amc catalogue – 08
DESCRIPTION
For more information on pricing please contact one of our consultants or see on our website. www.amcsa.co.zaTRANSCRIPT
CataloguePRODUCT
NO.08
Windhoek
Namibia
Port Elizabeth
East London
Mthatha
Durban
Port Shepstone
Potchefstroom
Atlantis
LansdowneParow
Chatsworth
Oakdene
• Pietermaritzburg
• Port Shepstone
• Queensburgh
• Westville
MPUMALANGA• Nelspruit
LIMPOPO• Polokwane
GAUTENG• Alberton
• Centurion
• Lenasia
• Meadowdale Oakdene
Pretoria
• Pretoria-North
• Randburg
• Southdale
• Roodepoort
• Soweto
NORTH WEST• Klerksdorp
FREE STATE• Bloemfontein
NAMIBIA• Windhoek
WESTERN CAPE• Goodwood
Parow
• Lansdowne
• Lansdowne (AMC Support Centre)
• Atlantis (AMC Factory)
EASTERN CAPE• East London
• Mthatha
• Port Elizabeth
KWA-ZULU NATAL Chatsworth
• Durban North
• Musgrave
KEY• Factory
• Area/ Regional Centre Provincial Centre
CO
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CONSULTANT CENTRE CONTACT DETAILS
FREE DELIVERYANYWHERE IN SOUTH AFRICA AND NAMIBIA
Printed 08/2013
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8 EASY WAYS TO PAY YOUR ACCOUNT WITH AMC 1 By Debit order - simply complete the information on the reverse side of the order form and leave the rest to us.
2 Absa Bank and FNB branches countrywide.
3 Through the EasyPay system at Pick ’n Pay and Shoprite/Checkers stores.
4 The SA Post office.
5 Payment made direct to the Accounts department: Accounts, AMC Cookware Support Centre, P.O. Box 24600, Lansdowne 7779.
6 At any AMC Consultant Centre - address listed in the phone book and online at www.amcsa.co.za
7 Pay via EFT, using your account number or order number as reference: Nedbank Current Account • Account number: 1186033681
• Branch Code: 118602 (Tygerberg Winelands) • Reference: Customer account/order number
8 Direct deposit: FNB Current Account • Account number: 62016188775 • Branch Code: 200109 • Reference: Customer account/order number
AMC SUPPORT CENTRE: 086 1111 262SALES
CENTRESCENTRE
MANAGERCELL
NUMBERTEL.
NUMBERFAX
NUMBER EMAIL
WESTERN CAPE
Goodwood Shaheed Johaadien 082 700 4796 021 591 4228 021 591 4229 [email protected]
Lansdowne Farieda Parker 083 250 7860 021 763 5490 021 763 5489 [email protected]
Parow Jason Anthony 072 769 4929 021 930 1880 021 930 1886 [email protected]
EASTERN CAPE
East London Tandie Sesani 082 593 3960 043 726 8745 043 726 5777 [email protected]
Mthatha Zukie Gqabu 083 770 0934 047 531 1943 047 531 1958 [email protected]
Port Elizabeth Xoliswa Mbaza 084 624 9979 041 374 0030 041 374 1909 [email protected]
KWAZULU-NATAL
Chatsworth Reetha Singh 083 555 0443 031 401 3420 031 401 2960 [email protected]
Durban-North Vasie Naik 084 208 5674 031 564 9554 031 564 9550 [email protected]
Musgrave Romona Ballim 084 303 1224 031 201 9587 031 201 5332 [email protected]
Pietermaritzburg Marilyn Collop 082 723 0630 033 345 7250 033 342 5167 [email protected]
Port Shepstone Pateka Cingo 081 888 6965 039 682 4816 039 682 4859 portshepstone@ amcsa.co.za
Queensburgh Lutfiya Khan 083 234 1316 031 463 1925 031 463 1979 [email protected]
Westville Thokozile Chiliza 082 423 1147 031 266 4415 031 266 4411 [email protected]
MPUMALANGA
Nelspruit Anthony Trollip 083 601 2571 013 752 6644 013 752 5311 [email protected]
LIMPOPO
Polokwane Reginah Setati 083 591 1142 015 291 4463 015 291 4470 [email protected]
GAUTENG
Alberton Shanine Pieters 082 455 9927 011 907 8813 011 907 9048 [email protected]
Centurion Antoinette Mc Mullin 083 389 4928 012 653 7244 012 653 5894 [email protected]
Lenasia Rupesh Budia 082 675 7591 011 852 3807 011 852 3200 [email protected]
Meadowdale Ellen Fourie 082 854 2757 011 453 2972 011 453 7795 [email protected]
Oakdene Vino Chibabhai 082 445 8249 011 435 0614 011 435 0624 [email protected]
Pretoria Bertie van Niekerk 083 625 0103 012 440 2236 012 440 9728 [email protected]
Pretoria-North Kate Makubu 072 766 8190 012 546 4745 012 546 4753 [email protected]
Randburg Tuks Dabula 072 108 1901 011 886 8998 011 886 8339 [email protected]
Roodepoort Jenny Potgieter 083 654 4133 011 768 6842 011 768 2640 [email protected]
Southdale Leslie Chabalala 082 478 2459 011 680 1775 011 680 2978 [email protected]
Soweto Penny Nteleki 083 392 0300 011 938 3332 011 938 3327 [email protected]
NORTH WEST
Klerksdorp Essie Davids 082 526 8262 018 462 5954 018 462 5701 [email protected]
FREE STATE
Bloemfontein Thembi Bangane 073 955 9952 051 447 4473 051 447 0440 [email protected]
CONSULTANT CENTRE CONTACT DETAILS
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01 02 03 04 06
07 08 19 20 21
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WELCOME ABOUT AMC YOUR FREE GIFTS
FEATURES OF AMC
AMC LIFETIME GUARANTEE
RECIPE: MUTTON CURRY BUNNY CHOW
COOKWARE SYSTEMS
COLOUR VISIOTHERMS®
RECIPE: MIELIEPAP
COOKWARE COMBOS
RECIPE: BUTTERNUT BOBOTIE
31AMC PRODUCTION
32AMC DEMONSTRATIONS
38FLUX INDUCTION COOKER/COMBO & CUTLERY
42 44 50REPOLISHING SERVICE
BRAND AMBASSADORS
AMC COOKWARE SPECIFICATIONS
AMC LIFESTYLE PRODUCTS
CONTENTS
53ACCESSORIES
57GETTING STARTED
59FREQUENTLY ASKED QUESTIONS BY CUSTOMERS
RECIPE: BOEBER
56 61PRODUCT KNOWLEDGE
DEMONSTRATION QUICK GUIDE
62
33COOKWARE COMBOS: (CONT.)
29COOKWARE COMBOS: (CONT.)
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YOUR FREE GIFTS
COMPLET SYSTEM
A warm welcome to AMC! It is a privilege and a pleasure to have you on board, and I hope you will find great value in the opportunity, friendships and joy that AMC has to offer.
WITH AMC YOU CAN: • Joinforanominalfee. If you make your first sale within 2 months of
registering, your initial start-up fee will be refunded.
• Earnmoneyinyourowntime. With AMC you can work part time or full
time, on your own schedule depending on your needs.
• Workflexiblehours. Being your own boss makes you in charge of your time.
Work when it suits you.
• SellandrepresentAMCwithconfidence. With over 40 years experience
in the market, AMC Cookware is a company you can trust, for quality and
support.
• Havefunwhileyouwork. A career in selling is exciting and a lot of fun
– you will gain confidence, meet new people and earn great money!
You will have the opportunity to travel nationally and internationally.
Are you ready to start an exceptional and exciting career in a company driven
by people?
Consider your training as your ticket to success in AMC. Whether you’ve joined us to just
earn some extra money, or are going to be selling full time – use this catalogue to gain
the knowledge and expertise to speak confidently about AMC with your customers.
Now, let’s get started!
Deon van Staden
National Sales Director
AMC Cookware - South Africa
to AMCWelcome
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MC
AMC is dedicated to supporting our customers and sales consultants in their pursuit of a better quality of life, for life. Today, AMC is one of the best known brands of cookware in the market and sold in over 36 countries worldwide. We are known and recognised for our precision designed cookware and it’s long lasting quality, that enables our customers to lead a healthier lifestyle through healthy cooking principles. AMC is also one of the most successful direct sales companies in South Africa, and has offered income earning opportunities to all South Africans for over 40 years.
AMC stands for Alpha Metalcraft Corporation, our parent company that was established in 1963 in Germany, and in South Africa in 1968. In 1972 AMC South Africa began manufacturing locally, under license to AMC International. Our technology and methods used in manufacturing has improved over the years, and we are proud to produce a world class product according to strict international guidelines.
Currently our company has over 30 Consultant Centres nationwide that provide training, support and motivation for our consultants as well as a service to our customers. The AMC Support Centre is based in Cape Town and our factory is situated on the West Coast of the Western Cape.
COOKING THE AMC WAY WILL:
1 Ensure that your food is full of flavour as well as essential nutrients. By cooking water-less, a minimal amount of vitamins and minerals are lost and you also don’t boil and alter the basic taste of your food.
2 Ensure a gentle heating process, using medium to low temperatures. This further pre-vents nutrient loss and also aids in easy cleaning.
3 The lower temperatures combined with the design of our cookware also allow you to successfully cook fat-free or with significantly reduced amounts of fats and oils - essen-tial for many modern lifestyles.
4 Reduce your electricity or gas costs in the kitchen. Using medium to low temperatures and cooking in AMC makes a considerable difference in the amount of energy needed to cook. This is a very real concern in all South African homes!
Cooking with AMC is for life. Whether it’s a literal take on our slogan by referring to our lifetime guarantee, or that cooking the AMC way improves your diet, leading to a healthier lifestyle. We say, choose AMC – for life.
ABOUT AMC
POTS ARE POTS
RIGHT? SO WHY IS AMC SO SPECIAL?
Preparing food the AMC way is based on fat-free and
waterless cooking concepts. This philosophy makes
it possible to prepare delicious meals using no extra (or
very little) fat or oil and a minimal amount of water. AMC
is high quality, stainless steel cookware with precision
design features that enable a healthier way of eating
and preparing food with optimal nutritional value.
