amber case

7/30/2019 Amber Case

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Amber Case Extreme Draft

Amber Casehttp://caseorganic.com/is like the Socrates of digital natives, shecalls herself a cyborg anthropologist which means she studies the human-machine relationship.

Most of us walk around with a small computer in our pockets where were able

to access emails, talk to friends, and make with the mega-luz whenever wewish. Because of this, Case considers us low-tech cyborgs emotionally tied toour technology and digital networks whether we like to think so or not.

Our modern lives take place interacting with the human and non-human,using one as an interface to connect to the other. Try spending the day notlooking at Twitter or Facebook or going online. We cant. As a cyborganthropologist Case wants to understand this relationship and how it definesus, our culture, and how its going to evolve. We are, to use Casesterminology, immersed in a technosocial womb able to instantly accessentertainment or friends via our smartphones and other devices.

To help us understand all this complexity Case has a new book out calledAnIllustrated Dictionary of Cyborg Anthropolgy,http://cargocollective.com/cyborg-anthropologyso idiots like myself can lookat the pretty pictures and try to grapple with the concepts she peers into thefuture and brings back for us to comprehend.

Heres what she had to say about where were heading, augmented realitybullying, looking after your dead parents avatars, funerals for tape recorders,and her favourite fictional cyborg.

What would be the worst-case scenario if our digital tools consume our

lives and we lose our ability to self-reflector, at least, sit in a room for10 minutes without checking Facebook on our phones?No matter what era of history we live in, there are always going to be peoplewho dont take time to self reflect or build things. Some people like toconsume, and a very small percentage like to create.

I think the worst-case scenario is when the people who are intent on creating,and are naturally prone to create, get addicted to endless consumption,because consumption has been made so much easier than creation. I findmyself falling into this trap easily.

How so?Most of my day is now consuming. Im addicted to interfaces and no longerlook at a computer as a 100% tool, but a source of fulfilling addictions.Repeatedly clicking the email button to check mail. Repeatedly checkingHacker News and Reddit and Twitter to see if any replies have come in. And ifnew items have come in, not replying but just clicking again and again.

Yeah, the clicking thing is worrying.The psychology of persistently checking email again and again is called"intermittent reinforcement". It came out of Skinnerian experiments that foundthat rats that got irregular rewards from food-bar-pushing were far more driven

to compulsively push the bar.
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Not Frank Skinner but BF Skinner who studied behaviorial patterns inliving things. And youre right, the clicking thing is a bit like food-bar-pushing. Were essentially human rats hungering for digital snacks.If all our email arrived in your mailbox once a day, wed revolve aroundchecking for mail once a day. Instead, email can appear at anytime, day or

night. This intermittent reinforcement causes an increase in informationaddiction as people check their mail and social network inboxes morefrequently.

Weve created a monster.Games can also contain compulsion loops revolving around virtual characterswith intermittent actions and effects. The structure and obligations of Farmvilleare very similar to those of the Tamagotchi. Many mechanics involve caringfor needy animals, crops, and plots of land.

Quick, destroy all technology! Weve become slack with what we

consume, happy to chow down on figurative Big Macs (Bit Macs?) onlyto be hungry moments later.The promise of fast food is that it requires minimal effort and time to order,receive and consume. Instead of getting to grips with the info, we just take it.Humans have stomachs that tell them when they are full, but the human braindid not evolve with that feeling. One must be mindful of intake and the effect ithas on one's mental processes. We evolved to have stomachs that told uswhen we were full, but we dont have a good way for our brains to warn usthat weve overgorged on information.

Its like Christmas, but every day, and with information. And were

constantly full but you cant quite help yourself reaching over foranother soft-centered Strawberry Delight even though ordinarily youwouldnt eat them.You hate them, but its thereso why not?And now our electronic devices are larger on the inside than they are on theoutside.

Like Mary Poppins bag.Digital artifacts do not take up any physical space. This allows one to addmore and more information to a hard drive, server or device without it gettingheavier. It takes less time to capture a piece of information and store it than itdoes to take that piece of information out, whether by printing, exchanging,

reviewing, etc. This makes digital hoarding an increasingly commonphenomenon.

The inside of our computers look like those houses you see on BBCdocumentaries that have crap and fried chicken containers everywhere.Digital cameras, email clients and hard drives make it very easy to addinformation to them, and this information can be stored or written in excess.Online services make it easier to create and store than to destroy. A systemthat is 5 inches wide and 200 miles deep allows for invisible hoarding, andbecause of this hoarding behaviors may not be easily detected or treated aseasily as physical hoarding.

I came across the term affective computing in your new book (theonline version), which featured an idea about storing hugs in pillows. Is


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this the future weve got to look forward to?What we're really seeing is that everything is a button away. We are mobile,and we need just-in-time information. In our mothers' wombs, all things cameto us without us having to go anywhere. It is the same with the smartphone.Even though we move around in time and space, we can increasingly access

social and entertainment sentience via a single device.

