amcham t&t linkage q2 2012- the business of sports

Q2 / 2012

The Business of sPoRT

AmCham T&T Linkage Q2/2012 1

DeSire iS the moSt important factor in the SucceSS of any athlete.

-Willie Shoemaker

2 AmCham T&T Linkage Q2/2012

Welcome to the second issue of Linkage Magazine for 2012. There are many parallels between sport and business... goal setting, strategy development, team-work, implementation, profits and surpluses and of course success or failure. Many of these issues can be found in this issue of Linkage as in keeping with the Olympic Spirit we have decided to focus on “The Business of Sport”.

AmCham T&T has long been a believer in the value that sport and sporting activities bring to those who participate in them (in one way or another). To this end, AmCham T&T has executed a major Golf Tournament for the last 20 years, indeed since our establishment. Through the AmCham Citi Golfing for Life Tournament, AmCham T&T facilitated business networking among senior business executives of our member companies, supported various charities such as the The Autistic Society of T&T, The Life Centre and Junior Golf Association of T&T, promoted healthy lifestyles and exercise, promoted a spirit of camaraderie and fair play, supported the development of junior golf and provided opportunities for our youth to hone their golfing skills.

While we said a fond farewell to the Golf Tournament earlier this year, we still remain committed to engendering the benefits of sport among our members. Therefore, we will soon launch another sporting initiative, which we hope will reach an even greater audience than golf did over the last 20 years. Football! A team sport that has great appeal and special significance for us in Trinidad and Tobago.

There is much to be learned from the discipline, teamwork and commitment that truly successful athletes embody. These qualities transcend cultures, sectors, industries and companies. It is our hope that this magazine will spark your interest in investing in this sector, provide ideas for the future growth of your company, and give you ideas for new products and services or CSR initiatives.

Let the reading begin!

LinkageVolume 2/2012—iSSn 1814-1242 AmCham Trinidad & Tobago

62 Maraval RoadPort of SpainTrinidad & Tobago, W.I.Tel: (868) 622-4466 / 0340 /628-2508 Fax: (868) 628-9428Email: [email protected]: www.amchamtt.com

Welcome from the EditorDesiree Gobin-Seecharan

CONTENTS

The opinions expressed in the editorial contributions in Linkage may not necessarily be those of AmCham T&T. We welcome any comments you might have! Simply email or fax a “Letter to the Editor” to the AmCham T&T Secretariat—[email protected].

feature article:

investing in sport will pay offInterview with Minister Anil Roberts, Minister of Sports by Melissa Pierre 4

the BuSineSS of SportS

Sports are a winner for business and the community By U.S. Ambassador Beatrice Wilkinson Welters 12

100-year focus on track and field By Dennise Demming 14

the true value of sponsorship By bpTT 16

Beacon world of sports By Nisa Dass 20

the power to make a difference through sport By the Group Marketing andCommunications Department of Republic Bank Limited 26

Developing youth and community through sportsBy Atlantic 28

the importance of performance goals in business and sport

By Janice Learmond-Criqui, CPC, ACC 30

the Stewarts automotive Group supports sportsBy Diana Stewart 34

a uS$600 billion industry availableDennise Demming speaks with Larry Romany, president of the Trinidad and Tobago Olympic committee. 36

ThOuGhT LEADErShip:

Seven leadership actions that accelerate executionBy Jocelyn Davis 32

BuSiNESS:

Guidelines for selecting a security service 50

AMChAM T&T:

Viewpoint By Hugh Howard, President of AmCham T&T 8

punto de Vista Por Hugh Howard, Presidente de AmCham T&T 10

amcham t&t national youth productivity forum moving beyond window dressing 42

amcham t&t events 52

programme and events committee 2012 54

AmCham T&T on the inside 55

amcham t&t's new members 56

picK up your free copy of linKaGe at iShmael m. Khan

BooKStore at piarco airport!


The Business of sporT

Can you tell us what the Ministry of Sport is doing with respect to the refurbishment and establishment of sporting facilities?

The Ministry of Sport is implementing the National Sport Policy, which is a formal, holistic and systematic framework for the development of sport in Trinidad and Tobago. In the past, sport has been limited to the elite, over the last ten years total participation was neglected. This Government is doing the reverse. It is taking sport to the people, all sectors of the society. Children, youth, adults and senior citizens

should be able to engage in sport. Cabinet has approved the construction of nineteen regional centres which include indoor air-conditioned netball courts, multi-purpose floors, squash courts as well as facilities for gymnastics, cricket, football and basketball.

Is sport a viable option to diversifying the economy?

Sport tourism is a trillion dollar industry worldwide, and Trinidad and Tobago needs to

stake its claim. Trinidad and Tobago is ideally positioned because of our geographical location and because of the linkages that Caribbean Airlines and Air Jamaica offer around the region. When we complete the facilities that we have started, the cycling velodrome, the international aquatic centre, the national tennis centre and three more sub-centres, they would be able to be used as training centres. The Ministry of Sport is also working with the Tourism Development Company to develop a Sport Tourism Plan/Package to market T&T for training and competitions. teams In the Northern Hemisphere go to warmer countries to train for the winter months. Our competitive advantage is our exchange rate—the TT$6:US$1, the subsidisation of fuel and transport, and the lower cost of food than for example in Barbados and the Cayman Islands. We would therefore encourage teams from the USA to come to Trinidad Tobago to Train. for exampple there are 100 to 150 American Universities that have

interView with the hon. anil roBertS, miniSter of SportBy meliSSa pierre

invesTing in sPoRT will Pay off

teamS in the northern hemiSphere Go to warmer countrieS to train for the winter monthS. our competitiVe aDVantaGe iS our exchanGe rate—the tt$6:uS$1, the SuBSiDiSation of fuel anD tranSport, anD the lower coSt of fooD than for example in BarBaDoS anD the cayman iSlanDS. we woulD therefore encouraGe teamS from the uSa to come to triniDaD toBaGo to train. for exampple there are 100 to 150 american uniVerSitieS that haVe SwimminG teamS who coulD train in triniDaD anD toBaGo.

continued on page 6

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swimming teams who could train in Trinidad and Tobago. If a male team comes, they would spend US$5 an hour per swimmer to train and use the facilities for four to five hours a day for a ten day period. They would also have to use our hotels, transport, restaurants etc.

Eco tourism is another niche that Trinidad and Tobago can capitalise upon. Chaguaramas is a brilliant area that we are going to turn into a sport tourism hub. People will train, use the restaurants, do cross training, golf (the current golf course would be expanded to an 18-hole course). Of course, when you speak of sport tourism you must talk about Tobago. In Tobago, we are going to refurbish the golf course. The Magdalena Grand has come on stream with high impact rooms for the executive tourist. The marina that the Government intend to build will facilitate sport fishing. If one looks at the World Fishing Channel, it’s obvious that there is money to be made in big game fishing.

Tobago in this year’s fishing tournament did great. In Charlotteville, 24 Blue Marlins were caught and released and in Pigeon Point/Crown Point we had similar figures, while in Barbados and Grenada the total number of Blue Marlins caught was approximately 12. Therefore with Tobago having the fish and Government building the facilities, big boats will be encouraged to come, and when they do it creates an industry for our captains as one pays up to US$1,500 for four hours of fishing.

Sport should contribute one to two percent of the Trinidad and Tobago’s Gross Domestic Product.

What about cricket?

We are also going to invest heavily in cricket. In October this year, the 2012 Champions League will take place, and to get a 30-second advertorial one has to pay upwards of US$1.5 million. If Trinidad and Tobago makes it to the semi-finals of the Champions League, that would mean three hours of T&T being shown to over one billion persons. The Ministry of Sport is going to ensure that once we get to that stage the correct ads on the country are shown and further that our athletes are articulate and schooled in sport tourism, so they can speak about themselves, the sport and their country intelligently. They must be able to encourage people to visit Trinidad and Tobago; they are ambassadors of the country.

Minister, can you tell us about the Hoop of Life initiative?

Just having Shaquille O’Neal in this country was incredible. Shaquille O’Neal has over ten million people following him on Twitter. This means that every time he tweets and says that he is having a roti in T&T or that he is on the Beetham, ten million people are receiving this and hearing about T&T. O’Neal’s friends are the

people we want to attract to T&T, so when he enjoys his time here and tells them about it, they may be inclined to visit.

One major deterrent to tourism is crime. No one wants to go somewhere they feel threatened and could lose their lives. It is therefore important that crime be dealt with. Just one bad report has a negative impact on tourism. The Hoop for Life initiative seeks to create jobs and allow communities to benefit. It is an exciting initiative which will bring young people into the fold, identify talent and develop it over two years and get them into the mainstream to encourage youths, especially males, to choose the right direction.

In closing, is there any message you want to give the private sector?

I want to commend the private sector for taking an interest over the years in sports and development. I want to ask that the smaller companies follow the example of the larger ones, and to make the investment in our young people. One understands that profit is the underlying goal of any business, however, investing in sport will pay off in the long run as one would have to invest less in security and cameras etc., and would be able to enjoy one’s profits.

inVeStinG in Sport will pay off (continueD from paGe 4)

Shaquille o’neal haS oVer ten million people followinG him on twitter. thiS meanS that eVery time he tweetS anD SayS that he iS haVinG a roti in t&t or that he iS on the Beetham, ten million people are receiVinG thiS anD hearinG aBout t&t. o’neal’S frienDS are the people we want to attract to t&t, So when he enjoyS hiS time here anD tellS them aBout it, they may Be inclineD to ViSit.


ViEWpointBY HUGH HOWARD

PRESIDENT OF AMCHAM T&T

free traDe aGreementS: opportunitieS anD challenGeS:The granting of non-reciprocal trade preferences to developing countries by developed countries on a unilateral basis has been a traditional mechanism for developed-developing country trade relationships. however, this type of trade scheme has been declining, with many economists calling for free trade and countries asking for reciprocal trade preferences. With a population of only

1.3 million people in Trinidad and Tobago and sixteen million within CAriCOM, trade is pivotal to economic growth and prosperity, particularly for the Small Vulnerable Economies (SVE) of CAriCOM, as it provides all 15 countries of CAriCOM with the opportunity to access a global market of more than six billion. how CAriCOM (including Trinidad and Tobago) engage this expanded market is extremely important; the World Trade Organisation (WTO), the governing body on trade, advocates the lowering of trade barriers as one of the most obvious ways of encouraging trade. under the WTO there are two major types of regional trade agreements: customs unions and free trade areas, which can ultimately lead to a single market and economy.

A Free Trade Agreement (FTA) is an agreement between two or more countries in which the countries decide, inter alia, on certain behaviours that affect trade in goods and services, protections for investors and intellectual property rights. An effective FTA is one where there are no artificial barriers put in place by governments to restrict the flow of goods and services among trading nations.

Benefits of Free Trade Agreements

Free Trade agreements can yield significant benefits to participating countries. FTAs may result in increased production, as they enable a country to specialise in the production of goods and services where it has a comparative advantage. Such specialisation allows a country to take advantage of efficiencies generated from economies of scale and increased output. This also positively impacts resource allocation and the more efficient use of resources leads to higher productivity and increased total domestic output of goods and services. Further, free trade benefits consumers in the domestic economy as they are able to obtain a greater variety of goods and services, and the increased competition normally ensures that goods and services, as well as inputs, are supplied at fair prices. Generally, countries involved in free trade arrangements where there are clear, transparent and stable rules experience rising living standards, increased real incomes and higher rates of economic growth; created by more competitive industries, increased productivity, efficiency and production levels. A regional example of this phenomenon is Chile, ranked as upper middle economy by the World Bank, whose market-oriented economy is characterised by a high level of foreign trade with exports accounting for approximately 40% of GDP. With its several bi-lateral agreements Foreign Direct Investment (FDI) quadrupled within the six years period immediately preceding the global financial crisis which began early 2009.

Challenges/pitfalls of Free Trade Agreements

Although freer trade has benefits, there are a number of challenges of which countries need to be alert to take timely and appropriate actions to minimise, if not forestall, unintended consequences. With the removal of

trade barriers, structural unemployment may occur in the short term. This can impact upon large numbers of workers, their families and local economies. Often it can be difficult for these workers to find employment in growth industries, and government assistance becomes a necessity until appropriate adjustments are made. Additionally, FTAs may result in increased domestic economic instability from international trade cycles, as economies become more global-markets oriented. This means that businesses, employees and consumers are more vulnerable to downturns in the economies of their trading partners, e.g. recession in the USA leads to decreased demand for Trinidad and Tobago’s exports resulting in falling export incomes, lower GDP, lower personal incomes, lower domestic demand and rising unemployment. Furthermore, and most importantly for small and vulnerable economies (SVEs), international markets are not always on a level playing field, as countries with surplus products may dump them on world markets at below cost. Some efficient industries may find it difficult to compete for long periods under such conditions. Countries whose economies are largely agricultural may face unfavourable terms of trade (ratio of export prices to import prices) whereby their export income is less than the payments they make for high value added imports, leading to adverse balance of payment issues.

Partial Scope Agreement is another mechanism for trade between countries. The route that a country or trading bloc chooses should be informed by the result of careful Cost Benefit Analyses as each avenue has benefits and disadvantages. For developing countries or SVEs, when engaging developed countries it is necessary to incorporate some element of aid to assist in mitigating some of the potential negative fallout of the FTA. Southern trade is assuming greater attraction and momentum as the traditional markets in the North are still trying to recover from the financial crisis, and the sovereign debt crisis in Europe substantially decreases their effective demand for goods and services from developing countries.

Trinidad and Tobago

Trinidad and Tobago considers trade to be a significant driver of economic diversification, hence its trade policy is outwardly focused, engaging in trade with developed and developing countries alike. Government’s thrust has been centred on securing expanded market access for domestic exporters of goods and services, simplifying the rules which govern such access to make it meaningful, increasing inflows of foreign direct investment, and overcoming supply side constraints (Trinidad and Tobago Trade Policy 2012).