By the way, we don’t refer to our product
as pots. We sell precision designed
cooking instruments.
FOR HYGIENEThe stainless steel used to
make AMC is the most hygienic
material for cookware. It is
non-porous, easy to clean,
does not rust and won’t release
metals into the food, making
AMC an excellent choice in
cookware.
FOR VERSATILITYOur multi-cooking system
enables you to roast, fry, poach,
steam, braise, stew, bake and
serve, all in the same units.
FOR DESIGNOver the past 40 years AMC
has mastered the precision
design of our cookware that
enables waterless and fat-free
cooking. The classic design is
the perfect complement to
any kitchen, and is now also
“induction friendly”.
FOR QUALITYAMC cookware is
manufactured from the finest
grade 18/10 stainless steel,
that provides a quality we’re
so confident of we guarantee
it – for life. Buy AMC cookware
once and never again.
YOUR FREE GIFTS
COMPLET SYSTEM
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THE AMC BOOKFREE WITH CERTAIN ORDERS. (SEE PRICELIST P08 FOR DETAILS)
The AMC Book is a recipe book as well as an instruction book which helps you to use and care for your cookware easily and correctly. We have included over 150 fully tested recipes to help you enjoy a lifetime of cooking the healthy waterless and fat-free way.
AMC OVEN GLOVE OR AMC GOURMET GRIP(FREE WITH ANY GOURMET COOKWARE PURCHASED)
OR
YOUR FREE GIFTS
FOR SAVINGSBy cooking the AMC way,
you’ll save money by using up
to 40% less of the electricity
usage of your stove. You’ll
spend less on groceries by
using less oils and fats during
cooking. AMC is easy to
clean, saving you precious
time in the kitchen.
FOR HEALTHWith AMC, preparing healthy
meals for your family is easy.
You’ll use less fats, oils and
salts while cooking, a basic
dietary guideline we all should
follow. This is especially
beneficial to those with
health conditions such as high
cholesterol, heart disease
and diabetes.
FOR GUARANTEE & SUPPORTOur Consultants are
passionate about AMC
Cookware and are ready at a
moment’s notice should you
have queries regarding your
purchase. Added to that we
have an amazing Support
Centre team dedicated to
answering your calls and
assisting you.
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COOK SMARTLY AT THE RIGHT TEMPERATUREThe AMC lid knob has a built-in thermometer called the Visiotherm®, which is fundamental in cooking the AMC way. Using the Visiotherm® correctly enables a gentle cooking process that requires less water, fats and oil. The lid knob includes a finger guard design, protecting fingers against a hot lid.
FEATURES OF AMC 7
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CLASSIC COOKWARE HANDLESErgonomically designed handles give a good grip and stay cool during cooking, allowing for easy handling and carrying.
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3
GOURMET COOKWARE HANDLESErgonomically designed handles give a good grip and stay cool during cooking, allowing for easy handling and carrying. Cookware with these handles can also be used in the oven for finishing off a meal or grilling. Use an AMC Oven Glove or Gourmet Grip to remove from the oven.
3
EVEN HEAT DISTRIBUTION AND RETENTIONThe AMC “Akkutherm®” base ensures perfect heat distribution and retention, eliminating “hot-spots” and the need for a hotplate when serving. With the release of new generation cookware in 2009, AMC is also suitable for induction cookers.
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COMPLET SYSTEM
NON-DRIP RIMAMC cookware features a narrow design rim that is impact-resistant and designed to pour liquids without dripping.
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12 ‘O CLOCKThe ideal cooking temperature is between the 12 o’ clock and 2 o’clock position, indicated by a white zone.
FIRST RED AREAWhen heated over a medium temperature, this indicates the ideal heat to start browning or sautéing most foods without the ad-dition of fat. Or you need to reduce the heat now when cooking rice or waterless vegetables.
SECOND RED AREA The unit is too hot and your food might burn. Reduce the temperature or remove the unit from the heat.
COLD AREA This indicates a cold unit, or a cold lid that was removed during cooking. Preheat your empty unit on medium to brown or sauté foods. Or place dripping wet vegeta-bles or rice with water in your cold unit and heat over a medium temperature.
Cold unit White zone- optimum cooking temperature
Second red area - unit too hotFirst red area - start cooking or reduce heat
A VERSATILE LID MAKES COOKING A PLEASUREA perfect–fit, weighted lid creates a water tight seal during the cooking process. The lid also has a non-drip design capturing moisture that has collected on it’s inside surface, keeping kitchen counters clean. The lid fits conveniently between the handle and rim for safe placement while adding ingredients to your meal or stirring. And finally when reversed (lid knob facing down), the lid becomes a stable serving base for your meal.
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MONO-COOLING SIDES ASSIST IN THE COOKING PROCESSThe sides of AMC units are a single layer of stainless steel that play a key role during the cooking process as “cooling zones”, keeping the cooking temperature just below boiling point and allowing food to cook gently.
The Audiotherm® is your partner in the kitchen, keeping an eye on your cooking so you don’t have to.
It will alert you when your AMC unit reaches important temperatures indicated on the Visiotherm® – first red area
(time to start frying, or reduce heat), white zone (ideal temperature for longer cooking) and 2nd red area (unit too hot). Once in place, the Audiotherm® will
signal an alarm when the Visiotherm’s gold indicator is aligned with the arrow on
the Audiotherm®.
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HOW DOES THE VISIOTHERM® WORK?As the unit preheats, the gold indicator in the Visiotherm® will move according to the temperature inside. It indicates the ideal temperature to start frying, browning or cooking specific foods, and it shows you when the temperature is too high. View the Visiotherm® as a clock face. There are four key areas to consider as the indicator moves during cooking:
THE AMC AUDIOTHERM®
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COMPLET SYSTEM
HERE ARE THE DETAILS:WeofferourcustomersalifetimeguaranteeonourcookwarewiththeexceptionoftheVisiotherm®, Audiotherm®,ElectricProbe,Element,Speedcooker®LidHandle,UrnTapandSwitch,LidKnobsand Handlesonthefollowingbasis:
IT IS A CONDITION THAT: • AMCcookwareandservingunitsaremadeofthefinestgradestainlesssteel.
• AllmaterialsusedinAMCcookwareincludinghandles,screwsandwashersarerustproof.
• Ifforanyreasonreplacementorrepairisnecessarybecauseoffaultymaterialorworkmanship,thiswillbe done without charge. In the event of replacement under guarantee where the style of cookware is no longer in our current range, it will be replaced with the same unit from our latest range.
• Thereisnotimelimittothisguarantee.
• IfforanyreasonitisnecessarytoreplacetheVisiotherm®,Audiotherm®,ElectricProbe,Element,Speedcooker® Lid Handle or Urn Tap and Switch within two years of purchase because of faulty material or workmanship, this will be done without charge. Thereafter the Visiotherm®, Audiotherm®, Electric Probe, Element, Speedcooker® Lid Handle or Urn Tap and Switch will be replaced at 50% of the ruling retail selling price, upon presentation of the original damaged item.
• Accidentaldamage:AnycookwarewhichisaccidentallydamagedinwhateverwaywillbereplacedbyAMC at 50% of the ruling retail selling price.
• Bakeliteandnylonpartsareguaranteedfortwoyears.
• TheSpeedcooker®rubbersealingringisguaranteedforoneyear.
The following is not covered by our guarantee:
• Thisguaranteedoesnotcoverconsequentialdamageand/orlossordamagetoAMCcookwareshouldsuch damage be caused due to negligence or misuse.
• Negligenceormisusewouldrefertoignoringthecareinstructionsforyourcookware.Refertopage12– 15 of The AMC Book or the AMC Use & Care Leaflet.
• Separationoftheencapsulatedbaseoftheunit,owingtoexcessiveoverheatingisnotcoveredby this guarantee.
• Pittingisnotaresultofmaterialdefectorfaultyworkmanship.
• Damageseffectedbyrefurbishingorrepairtoanyofourproductsorourelectrifiedunits,bypartiesother than AMC, except when appointed by AMC, are not covered by our guarantee.
Our products are well known for their lifetime guarantee, and this is without a doubt one of the main reasons why your customers will choose to invest in AMC cookware.
LifetimeTHE AMC
GUARANTEE
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MUTTON CURRY BUNNY CHOWServes 6 – 8
•1–1.25kgmutton–stewing
meat on the bone
•2onions,chopped
•2clovesofgarlic,crushed
•10mleachgroundcoriander&
turmeric
•15mlgroundcumin
•15mlfreshginger,grated
•20mleachcurrypowder&dried
mixedherbs
•1redchilli,chopped
•1eachbayleaf&stickcinnamon
•15mlsoysauce
•1tin(400g)choppedtomatoes
•180mlchickenstock
•1smallbutternutpeeled&diced
•3mediumpotatoes,peeled&
diced
•1-2mediumsizedaubergines
•4-6babymarrows,cutinchunks
•30mlcakeflour
•saltandfreshlygroundblack
pepper to taste
•15mlgarammasala
•30-60mlfreshcoriander,
chopped,ormoretotaste
•2-3loavesofbread,halvedand
hollowedout
1. Heat an AMC 8 Litre Speedcooker with a normal AMC 24 cm lid over a medium temperature until
the Visiotherm reaches the first red area.
2. Brown a quarter of the meat, then remove and set aside. Repeat with the rest in batches, and
set aside.
3. Sauté onions and garlic until tender, add all the spices and herbs (except garam masala). Sauté for
a few minutes to enhance the flavours. Add the soy sauce, tomatoes and stock. Return meat to the
unit, stir well and seal the unit with the Speedcooker lid. Allow the indicator to reach the red level.
Reduce heat slightly to keep indicator at this level and cook for 20 – 25 minutes.
4. Remove unit from heat and allow cooking indicator to drop completely. Release excess steam by
pressing the red safety valve and open unit. Add the vegetables and reseal with the Speedcooker
lid. Heat over a medium temperature, allowing the indicator to rise to the green level then reduce
heat slightly and cook at this level for 10 minutes. (Alternatively cook vegetables with the normal
AMC lid until cooked through.)
5. Remove unit from heat and allow cooking indicator to drop completely again before opening.
6. If needed, mix the flour with a little water and add to the curry. Bring to a gentle simmer and
allow to thicken slightly.