Technology is smothering us with its ubiquity.Our devices and surroundings have become a sort of technosocial womb.Facebook's algorithm strives to keep information displayed relevant, and, ifnot relevant, interesting enough to browse through and click on. Twitterbasically sets new users as default "socially opted out" until they gathercontent to follow. When they encounter something they don't like, they're freeto drop them.

Do you think we can have emotional bonds with technology that rival,

say, pets?I know of people who are completely attached to their Roombas and treatthem like their own pets. Professor Sherry Turkle put together a greatcollection of essays about this called the The Inner History of Devices. It talksabout cell phones as representatives of long distance relationships.

How about your own bonds with technology?When I was six my tape recorder broke, so I gave it a funeral in the backyard.I learned about the death of an electronic device before I understood thatorganic life forms die as well. I had gerbils and they died, but I was moreupset about the tape recorder. I had that thing with me every day. It was my

personal time machine to save memories from my past self to my future self.When it died, I didnt have that superpower anymore. My time machine wasbroken. Part of myself was missing. I still have the tapes.

What about the idea of the extended self that you talk about: Our onlineprofiles and how technology affects our physiology whether we activelythink it does or not. If someone makes a cruel remark on this blog post, Iwill cry salt tears.When one enters a vehicle, their perception and sense of self automaticallyextends to the edges of the vehicle. The vehicle's edges are an extension ofthe self, and the vehicle itself is an extension of the foot.

In the same way that ones ability to perceive the edges of a vehicle as theedges of ones self, the online self extends ones perception of the self.Commenting or Liking a post on someones Facebook wall likely stimulatesthe nerve endings for joy.

What are your thoughts on transhumanism and the idea that wellbecome completely digitized entities?Theres a great podcast about this 40-year-old woman whose mum and dadmove in with her and bug her all the time. It wouldnt be so bad, normally,except her parents are divorced and dead, and they both downloaded theirconsciousness into an avatar bot that can move around. This bot does

nothing except goes out at night and parties with all the other dead 80 yearolds.


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Naturally.But both her mom and dad cant live in the avatar bot at the same time. Theyhave a timeshare situation, where they struck a deal where the mother hasthe bot for 14 hours a day, and the father has the bot for 10 hours a day. Inthe middle of the day, they switch. So instead of their 40-year-old daughter

living with parents that go to sleep at night, she has 24 hours of parentsendlessly living, partying, and bickering about each other. Its a great show.

What are your thoughts on how augmented reality (the virtual extendinginto the physical) will mature over the next few years?When you think of new technologies, it is always useful to think how it will bewhen you grow up with them. For instance, it will be interesting to see the newforms of bullying that come out of augmented reality. Imagine all the crueljokes kids will play on each other through virtual kick me notes on eachothers back that only a certain group of friends can see?

Id never really thought of it that way.AR bullying, thats pretty grim.Already theres a lot of augmented reality bullying on Foursquare. A lot ofteenage girls use it to leave mean notes as tips on venues they know theirfriends or enemies go to. When the target of their attack checks into thevenue, they get the mean message. Instead of getting bullied only at school,the terror is able to float in context and invisibly attack the target, often withoutparents even understanding, having access, or knowing how it works.

Oh the humanity.As for augmented reality, Im very interested in non-visual augmented reality,or even diminished reality. The augmented reality we see today is a really a

piece of shit. Its tacky as hell and full of distracting colorful polygons that takeforever to load. In some cases it may be interesting, like holding up a box ofLegos to a webcam and seeing the model in 3D at a Lego store. Otherwise,most augmented reality interrupts and obscures reality instead of addingmeaningful value to it. It gets in the way instead of informs. This pisses me off.And were going to have to get through this shitty augmented reality erabefore we can get to the good stuff. The invisible helpful information that canadd interest and context to life.

It is kind of gimmicky.30 years ago wearable computing pioneer Steve Mann started minimizing

television screens so that he could attach them to glasses and augmentreality with them.

Mann proved that you dont need a 3D world to get contextual usefulness anduseful information. If youre going to build some augmented reality app, youddo well to read Manns work. Its not about building some shitty flavor of themonth pop-up concert augmented reality ad campaignits about a personwearing a heads-up display that recognized advertisements around him andcancelled them out.

Its about him wearing that display for years on end, and the design of thosesystems that it takes to make them a comfortable part of your everyday life.

Its not about a parlor trick made of cheap polygons and some round-table


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pressure cooker agency buying into some QR-code robot vomit because theyread about it the margin of some industry magazine.

Whats your favourite fictional cyborg?The Borg collective from Star Trek. When you first see them on the screen,

theyre so fucking epic! Theyre probably the best cyborgs in fiction. Theresthe Terminator, too, of course. And Robocop. But the Borg really take thecake. The funny thing is that the Borg all look very inspired by Steve MannsBorg Group at MITs Media Lab (its what they called students and theresearch group there). For all intents and purposes, Manns technology camebefore Star Trek, meaning the Borg arent really so fictional after all.

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