As a member of CARICOM, Trinidad and Tobago has entered into trade agreements with Latin American countries such as Costa Rica, Venezuela, Colombia and Cuba, as well as the Dominican Republic (DR). The agreements with the DR and Costa Rica are Free Trade Agreements. The CARICOM/Venezuela Trade and Investment Agreement is currently a one-way preferential agreement, and the remaining reciprocal agreements (with Colombia and Cuba) are limited in scope.

Trinidad and Tobago has also recently negotiated a Partial Scope Agreement with Panama and is engaging other Latin American countries such as Guatemala, El Salvador and Honduras. These agreements are seen as stepping stones to the wider integration of the Caribbean and Central American economies and the facilitation of the participation of these members into the global economy in the longer term. Partial Scope agreements are beneficial as they allow countries to open their markets to a limited number of goods which each believes can be competitive and permits each country to protect those domestic sectors that are not yet ready for such open competition. Under the CARICOM Treaty T&T must obtain approval from CARICOM for implementation of these partial scope agreements.

continued on page 35


POR HUGH HOWARD

PRESIDENTE DE AMCHAM T&T

trataDoS De liBre comercio: oportuniDaDeS y DeSafíoS:

El conceder preferencias comerciales no recíprocas de los países desarrollados a los países en desarrollo con una base unilateral ha sido un mecanismo tradicional en las relaciones comerciales de los países desarrollados - en desarrollo. Sin embargo, este tipo de esquema comercial ha estado decayendo, con muchos economistas abogando por un comercio libre y muchos países pidiendo preferencias comerciales recíprocas. Con una población de

sólo 1.3 millones en Trinidad y Tobago y 16 millones en la CAriCOM, el comercio es esencial para el crecimiento económico y la prosperidad, particularmente para las economías pequeñas vulnerables (EpV) de la CAriCOM, que ofrece a todos los 15 países de la CAriCOM la oportunidad de accesar un mercado global de más de seis billones. La forma en que la CAriCOM (incluyendo Trinidad y Tobago) interconecta este amplio mercado es extremadamente importante y la Organización Mundial de Comercio (OMC), el organismo gobernante del comercio, aboga por disminuir las barreras comerciales como una de las formas más obvias de fomentar el comercio. Bajo la OMC hay dos tipos principales de acuerdos comerciales regionales – uniones aduaneras y las áreas de libre comercio las que finalmente llevan a un mercado y economía únicos.

Un Tratado de Libre Comercio (TLC) es un tratado entre dos o más países donde los países deciden, inter alia, sobre ciertos comportamientos que afectan el comercio de bienes y servicios, protección para los inversionistas y los derechos de propiedad intelectual. Un TLC efectivo es cuando no hay barreras artificiales establecidas por gobiernos a fin de restringir el flujo de bienes y servicios entre naciones comerciales.

Beneficios de los Tratados de Libre ComercioLos Tratados de Libre Comercio pueden rendir beneficios significativos

a los países participantes. Los TLC pueden resultar en un incremento de producción ya que posibilitan a un país a especializarse en la producción de bienes y servicios donde tiene una ventaja comparativa. Tal especialización permite al país beneficiarse de la efectividad generada de las economías de escala y una producción incrementada. Esto también impacta positivamente las designaciones de recursos y el uso más eficiente de recursos que llevan a una mayor productividad y a un incremento de la producción doméstica total de bienes y servicios. Adicionalmente, el comercio libre beneficia a los consumidores en la economía doméstica ya que tienen la posibilidad de obtener una mayor variedad de bienes y servicios, la competencia incrementada normalmente asegura que los bienes y servicios, así como los insumos, se surtan a precio justo. Generalmente, los países involucrados en los arreglos de comercio libre donde hay reglas claras, transparentes y estables experimentan un incremento en su nivel de vida, ingresos reales incrementados y más altas tasas de crecimiento económico, creadas por industrias más competitivas, productividad incrementada, eficiencia y niveles de producción. Un ejemplo regional de este fenómeno es Chile, clasificado como una economía media alta por el Banco Mundial, cuya economía orientada al mercado se caracteriza por un alto nivel de comercio extranjero con exportaciones de cerca del 40% del PIB. Con sus varios tratados bilaterales la inversión directa extranjera (IDE) se cuadriplicó dentro del período de seis años inmediatamente anterior a la crisis financiera global que empezó a principios de 2009.

Desafíos/Escollos de los Tratados de Libre ComercioA pesar de que el comercio más libre tiene sus beneficios, hay varios

desafíos de los cuales los países necesitan estar alertas para tomar acciones apropiadas y a tiempo a fin de minimizar si no, prevenir consecuencias imprevistas. Con la eliminación de las barreras comerciales puede ocurrir el desempleo estructural a corto plazo. Esto puede impactar un gran número de trabajadores, sus familias y las economías locales. Con frecuencia

puede ser difícil para estos trabajadores encontrar empleo en industrias en crecimiento y llega a ser una necesidad la asistencia gubernamental hasta que se hagan ajustes apropiados. Además, los TLC pueden resultar en una inestabilidad económica doméstica incrementada de los siclos comerciales internacionales, ya que las economías llegan a ser más orientadas a los mercados globales. Esto significa que los negocios, los empleados y los consumidores son más vulnerables a la caída en las economías de sus socios comerciales, por ejemplo, la recesión en los EE.UU. lleva a disminuir la demanda por las exportaciones de Trinidad y Tobago resultando en la disminución de ingresos por exportación, más bajo PIB, ingresos personales más bajos, demanda doméstica más baja y creciente desempleo. Adicionalmente, y lo más importante para las economías pequeñas y vulnerables (EVP), los mercados internacionales no están siempre en condiciones iguales para todos dado que los países con producción excedente pueden inundar los mercados mundiales a precios más bajos que el costo de producción. Algunas industrias eficientes pueden encontrar difícil competir por largos períodos bajo tales condiciones. Los países cuyas economías son, por la mayor parte, agrícolas pueden enfrentar términos comerciales desfavorables (porcentaje de precios de exportación a precios de importación) por lo cual sus ingresos de exportación son menores que los pagos que hacen por importaciones de alto valor agregado, llevando a una cuestión de balance de pagos adverso.

Un Tratado de Alcance Parcial es otro mecanismo para comerciar entre países. La forma que escoge un país o un bloque comercial debería estar informada por el resultado de un cuidadoso Análisis de Beneficios de Costo dado que cada opción tiene sus ventajas y desventajas. Cuando los países en desarrollo o las EPV, negocian con países desarrollados es necesario incorporar algunos elementos de asistencia de desarrollo a fin de ayudar a limitar algunas secuelas negativas potenciales de los TLC. El comercio Sur Sur está convirtiéndose en una mayor atracción y tendencia dado que los mercados tradicionales en el Norte aún están tratando de recobrase de la crisis financiera y la crisis de deudas soberana en Europa y están substancialmente disminuyendo su demanda efectiva de bienes y servicios de los países en desarrollo.

Trinidad y Tobago Trinidad y Tobago considera el comercio como un impulsor significativo

de diversificación económica; por lo tanto su política comercial se enfoca hacia afuera, emprendiendo comercio de la misma forma con países desarrollados y en desarrollo. El impulso del gobierno se ha centrado en asegurar un amplio acceso al Mercado para exportadores domésticos de bienes y servicios; simplificando las reglas que gobiernan tal acceso para hacerlo más significativo, incrementando los flujos de inversión directa extranjera, y superando las limitaciones por el lado de la oferta. (Política comercial de Trinidad y Tobago 2012).

Como miembro de la CARICOM, Trinidad y Tobago ha entrado en tratados comerciales con países Latinoamericanos tales como Costa Rica, Venezuela, Colombia y Cuba, así como también con la República Dominicana (RD). Los Tratados con la RD y Costa rica son Tratados de Libre Comercio. El Tratado de Comercio e Inversión la CARICOM/Venezuela actualmente es un Acuerdo preferencial unidireccional y los otros acuerdos recíprocos (con Colombia y Cuba) son limitados en su alcance.

Trinidad y Tobago recientemente también ha negociado un Tratado de Alcance Parcial con Panamá y está negociando con otros países Latinoamericanos tales como Guatemala, El Salvador y Honduras. Estos Tratados se consideran como pasos intermediarios hacia una integración mayor de las economías del Caribe y América Central y la facilitación de la participación de estos miembros en la economía global a largo plazo. Los Tratados de Alcance Parcial son beneficiosos porque permiten que los países abran sus mercados a una lista limitada de artículos los cuales cada uno considera competitivo y permite que cada país proteja aquellos sectores domésticos que todavía no están listos para tal competencia abierta. Bajo del Tratado CARICOM, TyT debe obtener la probación de la CARICOM para la implementación de estos acuerdos de alcance parcial.

TyT es signatario del Acuerdo de Asociación Económica CARIFORUM-UE (EPA por sus siglas en inglés). El acuerdo es un TLC permanente

puNTOdeVista




The sports industry in the united States is a massive segment of the economy, grossing an estimated uS $400 to $425 billion annually. When you consider the revenue earned through ticket sales, merchandising, sporting goods and equipment, private sponsorship, and advertising, the overall economic impact of the sports industry is mind-boggling. it is currently one of the most profitable industries in the entire country and has continued to grow despite the recent economic downturn.

While the American sports industry is an enormous commercial success and a driving factor in economic development across the country, what truly sets our athletic teams

sPoRTs is a winneR foR Business and The CommuniTy

triniDaD anD toBaGo iS a nation ripe with talenteD, internationally recoGniSeD athleteS anD championShip-winninG SportS teamS. the iSlanDS are BleSSeD with numerouS amateur anD profeSSional SportSmen anD women whoSe talentS are a Source of national priDe. the SportS inDuStry in triniDaD anD toBaGo iS alSo a Source of untappeD economic potential, prime for DeVelopment anD Growth. aS the uniteD StateS amBaSSaDor, anD an aViD SportS fan mySelf, i BelieVe the american SportS inDuStry can SerVe aS a worKinG example for how the nation of triniDaD anD toBaGo can encouraGe SucceSSful economic anD community DeVelopment.

and national sports leagues apart is their commitment to the community as a whole. A constant dedication to humanitarian assistance and philanthropic endeavors, whether at the national or local level, contributes to the long-term economic success of the sports industry. American sports leagues including the National Football League (NFL), the National Basketball Association (NBA), and Major League Baseball (MLB) are actively committed to giving back to their communities and the loyal fans that support them each season. MLB players have teamed up with non-profit organisations to rebuild homes in tornado-ravaged communities across the American Midwest, the NBA sponsors a health and wellness initiative encouraging

children to lead active lifestyles, and the NFL dedicates one month each season to Breast Cancer awareness - with players, coaches and referees wearing pink game apparel and using special game balls which are later auctioned to raise funds for the American Cancer Society. The enormous potential for fundraising should also not be overlooked – the New Orleans Saints football team and the NFL raised over US $21 million to assist relief efforts in the wake of Hurricane Katrina.

This humanitarian outreach is encouraged within the sports industry as a whole and volunteering requirements are often explicitly stipulated in athletes’ contracts. While it is obvious these activities benefit the larger community, they also contribute to the financial success of the sports industry. Community outreach breeds fan loyalty, expands the fan base and increases brand recognition, all of which ultimately raise revenue. Increased ticket sales, greater merchandizing opportunities, expanded advertising and private sponsorship opportunities all ensure improved economic success. Encouraging athletic organisations in Trinidad and Tobago to participate in philanthropic efforts is a successful business practice the national sports industry could

By Beatrice w. welterSU.S. Ambassador to Trinidad and Tobago


emulate to increase development and economic growth.

Another factor that certainly contributes to the economic success of the United States sports industry is the continued, growing involvement of American women as both athletic spectators and participants. Since the landmark legislation “Title IX” passed in the 1970s, banning sex discrimination in schools and requiring equal access to athletic programs, women’s sports have enjoyed rapid growth. At the recent unveiling of the new U.S. State Department initiative, “Empowering Women and Girls Through Sports,” Secretary of State Hilary Clinton stated that “the Title IX decision was revolutionary, and I think all of us who care about opportunities for girls and women view it as one of the most consequential pieces of legislation for women in our country's history."

Aside from the obvious social benefits that

come from ensuring female athletic participation --

the United Nations has found that girls worldwide

who play sports are more likely to attend and stay

in school, more likely to finish their education,

more likely to be in better health, and to earn

higher wages during the course of their lives

-- there is also a pragmatic economic benefit

to their involvement. As fifty percent of the

overall population, women represent a sizable,

yet often overlooked, target market. Although

it is regrettable that America has progressed so

slowly at targeting female athletes and sports

fans, we are making progress as evidenced by the

continued success of women’s leagues like the

Women’s National Basketball Association (WNBA)

and the recently established ESPNW – an offshoot

of the popular sports cable network which will

focus primarily on women’s sports and female

athletes. Employing strategies including hosting

more women’s sporting events, expanding the

sporting disciplines available to female athletes,

supporting young female athletes to excel in their

discipline or continue in the industry as a coach

to the next generation of women, will inevitably

expand economic opportunities within the sports

industry and expand economic benefits.

While we must admit the size and scope of the market available to the sports industry in the United States provides an enormous advantage compared to the smaller population of Trinidad and Tobago, successful business strategies to enhance economic success can still be adopted. Encouraging athletes, sports teams, and national sports leagues to participate in humanitarian assistance and community building will build a loyal fan base, increase name recognition, and likely lead to increased revenue through advertising and private sponsorship in addition to ticket and merchandise sales. Supporting female athletes and encouraging female participation and attendance at sporting events will expand the market and encourage future generations of women to become avid sports fans. Trinidad and Tobago has the resources, and the athletic talent, to create a flourishing sports industry and I am confident that we will continue to see impressive athletic achievements and economic successes for years to come.