7. Season curry to taste with salt and pepper, garama masala and coriander. Fill the hollowed breads
with curry and serve. Alternatively, serve curry with rotis or basmati rice and sambals.
Bunnychow,anauthenticSouthAfricanfastfood,ismadebyfillingaloafofbreadwithdeliciouscurry.
TIPS: If you don’t have a
Speedcooker, cook the curry in an AMC 24 cm High. Cook for 1½ - 2
hours or until tender.
PRICELIST: PXX
COMPLET SYSTEM
24 cm Roaster
16 cm Low 16 cm High
24 cm Fry Pan
30cmElectricFryingPan
20cmGrater&24cmInsetRing
20 cm Low
8litreSpeedcooker
16cm,20cm&24cmKombi
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PRICELIST: P01 TABLE: 1
SYSTEM NAME
09
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24 cm High
SuckerKnob4 Egg Poacher
30cmSuperHigh
20 cm High 24cmChef’sPan
24cm&20cmDome&Seal 24cm&20cmWireBasket
FOR ALL FAMILY SIZES.IDEAL COOKWARE TO EQUIP YOUR KITCHEN.
INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK
88120PRODUCT CODE
PRICELIST: P01 TABLE: 2
24 cm High
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UNIVERSAL SYSTEM
16 cm Low 20 cm Low
24 cm Roaster
20 cm Wire Basket24 cm Wire Basket
16cm,20cm&24cmKombi
SYSTEM NAME
ALSO AVAILABLE AS XXX GOURMET SYSTEM (USE CODE XXXXX)
88115PRODUCT CODE
SuckerKnob
20cmGrater&24cmInsetRing
24cmDome&Seal
24 cm Fry Pan
11
UN
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20 cm High
4 Egg Poacher
20cmDome&Seal
ALSO AVAILABLE AS UNIVERSAL GOURMET SYSTEM (USE CODE 83115)
INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK
COOKS FOR 6 - 8 PEOPLE
FOODFORTHOUGHT: IDEAL FOR MEDIUM SIZED FAMILIES. PERFECT COOKWARE FOR EVERY-DAY COOKING
PRICELIST: P01 TABLE: 3
JUBILEE SYSTEM
16 cm High
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20 cm Low
24 cm High
24 cm Wire Basket
20cmGrater&24cmInsetRing
20cmDome&Seal
20 cm Wire Basket
20 cm Kombi
SYSTEM NAME
ALSO AVAILABLE AS JUBILEE GOURMET SYSTEM (USE CODE 83113)
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JU
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20 cm High 24 cm Fry Pan
4 Egg Poacher
16 cm Kombi
SuckerKnob
24cmDome&Seal
88113PRODUCT CODE
INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK
COOKS FOR 4 - 8 PEOPLE
FOODFORTHOUGHT: COOK MIDWEEK MEAL STAPLES SUCH AS CHICKEN, RICE AND VEG, AS WELL AS SOUPS, STEWS AND CURRIES.
“ It was the best purchase in
my whole life when I decided
to switch to AMC.” Mrs M. Rademeyer
PRICELIST: P02 TABLE: 1
JUNIOR B SYSTEM
24cmDome&Seal
20 cm Low16 cm Low
20cmGrater&24cmInsetRing
20cmDome&Seal
4 Egg Poacher
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JU
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SYSTEM NAME 88111
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PRODUCT CODE
16 cm Kombi
20 cm Wire Basket
20 cm Kombi
20 cm High
SuckerKnob
24 cm High
ALSO AVAILABLE AS JUNIOR B GOURMET SYSTEM (USE CODE 83111)
INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK
COOKS FOR 2 - 6 PEOPLE
FOODFORTHOUGHT: A WONDERFUL CHOICE TO START EQUIPPING YOUR KITCHEN WITH AMC.
PRICELIST: P02 TABLE: 2
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JUNIOR A SYSTEM
24cmDome&Seal
20 cm Low16 cm Low
20cmDome&Seal
20cmGrater&24cmInsetRing4 Egg Poacher
SYSTEM NAME
ALSO AVAILABLE AS JUNIOR A GOURMET SYSTEM (USE CODE 83110)
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88110PRODUCT CODE
24 cm Fry Pan20 cm High
16 cm Kombi 20 cm Kombi SuckerKnob
20 cm Wire Basket
INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK
COOKS FOR 2 - 6 PEOPLE
FOODFORTHOUGHT: THE PERFECT GIFT FOR A NEWLYWED COUPLE.
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PRICELIST: PXX
ALSO AVAILABLE AS XXX GOURMET SYSTEM (USE CODE XXXXX)
88157PRODUCT CODE
PRICELIST: P02 TABLE: 3
16 cm High
24cmDome&Seal24 cm Roaster
20 cm High
BOUNTY SYSTEM
SuckerKnob
ALSO AVAILABLE AS BOUNTY GOURMET SYSTEM (USE CODE 83157)
COOKS FOR 1-4 PEOPLE
FOODFORTHOUGHT: USE THE 24CM DOME FOR STACK COOKING, DOUBLE BOILING OR SIMPLY A MIXING AND STORAGE BOWL.
INCLUDES AMC ACCESSORIES FOR ADDED VERSATILITY PLUS A FREE AMC BOOK
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COLOURThe AMC Visiotherms® are currently available in bright colours that can add an exciting flair to your kitchen. These new colours look great on our Gourmet range of cookware, fitted with stainless steel handles. When ordering from this range, you can choose your cookware with either a standard black Visiotherm® or one of our four exciting colours. Or alternatively the lid knobs can be purchased at an AMC Sales Centre or at www.amcsa.co.za.
80790BLUE
80778RED
80791ORANGE
80789GREEN
VISIOTHERMS®
COMPLET SYSTEM2
0 R
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Buttermilk
Chakalaka
Smoor Sous
MIELIEPAPIrrespectiveofwhetheryoucallitmieliepap,phutu,paporbagobe-maizemealcanbepreparedwithgreatsuccessinAMCcookware.Simplyfollowthebasicguidelineinthetableandinstructionsbelow.Perfectforaside,breakfastormealandoftenservedwithchakalaka,smoororbuttermilk.
METHOD FOR FINE OR CHUNKY PAP:1. Pour required amount of water, salt added, into an AMC unit.
Cover and heat on a medium temperature until the Visiotherm®
reaches 11 o’clock position. (Water should start to simmer.)
2. Add required amount of maize meal, but don’t stir. Cover
with lid and continue to cook for 5 minutes on a medium
temperature.
3. Stir pap thoroughly and cover again. Reduce heat to lowest
setting and simmer for 20 – 30 minutes until cooked. Stir
occasionally. Cooking time will vary according to quantity
prepared. As a guide, 4 ½ cups of water and 3 cups of maize
meal will serve 4 – 6 portions of chunky pap, and cook for
about 30 minutes.
SMOOTH PAP:Follow the same method as described,
but stir water and maize meal well to
form a soft mixture in step 2, before
continuing to cook.
Consistency Maize meal Water
Fine crumbs 1 cup 1 cup
Bigger chunks 1 cup 1 ½ cups
Smooth/
Breakfast pap
1 cup 2 cups
PRICELIST: P03 TABLE: 1
PREMIER GOURMET COMBO
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30cmGourmetRoaster 30cmGourmetGrill
30cmGourmetSuperHigh
20cmGourmetLow
*Include choice of Oven Glove (50795) or Gourmet Grip (83795) on order form
24cmGourmetFryPan
COOKS FOR 4-10+ PEOPLE
PLUS A FREE AMC BOOK AND A CHOICE OF OVEN GLOVE OR GOURMET GRIP*THE ABOVE SET IS IN RED BUT IS AVAILABLE IN ALL VISIOTHERM COLOURS (SEE PG 33) PLEASE SPECIFY COLOUR CHOICE ON ORDER FORM
FOODFORTHOUGHT: EXCELLENT COMBO FOR LARGE FAMILIES OR FESTIVE COOKING.
83601PRODUCT CODE
MEGACOMBO
89508PRODUCT CODE
PRICELIST: P03 TABLE: 2
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20 cm Low
20 cm High 24 cm Fry Pan
24 cm High
16 cm Low
ALSO AVAILABLE AS MEGA GOURMET COMBO (USE CODE 83508)
PLUS A FREE AMC BOOK
24 cm Roaster
PRICELIST: P03 TABLE: 3
ALSO AVAILABLE AS ESSENTIAL GOURMET COMBO (USE CODE 83107)
PRODUCT CODE 88107ESSENTIAL
COMBO
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30 cm Roaster
16 cm Low 20 cm Low
24 cm Fry Pan 24 cm High
PLUS A FREE AMC BOOK
COOKS FOR 1-10 PEOPLE
FOODFORTHOUGHT: THE 30CM ROASTER IS IDEAL FOR ENTERTAINING, GIVING THIS COMBO GREAT VERSATILITY.
88126PRODUCT CODE
PRICELIST: P04 TABLE: 1
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30 cm Titan
30cmSuperHigh
30 cm Roaster
JUMBO COMBO
COOKING FOR MANY PEOPLE
PLUS A FREE AMC BOOK
FOODFORTHOUGHT: THINK FESTIVE COOKING, BULK COOKING, CATERING AND PRESERVE MAKING.
PLUS A FREE AMC BOOK AND A CHOICE OF OVEN GLOVE OR GOURMET GRIP*
FOODFORTHOUGHT: THE 30CM GOURMET GRILL ALLOWS YOU TO PLACE THE UNIT, WITHOUT THE LID, IN THE OVEN TO GRILL AND FINISH A DISH TO PERFECTION.
BUMPER COMBO
PRICELIST: P04 TABLE: 2
89514PRODUCT CODE
30cmGourmetGrill
30cmSuperHigh
30 cm Roaster
COOKING FOR MANY PEOPLE
*Include choice of Oven Glove (50795) or Gourmet Grip (83795) on order form
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ENTERTAINERGOURMET COMBO
83602PRODUCT CODE
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PRICELIST: P04 TABLE: 3
30cmGourmetSuperHigh
30cmGourmetRoaster
30cmGourmetGrill
*Include choice of Oven Glove (50795) or Gourmet Grip (83795) on order form
COOKING FOR MANY PEOPLE
PLUS A FREE AMC BOOK AND A CHOICE OF OVEN GLOVE OR GOURMET GRIP*THE ABOVE SET IS IN GREEN BUT IS AVAILABLE IN ALL VISIOTHERM COLOURS (SEE PG 33) PLEASE SPECIFY COLOUR CHOICE ON ORDER FORM
FOODFORTHOUGHT: ESSENTIAL FOR THE FAMILYTHAT LOVES TO ENTERTAIN, OR FOR FESTIVE AND BULK COOKING.
