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concept and design development2015 EMMY MAILER

DEC.05.14

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2015 EMMY MAILER CONCEPT

SUBTEXTThe concept for the 2015 Emmy mailer centers around lines from the script that bothencapsulate the show and connect to larger themes in our culture.

Each show spread will begin with a “hero” quote, followed by a secondary spread withimagery when needed, and the last show page will include a synopsis statement about theshow’s impact on audiences.

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2015 EMMY MAI LER

PACKAGINGSLEEVE Champagne-colored metallic sleeve, logo blind debossed COVER Charcoal hardcover coated linen. Glossy foil stamp (champagne colored)

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2015 EMMY MAI LER SOMETHING TO CONSIDER

PACKAGINGSLEEVE Champagne-colored metallic sleeve, logo blind debossed COVER Charcoal hardcover coated linen. Glossy foil stamp (champagne colored)

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2015 EMMY MAI LER

FIRST SPREAD: MANIFESTOThe first spread sets up the immersive experience of the book with a specific perspective.

Gold ink printed on uncoated paper with embossed dark brown ink quote.

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2015 EMMY MAI LER

COLOR REFERENCEGold ink printed on uncoated paper

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THE WALKING DEAD

SPREAD 01

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THE WALKING DEAD

SPREAD 02

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THE WALKING DEAD

SPREAD 03

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THE WALKING DEAD

ALT SPREAD 01

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THE WALKING DEAD

ALT SPREAD 02

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THE WALKING DEAD

ALT SPREAD 03

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BETTER CALL SAUL

SPREAD 01

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BETTER CALL SAUL

SPREAD 02

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BETTER CALL SAUL

SPREAD 03

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HELL ON WHEELS

SPREAD 01

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HELL ON WHEELS

SPREAD 02

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HELL ON WHEELS

SPREAD 03

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TURN

SPREAD 01

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TURN

SPREAD 02

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HALT AND CATCH FIRE

SPREAD 01

C C

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HALT AND CATCH FIRE

SPREAD 02

TALKING DEAD COMIC BOOK MEN

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TALKING DEAD + COMIC BOOK MEN

SPREAD

ALTERNATE QUOTES

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ALTERNATE QUOTES

WALKING DEAD TURN

BETTER CALL SAUL

HALT AND CATCH FIRE

HELL ON WHEELS

TALKING DEAD

COMIC BOOK MEN

No matter what anyone says, no matter what

you think. You are not safe. -Rick

All men are rebels at heart. -Mary

I’m doing my damndest, but the day of

reckoning is here. -Jimmy

Build it. Whatever it is you’re dreaming of, build it.

I know you can make it great. -Donna

I’m still deciding on the devil. -Louise Ellison

Now we’re in this world where there’s good

killing, and there’s bad killing. -Chris

You saw it, it’s from your childhood. You would

never think to go out and look for that, but since

it’s there it’s the ultimate impulse buy. -Kevin

Save the world for that little one. Save it for

yourselves. Save it for the people out there,

who got nothin’ left to do except survive. -Abraham

There are hidden traitors everywhere, lying in

wait, plotting conspiracy. -Abe

You asked for me. And I have to come.

I’m here to help. Everyone. All Parties. But

mostly you. -Jimmy

You know… sometimes in our line of work, we

get so caught up in the idea of winning that we

forget to listen to our hearts. -Jimmy

God, this is an industry built on people ripping

off each other’s boring ass ideas. -Cameron

We call it civilized but there wasn’t no

civility to it. -Cullen

Would you survive the zombie apocalypse?-Chris

OVERVIEW

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OVERVIEW

ALT LAYOUT

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THANK YOU