Cloud Computing: The Hot New Market Cloud computing is one of the hottest new trends in IT, promising tremendous revenue opportunities for you. Research firm In-Stat projects cloud computing and managed hosting spending by U.S. businesses to surpass $13 billion in 2014, up from less than $3 billion.1 Analyst firm IDC predicts2 that in 2011 public and private clouds will drive 15% of IT spending, growing at four to five times the rate of the overall IT market. Additionally, cloud and traditional service providers will account for 12% of IT infra-structure spending, growing to 20% by 2014. As such, cloud service providers and enterprises building public and private cloud data centers are looking for powerful, energy-efficient, and cost-effective hardware and software to deliver flexible and competi-tive cloud services.

What’s In It for You?

AMD and Microsoft have worked together for years, from the executive office to the engineering lab, to make sure that our hardware and software work together to deliver maximum power at minimum prices. By selling Windows Server® 2008 R2 solutions based on AMD Opteron processors, you can:

▪ Increase your competitive edge by delivering a high-performance, power-efficient, low-cost cloud computing platform.

▪ Generate new business by selling into the fast-growing cloud data center space.

▪ Solidify your role as a trusted advisor by providing familiar, cost-effective, and easy-to-manage technolo-gies that help your customers drive down costs of doing business.

Win with AMD and Microsoft

Because we provide a high-octane, green-and-mean combo: Performance, Power Efficiency, and Price. Data centers powered by AMD and Microsoft have the massive number of cores and server technology needed to build a flexible, responsive cloud environment that can meet a wide range of needs and the power efficiency to help you save annual electrical costs.

1 US Business Spending by Size of Business and Vertical, 2009–2014: Cloud Computing and Managed Hosting Services (#IN1004792VSMSE), www.instat.com2 December 2010, IDC #225878, Volume: 1 Executive Information: Top 10 Predictions

AMD and Microsoft® in Cloud ComputingSALES DISCUSSION GUIDE

PerformanceTogether, AMD Opteron processors and the Windows Server 2008 R2 operating system deliver outstanding raw performance and scalability to handle peaks in cloud traffic and run the most demanding server workloads.

▪ Heavy-Duty Processing Power - With more cores than any other processor (12 cores per processor or 48 cores in a 4P server), AMD delivers loads of incremental horse-power you need for a dense cloud environment.

▪ Superior Server Scalability - Cloud Service Providers can scale up or out with Opteron processors. Scale up massively with the industry’s first and only 12-core processor. Or scale out with smaller, more power-efficient servers.

▪ Maximum Density - Achieve maximum virtual machine (VM) density with Opteron processors and Windows Server 2008 R2 Service Pack 1 (SP1) Dynamic Memory. Dynamic Memory gives cloud service providers the flexibility to allot variable amounts of memory to VMs, and AMD Opteron provides maximum VMs per server.

Only AMD offers 12 cores per processor, giving AMD Opteron-based servers unparalleled scalability—as many as 48 cores in a 4P system.

Why AMD and Microsoft for Cloud Computing?

SPECint _ rate2006

Opteron 6176 SE

XeonX5680

450

400

350

300

250

200

150

100

50

0

$3000

$2500

$2000

$1500

$1000

$500

$0Xeon

X6550Opteron 6176 SE

XeonX5680

XeonX6550

SPECfp _ rate2006

$1386$1665

$2461

$1386$1665

$2461

Performance 1ku Price

Power Efficiency

In a data center with thousands of servers, you need to balance flat-out performance with stingy energy efficiency. AMD and Microsoft beat the competition here with cutting-edge power efficiency features such as:

▪ Power Management by Default - Power management features built into Windows Server 2008 R2 help provide energy savings right out of the box.

▪ Automated Energy Efficiency - AMD Opteron processors support Core Parking in Windows Server 2008 R2, which consolidates processing onto the fewest number of processor cores and dynamically operate at lower power and frequencies, depending on usage and workload.

▪ Intelligent Power Consumption - Windows Server 2008 R2 Hyper-V fully supports AMD’s power management tool — enhanced AMD PowerNow!™ technology — to intelligently adjust power consumption of the processor according to usage, without hampering available performance.