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PRICELIST: P05 TABLE: 1
ALSO AVAILABLE AS FAMILY COMBO IN CLASSIC COOKWARE (USE CODE 89512)
83607PRODUCT CODE
20cmGourmetHigh 24cmGourmetFryPan
20 cm GourmetLow16cmGourmetHigh
24cmGourmetHigh
COOKS FOR 2-8 PEOPLE
PLUS A FREE AMC BOOK AND A CHOICE OF OVEN GLOVE OR GOURMET GRIP*THE ABOVE SET IS IN ORANGE BUT IS AVAILABLE IN ALL VISIOTHERM COLOURS (SEE PG 33) PLEASE SPECIFY COLOUR CHOICE ON ORDER FORM
FOODFORTHOUGHT: A PERFECT COMBO TO EQUIP A NEW KITCHEN. WILL FULFILL MANY COOKING NEEDS.
FAMILYGOURMET COMBO
*Include choice of Oven Glove (50795) or Gourmet Grip (83795) on order form
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BUTTERNUT & LENTIL BOBOTIEServes 4 - 6
•2onions,finelychopped
•2clovesofgarlic,crushed
•10–15mlfreshlygratedginger
•25mlcurrypowder
•2bayleaves
•10mlgroundcumin
•15mlgroundcoriander
•1cup(250ml)brownlentils
•500-600mlvegetableorchickenstock
•600–700gbutternut,peeledandcut
intosmallcubes
•20mlsmoothapricotjam
•125mlraisinsorsultanas(optional)
•saltandfreshlygroundblackpepper
to taste
TOPPING:•3extralargeeggs
•300mlmilk
•salt&freshlygroundblackpepper
to taste
•5–6bayleaves
•25gsliveredalmonds
1. Preheat oven to 180°C.
2. Heat an AMC 24 cm Gourmet Fry Pan or Roaster over a medium temperature until the Visiotherm
reaches the first red area. Brown onions for a few minutes before adding garlic, ginger and spices.
Sauté for another minute or until fragrant. Add the lentils with stock to unit. Reduce heat and cook for
25 minutes or until lentils are almost tender.
3. Add butternut, jam and raisins to the lentils. Cover with lid, increase heat slightly if needed and keep
a check on the Visiotherm. Cook until butternut is almost tender and then season to taste with salt
and pepper. Smooth mixture down.
4. Topping: Beat together eggs and milk and season to taste. Spoon egg mixture over lentil bobotie
and place bay leaves in bobotie. Scatter almonds over the top. Bake uncovered for 10 – 15 minutes or
until the egg custard has set. Serve with yellow rice, chutney and sambals.
CLASSIC COMBO
PRICELIST: P05 TABLE: 2
ALSO AVAILABLE AS CLASSIC GOURMET COMBO (USE CODE 83013)
89013PRODUCT CODE
20 cm Low 20 cm High
24 cm High 30 cm Roaster
COOKING FOR 4-8 PEOPLE
PLUS A FREE AMC BOOK
FOODFORTHOUGHT: GREAT FOR SMALL DINNER PARTY ENTERTAINING.
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“ I am enjoying cooking with
my new pots and am thrilled
with the results.” Tricia Alcock
PRODUCT CODE 89507
COOKS FOR 1-6 PEOPLE
PLUS A FREE AMC BOOK
FOODFORTHOUGHT: A GREAT STARTER COMBO, OR FOR SMALLER FAMILIES. COOK EVERYDAY MEALS WITH EASE!
CHEF’S COMBO
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PRICELIST: P05 TABLE: 3
ALSO AVAILABLE AS CHEF’S GOURMET COMBO (USE CODE 83507)
20 cm High
24 cm Fry Pan
16 cm High
24 cm High
“ I shall certainly tell my
friends and family that your
“lifetime guarantee” is not an
empty slogan!” Jane Bradshaw
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AMC PRODUCTION
DID YOU KNOW?
Each AMC product is taken through the manufacturing process by hand. That’s right –
since 1968 we have created over 200 positions for employees in our factory who measure, cut, polish and clean the finest quality cookware you’ll find on
the market - all by hand. It’s no wonder then that when you invest in AMC,
you invest in quality cookware – for life.
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Gone are the days when cooking was seen as a hassle or a chore! AMC now offers free customer cooking demonstrations in and around our Sales Centres in Lansdowne, Alberton and Musgrave, to get you excited about cooking. New and existing customers are invited to join us.
At these demonstrations we want to remind customers why they chose AMC, how easy it is to cook the AMC way as well as the benefits derived from it. In a fun and relaxing environment, Kaye Cox & Tamsyn Stockenstroom share simple and tasty recipes that get customers excited to be in the kitchen again. Whether customers have had their cookware for 30 years or 3 days – they’re sure to learn something new.
Each demonstration has a theme and customers are invited to taste the dishes prepared. Customers are encouraged to share favourite recipes, or their own cooking, and AMC tips during the demonstrations, making each demonstration more personal and fun.
we’re cooking!&
CONSULTANT TRAINING DEMONSTRATIONSFrom May 2013 we have also started consultant training demonstrations. These demonstrations are aimed at refreshing and extending your AMC knowledge, and will hopefully also inspire you to get cooking the AMC way.
For more information about the cooking demonstrations contact your sales centre.
“ “These demonstrations are great
reminders on how to use your cookware.” Ntombehle Pitje - Soweto
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PRICELIST: P06 TABLE: 1
ALSO AVAILABLE AS ELEGANT COMBO IN CLASSIC COOKWARE (USE CODE 89603)
83603PRODUCT CODE
30cmGourmetRoaster
24cmGourmetFryPan
20cmGourmetLow
ELEGANT GOURMET COMBO
COOKS FOR 4-6 PEOPLE
PLUS A FREE AMC BOOK AND A CHOICE OF OVEN GLOVE OR GOURMET GRIP*THE ABOVE SET IS IN BLUE BUT IS AVAILABLE IN ALL VISIOTHERM COLOURS (SEE PG 33) PLEASE SPECIFY COLOUR CHOICE ON ORDER FORM
FOODFORTHOUGHT: A SIMPLE, NO-FUSS COMBO. USE THE TWO SMALLER UNITS FOR EVERYDAY COOKING, AND THE ROASTER FOR ENTERTAINING.
*Include choice of Oven Glove (50795) or Gourmet Grip (83795) on order form
89010PRODUCT CODESTANDARD
COMBO
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PRICELIST: P06 TABLE: 2
ALSO AVAILABLE AS STANDARD GOURMET COMBO (USE CODE 83010)
16 cm Low
24 cm Fry Pan20 cm High
20 cm Low
COOKS FOR 1-6 PEOPLE
PLUS A FREE AMC BOOK
FOODFORTHOUGHT: IDEAL FOR MIDWEEK MEALS FOR THE SMALLER FAMILY. THINK MASH AND MEATBALLS, CHICKEN OR SAUSAGE.
“ Ek is vandag meer
dankbaar vir AMC CLASSIC
gehalte as in 1981 toe ek dit
gekoop het.” Baie dankbare huisvrou
UNIQUE COMBO
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PRICELIST: P06 TABLE: 3
89011PRODUCT CODE
24 cm High
28cmChef’sPan
20 cm High
COOKS FOR 4-8 PEOPLE
PLUS A FREE AMC BOOK
FOODFORTHOUGHT: A GREAT COMBO FOR COOKING TASTY PASTAS WITH SAUCE, FRYING EGGS OR ROTI’S AND MAKING SIMPLE SOUPS OR DELICIOUS CURRIES.
89009PRODUCT CODESTARTER
COMBO
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PRICELIST: P07 TABLE: 1
ALSO AVAILABLE AS STARTER GOURMET COMBO (USE CODE 83009)
COOKS FOR 1-6 PEOPLE
FOODFORTHOUGHT: AN EXCELLENT COMBO TO START YOUR COOKWARE COLLECTION. GREAT FOR EASY COOKING.
20 cm High
16 cm High
24 cm Roaster
BASICCOMBO
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PRICELIST: P07 TABLE: 2
ALSO AVAILABLE AS BASIC GOURMET COMBO (USE CODE 83006)
89006PRODUCT CODE
16 cm Low
20 cm Low
24 cm Fry Pan
COOKS FOR 1-6 PEOPLE
FOODFORTHOUGHT: WHETHER YOU’RE SINGLE, NEWLYWED OR A NEW SMALL FAMILY, THIS COMBO WILL FULLFILL YOUR BASIC KITCHEN NEEDS.
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PRICELIST: P07 TABLE: 3
80145PRODUCT CODEFLUX COMBO
COOKS FOR 1-4 PEOPLE
FOODFORTHOUGHT: BOIL WATER FAST ON YOUR AMC FLUX WHEN YOU NEED YOUR COFFEE OR TEA FIX. OR MAKE A POT OF PHUTU PAP IN YOUR 20CM HIGH TO ACCOMPANY A BRAAI.
20 cm High
FluxInductionCooker
ALSO AVAILABLE AS FLUX GOURMET COMBO (USE CODE 83145)
StainlessSteelKettle
tastertaster
PRICELIST: P09
FLUX INDUCTION COOKER
PRICELIST: P09
43400PRODUCT CODE
FOR 16CM-30CM COOKWARE UNITS
FOODFORTHOUGHT: THE AMC FLUX USES ELECTROMAGNETIC ENERGY TO INSTANTLY HEAT YOUR COOKWARE. YOUR COOKWARE NEEDS TO BE INDUCTION FRIENDLY TO FUNCTION ON THIS. ALL AMC PRODUCED FROM APRIL 2009, THE NEW GENERATION RANGE, IS INDUCTION FRIENDLY.
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80140PRODUCT CODE
USE:
Roast spices,
shallow fry &
more!