“empowerinG women anD GirlS throuGh SportS,” Secretary of State hilary clinton StateD that “the title ix DeciSion waS reVolutionary, anD i thinK all of uS who care aBout opportunitieS for GirlS anD women View it aS one of the moSt conSequential pieceS of leGiSlation for women in our country'S hiStory."



As Chair of the cancelled Caribbean Games 2009, i attended the 100th Anniversary of Jamaica's premier track-and-field event. This activity is indelibly seared onto my consciousness and feels like yesterday. The invitation was extended for me to attend “the premier track-and-field event of its kind in the world”. That's how it is positioned and “Champs” as it is fondly known had humble beginnings before becoming the “inter-Secondary Schools Sports Association Boys and Girls' Athletics Championships”.

Apart from having consistent sponsorship “Champs” represents the Athlete's moment of glory on a home stage. Imagine the impact on a young athlete of running in front of a packed to capacity stadium (more than 25,000 persons). When that Athlete makes it on the world's stage he/she has confidence because he/she has performed at home and drunk of the energy of his/her own people.

100-yeaR foCus on TRaCk and field

In addition, “Champs” is a grass root activity for which the average Joe Jamaican will find an old school tie or socks or t-shirt or undersized shorts and proudly strut their stuff at the games rooting for their secondary school and re-living long lost memories. When an activity assumes the cultural significance of “Champs”, it is an easy sell. But “Champs” is more than the expression of sport and culture, it is the culmination of years of hard work.

In a recent interview with Larry Romany, President of TTOC (the Trinidad and Tobago Olympic Committee) he alluded to the Jamaican model for the development of athletes and said: “Jamaica puts a physical education teacher, a qualified physical teacher into every school, but more than that, each physical education teacher in Jamaica is actually qualified in track and field so they are a coach as well as a phys-ed teacher and they go into the system, and that is why Jamaica has had such success because there is a

focussed attempt, a strategic intent on creating track and field stars”.

What is so difficult about implementing such a model in Trinidad and Tobago? We need to recognise that our only resource is our people and there must be significant investment in their development but lest that sounds hollow, I'll quickly add that the investment is really finding a way to ignite the fire of patriotism which is now dormant.

During my Caribbean Games experience, my mantra was “Sport must become the weapon of choice for our youth”. I still believe in the potential and possibility of this statement but it will only become a reality when we devote the time and effort to craft the strategy for the sport industry. Of course, this has been done before but our leaders choose not to build on previously laid foundations but to smash any bases that exist. As blood fertilises our land and our people flounder it is urgent that we put a strategic plan in place to capture the imagination of our youth and fire up our people's passion for sport. Whatever we do, there is the grim recognition that it may be another generation before we reap the rewards. But if action is taken now, my generation may pass-on confident in the knowledge that our future sports persons will thrive in a nurturing, passionate environment.

if a nation DoeS SomethinG for 100 yearS, they will Get it riGht. jamaica'S “champS” haS Been StaGeD for 100 yearS. So when uSain Bolt BurSt onto the Scene it waS not By acciDent. jamaican athleteS haVe worn their yellow anD Green in front of thouSanDS of cheerinG SupporterS for 100 yearS. when Bolt'S coach SayS that there iS a line of top performinG athleteS juSt waitinG to Dominate the worlD'S tracK anD fielD StaGe, he iS not joKinG. the worlD iS literally flocKinG to jamaica to train with the BeSt anD aBSorB whateVer iS on offer.

By DenniSe DemminGLead Consultant, Demming Communications



While the billboards, digital advertisements and press ads showcase the athletes, the true value in the sponsorship of the Trinidad and Tobago Olympic and paralympic teams for bpTT is the delivery of the campaign with the company’s values and the understanding of the care and detail required for a successful sporting activation.

“The Olympic values of Excellence, Respect and Friendship closely echo the BP values of Safety, One Team, Courage, Respect and Excellence,” said Norman Christie, bpTT President. “This campaign is a natural fit for us and the care and dedication required to make it a success, will be underpinned by our values.”

These statements made at the National Olympic Committee's Olympic Day (which bpTT also sponsored) were no lip service. The bpTT team goes the extra mile to meaningfully bring

the sponsorship to life by using the BP values as the backdrop for every interaction with the stakeholders in the campaign.

Athlete Care: Bringing Excellence to Life

In addition to working with a local advertising agency to ensure the local campaign looked and felt like the similar campaigns being mounted in 7 countries across the globe, bpTT’s Communication and External Affairs team had to sign on to deliver the sponsorship in a meaningful way to the athletes.

A staff member volunteered to be the designated point of contact for the athletes that signed on as bpTT ambassadors. Carene Bissoo-Balkaran became more than a Senior Administrative Assistant, she became an athlete “mom”. “I know their training schedules, meal requirements, likes and dislikes. It is my job

to ensure the athletes feel they are part of our team – a part of our family – and feel the bpTT standards for excellence every time they interact with us,” said Bissoo-Balkaran, who was never a major sports fan before the sponsorship. Becoming a “mom” at times meant daily contact with the athletes, text messages, video conferences, and even the occasional Trini “buff” when things didn't go right on the bpTT end or with the athlete.

Safety: No risky Business for Athletes

To ensure the athletes understand they are part of the bpTT family, the bpTT athlete ambassadors are invited to every major event the company hosts. Their attendance means the increased safety standards, even for bpTT, a company with an already heightened awareness of the need for detailed attention to safety.

“Event providers needed to take out extra insurance for events where athletes would be present, risk reviews became more detailed and, to ensure we were making the right provisions for our Paralympic athletes, the National Paralympic

The TRue value of sPonsoRshiP

in 2009 Bp SiGneD on aS the official oil anD GaS partner of the lonDon 2012 olympic GameS. in 2011, Bp triniDaD anD toBaGo (Bptt) aliGneD with the Group’S SponSorShip anD SteppeD into the national SportinG SponSorShip arena on a larGe Scale for the firSt time.

Danielle Jones, bpTT Manager Corporate Communication, plays volleyball with some of the children participating in the bpTT sponsored National Olympic Committee Olympic Day event.


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Committee was invited to make a special presentation on how we can be more accommodating to our Paralympic athletes and differently-abled guests,” said Rhona Barker, member of the bpTT Olympics activation team, who works with vendors and HSSE specialists to ensure processes around safety and compliance are met for the athletes.

The need for greater attention to safety even extends to the advertising on which the athlete imagery is placed. In one instance, the installation of signage at the bpTT Port of Spain headquarters had to be delayed because time to ensure enhanced safety considerations were not accounted for. Even the drivers engaged to take the athletes to training and appearances were reminded of the critical importance of safety and the precious nature of their cargos. “At bpTT we put safety first, so this campaign just allowed us to extend that attention to our athletes.”

respect: One Team. One Dream

“In a successful sporting sponsorship, parties must approach the relationship as one team seeking mutual value. BPTT’s relationship with the TT Olympic Committee exemplifies this,” Michael L. Romany, President TTOC. Before any advertisements were created or media releases issued, BP Trinidad and Tobago ensured the laws and regulations of not only T&T, but those of the regulating bodies of the National Olympic Committee and the National Paralympic Committee, were followed. A planning meeting with the National Olympic Committee and National Paralympic Committee was held in January to schedule activity for the 2012 campaign.

“With sponsorships at this level Corporate sponsors must understand that they must also respect our processes and have a relationship that allows for time and consideration by both sides,” said Romany. “We both have reputations we need to uphold and that means we sit to plan together and execute together when we can. The relationship, like any other, has to be based on a constant drive to excellence without leaving room for complacency.”

The true value of the partnership with the T&T Olympic Committee and T&T Paralympic Committee for bpTT will be counted not in dollars and cents, but in a deepened appreciation for the world of the athlete, the Olympic values and the work done by these committees. Approaching sponsorship in this way can be meaningful not only to a company, but to the staff and those receiving the sponsorship – whether it be a sporting body, or other association.

Athlete Care bpTT staffer Carene Bissoo-Balkaran holds the microphone for a student to pose a question to renny Quow, 400M Olympic qualifying athlete at a school visit in Tobago.

One of the many advertisements featuring the bpTT athlete ambassadors. Shanntol ince is a paralympic Swimmer.

the true Value of SponSorShip (continueD from paGe 16)

the relationShip, liKe any other, haS to Be BaSeD on a conStant StriVe to excellence without leaVinG room for complacency.

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the BuSineSS of Sport

Cycling

We believe that sport has the power to transform not only bodies, but minds and attitudes, and we have proven that with our long-term investment in cycling. Having nurtured the sport through its infancy, we have helped to bring it to a level where our races are internationally recognised.

Beacon sponsors a wide range of cycling events each year, of which the flagship event is Beacon Trinidad and Tobago's Cycling Festival, an exciting, nail-biting race that has become a staple of the international sports calendar, featuring participants from across the globe, including Argentina, Canada, South Africa, Italy, the United States and, of course, the Caribbean.

Beacon also has its own cycling team, Team Beacon, comprising sponsored individual athletes Christopher Sellier, Njisane Phillip and Quincy Alexander. This powerhouse of cycling talent has been doing both country and company proud for years. All three have achieved gold medals and broken world records at international events including Pan American Champions, and seem to be getting better and better with each race.

A wonderful ripple effect of their performance is that more and more children are determined to follow in the footsteps of their role models. We have sought to harness this enthusiasm through Beacon’s Cycle Smart Program which teaches kids as young as three years old about road safety and handy techniques for riding their bicycles and tricycles.

Gymnastics

Beacon has been a longstanding supporter of the Beacon Annual National Gymnastics Invitational. We are tremendously inspired by the spirit and tenacity of these young athletes as they exhibit an extraordinary level of strength and focus while maintaining their elegance and poise – a wonderful life lesson for us all.

Game Fishing

There are few sports as exciting as game fishing; communing with nature while battling it out with kings of the ocean – and fellow anglers – really gets the adrenaline rushing! Beacon is proud to sponsor many of the Trinidad and Tobago Game Fishing Association’s events throughout the year, including the Wahoo and Junior Anglers’ Tournament. The Grenada Fishing Tournament is one of the most exciting and competitive in the region. Anglers throughout the Caribbean sail to Grenada for this electrifying event and we’ll forever be cheering Christian Hadeed, one of our Directors, who always takes part in the quest for the biggest fish!

BeaCon woRld of sPoRTs

a true meaSure of SucceSS iS the impact a company maKeS on Society anD the community in which it operateS. at Beacon we holD thiS philoSophy Dear, which iS why eVery attempt iS maDe to enrich anD enhance the liVeS of thoSe arounD uS throuGh the creation of opportunitieS for DeVelopment anD Growth. in the worDS of Sir winSton churchill, “we maKe a liVinG By what we Get; we maKe a life By what we GiVe.” here’S a looK at Some of the outStanDinG people anD eVentS we haVe haD the priVileGe of BeinG inVolVeD with.


By niSa DaSSmanager corporate marketing

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FOOTBALL

Football is an essential part of the Caribbean lifestyle. Apart from our very own Beacon Football Club, we support various tournaments including the Beacon Experience Football Tournament and the famous Eight-A-Side Queen’s park Oval Tournament. in Grenada, Beacon’s under 18 Women’s Football Tournament brings together hordes of screaming fans who come to get a glimpse of some of the country’s young talented girls whose skill even rivals some of the local male clubs in the region.

CirCuiT rACiNG

We have a need for speed – which may be one of the reasons that we support Beacon’s Carnival of Speed Car rally, held at the Bushy park racing Circuit in Barbados. it was excitement galore as the nail-biting finishes, action-packed collisions and one or two close shaves kept spectators eyes riveted to the race course. Thousands of motor racing fans of all ages turned out to witness the fast and furious driving that is the hallmark of an exhilarating rally.

ADVENTurE rACiNG

New on Beacon’s sports scene is adventure racing, which seems to have taken off in Trinidad in recent years. Beacon’s Mountain Bike Series and our ‘Team Beacon Trailblazers’ participate in the annual Fusion Adventure race. Additionally, our very own sponsored athletes, Jason Costelloe and rishi ramlalack, have participated in numerous gruelling races that test physical and mental strength and truly separate the men from the boys. From running to riding to kayaking, it’s a cross country adventure from the word “go”.

TrACk AND FiELD

Another new addition is Beacon pOS Central Track and Field Games. This annual track and field event for primary schools in the port-of-Spain area is held at the hasley Crawford Stadium. With over 1,600 students participating in the march past, long jump and an array of track races, this event showcases the teamwork and potential of our future leaders.

SWiMMiNG

in keeping with the water theme, Beacon is also involved in the sport of swimming, sponsoring the annual Secondary Schools Meet, which garners tremendous support from the athletes’ families and friends. The Meet hosts races for children from eleven to nineteen years old, each within their age category, and allows them to compete against one another – and the clock – for the fastest times. it’s a compelling spectator sport that tests both mind and body… and allows Beacon to make a splash!

The diverse range of sports that we sponsor is close to our heart, and we stand by our commitment to continue supporting positive activities wherever and whenever we can.

Beacon worlD of SportS (continueD from paGe 20)

SurFiNG

This is one of the niche sports that, as a regional company, Beacon is committed to developing. Surfing marries the beauty of our coastlines with the drive and creativity of our Caribbean spirit! So when Surfing T&T brought some of the most highly ranked international surfers from Australia, Barbados, Jamaica and the united States to compete with our local talent, Beacon was excited to be involved in an event so full of style, elegance and, yes, fierce competition.

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Sport



in November 2003, republic Bank Limited launched its ground-breaking social investment programme, The power to Make a Difference. Through this programme, the Bank focuses on three sectors of society, namely: the socially disadvantaged, the differently-able and the development of young people through education, sport and the arts.

In 2004, this programme was also introduced in three of the Bank’s subsidiaries, namely: Republic Bank (Barbados) Limited, Republic Bank (Guyana) Limited and Republic Bank (Grenada).

The Bank has recognised the impact sport can have on a society; economically, educationally, health wise and socially.

