amd 2014 computex
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SPENCER PAN CORP. VICE PRESIDENT
MANAGING DIRECTOR, GREATER CHINA
LISA SU SENIOR VICE PRESIDENT & GM
GLOBAL BUSINESS UNITS
3 | AMD COMPUTEX 2014 | JUNE 4, 2014
MARKET TRENDS SHAPING AMD TECHNOLOGY INVESTMENTS
Consumer tech adoption is expanding, diversifying and evolving
Customers seek new approaches to innovation to differentiate and win
New ecosystems and architectures emerging from the datacenter to embedded
4 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD SEES CLEAR OPPORTUNITY FOR INNOVATION…
Demand increasing for more compute to propel new capabilities and experiences
GROWTH IN COMPUTE
BRIDGING ECOSYSTEMS
Consolidation around x86 and ARM® architectures creates need for interoperability across ecosystems
Graphics, visualization and video content on the rise in devices and the cloud
GRAPHICS & ACCELERATION
Graphics, visualization and video content on the rise in devices and the cloud
5 | AMD COMPUTEX 2014 | JUNE 4, 2014
TRANSFORMING OUR BUSINESS TRADITIONAL MARKETS GROWTH MARKETS
2012 Actual
~90%
~10%
2015 Y/E
~50%
~50%
2013 Actual
~70%
~30%
ATTACK IN GROWTH MARKETS EVOLVE IN CORE MARKETS
Maintain traditional PC strongholds
Grow in desktop and graphics channel
Target commercial opportunities
Professional graphics
Semi-custom
Dense server
Embedded
Ultra low-power client
6 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD RADEON™ GRAPHICS MOMENTUM
“One word – breathtaking.” - Guru3D1
6 MILLION Users2
200 Games3
World’s First 4K Laptop
4 Engines 7 Developers
20+ Games
AMD RADEON™
R9 295X2 MANTLE API
AMD RADEON™
R7 M265
AMD GAMING
EVOLVED
7 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD APU MOMENTUM
“KAVERI” AMD’s MOST ADVANCED APU EVER
2011-2012 2014 2015+
Over 80 million AMD APU installed base
Estimated 150+ million
AMD APU installed base
Estimated 300+ million
AMD APU installed base
AMD APU Units for non-PCs AMD APU Units for PCs
150+
300+
80
DEMAND FOR APUs RISING INSTALLED BASE GROWING
8 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD NEW APPLICATION MOMENTUM
9 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD NEW APPLICATION MOMENTUM
10 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD NEW APPLICATION MOMENTUM
11 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD NEW APPLICATION MOMENTUM
12 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD NEW APPLICATION MOMENTUM
13 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD NEW APPLICATION MOMENTUM
14 | AMD COMPUTEX 2014 | JUNE 4, 2014
Client: New Performance Mobile and Professional APUs
Graphics: New graphics technology in the datacenter and cloud
Embedded: New embedded APUs and CPUs
ANNOUNCING TODAY @COMPUTEX 2014
KEVIN LENSING SR. DIRECTOR PRODUCT MANAGEMENT
CLIENT BUSINESS UNIT
16 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD CLIENT MOMENTUM
“KAVERI” Desktop Revolutionary Architecture
January 14th
“Kaveri is the greatest innovation that AMD has made in the last ten years…”
― Digital! Magazine February issue, page 22-23
“I can also say that, given a choice between Intel and AMD in this particular segment, the AM1 platform clearly wins.”
― Tom’s Hardware http://bit.ly/1nz52yu
“The APUs codenamed “Mullins” and “Beema” are set to deliver more than twice the performance-per-watt of the previous generation”
― CIO-Today http://bit.ly/1nsoX4N
AM1 Desktop First AMD Athlon™ & Sempron™ APUs
April 9th
“BEEMA” /“MULLINS” Notebook 2X Performance-Per-Watt1
April 29th
17 | AMD COMPUTEX 2014 | JUNE 4, 2014
GOES MOBILE! Extreme Performance
Amazing Mobile Gaming
18 | AMD COMPUTEX 2014 | JUNE 4, 2014
INTRODUCING THE 2014 MOBILE PERFORMANCE APUs
Revolutionary Architecture
Maximum Compute Performance
Enabling New Experiences
Up to 12 Compute Cores*
HSA Features
Graphics Core Next (GCN) with Mantle
*Includes 4 CPU cores + 8 GPU cores. Visit amd.com/ComputeCores for more information.