FOODFORTHOUGHT: PERFECT TO ROAST SPICES, NUTS AND SEEDS. OR USE TO SHALLOW FRY SMALL INGREDIENTS, OR EVEN AN EGG SCRAMBLED FOR ONE.
Height:3.7 cm
Diameter:16 cm
Capacity: 750 Mililitres
PRICELIST: P08 TABLE: 1
Serving Spoon
Knife
Fork
DessertSpoon
DessertFork
IMPRESSION CUTLERY RANGE
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“ One cannot think well, love
well, sleep well, if one has not
dined well.” Virginia Woolf
Teaspoon
SoupSpoon
We know your cookware works hard, that’s why we offer a repolishing service that will put the sparkle back in your AMC at a nominal cost.
Includedinthecostisareplacementofyour blackhandlesandlidknobs.Ifpreferred, yourAMCVisiotherm®canbereplaced at50%ofthecurrentretailsellingprice.
In4-6weeksyourrepolishedcookwarewillbereturneddirectlytoyou,bypostordeliveredtoyourdoor,freeofcharge.
1
SimplytakeyourcookwaretothenearestAMCSalesCentre.
2
Repolishingchargesmustbepaidwhenunitsarebroughtin.
3
REPOLISHING SERVICE
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BEFORE AFTER
BEFORE
BEFORE
AFTER “ My repolished cookware
looks breathtaking - like new!
I trust they will provide many
more years of service and joy –
thank you.” Customer, Mrs. Ems Steyn
AFTER
Call 086 1111 262 or visit www.amcsa.co.za to find your nearest AMC Sales Centre and put the sparkle back in your AMC cookware!
PRICELIST: P08
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YUDHIKA SUJANANICelebrity chef Yudhika Sujanani is very active in the community and on the media, and has pretty much become a household name already!
Yudhika has her own range of “Curry Me Home” recipe books and spices available in most retailers, makes regular appearances on TV and in print, and does all her cooking demonstrations with AMC cookware. Despite having her finger in so many pies, she’s even found the time to produce her very own cooking programme called “Sugar and Spice” - currently being shown on DSTV.
HELEEN MEYERHeleen is no stranger to the AMC family. Previously the AMC home economist, she is now also one of our brand ambassadors and an independent food consultant.
Her food styling appeals to a wide market and she is already a household name through her cookbooks, articles, demonstrations, TV work and a weekly radio insert on RSG (Radio Sonder Grense) entitled ‘Living green in the kitchen.
Heleen’s cooking and recipes have a strong focus on health, and therefore AMC forms and integral part of her service and offering. Whether she’s doing a cooking demonstration, developing recipes or sharing tips on the radio – she makes the most of emphasizing the benefits when cooking in AMC cookware.
Heleen says she has a passion for inspiring, encouraging and teaching others about healthy wholesome food, and developing recipes that are easy to cook, delicious and healthy. All done in her AMC cookware!
Meet our
“ My passion lies in
inspiring, encouraging and
teaching others to prepare
healthy, wholesome
foods – and I can’t do that
without my AMC!”
BRAND AMBASSADORS
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BRAND AMBASSADORSThis curry queen also has a big heart, and for the last few years has organized a fundraising event called “The Curry Club”, which aims to increase awareness about the needs of communities, raise funds and collect food aid.
Whilst growing-up, the kitchen was the heart of their home and AMC became part of her family. Now she can only attest to cooking in the best cookware and cannot do without her AMC!
THE LITTLE PINK CHEF - MARYKE JOSLINGWith more than 10 years’ experience as a chef, travelling and cooking around the globe, Maryke Josling decided to share her passion for great food.
On returning to South Africa in 2009 she started The Little Pink Chef and ever since it has grown into a cooking studio teaching hundreds of clients each year.
The Little Pink Chef specialises in a wide variety of cooking classes, and even offers kiddies cooking classes which has been her fastest growing class in the last two years.
Being multi-talented, Maryke not only runs the cooking studio but also offers food and wine pairings, catering and personal chef services too.
Maryke uses AMC Cookware in her cooking studio and believes that cooking with AMC has improved the quality of her cooking and her classes. She is always actively promoting the benefits of AMC to her clients and is proud to be an ambassador for our brand.
“ In my family, the
kitchen was always the heart of our home, and AMC was always a part
of it!”
“ AMC has really
improved the quality of my
cooking classes – and even
my cooking!”
16 cm Low 16 cm Gourmet low 16 cm High 16 cm Gourmet
High16 cm
Long Handle16 cm High
Long Handle
Diameter 16 cm 16 cm 16 cm 16 cm 16 cm 16 cm
Height 6 cm 6 cm 10.1 cm 10.1 cm 6 cm 10.1 cm
Capacity 1.1 ℓ 1.1 ℓ 1.8 ℓ 1.8 ℓ 1.1 ℓ 1.8 ℓ
30 cm Gourmet Super High
6 LitreSpeedcooker®
8 LitreSpeedcooker® 28 cm Wok 28 cm Chef’s Pan 8 Litre
Electrospeed®24 cm
Electroroast®
30 cm 24 cm 24 cm 28 cm 28 cm 24 cm 24 cm
15 cm 15 cm 18 cm 7.15 cm 3.9 cm 18 cm 8 cm
10 ℓ 6 ℓ 8 ℓ 2.75 ℓ 2 ℓ 8 ℓ 3.2 ℓ
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30 cm Skillet 30 cm Roaster 30 cm Super High 30 cm Titan 30 cm Paella 30 cm
Gourmet Grill30 cm Gourmet
Roaster
30 cm 30 cm 30 cm 30 cm 30 cm 30 cm 30 cm
3.6 cm 9.9 cm 15 cm 20 cm 7.6 cm 7 cm 9.9 cm
2 ℓ 6.4 ℓ 10 ℓ 13.5 ℓ 4.5 ℓ 4.5 ℓ 6.4 ℓ
24 cm Gourmet Fry Pan 24 cm Roaster 24 cm Gourmet
Roaster 24 cm High 24 cm Gourmet High
24 cm Super High 24 cm Gigant
24 cm 24 cm 24 cm 24 cm 24 cm 24 cm 24 cm
6 cm 8 cm 8 cm 12 cm 12 cm 14.9 cm 17.9 cm
2.3 ℓ 3.2 ℓ 3.2 ℓ 5 ℓ 5 ℓ 6.5 ℓ 7.9 ℓ
20 cm Roaster 20 cm Low 20 cm Gourmet Low
20 cm Gourmet High 20 cm High 24 cm Chefs Pan 24 cm Fry Pan
20 cm 20 cm 20 cm 20 cm 20 cm 24 cm 24 cm
5.7 cm 7.9 cm 7.9 cm 10.5 cm 10.5 cm 3.8 cm 6 cm
1.6 ℓ 2.2 ℓ 2.2 ℓ 3.1 ℓ 3.1 ℓ 1.3 ℓ 2.3 ℓ
30 cm Electric Frying Pan
30 cm Electro Super High 24 cm Electric Urn 40 cm Magnum® 40 cm
Electroroast®40 cm Gourmet
Roaster
30 cm 30 cm 24 cm 40 cm 40 cm 40 cm
5.8 cm 15 cm 17.9 cm 22.5 cm 17.8 cm 12 cm
3.5 ℓ 10 ℓ 7.9 ℓ 32 ℓ 14.75 ℓ 14.75 ℓ
PRICELIST: P09
A M C C O O K WA R E S P E C I F I C AT I O N S
COMPLET SYSTEMA M C C O O K WA R E S P E C I F I C AT I O N S
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A medium sized saucepan used to cook small amounts of food. Ideal for couples or a small family to prepare rice or vegetables, or create a double
boiler with the 16 cm Kombi.
Cancook: • 1.5 cups of rice
Height: 10.1 cm
Capacity: 1.8 Litre16 cm High
Product code: 80305
A medium sized saucepan with a convenient detachable long handle. Ideal for couples or a small family to prepare small amounts of food, or
make a white sauce or custard.
Cancook: • 1.5 cups of rice
Height: 10.1 cm
Capacity: 1.8 Litre16cmHighLongHandle
Product code: 80306
This handy 16 cm unit is a must have for small amounts of food and sauces. Use for boiling eggs, steam veggies for 2 - 4 people or to create a double
boiler with a 16 cm Kombi.
Cancook: • 1/2 cup of rice
Height: 6 cm
Capacity: 1.1 Litre16 cm Low
Product code: 80304
A versatile saucepan for every kitchen. Use to pot-roast small cuts of meat, cook waterless vegetables or to make rice or dhal. Combine with a 20 cm Kombi or Dome as a double boiler or poach eggs with the 4-egg Poacher.
Cancook: • 2 cups of rice
Height: 7.9 cm
Capacity: 2.2 Litre20 cm Low
Product code: 80310
An ideal roasting unit for small families. Use for roasting small cuts of meat, cooking moderate quantities of veggies and rice, or use with a 20
cm Kombi as a double boiler.
Cancook: • 1 cup of rice
Height: 5.7 cm
Capacity: 1.6 Litre20 cm RoasterProduct code: 80315
A handy unit to toast nuts and seeds and to make sauces. Use to reheat small amounts of food, steam veggies for 2 - 4 people or to boil eggs.
Cancook: • 1/2 cup of rice
Height: 6 cm
Capacity: 1.1 Litre16cmLongHandle
Product code: 80303
A medium sized saucepan used to cook small amounts of food. Ideal for couples or a small family to prepare rice or vegetables, or create a double
boiler with the 16 cm Kombi.
Cancook: • 1.5 cups of rice
Height: 10.1 cm
Capacity: 1.8 Litre16cmGourmetHigh
Product code: 83305
This handy 16 cm unit is a must have for small amounts of food and sauces. Use for boiling eggs, steam veggies for 2 - 4 people or to create a double
boiler with a 16 cm Kombi.
Cancook: • 1/2 cup of rice
Height: 6 cm
Capacity: 1.1 Litre16cmGourmetLow
Product code: 83304
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Ideal for pan-frying or pot-roasting meat, chicken or vegetables. Great for one-pot meals,bredies, casseroles and curries. Or use with 24 cm Dome or
Kombi for double boiling.
