ambition scotland roadshow south (edinburgh): faith liddell & martin reynolds, festivals...
TRANSCRIPT
10 June 2010
Innovation
Festivals Edinburgh
Confusion
Panic
Excitement
Empowerment
Excitement
• Thought it was about trying to invent the next MySpace
• Disbanded itself after three meetings
Technology Group
• I’m Sorry I Haven’t a Clue
• Tried to cover everything
Technology Groupthe need for the Festivals to more effectively engage with partners (especially the technology and higher education sector) in order to be successfully exploited, explore new business models, and stay at the front of the curve in terms of horizon-scanning
the need to service all of the business functions of FE (and not just the marketing working group)
the opportunity to create an innovation function which mentored or perhaps indeed delivered individual or cross-festival technology projects
Ticketing Portal
iPhone App
Itinerary Builder
Festivals on-Demand
Twitter sentiment detection
Pilots
Ticketing Portal
iPhone App
Itinerary Builder
Twitter sentiment detection
edinburghfestivals.tv
Ticketing Portal
iPhone App
Itinerary Builder
Festivals on-Demand
Twitter sentiment detection
iPhone App
Ticketing Portal
iPhone App
Itinerary Builder
Festivals on-Demand
Twitter sentiment detection
Ticketing Portal
iPhone App
Itinerary Builder
Festivals on-Demand
Twitter sentiment detection
Itinerary Builder
Ticketing Portal
iPhone App
Itinerary Builder
Festivals on-Demand
Twitter sentiment detection
Ticketing Portal
Map and prioritise the common issues
Festivals Audit (aka Group Therapy)
From projects to purpose
Agree the ambition and worry about the how later
Projects. Cultural, commercial & public value through new products & services
Networks. New partnerships with all stakeholder groups
People. Innovative thinking and practice developed as core competency among festival staff
Learning. Learning & knowledge sharing across festivals, partners & sector
Processes. New processes are available to festivals to identify and respond to digital opportunities
Vision: Edinburgh’s Festivals are a world-leading centre of digital innovation in a cultural context
Mission: Identifying & developing digital innovation opportunities for cross-festival value
LightweightEnsuring processes can easily respond to need
PrototypingUsing digi tools to test ideas quickly & cheaply
Open InnovationProviding pathways for third parties to be active co-innovators
ScalabilityIncluded in the design of all projects if possible
Open-nessSharing learning, challenges, data and resources when appropriate
ExplorationRecognising that the best solutions are not always initially known
DisciplineUsing traditional management tools to support delivery against plans
MeasurementCapturing as much as possible to provide evidence bases for success
Genuine LearningAbility to extract value out of projects be they failures or successes
Cross-levelFestival staff of all levels and functions will be encouraged to be involved
• create an open market place
It’s not really new
• blend top-down and bottom-up
• listen – and accept failure as part of wider success