AMD TrueAudio2
19 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD FX TAKES ON INTEL CORE i7
BASEMARK CL
SYST
EM
GR
AP
HIC
S
CO
MP
UTE
Intel i7-4500U "Haswell"
AMD FX-7500 "Kaveri"
Intel i7-4500U "Haswell"
AMD FX-7500 "Kaveri"
Intel i7-4500U "Haswell"
AMD FX-7500 "Kaveri" UP TO 19% BETTER5
UP TO 58% BETTER4
COMPARABLE3
STAR SWARM BY OXIDE MANTLE GAMING DEMO
21 | AMD COMPUTEX 2014 | JUNE 4, 2014
ADDRESSING THE CHANGING NEEDS OF COMMERCIAL
Yesterday Today
22 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD PRO SERIES APUs
INTRODUCING THE
P E R F O R M A N C E
L O N G E V I T Y
S T A B I L I T Y
23 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD PRO SERIES VERSUS INTEL CORE i5
100%
108%
Intel Core i5-4200U"Haswell"
AMD PRO A10-7350B"Kaveri" Up to 8% Better6
PCMARK 8 V2 WORK
ADOBE PHOTOSHOP CC DEMO
25 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD A-SERIES MOBILE PERFORMANCE APUs REDEFINE COMPUTE
8 GCN GPU Cores
CU
CU
CU
CU
CU
CU
CU
CU
Connectivity
hU
MA
Sh
are
d M
em
ory
Co
ntr
olle
r
Display
4 “Steamroller” CPU Cores Multimedia
PCIe Gen 3
PCIe Gen 2
DisplayPort 1.2
HDMI 1.4a
DVI
VGA
AMD TrueAudio
UVD
VCE
ENABLING SUPERIOR EXPERIENCES
MAXIMUM COMPUTE PERFORMANCE
REVOLUTIONARY ARCHITECTURE
26 | AMD COMPUTEX 2014 | JUNE 4, 2014
SCOTT AYLOR CORP. VICE PRESIDENT & GM EMBEDDED BUSINESS UNIT
28 | AMD COMPUTEX 2014 | JUNE 4, 2014
29 | AMD COMPUTEX 2014 | JUNE 4, 2014
THIN CLIENT
DIGITAL SIGNAGE
INFOTAINMENT
COMMUNICATIONS & NETWORKING
INDUSTRIAL CONTROLS & AUTOMATION
SECURITY
BUSINESS AUTOMATION
AUDIO & VIDEO
OIL & GAS
DIGITAL SURVEILLANCE
WEARABLES
TRANSPORTATION
RETAIL AUTOMATION
STORAGE
MEDICAL IMAGING GATEWAY
EQUIPMENT
HOME & COMMERCIAL APPLIANCES
GAMING MACHINES
DEFENSE & MILITARY
ENERGY
INDUSTRIAL TABLETS
AEROSPACE SMART PHONES
AUTOMOTIVE
INSTRUMENTATION
30 | AMD COMPUTEX 2014 | JUNE 4, 2014
THIN CLIENT
DIGITAL SIGNAGE
INFOTAINMENT
COMMUNICATIONS & NETWORKING
INDUSTRIAL CONTROLS & AUTOMATION
SECURITY
BUSINESS AUTOMATION
AUDIO & VIDEO
OIL & GAS
DIGITAL SURVEILLANCE
WEARABLES
TRANSPORTATION
RETAIL AUTOMATION
STORAGE
MEDICAL IMAGING GATEWAY
EQUIPMENT
HOME & COMMERCIAL APPLIANCES
GAMING MACHINES
DEFENSE & MILITARY
ENERGY
INDUSTRIAL TABLETS
AEROSPACE SMART PHONES
AUTOMOTIVE
INSTRUMENTATION
31 | AMD COMPUTEX 2014 | JUNE 4, 2014
WE ARE COMPUTE PIONEERS
32 | AMD COMPUTEX 2014 | JUNE 4, 2014
*AMD roadmaps are subject to change without notice or obligations to notify of changes. Placement of boxes is not intended to represent first year of product shipment.