Through the programme, the Bank collaborates with various organisations in Trinidad and Tobago, who have created and run the sporting programmes. The Bank continues to partner with these

entities where sport is concerned, as it helps promote economic development through the creation of jobs among the young people, academic achievements, physiological growth, family and community development and reduction of crime, among others.

Over the last eight years, close to 20,000 young people have benefitted from the annual Republic Bank Trinidad and Tobago Junior Golf Open, our on-going sponsorship for the Trinidad and Tobago National Junior Golf Teams, Junior Golf Clinics, Republic Bank Cup Youth Football Camps and Tournaments and the Republic Bank Laventille Netball and Basketball Leagues.

Each sporting discipline allows for the strengthening of the levels of competition among the participants. The main thrust of these initiatives is to instill a sense of positive direction into the lives of young people, of all ages and of all walks of life.

Sport plays a part in ensuring that Trinidad and Tobago’s youth have a solid foundation as they look toward the future. Republic Bank believes that as we work together with a number of organisations, we can help to make a difference in satisfying the needs of this country’s sporting enthusiasts.

It is the Bank’s hope that the young participants, who eagerly anticipate the commencement of these events, embrace the values of discipline, honesty, teamwork and camaraderie learned in a sporting environment.

The PoweR To make a diffeRenCe ThRough sPoRTSport iS one of the moSt important facetS of Society. the fielD haS Been recoGniSeD aS an eSSential factor in the Growth anD DeVelopment of younG people worlDwiDe. Sport, in all aSpectS, encouraGeS GooD SportSmanShip, helpS maintain your phySical anD mental well-BeinG anD alSo helpS to enhance one’S perSonality, while unleaShinG the leaDerS anD winnerS within uS.

By the Group marKetinG anD communicationS Department

of repuBlic BanK limiteD

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it is this potential for youth and community development which places sports sponsorship high on the Sustainability agenda for LNG production company Atlantic. At the national level, Atlantic is the exclusive sponsor of the annual cricket, football and track and field competitions for primary schools.

At the community level, Atlantic partners on initiatives which enhance the sports curriculum of primary schools in Point Fortin, the company’s home community. Some initiatives, such as the partnership with the West Indies Players Association (WIPA) and their programme WIPA

develoPing youTh and CommuniTy ThRough sPoRTs

in the Community, provide training opportunities in traditional sports like cricket for schools with limited programmes in physical education. Other initiatives target non-traditional sports such as tennis and swimming.

In Port of Spain, Atlantic also partners with the Real Madrid Foundation to run the Atlantic/Real Madrid Foundation Social Sports School. This after-school football and life skills programme at the St. Dominic’s Children’s Home is geared towards underprivileged children in Port of Spain and environs.

LNG as Enabler

Toni Sirju-Ramnarine, Atlantic’s Head of Sustainability and Corporate Communications, explained that the company’s sports sponsorships are linked to Atlantic’s ambition to be more than a producer of liquefied natural gas (LNG).

“LNG contributes to the economic development of Trinidad and Tobago,” Mrs. Sirju-Ramnarine said. “But the natural gas that we use to produce LNG is a finite resource. Atlantic believes therefore that we have a responsibility to ensure that the natural gas that we process, which helps to create value in the present day, also helps to build value for the future. This is what we call Sustainability. This is how LNG becomes an enabler; LNG enables Sustainability.”

Mrs. Sirju-Ramnarine identified that Atlantic’s partnerships and social investment in youth-oriented sporting activities were essentially another means employed by the company to help build national capacity for the future.

from the cracK of the Bat in a cricKet Game, to the exploSion of the Starter’S Gun at a tracK meet, to the StartinG whiStle of a footBall match, Sport exciteS the paSSion of SpectatorS anD athleteS aliKe. thouGh it iS a fact not often hiGhliGhteD, Sport contriButeS SiGnificantly to national DeVelopment. amonG other thinGS, it helpS to facilitate opportunitieS for BuSineSS. it alSo playS a role in the DeVelopment of youthS anD community.

By atlantic


“Sporting activities help to impart values and attitudes that are important to a functional society, important to a good work ethic, and to the ability of Trinidad and Tobago to be competitive in the global marketplace,” said Mrs. Sirju-Ramnarine. “Atlantic sponsors these sporting activities in addition to our other partnerships which facilitate education and skills development.”

primary School Cricket – the future of cricket

One sport which Atlantic is most associated with is primary school cricket. Since 2004, the Atlantic National Primary Schools Cricket League has attracted participation from 350 primary schools all over the country, including the sister isle Tobago. Schools field teams at the District Level, and also in the Boys and Girls Inter-School Competitions. The previous “premier” league competition, the Super League, which featured each season’s top eight boys teams in round-robin action, has now been incorporated into the Boys Champion League, which has been expanded to include the top sixteen boys teams every year.

The Atlantic National Primary Schools Cricket League is managed by the National Primary

Schools Cricket League, an association of committed principals, teachers and coaches. The competition is considered by many to be instrumental to the future of cricket in Trinidad and Tobago.

“This programme has grown tremendously over the nine years of our partnership with the Primary Schools Cricket League,” Mrs. Sirju-Ramnarine said. “It is an investment at the foundation level, and the foundation level of any sport is the key to its future development and to the success of its players when they grow up and play at the senior, national, regional and international level.

“One of the highlights is that the finals are now played at the Queen’s Park Oval. We spare no effort to make sure that the children get the experience of playing a game at the Oval just like in international cricket. For example, their names are put up on the score boards. Also, the boys’ game is played under the lights, when it gets dark. This makes the finals and the entire experience very memorable for the children.”

Atlantic’s annual sponsorship also includes the Cricket Development Camp, which is held in the summer vacation period. This camp is held under the auspices of the Trinidad and Tobago Cricket Board. Every season, the top ninety primary school cricketers are chosen to participate. On the camp, top coaches conduct specialised training sessions with the boys and girls to build up their cricketing skills. The children are also exposed to sessions in life skills, time management and ethics.

Success Story

The success of the Atlantic National Primary School Cricket League can be measured in the number of players that the competition has helped to graduate into the senior ranks of play. For example, Stephen Katwaroo and Emmanuel Akel Lett are two stars of the League who have gone on to success at the regional level, with both called to the West Indies Under-19 team.

While he was still in primary school, the talented Justin Joseph was called to the Trinidad and Tobago Under-15 team. He was later appointed to the West Indies under-16 team. Also called to the West Indies Under-16 team was Brian Christmas, the Cricketer of the Year in the Atlantic National Primary Schools Cricket League’s 2009 season.

An additional ten boys from the League have since gone on to the Trinidad and Tobago under-15 team, and another nine to the under-19 team.

The girls, too, see great success. Felicia Walters, who was one the of League’s top five players in 2006 has represented both Trinidad and Tobago and the West Indies and in 2011 was nominated for the Emerging Athlete Prize in the Ministry of Sport’s inaugural Spirit of Sport Awards.

“The success stories of these young men and women are testimony to the value in investing in cricket at the foundation level,” Mrs. Sirju-Ramarine said. “Atlantic joins the cricketing fraternity in looking forward to even more cricketers of promise from the next generation who will have passed through the ranks of the National Primary Schools Cricket League.”

“SportinG actiVitieS help to impart ValueS anD attituDeS that are important to a functional Society, anD alSo important to a GooD worK ethic anD to the aBility of triniDaD anD toBaGo to Be competitiVe in the GloBal marKetplace.”

"it iS an inVeStment at the founDation leVel, anD the founDation leVel of any Sport iS the Key to itS future DeVelopment"



The general psychological research tells us that goal setting does work. Of course there are some complexities associated with it, but the general consensus is that long term stretching goals work well as a performance enhancement strategy in business and in sport – much better in fact than do it yourself goals, or no goals at all. Therefore goal setting is valuable in this respect. This point was highlighted to a group of Trinidad and Tobago's cricket coaches at a motivational session in June 2012.

What do you need to pay attention to?You can't just focus on the outcome. There has

to be a clear goal and an idea of how the goal is going to be achieved. For example, consider the performance of the England footballers

in the World Cup, or the performance of the West Indies Cricket Team; quite a lot of people were disappointed with their performance. Yes, the results speak for themselves, but the more interesting question is why didn’t they perform well? If we can understand the process of goal setting, we can make the necessary adjustments to make sure that we do attain the long term objectives; and that is what we need to pay attention to in the goal setting process.

What are the disciplines or personal capabilities required to get realistic goals?

Having a clear goal is one thing; having a process for actually meeting that goal is another. But there is a whole set of personal capabilities that are really important for people to have, whether you are talking about sport or business.

For example, capabilities like self control and self regulation; being able to regulate one's own thoughts, feelings and ideas about the process that they are going through; to be able to perhaps reward oneself to reinforce one's behaviour on occasions. But one has to also be resilient; to recognise when there are setbacks, to make adjustments and take the next process forward. A good example from sport would be of John Naber, the US backstroker, when he didn’t make the 1972 Olympic team. Naber asked himself, 'Could I be an Olympic champion?' And the answer was possibly. Four years later at the 1976 Montreal Olympics, Naber won four gold medals, each in world record time. The process involved him setting hundreds of short term goals, meeting them over a very long period of time, and being personally committed to the goals that were set. Those are the real parallels between sport and business.

One of the aspects – certainly in the business context – that we are all aware of is the idea that people set goals and then they never get there; there is maybe some inertia in there,

The imPoRTanCe of PeRfoRmanCe goals in Business and sPoRT

By janice learmonD-criqui, cpc, accIdeal Life Associate Certified Coach

Professional Trainer & Motivational Speaker

we are GoinG to taKe a looK at Goal SettinG from an unuSual anGle – from the anGle of elite SportS. Dr. Veronica BurKe haS maDe a StuDy of elite SportS anD how they relate to BuSineSS anD performance GoalS. Dr. BurKe BelieVeS that GoalS are important in Both SportS anD BuSineSS

Appreciate each small success

Train with the competition

Monitor my progress

Commit, prepare (and be patient)



que proporciona a los exportadores de casi todos los productos de CARIFORUM acceso libre de impuestos y cuotas al mercado de la UE. El EPA que también proporciona acceso a servicios recíprocos remplaza al Tratado no reciproco de Lóme. El EPA entró en vigor el 1o. de enero de 2008 y cubre áreas tales como acceso al mercado, servicios e inversiones, asuntos relacionados con el comercio, Asuntos Legales e Institucionales y Cooperación para el Desarrollo. CARIFORUM tiene un plazo de 25 años para lo liberalización de 86.9 por ciento de las importaciones de la UE a sus mercados. Cuando el comercio se liberaliza inmediatamente, las tarifas para los productos en muchos casos ya están fijadas en 0 por ciento. El EPA ofrece un beneficio importante para mayor beneficio a las EPV de la CARICOM dado que incorpora la asistencia técnica la cual es esencial para que las EPV puedan competir y superar efectivamente las limitaciones por el lado de la oferta. TyT considera que este modelo es esencial para emprender el comercio con países desarrollados.

Actualmente Trinidad y Tobago es beneficiario del Tratado de Comercio del Caribe/Canadá de 1986 (CARIBCAN) que proporciona acceso libre de impuestos no recíproco al mercado de Canadá para una amplia gama de artículos de países participantes de la CARICOM. El Consejo General de OMC ha solicitud de Canadá recientemente ha otorgado exención de nación más favorecida (NMF) para CARIBCAN hasta 2013. Trinidad y Tobago y otros socios de la CARICOM están involucrados en negociaciones para un tratado de libre comercio, que debería parecerse al EPA al proporcionar Cooperación de Desarrollo como también el reconocimiento de la particularidad del mercado de la CARICOM a través de provisiones para los Países Menos Desarrollados (PMD) dentro de la CARICOM, que daría acceso a los mercados por etapas.

La Iniciativa de la Cuenca del Caribe (ICC) consiste en la Ley de Recuperación Económica de la Cuenca del Caribe (CBERA por sus siglas en inglés), que fue inaugurada en 1983 y la Ley de Asociación Económica de la Cuenca del Caribe (CBTPA por sus siglas en inglés). Trinidad y Tobago ha sido un beneficiario importante de este régimen. Ha sido el exportador principal a los EE.UU. bajo de la ICC desde 2006. La CBTPA, que entró en vigor el 1o. de octubre del año 2000, fue recientemente extendida hasta el 30 de septiembre de 2020, y el Consejo General de OMC ha aprobado una exención de NMF para la CBERA hasta el 2014. TyT y la CARICOM necesitan negociar un tratado comercial con los EE.UU. que sea permanente, consistente e incorpore aquellos sectores en los que la región puede competir efectivamente, incluyendo los servicios. La modificación apropiada de la ICC puede proporcionar beneficios que la CARICOM puede aprovechar efectivamente. El tratado debe seguir el modelo EPA, que proporciona la eliminación de tarifas por etapas y asistencia técnica importante.

pasos a seguir Todos los tipos de acuerdos comerciales anteriores ofrecen

oportunidades y desafíos y requieren consciencia, pericia, planificación eficiente y cooperación privada/pública genuina a fin de maximizar las oportunidades y limitar, si no eliminar completamente los posibles escollos. Las circunstancias especiales de las EPV deben tomarse en cuenta en todas las negociaciones y el objetivo general debe ser el facilitar a los productores domésticos de bienes y los proveedores de servicios a fin de que alcancen su plena potencialidad.

Los beneficios plenos de los tratados de la CARICOM con Costa Rica, Colombia y la RD no se han realizado debido, inter alia, a la falta de total implementación en algunos estados miembros y las deficiencias infraestructurales. El Gobierno necesita ayudar y facilitar los esfuerzos del sector privado a través de reducir la burocracia, mejorar las instalaciones y la administración portuarias, fortalecer la eficiencia de los órganos regulatorios como la Agencia de Alimentos y Medicamentos, la Oficina de Pesos y Medidas, etc. En ausencia de estas iniciativas transformacionales, la efectividad de cualquier acuerdo comercial será limitada tanto a corto como a largo plazo.

puNTOdeVistacontinueD from paGe 10



maybe even some resistance, but we end up not meeting them. Why?

