ambient video art, doug siefken, translumen technologies

Copyright 2008, TransLumen Technologies, LLC

Ambient Video ArtAmbient Video ArtPresented By:

Douglas R. SiefkenDouglas R. Siefken, CTOCTO

TransLumen Technologies, LLC

Chicago New Media Summit 2008Chicago New Media Summit 2008


Ambient Video Art My Presentation Covers

◘ Ambient Video Art as an emergent art movement

◘ The movement and its pioneers

◘ New technologies and tools that enable the artist to create this new artistic vision

◘ The proliferation of ambient art into the public space, and the future of experiential media

◘ The value proposition and monetization of ambient technology adoption

◘ Disruption and visual noise versus non-disruptive and subthreshold visual art

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The Road to Sewell’s BarnThe Road to Sewell’s Barn

Artwork: The Road to Sewell's Barn © Bill Turner, http://www.billturner.net Licensed to Long Glance Media - courtesy of Bill Turner http://www.billturner.net Music: One String Melody (excerpt) © 2002 Salvatori Productions, Inc., ASCAP Guitar Composed and performed: Tom Salvatori Piano Arranged and performed: Gary Polkow Produced by; Michael Salvatori Licensed to Long Glance Media - courtesy Salvatori Productions, Inc. http://www.salvatoriproductions.com Technology: TransLumenation processing (c) TransLumen Technologies, LLC Fluid Stills® Algorythmic Art Direction by: Douglas R. Siefken Licensed to Long Glance Media - courtesy TransLumen Technologies, LLC http://www.translumen.net 2008 © Long Glance Mediaall rights reserved http://www.longglancemedia.com


The Movement and It’s Pioneers◘ The depth of ambient video art expression transcends both the

temporal spectrum as well as the visual Bridge the gap between video and stills coexisting as a non-disruptive art form

◘ Technical and artistic formats that define the art form Roots can be traced back to the late 1900’s and the concept of “New Media”

◘ Artists backgrounds include photographer, cinematographer, painter, illustrator, videographer and others

◘ Pioneers include: Jim Bizzocchi and his video paintings, Brian Eno’s music based slow motion art Jeffers Egan and his computer generated slow motion work and Doug Siefken’s Fluid Stills® Subthreshold Extreme Gradual Change imagery

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Technologies that Enable the Artistic Vision

How do…

◘ flat screens such as Plasma, LCD, OLED and CRT change the way we view “TV”

◘ progressive vs. interlaced displays react to single rows of pixels (vibration)

◘ the same number of lines of resolution appear to have increased resolution (2x)

◘ DVD and Blu-ray out perform VHS◘ social networks such as flickr facilitate the formation and

expansion of an art movement

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Fluid Stills® Producer

FLAT PANEL

public space art

Mobile SignageStreet Furniture

SeaSideResort

Any Electronic Display Surface

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The Proliferation of Ambient Art into the Public Space, and the Future of Experiential Media

◘ Black holes or the blank screen, identify the demand for a new form of immersive aesthetic

◘ Venues include all digital display screens including multi-screen environments both in home and out-of-home

◘ Interactive displays such as computer background/desktops/wallpaper and screensavers along with kiosks and the ubiquitous mobile device

◘ Forecasting the future of ambient displays. Blade Runner (dystopian future world) painting the picture of the power of the 'new aesthetic'

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The Hotel Cass Experience

• 80” DLP screen behind front desk• Captures attention upon entering• Imparts a Chicago atmosphere• Provides a new vista when leaving the

front desk without disrupting the registration process

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Applications for Ambient Video Art (AVA)

Outdoor Billboards, transit areasHotelsEntertainmentHealthcareBroadcastingRetailDistribution to in-home displaysOther out-of home visual media

◘ Advertising method to augment digital video signage for outdoor

◘ Provide distributed art for out-of-home venues for hotels, lobbies, stadiums, public art spaces etc.

◘ Art channels on cable◘ Advertising across all size display

devices on displays – malls, Internet, and those from out-of home

◘ Environment walls for hospitals and other institutions

◘ Piggyback distribution for networks

The Value Proposition and monetization of Ambient Technology Adoption


Ambient Video Art (AVA) - Stillism Advantages

◘ Lower distribution cost than conventional video◘ Can be combined with audio and live video◘ More advertising impressions per minute◘ Content can be repurposed◘ Longer useful screen life◘ Works with art and text◘ Wow factor – novelty◘ Enhanced ambiance◘ Enhanced safety◘ Green Tech

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Benefits Example for Stillism

Qualitative

◘ “Stillism” will not desensitize the viewer

◘ Messages can be cycled to appear differently for any given day at a specific point of time

◘ Designed to target a specific audience for a particular part of the day

◘ Can create a calibrated ambience into the community landscape

Quantitative

◘ For a 24 hour period there can be up to 17,280 unique impressions.

◘ Content can be repurposed, reducing production costs

◘ Temporal pricing can be valued on time of the day

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Multiple Impression Persistent Media offers advertisers increased brand retention and dynamism in brand placement


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Signage“Finding Waldo”


Disruption and Visual Noise Versus Non-disruptive and Subthreshold Visual Art

◘ Visually disruptive content increases cognitive workload while detracting an individual from their primary task

◘ Disruption mitigation is required to minimize the danger from disruptive displays for example full motion billboards

Stillism addresses customer satisfaction and new regulations that pertain to visual displays in outdoor spaces by reducing “visual noise” for better, safer environments

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Contact Info

TransLumen Technologies, LLC

Douglas R. SiefkenChief Technology Officer

175 East Delaware Place Suite 6808

Chicago, IL 60611Tel 312/944-0169

[email protected]

http://www.translumen.net/

mailto:[email protected]