2014 2013
HIGH-PERFORMANCE
LOW-POWER
DISCRETE GRAPHICS
“Adelaar” GPU
“Bald Eagle” APU/CPU
“Hierofalcon” CPU
“Steppe Eagle” APU
“Crowned Eagle” CPU
2 or 4 “Steamroller” CPU Cores GCN Graphics Compute
17W-35W TDP HSA 28nm
28nm SoC
28nm SoC
28nm SoC
28nm
4 or 8 ARM “A57” CPU Cores 10 Gig Ethernet 15W-30W TDP
2 or 4 Enhanced “Jaguar” CPU Cores GCN Graphics Compute Units
5W-25W TDP
2 or 4 Enhanced “Jaguar” CPU Cores 5W-25W TDP
GCN Graphics Compute Units 2GB GDDR5
72GB/s Memory Throughput
AMD Radeon™ E6760 GPU
AMD R-Series APU/CPU
AMD G-Series APU SOC
2 or 4 “Piledriver” CPU Cores AMD Radeon™ HD 7000 Series GPU
17W-35W TDP 32nm
28nm SoC
40nm
2 or 4 “Jaguar” CPU Cores AMD Radeon™ HD 8000 Series GPU
6W-25W TDP
“Turks” Compute Units 1GB GDDR5
51GB/s Memory Throughput
33 | AMD COMPUTEX 2014 | JUNE 4, 2014
1ST EMBEDDED SOLUTION WITH HSA FEATURES
DRIVE UP TO 9 DISPLAYS WHEN PAIRED WITH E8860 GPU
UP TO 66% MORE COMPUTE PERFORMANCE THAN PREVIOUS GENERATION1
2.2 – 3.6 GHz CPU & 464 – 600 MHz GPU
3D, HD AND 4K VIDEO CONTENT
34 | AMD COMPUTEX 2014 | JUNE 4, 2014
Call-out or headline
IC&A
DIGITAL
SIGNAGE
MEDICAL
IMAGING
GAMING MACHINES
*Part availability is planned for ten years from date of announcement, subject to change without notice. Further support available under contract
35 | AMD COMPUTEX 2014 | JUNE 4, 2014
*AMD roadmaps are subject to change without notice or obligations to notify of changes. Placement of boxes is not intended to represent first year of product shipment.
2014 2013
HIGH-PERFORMANCE
LOW-POWER
DISCRETE GRAPHICS
“Adelaar” GPU
“Bald Eagle” APU/CPU
“Hierofalcon” CPU
“Steppe Eagle” APU
“Crowned Eagle” CPU
2 or 4 “Steamroller” CPU Cores GCN Graphics Compute
17W-35W TDP HSA 28nm
28nm SoC
28nm SoC
28nm SoC
28nm
4 or 8 ARM “A57” CPU Cores 10 Gig Ethernet 15W-30W TDP
2 or 4 Enhanced “Jaguar” CPU Cores GCN Graphics Compute Units
5W-25W TDP
2 or 4 Enhanced “Jaguar” CPU Cores 5W-25W TDP
GCN Graphics Compute Units 2GB GDDR5
72GB/s Memory Throughput
AMD Radeon™ E6760 GPU
AMD R-Series APU/CPU
AMD G-Series APU SOC
2 or 4 “Piledriver” CPU Cores AMD Radeon™ HD 7000 Series GPU
17W-35W TDP 32nm
28nm SoC
40nm
2 or 4 “Jaguar” CPU Cores AMD Radeon™ HD 8000 Series GPU
6W-25W TDP
“Turks” Compute Units 1GB GDDR5
51GB/s Memory Throughput
36 | AMD COMPUTEX 2014 | JUNE 4, 2014
NEW AMD EMBEDDED G-SERIES SOC & CPU
Pin Compatible
cTDP
AMD platform security processor
(PSP) built upon TrustZone®
architecture
Up to
53% more overall performance2
AMD G-SERIES: WORLD’S FIRST EMBEDDED QUAD-CORE X86 SOC
28nm
Single-chip SoC
“Jaguar” core
AMD Radeon™ HD 8000 Series
37 | AMD COMPUTEX 2014 | JUNE 4, 2014
THIN CLIENT
COMMUNICATIONS & NETWORKING INFRASTRUCTURE
POINT-OF-SALE
IC&A
38 | AMD COMPUTEX 2014 | JUNE 4, 2014
34 PERCENT MORE PERFORMANCE-PER-DOLLAR THAN
COMPETING INTEL SOLUTION3
39 | AMD COMPUTEX 2014 | JUNE 4, 2014
UP TO 96 PERCENT MORE OVERALL PERFORMANCE-PER-WATT
THAN PREVIOUS GENERATION4
40 | AMD COMPUTEX 2014 | JUNE 4, 2014
DATA CENTER SWITCH - CONTROL PLANE
OUTSTANDING PERFORMANCE/$ LOW POWER CONSUMPTION
PACKETS IN PACKETS OUT
“CROWNED EAGLE” FOR NETWORKING CONTROL PLANE
41 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD IS POWERING INNOVATION AND BUILDING PARTNERSHIPS TO TRANSFORM EMBEDDED EXPERIENCES
THE EMBEDDED MARKET IS GROWING AND NEEDS TECHNOLOGY SOLUTIONS TO ADDRESS VERTICAL MARKET AND SYSTEMS CHALLENGES.