Cancook: • 8 chicken pieces
& 1.5 cups of rice
• 1 whole chicken & veg
• 6 - 8 eggs
Height: 8 cm
Capacity: 3.2 Litre24 cm RoasterProduct code: 80321
A versatile unit in which you can cook on the stove, and then place unit in the oven to grill food. Use for smaller pot-roasts, or to cook a macaroni and
cheese or potato bake and then grill in the oven.
Cancook: • 6 - 8 chicken pieces &
1 cup of rice
• 6 - 8 eggs
Height: 6 cm
Capacity: 2.3 Litre24cmGourmetFrypan
Product code: 83320
Ideal for pot-roasting meat or chicken with vegetables. Use for stove-top cooking and then place in the oven to grill food. Also great for one-pot
meals, bredies, casseroles and curries.
Cancook: • 8 chicken pieces & 1.5 cups
of rice
• 1 whole chicken & veg
• 6 - 8 eggs
Height: 8 cm
Capacity: 3.2 Litre24cmGourmetRoaster
Product code: 83321
An essential unit in the home for frying, making pasta sauces, stews and more. Use for frying and browning meats, cooking one-dish meals, bolignaise or use
with 6-egg or 4-egg Poacher (requires Inset ring) to poach eggs.
Cancook: • 6 - 8 chicken pieces & 1 cup
of rice
• 6 - 8 eggs
Height: 6 cm
Capacity: 2.3 Litre24 cm Fry PanProduct code: 80320
A shallow frying pan with rounded sides, dome shaped lid and detachable long handle. Use for pan-frying meat and veg, small stir-fries, making a full
fried breakfast or frying pancakes, flapjacks or roti’s.
Cancook: • 6 chicken pieces
• 6 eggs
Height: 3.8 cm
Capacity: 1.3 Litre24cmChef’sPan
Product code: 80359
An ideal unit to prepare moderate amounts of soup, or cook larger amounts of rice and vegetables. Use to prepare pap for 4 - 6 people, or make curries or smaller pots
of stew. Combine with accessories for various combinations.
Cancook: • 2.5 cups of rice
Height: 10.5 cm
Capacity: 3.1 Litre20 cm High
Product code: 80311
An ideal unit to prepare moderate amounts of soup, or cook larger amounts of rice and vegetables. Use to prepare pap for 4 - 6 people, or make curries or smaller pots
of stew. Combine with accessories for various combinations.
Cancook: • 2.5 cups of rice
Height: 10.5 cm
Capacity: 3.1 Litre20cmGourmetHigh
Product code: 83311
A versatile unit to have in your kitchen. Use for stove-top cooking and then place in the oven to grill food. Use as a roasting unit for small cuts of meat, cook moderate quantities of veggies and rice, dhals and curries.
Cancook: • 2 cups of rice
Height: 7.9 cm
Capacity: 2.2 Litre20cmGourmetLow
Product code: 83310
A M C C O O K WA R E S P E C I F I C AT I O N S
COMPLET SYSTEM
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SA shallow frying pan with rounded sides, dome shaped lid and detachable long handle. Use for pan-frying meat and veg, small stir-fries, making a full
fried breakfast or frying pancakes, flapjacks or roti’s.
Cancook: • 8 - 10 chicken pieces
• 8 eggs
Height: 3.9 cm
Capacity: 2 Litre28cmChef’sPan
Product code: 80360
A shallow skillet with large base for sautéing or pan-frying. Perfect for large roti’s, frying larger amounts of chicken pieces, full breakfast fry-ups or to
quickly stir-fry vegetables.
Cancook: • 8 - 10 eggs
• 10 - 12 chicken pieces
Height: 3.6 cm
Capacity: 2 Litre30cmSkillet
Product code: 80344
With rounded sides and a dome shaped lid, the ideal unit for cooking perfect paellas. Also excellent for rice dishes, one-pot meals, stir-fries,
soups and Oriental cooking.
Cancook: • 3 cups of rice
• 6 chicken pieces & 2 cups
of rice
Height: 7.6 cm
Capacity: 4.5 Litre30cmPaella
Product code: 80340
Sauté, stir-fry or quickly toss almost anything in this unit. Ideal for stir-fries and oriental dishes, especially for small families.
Cancook: • 2 cups of rice
• 6 - 8 chicken pieces
Height: 7.15 cm
Capacity: 2.75 Litre28 cm Wok
Product code: 80361
This big unit is perfect to use when catering for a large amount of people. Use for doubling up recipes for freezing, or making preserves, jams and chutneys.
Cancook: • 6 cups of rice
• 1 whole chicken & 2 cups of
rice and veg
• 1 kg pasta
Height: 17.9 cm
Capacity: 7.9 Litre24 cm GigantProduct code: 80324
An excellent unit for big family pastas, soups and stews. Ideal for large casseroles or bulk cooking or making preserves, jams and chutneys.
Cancook: • 5 cups of rice
• 1 whole chicken
& 2 cups of rice
• 800g pasta
Height: 14.9 cm
Capacity: 6.5 Litre24cmSuperHigh
Product code: 80323
An excellent unit for making soups, stews and breyani for the family. Also ideal to boil pasta, cook larger amounts of pap or use with the 24 cm Wire
Basket for deep frying.
Cancook: • 500g pasta
• 4 cups of rice
• 1 whole chicken & veg
Height: 12 cm
Capacity: 5 Litre24cmGourmetHigh
Product code: 83322
An excellent unit for making soups, stews and breyani for the family. Also ideal to boil pasta, cook larger amounts of pap or use with the 24 cm Wire
Basket for deep frying.
Cancook: • 500g pasta
• 4 cups of rice
• 1 whole chicken & veg
Height: 12 cm
Capacity: 5 Litre24 cm High
Product code: 80322
A M C C O O K WA R E S P E C I F I C AT I O N S
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An excellent choice for catering professionals or big family meals! Use to cook large amounts of food, preserves, bulk cooking for freezing or bot-
tling or whenever you need a large unit.
Cancook: • 2 kg pasta
• 8 cups of rice
• 20+ chicken pieces & rice
and veg
Height: 20 cm
Capacity: 13.5 Litre30 cm Titan
Product code: 80335
The AMC 6 litre Speedcooker® is the ideal pressure cooker for smaller fami-lies, getting your cooking done in a third of the time! Use to quickly cook meals that usually require long cooking times such as samp and beans,
oxtail, tripe and trotters or easily cooking legumes and tough cuts of meat.
Cancook: • 500 g pasta
• 4 cups of rice
• 8 chicken pieces & 2 cups rice
Height: 15 cm
Capacity: 6 Litre6LSpeedcooker®
Product code: 80326
The AMC 8 litre Speedcooker® is the ideal pressure cooker for larger families, getting your cooking done in a third of the time! Use to quickly cook meals that
usually require long cooking times such as samp and beans, oxtail, tripe and trot-ters or easily cooking legumes and tough cuts of meat.
Cancook: • 1 whole chicken & veg
• 5 cups of rice
• 10 chicken pieces & 3 cups rice
Height: 18 cm
Capacity: 8 Litre8LSpeedcooker®
Product code: 80330
A large unit to prepare food for big family occasions. Also great for cooking large amounts of stock, soups or preserves and jams.
Cancook: • 1.5 kg pasta
• 7 cups of rice
• 16 - 20 chicken pieces & 4 cups
rice and veg
Height: 15 cm
Capacity: 10 Litre30cmSuperHigh
Product code: 80339
A large unit to prepare food for big family occasions. Also possible to cook on the stove and then place in the oven for grilling. Perfect for cooking large amounts of
stock, soups or preserves and jams. Or to cook a large breyani, layer then cover with tinfoil and steam together in the oven.
Cancook: • 7 cups of rice
• 1.5 kg pasta
• 20 chicken pieces & 4 cups rice
and veg
Height: 15 cm
Capacity: 10 Litre30cmGourmetSuperHigh
Product code: 83339
Ideal to roast a joint of meat or whole chicken, then place in the oven to grill to perfection. Use for large stews, casseroles or one-pot meals.
Cancook: • 5 cups of rice
• 1 whole chicken & 2 cups rice
and veg
Height: 9.9 cm
Capacity: 6.4 Litre30cmGourmetRoaster
Product code: 83337
A large roaster for stews, casseroles and roast chicken. Also perfect for suc-culent, pot-roasted leg of lamb with vegetables or to slowly cook oxtail
or stews.
Cancook: • 5 cups of rice
• 1 whole chicken & 2 cups rice
and veg
Height: 9.9 cm
Capacity: 6.4 Litre30 cm RoasterProduct code: 80337
A versatile unit to cook on the stove and then grill in the oven (without the lid). Use for cooking and then browning the top of a cottage pie, pasta or
potato bake or to steam a small breyani.
Cancook: • 3 cups of rice
• 10 chicken pieces & 2 cups
of rice
Height: 7 cm
Capacity: 4.5 Litre30cmGourmetGrill
Product code: 83351
COMPLET SYSTEM
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SAn electric urn is essential at social events and meetings. Also perfect for large family gatherings, instead of boiling numerous kettles of water for
coffee and tea.
Height: 17.9 cm
Capacity: 7.9 Litre24 cm Urn
Product code: 81315
Roast large quantities of food for catering or big family gatherings. Ideal for large pot-roasts with 4 whole chickens and vegetables. Or use to sauté
or fry large quanities of food or make stews, breyani, or casseroles.
Cancook: • 2 kg/10 cups of rice
• 4 whole chickens & veg
Height: 17.8 cm
Capacity: 14.75 Litre40cmElectroroast
Product code: 80371
Perfect for a professional caterer or for large family’s with big celebrations. Can make up to 20 litres of cooked rice, cook 8 whole chickens, 12 kg of
large potatoes and make soup with 10 – 12 kg vegetables.
Cancook: • 4 kg of rice
• 8 whole chickens
Height: 22.5 cm
Capacity: 32 Litre40cmMagnum
Product code: 80370
A very popular unit! Saves on electricity and is excellent for transporting and reheating foods. Perfect to pot-roast a joint of meat with vegetables, or use
for one-dish meals, stir-fries, rice dishes and casseroles or shallow-frying.