Price

We saved the best for last. Using AMD and Microsoft, cloud service providers can drive down the cost of doing business with lower acquisition costs. This joint solution gives hosting providers hot-rod performance and smart power usage at a lower cost than the competition3.

▪ Socket-Compatible and Plug-Upgradeable - AMD Opteron processors offer unparalleled consistency. They all use the same die and chipset, which means they use the same drivers and system interfaces. With the same memory and I/O performance across all our processors, you can deploy virtual machines and software to any server with no recoding.

▪ Increased Server Utilization - With 48 cores per server, think of all the VMs you can run to support customer demand without having to buy additional servers. You get incredible efficiency from every AMD Opteron-based server.

▪ Lower Total Cost of Ownership - Reduce expenses with low acquisition and energy costs, server virtu-alization and consolidation, and by running multiple generations of servers that interoperate seamlessly in a single data center.

3 Based on similarly configured DL380 G7 from HP - Intel: http://h10010.www1.hp.com/wwpc/us/en/sm/WF06b/15351-15351-3328412-241644-241475-4091412-5071463-5071464.html, AMD http://h10010.www1.hp.com/wwpc/us/en/sm/WF06b/15351-15351-3328412-241644-241475-4132832-4160149-4160153.html

InfoWorld Technology of the Year Award — Best CPU (parallel processing) AMD Opteron

http://www.infoworld.com/d/infoworld/infoworlds-2011-technology-the-year-award-winners-285&current=3

Meeting Customer Objections

© 2011 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, AMD Opteron, AMD PowerNow!, AMD Virtualization, AMD-V, Dual Dynamic Power Management and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, and Windows Server are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdiction.PID # 49784A

“I’d rather use Intel.”Intel certainly has brand equity, no doubt. But, consider:

▪ When looking at the complete story—price vs. performance—you can’t afford to overlook AMD.

▪ AMD recently won several industry awards for its processor technology. The AMD Opteron 6100 Series processor received one of InfoWorld’s “2011 Technology of the Year” awards—the best CPU for parallel processing—and was noted as being “ideally suited for dense computational work, such as virtualiza-tion hosting or running numerous parallel processes, where its tight design and massive number of cores deliver unprecedented computing throughput”.

▪ AMD technology offered by all major server OEMs and has a solid track record of success, so we’re far from unknown.

“AMD chips are not powerful enough.”On the contrary, the AMD Opteron-based servers are not only powerful enough – they’re knocking the socks off reviewers. Just look through critics’ reviews of the latest re-lease of the AMD Opteron 4000 and 6000 Series platforms.

“AMD – aren’t they the cheap alternative?”Well yes, cheap if you mean less expensive, but not if you mean poorly performing.

“AMD is for gamers and cheap laptops, not servers.”Yes, AMD has a strong reputation in the gaming industry but AMD has also long been an innovator in servers. From be-ing the first x86 company to support x64 (the original AMD Opteron processor) to silicon-based virtualization support to cloud-optimized platforms, AMD has a solid track record of innovating, designing, and building leading-edge server technologies.

“Does the processor really matter?”Yes! AMD has a solid track record of success in developing cost-effective and high-performing processors. 12-core and 6-core AMD Opteron processors are optimized for virtual-ization and cloud computing—giving you the performance efficiency to handle real-world workloads while helping to reduce hardware, energy, and operational costs.

Start Your Engines!Contact us to learn more about how we can help you rev up your server sales with AMD and Microsoft-powered cloud computing solutions. Or, start by visiting these links:

▪ Learn more about how AMD and Microsoft work together to develop groundbreaking cloud computing solutions.

▪ Understand the top reasons to upgrade and optimize your datacenter with Windows Server 2008 R2. ▪ Explore the capabilities of AMD and Microsoft to provide end to end solutions for cloud computing that

span both virtual and physical datacenter scenarios. ▪ Explore the unique ability of the AMD and Microsoft solutions to deliver superior performance and energy

efficiency at a low cost.