DAVID CUMMINGS SENIOR DIRECTOR & GM,
PROFESSIONAL GRAPHICS
43 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD FIREPRO™ GRAPHICS LEADERSHIP RELENTLESS MOMENTUM IN THE PROFESSIONAL GRAPHICS MARKET
Apple Mac Pro AMD FirePro™ W9100 SPECviewperf® 12
OpenCL™ Adoption
44 | AMD COMPUTEX 2014 | JUNE 4, 2014
COMPUTING
AMD FIREPRO™ S-SERIES FOR THE DATA CENTER
VISUAL CLOUD
45 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD FIREPRO™ S4000X GRAPHICS
Shipping in the HP ProLiant WS460c Graphics Server Blade
Remote workstation for CAD and Financial Services
AMD FIREPRO™ GRAPHICS IN THE DATA CENTER
46 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD FIREPRO™ GRAPHICS IN THE DATA CENTER
AMD FIREPRO™ S4000X GRAPHICS
AMULET GPU-only mezzanine card for Dell M-series blade servers
DELL PowerEdge™ M520 & M620
Blade Servers
Enhanced parallel processing performance for GPU Compute, and Remote & Virtual Workstations
47 | AMD COMPUTEX 2014 | JUNE 4, 2014
DELIVERING THE RIGHT TECHNOLOGIES FOR KEY WORKLOADS
VISUAL CLOUD COMPUTING
48 | AMD COMPUTEX 2014 | JUNE 4, 2014
Enabling Key Use Cases
ACCELERATING GRAPHICS IN THE CLOUD
Remote workstation
Virtual desktops and applications
Cloud gaming
Robust Features and Ecosystem
AMD RapidFire API
Shared graphics support
Hypervisor partnerships
49 | AMD COMPUTEX 2014 | JUNE 4, 2014
BARRY CHEN GENERAL MANAGER, TAIWAN
50 | AMD COMPUTEX 2014 | JUNE 4, 2014
Give Customers New Paths to Innovation
Harness the Best of the x86 and ARM Global Ecosystems
Offer Compute Leadership in Both x86 and 64-bit ARM through APU design
2015 AND BEYOND
51 | AMD COMPUTEX 2014 | JUNE 4, 2014
$0B
$50B
$100B
0%
50%
100%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
x86 Other ARM x86 + ARM TAM
ARM + x86 DOMINATE THE FUTURE OF COMPUTING
HISTORICAL AND PROJECTED COMBINED REVENUE SHARE ACROSS PROCESSOR ARCHITECTURES FOR MOBILE, EMBEDDED, PCS, CONSOLES, SERVERS
x86 + ARM TAM is now approaching
$80B
Source: AMD internal estimates
52 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD “PROJECT SKYBRIDGE” AMBIDEXTROUS DESIGN FRAMEWORK
2015
Starting in 2015, families of 20nm APUs and SoCs with pin-compatible x86/ARM compute
Designed for Full HSA support
AMD Graphics Core Next (GCN)
Next-Gen “Puma+” x86 Cores
Low-power A57 64-bit ARM Cores
AMD‘s first HSA Android platform
AMBIDEXTROUS COMPUTING ROADMAP
53 | AMD COMPUTEX 2014 | JUNE 4, 2014
2014 2015 2016
AMD’S ARM CORE ROADMAP
ARM A57 ARM
Combined “Seattle” software and ARM IP
ARM A57 Low Power
ARM
AMD “K12” ARM Core
ARM
AMD-Developed ARM Core Design Elevating 64-bit ARM performance to new levels
AMD roadmaps are subject to change without notice or obligations to notify of changes. Placement of boxes intended to represent first year of production shipments.
Cores Methodology and Verification
“Project SkyBridge”
54 | AMD COMPUTEX 2014 | JUNE 4, 2014
2014 2015 2016+
AMBIDEXTROUS COMPUTING ROADMAP
Ambidextrous Computing Leadership
x86 and 64-bit ARM for: “Kaveri”
“Beema” and “Mullins"
“Seattle”
“Project SkyBridge” family of 20nm APUs and SoCs
Developing 64-bit ARM cores alongside new 64-bit x86 cores
Dense Server
Embedded
Semi-Custom
Ultra-Low Power Client
55 | AMD COMPUTEX 2014 | JUNE 4, 2014
AMD INNOVATIONS ANNOUNCED TODAY @COMPUTEX 2014
Graphics, visualization and video content on the rise in devices and the cloud
CLIENT ANNOUNCEMENTS
New AMD FX-Series Mobile APUs
New AMD PRO Series Mobile and Desktop APUs
EMBEDDED & ECOSYSTEM ANNOUNCEMENTS
New AMD performance R-Series & low-power G-Series
“Project SkyBridge” enables Ambidextrous Computing era
GRAPHICS ANNOUNCEMENTS
New AMD FirePro S4000X technology in the datacenter
New AMD SKY Technology for accelerating graphics in the cloud
56 | AMD COMPUTEX 2014 | JUNE 4, 2014