This is a really common problem in business, and we do see it in the domain of sport as well. But in many regards it is the managerial task to try and work through the unspoken agendas, to try and get perhaps only temporary agreement to action. And, what we are trying to do here is to use conflict really well, to actually get that commitment at the personal level. So it is not about micro-managing somebody to within an inch of their life to reach a goal; it is about trying to promote a collaborative working environment where people can surpass those difficulties, so we can work through them together to get real commitment to the things we want to do. What are some lessons that we can apply in a business context, since sports are things we watch and business is what we do. Where is the crossover?

Lesson 1: For business, like sport, long-term success is paved with lots of short-term achievements.

Lesson 2: Train with the competition; that works for sport as well as with business. From the business perspective, this means bringing a set of people together who are really interested in enhancing their performance via high potential programs. Talent identification programmes are one such example. Bringing high potentials together for intensive development enables candidates to push themselves to levels they would never reach when working with less accomplished colleagues.

Lesson 3: Finally, it is really important to audit your decision-making capability. Keep

a monitoring progress by asking the following questions:

• WhereamI?

• AmIactuallywhereIamsupposedtobe?

These answers will help you to make the essential adjustments to the process so that you will achieve the outcome of the set goals.

We could do a lot to improve the process of business goal setting through looking at sports. Goal achievement at the top level is by no means effortless - although some performers make it look easy. On average, it takes 10,000 hours of deliberate (quality) practice to qualify as an “expert” performer. Michael Johnson, holder of 5 Olympic and 9 World Champion medals commented: “Commitment and preparation are all that make the difference among an arena full of perfect physical specimens”.

on aVeraGe, it taKeS 10,000 hourS of DeliBerate (quality) practice to qualify aS an “expert” performer. michael johnSon, holDer of 5 olympic anD 9 worlD champion meDalS commenteD: “commitment anD preparation are all that maKe the Difference amonG an arena full of perfect phySical SpecimenS”

the importance of performance GoalS in BuSineSS anD Sport (continueD from paGe 30)



We have grown over the years and are now the employers of approximately 500 staff covering prominent automotive dealerships including Suzuki, BMW, Mitsubishi, and honda motorcycles.

Other aspects of our operation include the franchises for Budget Rent A Car and Automotive Art. Under our industrial arm we represent names such as Komatsu, JCB, Bomag, Clarke forklifts, AC Delco batteries, Bobcat, Mitsubishi Fuso, Mercedes Benz commercial vehicles and host of other industrial equipment.

We operate on the basis of giving back to the country and have therefore developed a strong corporate programme which contributes primarily to education, health, sport, with our younger family members now undertaking the task of building housing and basic schools for the less fortunate of the society.

Our decision to support sport was based primarily on evidence that sporting activities have a positive effect on participants and in our quest to contribute to community and national development we started with motorsports.

My husband, Richard, has been involved with motorsports throughout our 50 years of marriage with our son Duncan becoming involved just as soon as he could legally get behind the steering wheel. Through our Mitsubishi dealership we hold the track record at the Dover Raceway in Jamaica at which there are regular participants from the Caribbean, including Trinidad.

Recognizing the positive values such as discipline, character building, team work, focus, a structured approach to undertakings and of the value of regular exercise to our bodies, we embarked on a programme with Jamaica’s National Premier League Football which eventually lead to sponsorships of the Reggae Boyz, West Indies Cricket, Track and Field athletics and to involvement with Usain Bolt. You may also find it interesting that we were involved with ITC in Barbados in presenting 3 Swift Sport vehicles to Jamaica’s three winners

the StewartS automotiVe Group iS owneD anD operateD By the Stewart family of KinGSton, jamaica. eStaBliSheD By patriarch, the late lionel arthur Stewart in 1938 it iS now chaireD By hiS Son, richarD with Diana Stewart, richarD’S wife of 50 yearS operatinG aS manaGinG Director anD Son Duncan anD DauGhter jacqueline Stewart-lechler, Both DirectorS, who are each reSponSiBle for Vital areaS of operation.

The sTewaRTs auTomoTive gRouP suPPoRTs sPoRTs

Diana Stewart Managing Director Stewarts Automotive Group & President,

AMCHAM JAMAICA

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in the 100m women’s sprint in the 2008 Beijing Olympics.

We have not only been content with motor sports, football, cricket and track and field but are consistently making contributions to other sport such as netball and golf, equestrian activities and when we spot potential in a young athlete we step up to the plate through the Richard and Diana Stewart Foundation and have undertaken the education and living costs of a young upcoming Jamaican athlete, Jason Young, who is now studying at the tertiary level.

We find the community building to which these activities contribute gratifying as we share in the collective joy of all Jamaicans when we see our sportsmen and sportswomen excelling on the world stage.

As our two countries approach our 50th Year of Independence we envision greater ties, especially in trade, between our two countries and see a vision of greater unity, sharing and caring developing between Jamaica and Trinidad thereby bringing us growth and prosperity.

We feel strongly that if we commit to such a vision we will all reap great benefits and assure you of the commitment of the Stewarts Automotive Group to co-operation and collaboration wherever possible.

We will be cheering for the athletes of our two countries in the 2012 London Olympics and look forward to sharing in our collective victories.

we haVe not only Been content with motor SportS, footBall, cricKet anD tracK anD fielD But are conSiStently maKinG contriButionS to other Sport Such aS netBall anD Golf, equeStrian actiVitieS anD when we Spot potential in a younG athlete we Step up to the plate throuGh the richarD anD Diana Stewart founDation anD haVe unDertaKen the eDucation anD liVinG coStS of a younG upcominG jamaican athlete, jaSon younG, who iS now StuDyinG at the tertiary leVel.

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the BuSineSS of Sportthe BuSineSS of Sport


DD: WhAT iS ThE SizE OF ThE SpOrTS iNDuSTry?

Larry: Globally, the sports industry has been measured to be more than US$600 billion. Just a cursory look at the sports value chain speaks of the tremendous potential of the sports industry. The sports value chain is based on 4 main pillars – events, properties, contents and rights.

Trinidad and, indeed, the Caribbean is part of that industry and has great potential for expanding our share of that market. Unfortunately the sport industry does not feature on our investment radar at the moment. We lack 2 main drivers – the infrastructure and trained professionals.

DD: iSN'T ThiS COuNTry riCh iN SpOrTS iNFrASTruCTurE?

Larry: Yes but the facilities are high-end facilities in specific sport. We have elite facilities in track and field. We have a lot of community facilities in terms of basketball and netball. We don't necessarily have

facilities that would allow for us to use them as sport tourism facilities. The whole business of event promotion and event management require a certain type of layout that flows for the public and the media, and that's non-existent. Even in the current football facilities, everything has to be done from the main stadium side, because there is no electricity on the opposite side. Our facilities are not designed for multiple camera shoots so that people with rugby, soccer, track and field, even limited-over cricket cannot really optimise the contents and rights pillars in the sports value chain.

If we look at the inputs for the infrastructure in the value chain, we'll see that as a country the value of our infrastructure continues to be eroded because we have not invested sufficiently in facilities management which includes maintenance. No serious business will invest in plant and machinery and not include the management and maintenance component.

We are sitting on a multi-million dollar opportunity and have a lot of attributes

that would make us a prime location for becoming international training centres for sports. We have been blessed with a climate which makes us attractive and our educational infrastructure is just beginning to focus on the human development required to support any notion of sport as an industry.

DD: WhAT iS rEQuirED iN ThE ArEA OF huMAN rESOurCE DEVELOpMENT?

Larry: Our Sport education programmes are being run by generalists and not sport-specific professors. We need to be a little more strategic. Just as we are in engineering, medicine, and petroleum, the same type of approach needs to be placed on the development on the sport intellect.

The whole idea of sport business entrepreneurship is another issue that needs to be developed. We're very good at educating people to get degrees, post-graduate degrees, doctorates and so forth in many areas. The problem in sport is

a us$600 Billion indusTRy availaBle

DenniSe DemminG SpeaKS with larry romany, preSiDent of the triniDaD anD toBaGo olympic committee.

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that we never really bridged the gap between the theory and practice part and the business part of it. We need to have entrepreneurial courses showing people what the opportunities are and create those opportunities through these institutions, through experiential situations where we provide the context for investment in the sports industry.

There's another critical aspect of education which we must focus on and that is the development of our sports people. We need to understand the wider impact of turning out primary school and secondary school graduates who are passionate about sports. At this point, we pay very little attention to the value of sport in primary school and secondary school. And that is because we pay very little attention to physical education in primary school and secondary school. That has to change! That is being driven not by the government, not by the school; it's being driven by parents. Parents need to adopt the attitude that it is important for their child to be healthy. They need to understand that there are three domains of intelligence that they need to develop. For a child to be properly educated, they must develop the affective domain, the psycho-motor and the cognitive. The school system is primarily focused on the cognitive. As a result, most kids are not involved in sports; they're not involved in physical education. Most parents think that the success of a child is totally dependent on what their marks are in Physics, Chemistry, Maths, English, etc., when in fact, that's not the case at all. If we really want to develop an industry in sport, we have to develop a culture for sport. We don't have that culture for sport, the passion for sport, the passion for being a fan. We support winners; we don't support people who want to be winners, and that only comes from being a participant. I think that that is where we need to look; we need to focus in order for us to have a long-term sustainable approach to developing sport.

DD: ArE ThErE ArE ANy COuNTriES iN WhiCh yOu COuLD SAy ThAT ThErE iS MODEL ThAT iS uSiNG SpOrT AS A BuSiNESS?

Larry: Well, there are many. If you look at Australia, if you look at London, New

Zealand, South Africa. A lot of these countries actually use sport as a business. Australia, for instance, is a good example, although it's a clichéd example. Their population is very small to the size of the land mass of the country and their success has been attributed primarily because of the passion that they have from the time they are born, and the understanding that they have of the connection between sport and the development of the human being; not just from a position of recreation, but from the position of how to communicate, how to get along. There are a number of skills and values that are built in having sport. If you go to the other extreme – countries like Russia or Cuba – who place the highest level of emphasis on the health of their society and make sure that the population participates in sport. Those countries automatically adopt sport as a business model because the people are involved in it in a passionate way and they see the opportunities. We have not adopted sport like that. Only football and cricket have been adopted. If you look around the landscape, what you would see are a number of enterprises that sell cricketing gear and footballing gear and so forth, and a number of clinics – a lot of people making money off of clinics. There is much more that can be done based on that; there is a lot more that we can do in terms of bringing people in, facilitating things like the middle hotels – three-star and four-star facilities that would allow people to come in and leave –, there needs to be an integrated approach. These things exist but in silos; nobody is pulling it together and nobody is ensuring that the beginning silo, the first part of the thing, is actually in place. And that part is the most important part – ensuring that we have physical education and sport in schools.

DD: WhAT ELSE iS rEQuirED?

Larry: Marketing! This is the only country in which we market to ourselves and not to the rest of the world. I recently travelled to Russia and I saw ads for for St. Lucia and a range of other countries. I am yet to see an ad for my country. Trinidad & Tobago just does not exist in that way in the international travel market.

Recently ESPN visited Tobago to promote and film the cycling classic. It was shown in a number of countries globally has had a significant impact. In addition to Cycling, there is great potential for beach volleyball. Pigeon Point is one of those areas that can be converted with a few beach volleyball courts. This would allow the international body to play beach volleyball here. We have international sailing every year in Tobago, but again, the logistics and the systems are not in place to manage this activity.

We don't do enough promotion, we don't do enough branding; you never see it anywhere else but in Trinidad. It's interesting that we try to brand Trinidad & Tobago in Trinidad but nowhere else. We travel extensively and we see everyone else but we don't see Trinidad & Tobago. We're not talking about from a position of just guessing this; I'm talking about from actual experience.

DD: WhErE ShOuLD WE BEGiN iN OrDEr TO TAkE ADVANTAGE OF ThE SpOrTS iNDuSTry?

Larry: Well, I think the population of Trinidad & Tobago at large needs to understand the importance and the value of sport and physical education at the primary school level. We keep hearing about having CXC subjects, we keep hearing them testing at the SEA level, but that's not the important part. The important part is to have an attitude and a culture of understanding the value of sport and physical education from the earliest possible level. That is of paramount importance for the development of the people as a nation. It's not about sport alone; it's about people developing throughout all of their learning domains. If we don't place emphasis on that, we're going to be stuck into this system of high incidents of diseases and high levels of criminal activity, because people are coming out of primary school, primarily with a cognitive education, and they have not been nurtured properly. Since they have not been involved in physical activity, they only rely on their minds to make decisions and generally they just don't make decisions based on what's good for them.

SportSport


seven leadeRshiP aCTions ThaT aCCeleRaTe exeCuTion

T h o u g h T L e a d e r s h i p

By jocelyn DaViS

Jocelyn Davis is Executive Vice President for Research and Development at Boston-based Forum Corporation, a workplace learning and management development organisation. Her team is responsible for developing learning programs in the practice areas of leadership development, sales force effectiveness, service excellence and advanced workplace learning methods. She also consults with a variety of companies including General Electric, Eli Lilly, Unilever and Microsoft. She writes here about what enables companies to implement their business strategies swiftly and successfully.

Great newS! aBout 70 percent of StrateGic initiatiVeS fail.

Last year, we dug into that statistic and found that it’s well supported. Here are a few data points from the dozens of research studies we reviewed:

• Seventypercentofreengineering initiativesfail.

• Eightypercentofmajorsystemsinvestmentsdon’t get used or don’t deliver the intended impact.

• Inonestudyofmorethan100companies,52 percent of change projects failed, and one-quarter of the companies reported a 92 percent failure rate.

