...through the friendly concierge. Shrimp and grits atSaltThe Ritz-Carlton, Amelia Island The Ritz-Carlton,Amelia...

LOCATION: Jersey City, New Jersey SOURCE URL: Link to Source

POLICYGENIUS BLOG: 7 under-the-radar spring break trips for your family 3/7/2019MEDIA TYPE: BlogsREACH: 135TEXT SNIPPET:...’ve been meaning to visit for years. (Learn the best smalltowns to visit in each state.) 2. Try an island off Floridainstead of Disney...


FERNANDINA OBSERVER: Amelia Island Tourism Marketing Drives Record-Setting 2018 3/6/2019MEDIA TYPE: News Web SitesREACH: 25,272TEXT SNIPPET:...Amelia Island Convention Visitors Bureau MEDIA RELEASEMarch 6, 2019 9:00 a.m. AMELIA ISLAND...



7

MAR/APR 2019

55

https://www.staugustine.com/news/20190410/floridas-best-road-trips-camping-sites-dog-beaches-natural-springs-and-more/1

http://ca.sports.yahoo.com/news/best-golf-resorts-florida-121300316.html

https://www.forbes.com/sites/forbestravelguide/2019/03/08/10-luxurious-spring-break-escapes/

https://www.policygenius.com/blog/7-under-the-radar-spring-break-trips-for-your-family/

https://fernandinaobserver.com/uncategorized/amelia-island-tourism-marketing-drives-record-setting-2018/

JACKSONVILLE MAGAZINE ONLINE: 5 things to love this April 3/5/2019MEDIA TYPE: News Web SitesREACH: 9,941TEXT SNIPPET:...Amelia Island Concours d’Elegance. A handful of eventsround out the four days of festivities, including a Porschedriving ex...


TRIPADVISOR: 17 Charming, Beautiful Small Towns In The USA

MEDIA TYPE: Social Networking SitesREACH: 44,209,701TEXT SNIPPET:...Amelia Island off Florida’s Atlantic Coast. The beach itselfis an obvious attraction-Fort Clinch State Park an...

3/30/2019LOCATION: Newton, Massachusetts SOURCE URL: Link to Source

APOPKA VOICE: Weekend getaways: 5 Florida Beaches to Visit

MEDIA TYPE: News Web SitesREACH: 11,821TEXT SNIPPET:...‘Dolphin Tale.’ If you’re looking for a place to bring thewhole family, this is a great option to consider. 5. AmeliaIsland...

3/25/2019LOCATION: Apopka, Florida SOURCE URL: Link to Source

ORLANDO DATE NIGHT GUIDE: Our Favorite Romantic Weekend Getaways from Orlando 3/20/2019MEDIA TYPE: News Web SitesREACH: 39,107TEXT SNIPPET:...Orlando)Palm Beaches (2 hours 30 minutes from Orlando) 3+HOURS FROM ORLANDOAmelia Island Distance from Orlando: 3 hours...


TRAVEL TIPS: Romantic Weekend Island Vacations 3/2/2019MEDIA TYPE: News Web SitesREACH: 25,100TEXT SNIPPET:...-4878 ducksoupinn.com Amelia Island-Florida Just off thenortheast side of the state, bordering the Atlantic OceanAmeli...



8

MAR/APR 2019

56

http://www.jacksonvillemag.com/2019/03/05/5-things-to-love-april/

https://www.tripadvisor.com/VacationRentalsBlog/2019/03/29/beautiful-small-towns/

http://theapopkavoice.com/weekend-getaways-5-florida-beaches-to-visit/

https://www.orlandodatenightguide.com/2019/03/romantic-weekend-getaways-from-orlando/

https://traveltips.usatoday.com/romantic-weekend-island-vacations-29695.html

JETSETTER: 10 Best Resorts in Florida We Can't Wait to Check into

MEDIA TYPE: News Web SitesREACH: 1,546,141TEXT SNIPPET:...a 10-minute drive up the coast. Check Prices for The Ritz-Carlton, Amelia Island in Fernandina Beach, FL Sear...


MSN TRAVEL CANADA: The Best Places to Travel in June 3/19/2019MEDIA TYPE: News Web SitesREACH: 377TEXT SNIPPET:...and the Maritime Museum of Amelia Island. Visit FortClinch State Park for observing wildlife, walking nature t...


MSN TRAVEL: Overrated spring break destinations & where to go instead 3/18/2019MEDIA TYPE: News Web SitesREACH: 5,558TEXT SNIPPET:


MSN TRAVEL CANADA: Explore Amelia Island With Kids 3/18/2019MEDIA TYPE: News Web SitesREACH: 377TEXT SNIPPET:...2019-03-18T08:00:00.000Z © Emily Krause pool, beach,Omni Amelia Island Plantation Resort, sunrise, Florida Ioften say th...


TRAVELPULSE.COM: Explore Amelia Island With Kids

MEDIA TYPE: News Web SitesREACH: 698,359TEXT SNIPPET:... Historic Downtown Fernandina Beach on Amelia Island(photo by Emily Krause) Located off Centre Street on 2nd...

3/18/2019LOCATION: Westampton, New Jersey SOURCE URL: Link to Source

TRAVELINGDAD.COM: Where Travel Pros Go During Winter Break 2/3/2019MEDIA TYPE: News Web SitesREACH: 12,705TEXT SNIPPET:...: Maggie McCallSandestin Beach: Florida. Huh.Why go? If you’re not a beach person or golf person, andI’m neither, the Hilton San...



9

MAR/APR 2019

57

https://www.jetsetter.com/magazine/florida-best-beach-resorts/

https://www.msn.com/en-ca/travel/tripideas/the-best-places-to-travel-in-june/ss-BBUYqDW

http://www.msn.com/en-us/travel/tripideas/overrated-spring-break-destinations-and-where-to-go-instead/ss-BBUCsJm

https://www.msn.com/en-ca/travel/other/explore-amelia-island-with-kids/ar-BBUUgHx?li=us%27)%26%24orderby%3d%27displayPublishedDateTime%27+desc

https://www.travelpulse.com/news/destinations/explore-amelia-island-with-kids.html

https://travelingdad.com/where-travel-pros-go-during-winter-break/

COASTAL LIVING ONLINE: Florida Bars and Restaurants with the Best Water Views 2/1/2019MEDIA TYPE: Online Print VersionREACH: 860,735TEXT SNIPPET:

LOCATION: Birmingham, Alabama SOURCE URL: Link to Source


10

MAR/APR 2019

SUMMARY FOR 3/1/2019 – 5/1/2019

MENTIONS REACH

INTERNET 32 146,093,894

Social Networking Sites 1 44,209,701

Online Print Version 14 90,051,166

Online Broadcast Version 1 9,434,757

News Web Sites 15 2,398,135

Blogs 1

TOTAL 32 146,093,894

58

www.coastalliving.com/

OLD BUSINESS

68

NEW BUSINESS

81

ADJOURN

82

amelia island tdc board book june 5th 2019...2019/06/05 · • replace roadside beach signs (6...

Documents