Amazon.com- an EcommerceShopping experience

Marcus Davis503-Digital Commerce

Professor Clayborn

Amazon History

• Amazon was founded in 1994 and stationed in Seattle Washington. It initially launched in 1995 however.

• Amazon started out as an online bookstore, then eventually moved on to providing more items, such as c-ds, toys, games, and more.

• It was one of the very first sites to sell goods online and do very well.

• Amazon.com: About Amazon. (n.d.). Amazon.com: About Amazon. Retrieved January 19, 2014, from http://www.amazon.com/b?node=239364011

Amazon’s Business Model• Two models drive Amazon: technological innovation and more importantly,

customer importance.• Amazon has made it their mission to be the company that allows customers to

find and discover anything they might want to buy online. Amazon also prides itself in trying to bring the lowest possible prices to customers.

• Since 1995 Amazon has continued to expand its product selection, and technical prowness. Amazon is driven by technological innovation. For example, it's one of the first companies to come up with the idea of Amazon Prime Air. An up in coming service that allows for customers products to be in their hands within 30 minutes by something known as, a “Drone”, or flying aerial vehicle.

• Amazon is also one of the first companies to rival Apple to an almost incomparable degree with it’s tablet product, The Kindle Fire, introduced in 2007.

• Amazon.com: About Amazon. (n.d.). Amazon.com: About Amazon. Retrieved January 19, 2014, from http://www.amazon.com/b?node=239364011

• Vogels, W. (2014). Amazon Prime Air. Amazon Prime Air. Retrieved January 19, 2014, from http://www.amazon.com/b?node=8037720011

Technologies used• They use many different technologies depending on the pages chosen. • Javascript/Java/jQuery seems to be the biggest technology commonly

used at this company• Perl/Mason is used to build content. Some platforms are C++ which was

critical to it’s initial development; as well as oracle and Linux.• Some other technologies used are: • jQuery JavaScript framework• SWFObject. SWFObject is used to embed Flash content using a small

JavaScript file.• There is also a variety of other technologies under the JavaScript

framework, such as Backbone.js JavaScript Framework and Underscore.js JavaScript framework.

• Vogels, W. (2007, September 18). Amazon Architecure. High Scalability. Retrieved January 19, 2014, from http://highscalability.com/blog/2007/9/18/amazon-architecture.html

Three Changes

• YouTube Trailer experience for movies• Selectable audio synopsis’ of each product• Instant price comparer

Technologies needed

• A in-house created price checking application very similar to Google Shopping's or Pricegrabber.com’s price checker. C++ is great for those type of applications. Other price checking sites are good for reference.

• Work on a partnership with YouTube to allow each movie selection to have a YouTube trailer, to check the movie out before you buy it. Dreamweaver, Microsoft Expression, and any site editor would be great; it would be as simple as dropping trailers upon, the specified page.

• Roll over audio technology using a web editor, or .HTML technology for Audio Synopsis’ of any item available.

Why Changes are recommended• I feel that, whenever you plan on purchasing or renting a movie

from Amazon, you may want to watch the trailer right then and there, Why leave the consistent tabs open for YouTube searches? Incorporate them into the site for a better user experience.

• Audio roll over would be make for a great shopping experience, you’d have a full sensory experience online now, and possibly even become convinced at the sales pitch thrown at you; just another step in the online shopping experience.

• The Instant price comparer just makes things easier. You usually check other sites before you purchase items anyway and with Amazon’s items usually being cheaper than any other sites, if you had the prices right in-front of you, you might buy your purchase right then and there from Amazon without hesitation.

References• Amazon.com: About Amazon. (n.d.). Amazon.com: About Amazon.

Retrieved January 19, 2014, from http://www.amazon.com/b?node=239364011

• Schneider, L. (2014). Amazon.com Company Research. About.com Tech Careers. Retrieved January 19, 2014, from http://jobsearchtech.about.com/od/companyprofiles/a/Amazon.htm

• Vogels, W. (2007, September 18). Amazon Architecure. High Scalability. Retrieved January 19, 2014, from http://highscalability.com/blog/2007/9/18/amazon-architecture.html

• Vogels, W. (2014). Amazon Prime Air. Amazon Prime Air. Retrieved January 19, 2014, from http://www.amazon.com/b?node=8037720011