When we studied what “failure” looks like, we found that it comes down to two things:

• Few initiatives achieve even two-thirds ofquantifiable performance results intended.

• Most initiatives run way beyond theirdeadline.

These tendencies hold for all types of organisations in all parts of the world. In other words, the great majority of companies today are facing an execution problem: the results of strategic initiatives they undertake are lacking or late—or both.“Okay,” you say, “why is that great news?”

Because, given the large number of companies that are failing at execution, you have an excellent shot at making your own company (or business unit or team) stand out from the crowd. And, the financial benefits are significant.

Here’s even more good news: Our research shows that the path to achieving faster, more effective execution is not the complicated one most people might think of: it’s not primarily a matter of installing more efficient (expensive)

technology systems, nor is it a matter of dragging the organisation through lengthy (expensive) process-reengineering efforts. Rather, it’s a matter of ensuring that every leader in the organisation has the skills and the mind-set necessary for mobilizing people in service of the initiative.

We found seven leadership actions that predict faster, more effective execution of strategic initiatives and projects. Successful leaders take these actions both when they launch an initiative and repeatedly throughout its life:

increaSe clarity• Describe thewhat,why,who,how,when,

and where of the initiative.

• Craftrelevantmessagesabouttheinitiativethat communicate its importance and value.

foSter unity• Communicate about the initiative in a

compelling way.

• Createopportunitiesforotherstoengageindialogue about the initiative.

• Involve people in shaping the executionplan.

promote aGility• Build intotheexecutionplanopportunities

to assess progress, identify obstacles, and correct course as necessary.

• Take steps to reduce the impact ofunanticipated events on execution.

We see these actions get results in organisations of every size across all industries. For example, consider this story of a department in a large medical devices company:

the SituationAfter a spinoff, the Logistics department of

the Respiratory and Monitoring Services (R&MS) division of a $10 billion medical devices company found itself in limbo. As a legacy of the previous structure of the company, it was now located several hundred miles from headquarters, and it was acting as a shared service. The remote location and fragmented focus prevented the department from playing a strategic role in the business.

reGarDleSS of inDuStry, moSt BuSineSS leaDerS reGarD SpeeD aS critical

“the Great majority of companieS toDay are facinG an execution proBlem: the reSultS of StrateGic initiatiVeS they unDertaKe are lacKinG or late—or Both.“




amcham t&t iS the excluSiVe official carrier of the thouGht leaDerShip SerieS for triniDaD anD toBaGo, a SerieS of interViewS with worlD-renowneD thinKerS anD leaDerS in BuSineSS.

thiS waS a BiG proBlem for the orGaniSation.

Logistics plays a pivotal role in any manufacturing firm’s ability to execute strategy. Logistics typically collaborates with Marketing to determine how much product will be needed to meet customer needs. It also liaises with Manufacturing to ensure that an adequate supply of product is turned out. Clearly, Logistics needs to be a hub, not a satellite. The department in question was isolated, however. Its mission was unclear, its resources spread thin, its ability to generate value hamstrung. And the company suffered as a result.

the SolutionIntegrating this Logistics department with the

larger organisation was paramount, so the VP of Logistics and Service relocated the team to R&MS headquarters. Once settled, the team embarked on the challenge of refining its strategic direction and intent—and expanding its capability to act on that direction and intent.

As a starting point, the team worked on achieving clarity, unity, and strategic speed.

• Toachieveclarity,teammembersconducteda number of strategy training sessions. They cascaded the company’s strategy to R&MS, and then detailed what the strategy meant for the team itself.

• To achieve unity, the team developed amission statement. “Collaboration” was identified as a core means of achieving the team’s mission of ensuring on-time delivery of life-saving products. Team members began to act in ways that generated unity across departmental boundaries. It was, after all, mission-critical that they do so.

• To pursue strategic speed with agility(willingness to turn and adapt quickly while keeping strategic goals in mind), the team focused on its own climate in training sessions.

the reSultSThe benefits of the team’s actions have been

even greater than anticipated. “We’ve had face-to-face conversation and collaboration with not just Marketing, but with colleagues in Quality, Regulatory, and Clinical. We better support all functional groups. We are integrated,” said the director of Logistics Planning and Operations.

The team’s collaborations have improved forecast accuracy and strengthened support for new product launches. (In fact, the team realised it needed to position itself as dedicated to new-product development.)

The team simply would not have seen such strong results had it not increased its focus on clarity, unity, and agility. On the strength of the results, the team has scheduled additional trainings to ensure that it continues to increase the value it adds for the organisation.

Ironically, faster, more effective execution of strategic initiatives and projects requires slowing down at certain points. But, the resulting increases in clarity, unity, and agility pay off in overall acceleration in execution.

SportSportT h o u g h T L e a d e r s h i p C o n T i n u e d f r o m p a g e 3 2


T&T is a signatory to the CARIFORUM-EU Economic Partnership Agreement (EPA). The agreement is a permanent FTA which provides exporters of nearly all CARIFORUM products with duty and quota free access to the EU market. The EPA which also provides reciprocal services access replaces the non-reciprocal Lóme agreement. The EPA came into effect on January 1st, 2008 and covers areas such as Market Access, Services and Investment, Trade Related Issues, Legal and Institutional Issues and Development Co-operation. CARIFORUM has a 25-year timeframe for liberalisation of 86.9 percent of EU imports into its market. Where trade is liberalised forthwith, tariffs for the products are in many cases already set at 0 percent. The EPA offers a major benefit to the SVEs of CARICOM as it incorporates technical assistance, which is essential for SVEs to be able to compete and effectively overcome supply side constraints. This model is one that T&T believes is essential for engaging in trade with developed countries.

Currently Trinidad and Tobago is a beneficiary of the 1986 Caribbean/Canada Trade Agreement (CARIBCAN) which provides non-reciprocal duty-free access to the Canadian market for a range of goods from participating CARICOM countries. The WTO General Council, at the request of Canada, has recently extended the most favoured nation (MFN) waiver for CARIBCAN to 2013. Trinidad and Tobago and other CARICOM partners are engaged in negotiations for a free trade agreement, which should follow the EPA by providing for Developmental Cooperation as well as recognising the uniqueness of the CARICOM market by making provisions for the Less Developed Countries (LDCs) within CARICOM, which would give phased market access.

The Caribbean Basin Initiative (CBI) comprises the Caribbean Basin Economic Recovery Act (CBERA), which was launched in 1983 and the Caribbean Basin Trade Partnership Act (CBTPA). Trinidad and Tobago has been a major beneficiary of this regime. It has been the leading exporter to the United States under the CBI since 2006. The CBTPA, which came into force on October 1 2000, was recently extended until 30 September 2020, while the WTO General Council approved a further MFN waiver for the CBERA up to 2014. T&T and CARICOM need to engage the US in a trade agreement that is permanent, consistent and incorporates those sectors that the region can effectively compete, including services. Appropriate modification of the CBI can provide benefits which CARICOM can effectively take advantage of. The agreement should follow the template of the EPA, which provides for phased removal of tariffs and importantly technical assistance.

Way Forward

All the foregoing types of trade agreements present opportunities and challenges and require conscientiousness, expertise, efficient planning and meaningful private/public partnership to maximise the opportunities and limit, if not completely eliminate, possible pitfalls. The peculiar circumstances of the SVEs must be taken into consideration in all negotiations and the overall objective must be to enable domestic producers of goods and providers of services to realise their full potential.

The full benefits of the CARICOM agreements with Costa Rica, Colombia and the DR have not been realised due, inter alia, to lack of full implementation in some member states and infrastructural deficiencies. The Government needs to assist and facilitate the private sector’s efforts by reducing bureaucracy, improving port facilities and management, strengthening the efficiency of regulatory bodies like Food and Drug Administration, Bureau of Standards, etc. Failing these transformational initiatives, the effectiveness of any trade agreement will be limited in the short and long term.

ViEWpointcontinueD from paGe 8


Ken at the new memBerS reception in 2010

The NypF, which started in 2009, challenges the young people of T&T to critically analyse global problems facing the country and to suggest possible solutions. The premise is that of compromise and responsibility: students discuss the topic from the perspectives of government, labour, civil society and private sector. This multidimensional approach leads to the realisation that the problems T&T faces can only be solved when all sectors of society working together.

The Forum has three major components in which schools and students can participate:

Discussion round: Twenty secondary schools selected from five geographic zones—North, South, East, Central Trinidad and Tobago—participate in the NYPF in five rounds. In each zone, four schools represent perspectives of Government, Labour, Business and NGOs. From these preliminary rounds there is a final round comprising the winners from

each perspective. This multi-partite Forum structure is very innovative. It recognises that today’s challenges cannot be solved exclusively within the purview of any one group, but require the involvement of all elements of society. It also allows students to research and challenge, in real time, the issues presented by the other teams.

NypF E-Forum on Facebook: this interactive forum engages students on the theme as they network and comment on recommendations and solutions.

NypF project: Students receive training in entrepreneurial studies and business plan writing. Projects submitted are assessed to ensure that they are not only market ready but also sustainable. AmCham T&T is further partnering with other private sector and public sector organisations to lend financial as well as technical support to develop these projects, so that within two to three years the school and/or students can engage in viable business activities.

reSultS 2011/2012

2011/2012 iteration saw a new entrant, St. Mary’s College, winning the Government perspective, while Vessigny Secondary School held on to its winning position for the second consecutive time, this year for the Labour perspective. Miracle Ministries also made its mark this year, winning the Business perspective, while Presentation College Chaguanas accomplished a hat trick, walking away with the lion’s share of prizes in the Forum. The College won the civil society perspective of the Discussion Round; the project component with the ingenious design of a water filtration system and innovative user-friendly website, as well as the E-Forum. Presentation College has been in the winner’s row of this Forum since inception.

amCham T&T naTional youTh PRoduCTiviTy foRum moving

Beyond window dRessing

the amcham t&t traDe anD inVeStment committee’S BrainchilD, the national youth proDuctiVity forum (nypf) SucceSSfully hoSteD itS finalS anD awarD ceremony on 14th april 2012. thiS ceremony marKeD the enD of the thirD iteration of the forum, whoSe theme ‘enVironmentally reSponSiBle SolutionS ….towarDS a more proDuctiVe triniDaD anD toBaGo’ waS DiScuSSeD amonGSt SeVenteen SchoolS from acroSS t&t.

amcham t&t:newS


By meliSSa pierreTrade and Communications Officer, AmCham T&T


prizeS for the four winninG SchoolS-

• Eachstudentreceivedatablet,trophy,plaqueandgiftfromInvestTT

• EachSchoolreceived6monthsfreeinternetfromLISAandchallengetrophy

• Eachteacherreceivedavoucherandatokenofappreciation

hugh howard, president of Amcham T&T, with the students of presentation College, Chaguanas who accomplished a hat trick, walking away with the lion’s share of prizes in the Forum. The College won the civil society perspective of the Discussion round; the project component with the ingenious design of a water filtration system (seen below) and innovative user-friendly website, as well as the E-Forum.


moVinG BeyonD winDow DreSSinG (continueD from paGe 42)

amcham t&t:newS

New entrant Lakshmi Girls High School placed second in the NYPF project creating recycled paper, while St. Joseph’s Convent Port of Spain placed third with their submission of a market-ready project: jewellery made from recycled materials. The Southern Community College along with Presentation College copped the top spots for the E-Forum.

As an NGO, AmCham T&T strives to deliver a proactive, innovative way of creating the productive employees and citizenry that our membership needs and country demands. AmCham T&T would like to thank all those companies that accepted the challenge to be the change agents and assisted in funding the critical thinking and presentation skills training, as well as the rounds and prizes. AmCham T&T wants to thank our project partners the University of Trinidad and Tobago and the Environmental Management Authority; IT partner Illuminat; Communications partner Lisa Communications; official courier of NYPF, EZone; Silver Sponsor InvesTT; Bronze Sponsors Beacon, Neal & Massy Foundation, National Gas Company, Phoenix Park Gas Processors and Scotiabank and other sponsors and committee members.

nypf 2012/2013

The National Youth Productivity Forum 2012/2013 iteration will focus on ‘Food Security…Towards a More Productive T&T.’ This theme was chosen in keeping with AmCham T&T’s belief that food production / security is an essential pillar of sustainable development. Further, AmCham T&T is aware that an imperative for success is the involvement of our young people in the dialogue and process of educating the nation of the importance of the agricultural and agri-business sectors in economic diversification, health and nutrition, employment and foreign exchange generation. We believe this topic will awaken the consciousness of all stakeholders regarding the need for, and their role in, preservation of foreign exchange and revenues, which could be better utilised for implementing social programmes like education, health services, recreational activities etc., redounding to the benefit of all.

The NYPF is a heritage initiative as participants become involved in leadership roles and join the labour force. The attributes derived are passed on to their children and grandchildren and should become a way of life in the society.

Minister of Education, the hon. Tim Gopeesingh, was on hand to present the prizes to first place winners Vessigny Secondary School for the Labour perspective.


Minister of Education, the hon. Tim Gopeesingh, presents first time entrants, St. Mary’s College, with their prizes for winning the Government perspective.