Cancook: • 1 whole chicken & veg
• 3 cups of rice
Height: 5.8 cm
Capacity: 3.5 Litre30cmElectricFryingPan
Product code: 80345
A large unit to prepare food for big family occasions - simply plug in and start cooking. Perfect for transporting and reheating food, or cooking large amounts of stock, soups or jams while keeping your stove open for other
cooking.
Cancook: • 16 - 20 chicken pieces & 4
cups rice and veg
• 1.5 kg of pasta
• 7 cups of rice
Height: 15 cm
Capacity: 10 Litre30cmElectroSuperHigh
Product code: 80341
The AMC 8 litre Electrospeed® is the ideal pressure cooker for larger families, getting your cooking done in a third of the time! And it frees up
space on your stove, uses less electricity and is easy to transport too. Use to quickly cook meals that usually require long cooking times.
Cancook: • 5 cups of rice
• 1 whole chicken
• 10 chicken pieces
& 3 cups of rice
Height: 18 cm
Capacity: 8 Litre8LElectrospeed
Product code: 80332
An electric unit for a small family or home. Ideal for one-pot meals or a pot-roasted whole chicken with veg. Convenient to transport and reheat
food and perfect for small kitchens.
Cancook: • 1 whole chicken & veg
• 2.5 cups of rice
Height: 8 cm
Capacity: 3.2 Litre24cmElectroroast
Product code: 80325
Roast large quantities of food for catering or big family gatherings. Ideal for large pot-roasts with 4 whole chickens and vegetables. Or use to sauté
or fry large quanities of food or make stews, breyani, or casseroles.
Cancook: • 2 kg/10 cups of rice
• 4 whole chickens & veg
Height: 12 cm
Capacity: 14.75 Litre40cmGourmetRoaster
Product code: 83371
A M C C O O K WA R E S P E C I F I C AT I O N S
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THE AMC VACU SEAL The AMC Vacu Seal is an ideal product for keeping food fresh! Available in 20 cm and 24 cm sizes, it is basically an AMC Dome with a unique lid. The lid has a special vacuum valve fitted in the lid knob . Using the Vacu Seal hand pump, air is extracted out of the sealed container, creating a vacuum. This maintains the freshness and flavour of fresh ingredients as well as prepared foods placed in the Dome for longer.
• Maintains the crisp in open packets of snacks like
biscuits, chips and nuts.
• Marinate meat or chicken in half the time, and im-
prove the flavour in the process.
• Keeps fruits and vegetables fresher for longer. Wonder-
ful for storing lettuce and fresh herbs or other fragile
ingredients.
USES:
A M C L I F E S T Y L E P R O D U C T S
COMPLET SYSTEM
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30 cm Serving Tray
Gravy Boat
30cmMultiServer
16cmand20cmStovePlateCovers
20 cm and 24 cm Baking Tins
30cmSaladServer
SoupTureenwithLadle
Snack dishes
A M C L I F E S T Y L E P R O D U C T S
20cmVacuSeal 24cmVacuSeal
ServingPlatterwithDome
PRICELIST: P11
24cmSaladBowl
30cmSaladBowl
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AMCCoolerBag
AMCOvenGloveAMCGourmetgrip
AMC LIFESTYLE PRODUCTS (CONT.)
30 cm Braai-Server
AMCApron(folded)
COMPLET SYSTEM
THE LIDAvailable in all AMC unit sizes
a. Serve and keep food warm on an inverted lid, safe to use on counters and table tops.
b. Rest a hot lid in the han-dle of a unit. This prevents dripping and keeps it out of reach of little fingers.
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b. Dripping oil or water - after deep-frying or blanching place Wire Basket in Dome.
WIRE BASKETAvailable in 20 cm and 24 cm
a. Deep-fry or blanch in AMC.
AMC accessories
are very versatile
and can be a real
asset in the kitchen.
Various accessories are included with the different AMC systems, but you can also purchase AMC accessories individually. On the following pages you can see our variety of accessories, as well as some of their uses in your kitchen.
PRICELIST: P12
EGG POACHERAvailable in 4-egg (20 cm) or 6-egg (24 cm) sizes
1
a. 4-Egg poacher with inset ringenables use with the larger 24 cm units.
INSET RINGOne size, enables use of 20 cm grater and 4-Egg poacher in the larger 24 cm units
a. “Dry frying”in a 24 cm unit with the Inset ring and 20 cm lid to avoid oil splatters while frying.
b. Stack cookingis possible using a Dome on same size unit and smaller unit on top.
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a. Steamer in unit
STEAMERAvailable in 16 cm and 20 cm
COMPLET SYSTEM
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DOME WITH SEALAvailable in 20 cm and 24 cm
b. Double boilerusing Dome inside unit.
a. Increase unit capacityby using an inverted Dome and sucker knob.
1
KOMBIAvailable in 16 cm, 20 cm and 24 cm
a. Shallow double boiler
b. Shallow double boiler with lid, keeps food warm.
4
b. Grater with Domefor convenient grating.
GRATERAvailable in 20 cm
a. Two-level cooking made possible with a grater (top level) and High unit (20 cm or 24 cm; requires Inset ring).2
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BOEBERServes 4 – 6
BoeberisatraditionalCapeMalayrecipeforasweetpuddingorthickcreamydrink,servedonthefifteenthnightofRamadantocelebratethemiddleofthefast.Therearemanyvariationstothisrecipe,soadjusttoyourliking.
•50mlsago
•1.2litresmilk
•50gbutter
•250ml(100g)vermicelli,broken
intoshorterlengths
•4cardamompods,lightlycrushed
•2sticksofcinnamon
•100mlsugar
•100mlsultanas
•10mlrosewaterorvanillaessence
•100mlflakedalmonds,toasted
1. Soak sago in 200 ml of the milk for 30 minutes.2. In an AMC 20 cm High, melt the butter over a medium
temperature. Allow the butter to bubble before adding the vermicelli, cardamom and cinnamon. Sauté until the vermicelli is golden brown, stirring constantly and being careful not to burn the butter.
3. Add the milk with the soaked sago and any remaining milk, along with the sugar. Reduce the heat slightly and simmer for 15 - 20 minutes or until sago is transparent. Stir occasionally to prevent it from sticking.
4. Add the sultanas and cook for another 5 minutes until the boeber has thickened, stirring constantly.
5. Once cooked, remove from heat, stir in rose water and top with flaked almonds.
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The first thing you need to do is create a contact list. This will be your starting point for engaging with customers and building referrals through these networks. Even if you don’t sell to someone on your list, at least ask if they could suggest someone who may be interested in AMC cookware.
Take a look at the following list of possible social groups and jot down the names of people that come to mind. Scroll through your cellphone contacts for more ideas.
FRIENDS
Name
Name
Name
Name
FAMILY
Name
Name
Name
Name
SCHOOLS / CLUBS
Name
Name
Name
Name
NEIGHBOURS
Name
Name
Name
Name
GETTING STARTED
FRIENDS
Name
Name
Name
Name
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Name
Name
Name
Name
FAMILY
Name
Name
Name
Name
SCHOOLS / CLUBS
Name
Name
Name
Name
NEIGHBOURS
Name
Name
Name
Name
FRIENDS
Name
Name
Name
Name
FRIENDS
Name
Name
Name
Name
COMPLET SYSTEM
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HOW DO I COOK THE AMC WAY? (FAT-FREE AND WATERLESS COOKING)
Cooking the AMC way is about using medium to low temperatures to cook waterless and fat-free. This method of cooking is very easy, and will become second nature to you. Using the Visiotherm® ensures the best results. The four questions below will help you apply this cooking principal.
Q1A: Do I start in a preheated or cold unit?When frying or sautéing, preheat the empty unit on medium until the Visiotherm® reaches the first red area. When cooking ingredients like rice or vegetables, start in a cold unit and heat the food and unit together.
Q1B: Do I have to add any fat, oil or moisture?Ask yourself whether the ingredients have sufficient fat or moisture already. Skinless chicken breasts fillets, fish and eggs will always need a little oil for frying or baking, whereas chops and bacon have sufficient fat for frying. A combination of vegetables, rinsed and cooked together, only needs the water clinging to it for the cooking process. However, potatoes or gem squash on their own will need a small amount of water.
Q1C: Do I cook with or without the lid?When frying food, don’t cover the unit with the lid. On the other hand when cooking food like rice or vegetables or simmering a stew, a lid is important to retain moisture.
Q1D: Do I keep the stove plate on medium or do I adjust it to a lower setting?A general rule for frying food is that no lid is required and the stove plate remains on a medium temperature. When further cooking is required, cover the unit with a lid and reduce the temperature to a lower setting to prevent overcooking.
WHY IS AMC SO EXPENSIVE?AMC is manufactured from the highest grade imported
surgical stainless steel and all products are covered by a true lifetime guarantee – how many other products can you think of that are covered for life? AMC is not mass-produced and is virtually finished by hand – this is the exceptional finish you’ll notice when compared to other brands. Furthermore we offer an extensive after-sales customer service that is dedicated to your product and service satisfaction.
FREQUENTLY ASKED QUESTIONSby customers
Q1
HOW DOES AMC RETAIN MOISTURE AND NUTRIENTS IN FOOD?
AMC is designed to prepare food below the boiling point of water, thereby preserving the moisture, vitamins and minerals in the food that normally gets destroyed by excessive heat.
MAY I HAVE A PRICE LIST OF YOUR PRODUCTS?Our price list is not a picture brochure with prices. We have an
extensive price list necessary for me, the consultant, to determine which AMC products and combo’s will suit your needs best.
HOW LONG IS THE LIFETIME GUARANTEE?The lifetime guarantee has no time limit and covers any
replacements or repair due to faulty material or workmanship.
WHY MUST I PAY FOR REPAIRS WHEN AMC HAS A LIFETIME GUARANTEE?
The lifetime guarantee is very comprehensive – but should anything occur not covered under our guarantee (such as negligence), then it will need to be paid for by the customer.
WHAT IS THE DIFFERENCE BETWEEN AMC AND THE OTHER BRANDS (BASTILLE, NMC, ETC.)
AMC has been in South Africa since 1968 and has for all these years (and many more to come) offered an exceptional product and service that we pride ourselves on. Our product is made of the highest quality 18/10 surgical stainless steel and is backed by a lifetime guarantee -
The AMC Recipe Book is the ideal way to learn to
cook the AMC way! The recipes cover all aspects of cooking in AMC and offer variations of each - so you’ll
never have a boring meal again.
Q2
Q3
Q4
Q5
Q6
Q7
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WHY IS AMC SO EXPENSIVE?Response Option 1:AMC is not just “good quality cookware”. It is engineered to cook food using the healthiest method known, retaining more goodness and flavour in your meals. I know you will agree that the health of your family is priceless, therefore by using AMC you are making an investment in your family’s quality of life. Besides this, AMC cookware comes with a lifetime guarantee which means you’ll never need to buy cookware again. I would appreciate the opportunity to show you the quality of AMC in your home. You have absolutely no obligation to buy. What time would suit you best?
Response Option 2: Let me ask you, why is a Mercedes so much more expensive than a Toyota? You pay more for better engineering, better performance, better sound and more in a Mercedes, because it is the best in it’s class. Now I’m not saying a Toyota is a bad car, but it is just not as good as a Mercedes, and that is the same reason why AMC is more expensive than other brands – this is the best cookware on the market.
AMC IS THE SAME AS OTHER STAINLESS STEEL COOKWARE.Response: We take pride in the quality of our cookware which is made from the finest quality 18/10 surgical stainless steel. Our Akkutherm® molecular base gives our cookware incredible heat retention properties and enables our customers to cook at low to medium temperatures, saving electricity and retaining
and I would be disappointed if you were not confident about your purchase. You are welcome to compare our product, but please take my contact details when you have made a decision.
HOW DO I CLEAN MY COOKWARE TO KEEP IT LOOKING SHINY AND NEW?
Using hot soapy water with a soft sponge will generally keep your cookware looking good. Always use a soft sponge and never a scourer or material that can scratch the cookware. Also ensure that you keep the bottom of the cookware clean. Rainbow coloured stains can occur when cooking starchy foods, and can easily be removed by wiping the stains with lemon juice or white vinegar. Straw coloured stains may occur if the unit has been overheated. These can be removed by using AMC Classic Cleaner or Chemico, which is available in supermarkets. If your units have been excessively overheated and have darker straw-coloured stains, these can be removed by sending the units to our factory for repol-ishing at a nominal charge. More information can be found in the Use and Care booklet.
Q8A. Can I put AMC in the dishwasher?Yes, most AMC cookware is safe to use in the dishwasher, although we recommend using regular dish washing powder and salts as apposed to the “all-in-one” solutions. Electrical units and the Speedcooker® lid should not be placed in the dishwasher.
CAN I USE AMC ON GAS?Yes, AMC is safe to use on gas, but remember to still work on medium to low temperatures.
Don’t allow the flame to pass the base of the unit as it can burn the sides of the cookware and melt the handles.
CAN I USE AMC IN THE OVEN?The Gourmet range of AMC has stainless steel handles. These can be used in the oven,
provided that the lid has been removed.
MY CHILD IS ALLERGIC TO ALUMINIUM - CAN WE STILL USE AMC?
Yes – AMC cookware is manufactured from the highest grade surgical stainless steel. Although the base contains aluminium, it is completely encapsulated by the stainless steel. Through our unique design it is not possible for the aluminium in the base to come into contact with food cooked in the unit, and neither can the aluminium affect the stainless steel or penetrate its surrounding layer. The aluminium in the base serves to give our product it’s heat retention properties, nothing else. Therefore I can safely say that AMC is the right choice of cookware for someone allergic to aluminium.
CAN I USE AMC COOKWARE ON AN INDUCTION STOVE?Yes absolutely. If you purchased after April 2009, you own the New Generation range of
cookware. This range is induction friendly, as indicated by the “i” on the base of the unit.
Q10
Q12
by customers(CONT.)
Q8
Q11
COMMON OBJECTIONS BY CUSTOMERS:
Q9
COMPLET SYSTEM PRODUCT KNOWLEDGE
THE COOKING PROCESS IN AMC
Knowledge is king! Use this section to brush up your confidence when speaking about the AMC range of products.
AMC is designed so that it is not necessary to use excessive amounts of water, oil or fat to cook or fry food. The natural moisture (water or fat) inside the food and sometimes only a little extra liquid is used for the cooking process.
When heated over a medium temperature, the Akkutherm® base conducts just enough heat to transform the moisture or fat in the food to steam. The warm steam rises to the sides and lid of the unit. The steam condenses and drips down and the process repeats itself by forming steam, rising and condensing again. The moisture also forms the important water seal between the lid and unit, to prevent steam from escaping and cold air from entering the unit. Food is cooked through this ongoing process of hot steam circulating inside the unit, limiting the loss of valuable nutrients and the food is cooked in its natural moisture. That is why the unit should not be opened during the cooking process unless it is really necessary. For the best cooking results, the unit should be filled to two-thirds of its capacity. If you have to lift the lid early during the cooking process, just add 2 or 3 tablespoons of water to compensate for potential moisture loss.
Steam rises from the food to the cooler sides and lid of the unit
The cooler surfaces cause condensation to occur, moisture is retained in the unit
food flavours. The purpose of good cookware is to cook food healthy, economically and hygienically and that is exactly what AMC does. Furthermore we have an exceptional after-sales service that ensures your product and service satisfaction. I would appreciate it if you give me the opportunity to show you and maybe some friends the quality of AMC on your stove at home.
IT’S NOT A PRIORITY RIGHT NOW/I CANNOT AFFORD AMC RIGHT NOW.Response: AMC saves you money each month in the form of lower electricity bills, much less oil and less shrinkage of meat. By not having AMC in your kitchen, these expenses could easily pay your monthly premium for your own set of AMC cookware. We have a very good payment plan and a variety of combinations that save you money. Let’s see if there is one to suit your pocket.
Ifitseemsyourcustomercantrulynotaffordtobuynow-tellthemabouttheopportunitytosellAMC.Talk
aboutrecruiting.
I FIRST NEED TO TALK TO MY HUSBAND/WIFE/PARTNER BEFORE I DECIDE.Response: I agree with you 100% but you cannot expect your partner to make an informed decision without having seen an AMC demonstration. Let me come and show you both with absolutely no obligation, what AMC can offer you.
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INFO:Handles
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AMC started in Germany in 1963, in South Africa in 1968 and is currently sold in over 30 countries.
DEMONSTRATION QUICK GUIDEThank your hostess for the opportunity to demonstrate AMC.
AMC
THANK YOU!
Pot
EXPLAIN
ON SPARE LID
Pot
HIGH
Cook for ± 6min
Lifetime Guarantee
Golden Brown
Keep on MED
24cm
Hi, I’m Visi, let me guide you through the demo.
1 2
AMC is not sold in shops, only through demonstrations.
3
Your guests are under no obligation to buy. They can simply relax and enjoy the demonstration.4
Cookware is found in every home, yet is often neglected.Without proper utensils you can not cook healthy, hygienically and economically.5
AMC’s German design and highest grade materials make it the ideal cookware for healthy and economical cooking.6
AMC
24cm
MED
16cm
MED
A
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24cm reachesfirst red area
place lid in handle
16cmMED
AMC
Once brown,
AMC
16cm
20cm
dome
Now begin your cooking demonstration. Ask your hostess for permission to use her kitchen.7
Wash your hands.
8
Unpack cookware and show.
9Heat 24 Fry Pan on MED heat.
10
Chop carrots into aluminum pot.
11
Place cut vegetables dripping wet into 16 cm unit, heat on MED temp. When Visiotherm® reaches first red reduce heat and cook till tender (± 20 minutes).12
Explain Visiotherm®.
13 14
Brown chicken/meat in 24 cm.
INFO:Frying15
Remove 24 cm from stove
INFO:Heatretention16
Boil aluminium pot with carrots on HIGH heat.
17Discuss features.
18
Explain guarantee.
19Show combinations.
20
COMPLET SYSTEM
INFO:Cleaning
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SINGLE DEMWhenthereispossiblyonepurchaserofanAMCsetorcook-wareunits.
1 Close the sale
2 Ask for referrals
3 Recruit!
GROUP DEMWhenthereispossiblymorethanonepurchaseofAMCsetsorcookwareunits.
1 Book the sales calls
2 Book demonstrations
3 Ask for referrals
4 Recruit!
CLOSE THE SALE. Askclosingquestionsthat,whenansweredbyyourcustomerwillgiveyouanindicationoftheirintentiontopurchase:
Q. Would you like an existing set or can we create a combina-tion of units that would suit your needs?
TEA!
Taste procedure
2
1 QQ
AA
Hands out cardsReferrals!
Comments!
&
DEMONSTRATION ROUND UP
Q. We have several payment options – cash, credit or PriceSaver. Which would suit your needs?
Q. Would you like delivery at home or work?
Q. How would you like to pay the deposit? (cash, cheque or credit card?)
BOOK DEMONSTRATIONS. Ask the guests that have just seen your demonstration if they would like to host their own demonstration.
Booking demonstrations are key to growing your business and opportunities for meeting interested customers. Remember – A demonstration can add value to a customer’s purchase by showing them all the benefits and features of cooking the AMC way.
ASK FOR REFERRALS. Ask your guests if they enjoyed your demonstration, and then if they would refer you to people they know, who may be interested to see one. Ask for their names and contact number, and be sure to remember your guest who has referred them.
LASTLY, RECRUIT! Recruitingisessentialtogrowingyourbusiness,somakesuretotellyourguestsabouttheopportunityAMChastooffer.
Pour water from aluminium pot when carrots are ready.
INFO:Tea!21
Dish up food.
DO:Askforplates22
Tasting procedure.
INFO:Savings23Allow guests to ask questions.
24
Ask guests to complete referral & comment card.
25
Wash up.
26
Health and economy talk.
27
COOKING MIXED VEG IN AMC:
• Short cooking veg won’t overcook.
• Flavours don’t mix.
• No salt & sugar required.
• Odours are reduced.
Thenumberofpeoplewhohaveattendedyourdemonstrationortherelationshipbetweenthem,willdeterminehowyoucansuc-cessfullycloseforsales.
DEMONSTRATION QUICK GUIDE
021 761 5139
P.O. Box 24600, Lansdowne 7779
www.amcsa.co.za
www.facebook.com/[email protected]
0861 111 262