AmCham T&T welcomes all schools and students interested in participating in the 2012/2013 iteration; check the AmCham T&T website for details. Interested sponsors should contact Melissa Pierre, Trade and Communications Officer at [email protected] / 622-4466/0340; 628-2508 ext. 227

commentS from participantS anD SponSorS from nypf 2012

"Given the state of affairs and my views on national productivity I was completely sold on the AmCham T&T NYPF initiative to imbue in the youth of the country a thorough understanding of this national issue and to cement in their young forming minds the importance of it for their and the country's economic survival. This was a breath of fresh air with the potential to grow into a significant change process, I couldn't help wanting PPGPL to be a part of such a progressive change." Eugene Tiah, PPGPL and sponsor of the NYPF

“The level of learning was tremendous for the students. Even before the actual aspects of the Forum initiated, the various training seminars and sessions provided students with skills for life.” Wendell Long, teacher, Presentation College Chaguanas

“The forum provides students with an avenue whereby their opinions and ideas can be voiced. The Forum gave me the opportunity to test the waters, as it relates to public speaking and my avid desire to become a

competent lawyer and charismatic politician.” Stephen Baptiste, 2010/2011 winner from Vessigny Secondary School, alumni of NYPF and Scholarship winner, UWI

“This forum was definitely a learning experience that was geared towards development. There was a great wealth of knowledge gained from this forum: teamwork is crucial; this forum gave me the confidence to speak in front of an audience. It gave me critical thinking tools which I will take with me through all of my life journeys." Shahnaz Bhamjee, 2010/2011 winner from A.S.J.A Girls’ College San Fernando

"My experience was a very insightful and interesting one. I became aware that preserving and protecting the environment cannot be effectively accomplished without cooperation of all four sectors – government, business, labour and civil society. I am also quite thankful to the American Chamber for deciding on this topic. We were provided a platform to build working relationships, make lifelong friends and have potential business partners. There was also spiritual cohesion.” Victrina Cuffie, 2011/2012 winner from Miracle Ministries Pentecostal High School

“Although they took the role of Government in their presentations, their preparation involved considering all sides of the debate. The interdisciplinary theme required them to explore social, political, economic and ecological considerations, among others, making an excellent change from the limitations imposed by many traditional school curricula, and facilitating a type of intellectual development that is hard to replicate in an exam-



amcham t&t:newS

Miracle Ministries also made its mark this year, winning the Business perspective.

centred education system… it has been a wonderful developmental experience for the boys.” Joseph Cazabon, Teacher, St Mary’s College

“I think this programme is top notch and hope AmCham T&T continue it for many years to come. Though logistically it may be difficult, it would be an incredible exercise if you were able to expand this Caribbean wide and eventually bring in the U.S. to compete as well, I think that would be an incredible experience for all involved.” Todd Jungenberg, Economic Officer, US Embassy and Government Judge 2011/2012 Forum

“Aristotle said ‘Good habits formed at youth make all the difference’. As Chairman of the AMCHAM T&T National Youth Productivity Forum since inception, I have seen the good habits of thorough research, critical thinking, effective team work and skilful presentation abilities being formed in our young people. Their need to be heard, to have their opinions considered and to make a positive impact on the future of our country is stronger now than ever, and AmCham T&T is to be commended for providing a forum for their voices.”Lara Quentrall-Thomas, NYPF Committee Chair and Director AmCham T&T

“ariStotle SaiD ‘GooD haBitS formeD at youth maKe all the Difference’. aS chairman of theamcham t&t national youth proDuctiVity forum Since inception, i haVe Seen the GooD haBitSof thorouGh reSearch, critical thinKinG, effectiVe team worK anD SKilful preSentation aBilitieSBeinG formeD in our younG people. their neeD to Be hearD, to haVe their opinionS conSiDereDanD to maKe a poSitiVe impact on the future of our country iS StronGer now than eVer, anDamcham iS to Be commenDeD for proViDinG a forum for their VoiceS.”lara quentrall-thomaS, nypf committee chair anD Director amcham t&t

St. Joseph’s Convent, port of Spain placed third with their submission of a market-ready project: jewellery made from recycled materials.

moVinG BeyonD winDow DreSSinG (continueD from paGe 45)


we at amcham t&t have long recognised the pivotal role of our young people in the country’s quest for sustainable development and the need to provide appropriate training, guidance and opportunities for them to realise their full potential. our international award winning national youth productivity forum, Business incubator entrepreneurship program and

youth participation in our health, Safety, Security and environment and trade and investment conferences testify to such awareness.

amcham t&t, a not for profit organisation, stands ready to assist in the continuing development of our sports ambassadors in any way practicable.

amCham T&T CongRaTulaTes our SportSmen anD SportSwomen who repreSenteD triniDaD anD toBaGo with DiStinction at the recently concluDeD olympic GameS in lonDon, enGlanD - all of whom maDe uS prouD.


amcham t&t:newS

suCCessful TRade mission fRom floRida

traDe miSSionS are neceSSary mechaniSmS for openinG DoorS anD eStaBliShinG relationShipS for mutual BuSineSS interaction. amcham t&t in collaBoration with enterpriSe floriDa anD the uniteD StateS emBaSSy of triniDaD anD toBaGo SucceSSfully hoSteD an incominG traDe miSSion from floriDa. the miSSion which compromiSeD of twenty-three (23) uS companieS waS leD By the lt. GoVernor of floriDa jennifer carroll.

AmCham T&T provided the matchmaking for the mission and without a doubt T&T private sector was easily matched with their foreign counterparts. The mission boasts of over 232 business-to-business meetings between the local and foreign delegation. it is important to note that some companies are already in negotiations towards the signing of contracts.

of all participants. Participants were briefed on the legal aspects of doing business in T&T by J.D Sellier as well as on the intricacies of local customs by ECouriers Ltd. Delegates also attended interactive presentations by InvesTT and the Inter American Development Bank which further illuminated opportunities for collaboration between Florida and Trinidad and Tobago. Additionally, AmCham T&T hosted a business networking luncheon, at which the

private sector and Government agencies were

invited to network with the US delegation. At the

business networking luncheon, the Honourable

Jack Warner Acting Prime Minister, Minister of

National Security delivered the feature address,

further cementing the view, that Florida and this

mission were important to T&T. The Lt. Governor

T&T and the US have long enjoyed a strong trading relationship, and Florida is of particular interest to us in Trinidad and Tobago. Florida is host to a large Caribbean Diaspora and was in receipt of exports from T&T to the value of US$1,219 in 2011

This mission included a comprehensive itinerary that far-exceeded the high expectations

president of AmCham T&T hugh howard gives Lt. Governor Jennifer Carroll a token of appreciation from AmCham T&T for leading the Trade Mission

By meliSSa pierreTrade and Communications Officer, AmCham T&T


and Hugh Howard, AmCham T&T President both shared their veiw

with participants that the aim of the mission was not simply to

promote one way trade but rather two way trade between Florida

and Trinidad & Tobago.

Undeniably this trade mission succeeded in creating the

appropriate matches and highlighting opportunities for the

local private sector. AmCham T&T will continue to monitor the

developments and assist the companies in working towards

mutually beneficial relationships.

Feedback from Mission participants:

"I want to extend my sincerest appreciation for a most inspiring and successful trip. The level of professionalism from your office was absolutely amazing. Thank you so very much." Mary Kartsonakis, Argus Lighting

"We at Outerban would like to thank you very much for the opportunity for the discussions we had at the Hyatt on Monday. They were fruitful and we have reason to believe that they will result in additional business opportunities for us. Thank you and your organisation once again." Michael Harris/Jacqueline Charles

"We wish to thank you and AMCHAM T&T for the opportunity to meet with the Palladio Beauty Group yesterday. It was a pleasure meeting with them and we hope to partner with them in the future." Trends Marketing

unDeniaBly thiS traDe miSSion SucceeDeD in creatinG the appropriate matcheS anD hiGhliGhtinG opportunitieS for the local priVate Sector. amcham t&t will continue to monitor the DeVelopmentS anD aSSiSt the companieS in worKinG towarDS mutually Beneficial relationShipS.

Lt. Governor Jennifer Carroll and members of the AmCham Secretariat: Left to right Sarah-petal rigault, Choy Durity, Lt. Governor Jennifer Carroll, kelvin Alleyne and Melissa pierre

Lt. Governor Jennifer Carroll looks on as one of the participants from Tobago discusses clean technology with the uS company delegate

Lt. Governor Jennifer Carroll gives a thumbs up


amcham t&t:newS

A 2007 survey of the AmCham T&T membership identified critical gaps in the local security industry; it revealed an unregulated industry comprised of several providers failing to deliver a high quality of service.

The industry suffers from a lack of industry standards, outdated legislation, minimal monitoring of security service providers and limited enforcement of existing legislation in combination with a high demand for services in the face of escalating crime levels. Consequently, AmCham T&T, through its security committee, conceived this initiative. The goal is to improve

guidelines foR seleCTing a seCuRiTy seRviCe

the level of service provided by contracted security companies and ultimately to improve the safety and security of our organisations and by extension the wider national community.

The event featured the following speakers:

• Lyle Alexander, Managing Director - A.R.M.Specialists Limited and Security Consultant - AmCham T&T Security Guidelines Project Launch - “Guidelines for Selecting and Managing a Security Service Provider”

• Curtis S. Belford, Deputy Director, Office ofLaw Enforcement Policy and Secretary, Private Security Network Commission - Ministry of

National Security - “Update from the Private Security Network Commission”

• AshleyTaylor,President-PointLisasIndustrialPort Development Corporation Limited (PLIPDECO) - “Security as an Investment and not a Cost to the Organisation.”

Senior representatives from various stakeholder organisations such as the Ministry of National Security, the Trinidad & Tobago Police Service, the Estate Police Association and the Security Owners and Managers Association were in attendance.

AmCham T&T hopes that this initiative will not only generate significant attention to the need to regulate the security industry by the Government of Trinidad & Tobago, but will empower members of the private sector to better manage contracted security services, thus improving the safety of all citizens.

on weDneSDay 6th of june, the amcham t&t Security committee launcheD an initiatiVe entitleD “GuiDelineS for SelectinG & manaGinG your orGaniSation’S Security SerVice proViDer”. thiS project will proViDe BeSt practice information anD toolS to enaBle the priVate Sector to eValuate the proceSSeS uSeD to Select anD manaGe Security SerVice proViDerS.

To access a copy of the project details and reference guide for selecting and managing a security service provider, interested persons can contact: Celine Lestrade at (T):622-4466/0340 ext. 228 or E-mail: [email protected]. AmCham T&T thanks A.R.M. Specialists Limited and Essentia for sponsoring this event.

an initiatiVe of amcham t&t'S Security committee

AmCham T&T Linkage Q2/2012 5151 AmCham T&T Linkage Q2/2012


June:28 Family Business Management Breakfast meeting with Annette

Rahael

July:9 Launch of AmCham T&T’s 16th Health, Safety, Security and

Environment (HSSE) Conference & Exhibition at Hyatt Regency Trinidad.

10 Developing your Corporate EQ: Being an Emotionally Intelligent Professional Breakfast Meeting with Premod Varghese

August:6 - 8 The Lt. Governor of Florida Jennifer Carroll will be leading a trade

mission to Trinidad and Tobago. The mission will be co-hosted by AmCham T&T. This mission is an excellent opportunity to engage the TT Diaspora, as well as for local business to find business partners. The Lt. Governor Carroll, who is Trinidadian, has indicated that The Caribbean Basin nations are markets of great importance to Florida. Trinidad & Tobago is Florida’s largest trading partner in the Eastern Caribbean, a bilateral trade relationship of more than $1.9 billion dollars, which grew by 24% in 2011. Both Governor Rick Scott and LT Gov. Carroll are committed to continuing to expand business ties with their neighbours in the Caribbean. Over the course of this mission the nineteen Florida companies will have over 200 matchmaker meetings with possible business partners in Trinidad.

7 Business Networking luncheon- AmCham T&T will be hosting a business networking luncheon at which the Lt. Governor and other senior government officials will address the private sector. This session will not only serve as an important information source, but it would provide an excellent opportunity for networking of local business, Government officials and foreign companies.

upcominG eVentS:September:post Budget Discussions

Senator The Hon. Larry Howai, Minister of Finance, Indera Sagewan - Alli, Allyson West and Gerry Brooks reveiw the National Budget 2012/2013 two days after it is read in Parliament.

26 & 27 16th Annual Health, Safety, Security and Environment (HSSE) Conference & Exhibition:

This is the country’s leading hSSE event! As the only local and regional Conference of its scope and nature,

the AmCham T&T Conference & Exhibition continues to provide a unique forum through which businesses can learn extensively about HSSE best practice and apply this knowledge to all aspects of their operations. The event promises to attract over 300 participants, 40 vendors and a wide range of local and international speakers and

subject matter experts. The Conference includes Technical Sessions and Panel Discussions

on the topics of Occupational Health, Safety, Process Safety, Security, Environment and Disaster Management and Business Continuity. The event also includes a Youth Forum which is attended by secondary school students.

3rd Annual Excellence in health, Safety and Environment (hSE) Awards: The 3rd Annual Excellence in HSE Awards Scheme and Ceremony seeks to promote the view that excellence in safety and health and environmental management is integral to sustainable business success by recognizing entities that have HSE well integrated as a key organisational value and in which measurable achievement in HSE performance is linked to productivity and profitability. This event is endorsed by the Ministry of Labour and Small and Micro – Enterprise Development.

Participating organisations will compete for the following awards: •ExcellentHSEPerformance•MostImprovedHSEPerformance&•OutstandingHSEProjectCategories for these awards are established according to the size

of their business; that is large or small and medium and sector; that is Energy and Manufacturing or Non – Energy and Non – Manufacturing.

October:8–12 Outgoing Trade Mission to Florida AmCham T&T and the Florida Free Trade Association (FFTA)

will be hosting a commercial mission from T&T to Florida for a number of industries interested in purchasing products from Florida.

AmCham T&T’s Football Tournament - Date to be announced:AmCham T&T will be hosting its first ever football tournament

in 2012! This corporate invitational event is an eight per side small goal amateur tournament featuring a variety of divisions open to all AmCham T&T Members. Get your teams ready to compete!

November:11th Annual Trade and investment Conference on Governance:

As we look forward to a new style of governance, our national leaders (government, business, labour & academia) and citizens are quite aware that there are numerous issues to address in order to sustain a safe society and build a competitive and productive nation. AmCham T&T recognises that Good Governance is vital to the development of Trinidad and Tobago as this is a catalyst to economic efficiency and growth.

December:AmCham T&T’s Annual Appreciation party

AmCham T&T’s final event for the year - where we say thank you to all our Members at our final networking event for the year!

amCham T&T evenTs

amcham t&t:newS


800-QUOTe(7863)


Do you recall receiving several ‘Save the Dates’ for assorted events, monthly meetings, seminars and even the AGM? Well if you do, the programmes and Events Committee is the instigator of it all!

This committee brainstorms ideas and plans events in AmCham T&T. The committee consists of a diverse group of individuals from the AmCham T&T Membership. They work alongside AmCham T&T staff members to put up decorations, have a good chuckle whilst screening lyrics for our Annual AmCham T&T Calypso Competition, and are present at half past six on a Sunday morning to welcome the golfers at our Annual AmCham Citi Golfing for Life Tournament. They are indeed an energetic yet unique bunch of individuals!

what we DoOver the years, AmCham T&T’s Monthly

Meetings and Seminars have encompassed a multitude of topics such as Networking, Human Resources, Leadership and even Project Management. Previously held sessions included 'Position Your Company For Growth – Challenges, Perspectives & Strategies For 2010' with Mr. Ram Ramesh, KPMG and Mr. Jwala Rambarran, Lecturer and Consultant; ‘Women’s Executive Networking Series - Do You Have What It Takes To Become A Successful Female Entrepreneur?’ with Ms. Grace Talma, Talma & Associates, Ms. Cheryl Bowles, The Herbarium Limited – Cher-Mere and Ms. Lara Quentrall–Thomas, Regency Recruitment and Resources Limited; ‘The Engagement Factor: Ways To Get Your Employee To Care About Your Business’ with Mr. Farzan Ali, Trinidad Tissues Limited and Dr. Kwame Charles, Quality Consultants Limited; ‘The Future of Energy in Trinidad & Tobago’ with Mr. Robert Riley, Former Chairman and Chief Executive Officer of BP Trinidad and Tobago (bpTT) and Ms. Helena Inniss, Ministry of Energy & Energy Industries; and ‘Project Governance: Getting It Right = Success’ with Mr. Mark Hopkins, Project Management Institute - Southern Caribbean Chapter.

AmCham T&T has been privileged to host at our AGMs distinguished speakers such as The Honourable Kamla Persad-Bissessar, Prime Minister of the Republic of Trinidad and Tobago, Mr. José Orive, Chairman, Association of American Chambers of Commerce (AACCLA); The Honourable Stephen Cadiz, former

Minister of Trade, now Minister of Tourism, President Álvaro Uribe, former President of the Republic of Colombia, Ambassador Beatrice Wilkinson Welters, U.S. Ambassador to Trinidad and Tobago and Mr. Anthony Watkins, Chief Executive Officer & Principal Consultant, Odyssey ConsultInc Limited. These distinguished speakers have discussed the diversification of the Trinidad & Tobago’s Economy; policies on domestic security, investment promotion and social cohesion and our government’s various trade initiatives and agreements with the United States, Latin and Central America and Europe.

As we travel back in time, I challenge our existing members to recall AmCham T&T’s 4th of July Family Day and Picnic with the long queues for hamburgers being cooked by the men of Tropical Power Limited and our former Minister of Trade and Industry, The Honourable Stephen Cadiz. Not to mention which members were present at the very first U.S. Ambassadors Reception. Our United States Ambassador to Trinidad and Tobago at the time, Ambassador Sally Cowal, fondly recalls, “The first reception at Flagstaff Hill was a small event although we aspirationally invited all those we thought should be members as well as those who were. I seem to recall Mr. Wendell Mottley who was the Minister of Finance at the time and the late Mr. Kenneth Valley the then Minister of Commerce, showing up!” Ambassador Cowal will be most pleased to note that, twenty years on, AmCham T&T has indeed attracted those members and we are no longer a ‘small event’. In fact, AmCham T&T’s Annual U.S. Ambassadors Reception is now one of our signature networking events on the AmCham T&T calendar and has now outgrown the U.S. Ambassador’s Residence at Flagstaff Hill.

memBer appreciation anD other eVentS

Did you know that AmCham T&T’s Annual Appreciation Party was initially a small ‘Thank You’ event for our Committee and Board Members? This end of year function now encompasses all of our Members in addition to our Committee and Board Members and it is an opportunity for AmCham T&T to say ‘Thank You’ to our Members for another year of commitment and support to the Chamber; to thank our Committee and Board Members for dedicating and volunteering their time

to AmCham T&T, for spearheading many of our projects and in short, ensuring that the initiatives of AmCham T&T’s Vision and Mission are achieved.

AmCham T&T’s Golf Tournament has also grown from a small event to what it is today and will indeed also be celebrating its 20th tournament in 2012. The latest additions to AmCham T&T’s events calendar are our Annual Calypso Competition and our soon to be held Football Tournament. AmCham T&T’s Annual Calypso Competition was the ‘brainchild’ of our current H.S.E. Officer, Ms. Celine Lestarde, who was ‘holding down the fort’ for the Programmes and Events Committee. Céline proposed the idea three years ago to host a calypso competition for AmCham T&T Members in order to provide a more informal setting for membership networking, as well as, to provide the employees of our member companies an opportunity to showcase their talent. Our Calypso Competion has grown by leaps and bounds, with winners from NGC – two time AmCham T&T Champion Marlon Edwards; 2011 saw IBM’s Richard Lee teaching the crowd the correct methodology to ‘wine’ at all times, ensuring our safety with his rendition ‘OSHA Wine’ which copped him three prizes that year. We have also had the privilege of having guest performances by 2011 South Calypso Monarch, Brian London and 2010 Road March Winners, JW & Blaize. However, by far the most memorable performer was this year’s guest artist, Shurwayne Winchester who discovered that several AmCham T&T Members had a ‘wining addiction’!

to comeThis year the Programmes and Events

Committee aims to bring to you a new event to encourage greater participation from our Members with a sport that is near and dear to our hearts – Football. The idea came from several discussions of wanting to host a sport that would appeal to many more individuals and would benefit more employees of our Member companies. So, whilst 2012 marks the 20th Anniversary of AmCham T&T and the 20th year of our AmCham Citi Golfing For Life Tournament it also marks the first AmCham T&T Football Tournament which we hope will generate excitement and high levels of participation from our Members.

Programme & events committee

amcham t&t:newS


Security

how much do you know about AmCham T&T’s Services & products?

Did you know? Our strong mix of formidable local and international member companies, strong networking links, close association with the U.S. Embassy and alliances with the Association of American Chambers of Commerce in Latin America and The Caribbean (AACCLA) all ensure rapid access to what you need to compete effectively both in local and overseas markets. We can therefore secure for members strategic information on doing business in a particular country as well as set up introductions to the right business organisations or companies in the U.S. and throughout the western hemisphere.

As your door to opportunities in a globalised environment, some of AmCham T&T’s services are listed below.

AmCham T&T u.S. Visa FacilitationYou are eligible to use this facility for renewal of visitor’s visas from

the U.S. Embassy for business. In addition, when the automated visa appointment services areas are ‘backlogged’, AmCham T&T may facilitate expedited visa appointments for business travel and training for company personnel. This is available at no cost to the employees of member companies.

AmCham T&T introductionsYou may already be in contact with a company with whom you would

like to do business or make an alliance. AmCham T&T will send a letter of introduction for member companies, which will include details such as the length of time your company has been a member of AmCham T&T and your company’s involvement with Chamber activities etc. AmCham T&T will encourage the setting up of a meeting for you to promote your products and services, but will not endorse an individual company product or service, as we represent several competing companies in any one industry.

Access to AmCham T&T Membership DatabaseListed AmCham T&T executives may request at any time from AmCham

T&T the most updated version of our membership database highlighting companies’ names, addresses and executives’ contact information. An excel version is also available.

AmCham T&T Executive info SessionLaunching a new product or service?AmCham T&T’s InfoSessions are an excellent way of niche marketing

to the decision makers of our 297 member companies, as well as to the wider business community. AmCham T&T will be responsible for sending out notices of the session to our members and the wider business

what you alwayS wanteD to Know anD neVer DareD to aSK aBout amcham t&t ...

haVe you eVer thouGht aBout joininG an amchamt&t committee?

All AmCham T&T's financial members are encouraged to have representation on the committees in order to voice their issues and to provide feedback for the lobbying effort of the AmCham T&T’s Board of Directors. Committee meetings are another forum where members can share invaluable experiences and information with each other. See list of AmCham T&T Committees.

amcham t&t on the inside

amcham t&t committees:

• Communications Committee

• Health, Safety and Environmental (HSE) Committee

• Legislative Committee

• Membership Committee

• Programmes and Events Committee

• Security Committee

• Trade and Investment Committee

To join a committee, please contact Melissa Marchong at

[email protected] Tel: (868) 622 4466/0340

community, registration, organising the room and refreshments as well as any other administrative duties that may arise.

in-coming & Out-going Trade Missions and One-on-One Appointments

One-on-One Appointments Through our local and international connections as well as the

international AmCham network, AmCham T&T can arrange one-on-one appointments for companies who are seeking to expand their businesses in Trinidad and Tobago and the Americas.

incoming & Outgoing Trade MissionsInformation is available upon request.

AmCham T&T Monthly MeetingsYou will receive notices of our Monthly Meetings, which usually begin at

8:15 a.m. and end between 9:30 and 10:30 a.m. AmCham T&T business is usually the first item on the agenda, followed by a guest speaker and a discussion session. The format of most meetings is a breakfast. Occasionally these meetings may take the form of a Luncheon or Dinner. This may be the case if there is a special event or an important overseas visitor. Your company may also choose to become the corporate associate of a particular meeting for a sponsorship fee.

AmCham T&T Board room rental

AmCham T&T’s conference room is available for meetings, training sessions and board meetings. Send the particular details regarding meeting needs in terms of seating, catering, equipment, etc. and we will arrange it for you.

AmCham T&T Organsing your Event

(Event MUST be trade or business-related) AmCham T&T can arrange the logistics of your event, all arrangements including sending out invitations via email or otherwise, following for responses, coordination of logistics at venue before and after function, special invitation to ministers / diplomatic corps. and AmCham T&T's staff member costs on the day.

Event Email Mailout Service (EEMS)

(Product, seminar or service MUST be trade or trade-related) EEMS is an email service which gives you the opportunity to detail your event (e.g. conference, seminar, etc.) to the executives listed on the AmCham T&T database (over 800+ executives). The event advertised must surround business, trade or other trade-related matters.

please note that some of AmCham T&T services & products carry a nominal fee.

Download back issues of linkage on our website: www.amchamtt.com

purchase your copy of the amcham t&t Business Guide or book advertisements and/or contribute articles in linkage, contact melissa pierre: tel: (868) 622-4466 / 0340 / 628-2508email: [email protected]

Be Seen locally, reGionally anD internationally

advertise on the amcham t&t websitefor very low rates.

contact Melissa pierre, Trade and Communications Officer at [email protected]

.875” spine

Business Guide

Your door

to opportunities in a

globalised environment

AmCham T&T

2012 - 2013

Trinidad & TobagoAmerican Chamber of Commerce ofA

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6/14/12 11:40:37 AM

amCham T&T's new memBeRs

GSal DeSiGnS limiteD

Address: 64 Mucurapo Road, St. James

Telephone: 222-2476

Fax: 622-7314


Website: www.gsaldesigns.com

Type of Business:

GSAL Designs Limited is one of the top architecture firms in Port of Spain and was founded by its principal Gregory Salandy in 2006. They offer professional services in commercial, residential, governmental, institutional, tourism-related architecture, landscape architecture, urban planning and urban design. Our solutions are driven by contemporary and modern ideas that respond to the client’s needs.

BorriSSerV Security SerViceS limiteD

Address: 6 Cunupia Trace, Cunupia

Telephone: 671-3192; 392-0741

Fax: 671-3192


Type of Business:

Borrisserv Security Services provides a wide range of quality security services, reliable surveys and competent advice to solve all security problems, so that both client and customers would enjoy a safe and secure environment, ensuring that first-class customer oriented personalities are maintained within and throughout the organisation.

Special elite inVeStiGation SerViceS limiteD

Address: 22 Park Street, San Fernando

Telephone: 657-9113

Fax: 657-9113


Type of Business:

Special Elite Investigation Services Limited (S.E.I.S.L.) has been operational for the past eleven years. S.E.I.S.L. is a premier provider of security services in Trinidad and Tobago. The company has an ambulatory service fully equipped with its own medical response team.

mayfair triniDaD limiteD

Address: Lot D, Abattoir Road, Sea Lots

Telephone: 624-4910

Fax: 624-4463

Email: [email protected].

Type of Business:

Importers of hosiery (Mayfair brand of pantyhose, stay-ups, knee-high and footsocks) and retailers of cosmetics and perfumes (M.A.C., Clinique, Estée Lauder, Aramis and designer fragrances).

For More Information:

ACTIVE GENERAL TRADERS LIMITED23 Spring Gardens, Balmain, Couva, Trinidad, W.IPh: 1-868-679-8327/8335 • Fax; 1-868-679-8343


Street Lighting Telecommunication Remote Power Security Cams

SABIK MARINE SOLUTIONS Carmanah/Sabik Joint Venture MOBILIS Sea & River Products

SOLAR ENERGY AND LIGHTING SYSTEMS

Solar Power for Oil, Gas, Industrial and Commercial ApplicationsOver 7 years in the Solar Energy business, AGTL solar products include:• Solar Security, Perimeter and Street

Lighting• Remote Solar Power >

Telecommunications / Cameras• Off-Shore Power Systems

MARINE SOLUTIONSLighting and Monitoring Systems

• SolarNavigationalAids • LighthouseLightingandPower• Buoys • MarineSolutions>GPS

•MonitoringandControlSystems

Sport


Sport

amcham t&t linkage q2 2012- the business of sports

Documents

team sport

junior golf association

business networking

business of sportssports

benefits of sport

autistic society of

amcham citi golfing

senior business executives