The Secret SauceGive Amazon What They Want and

They Will Help Sell Your Product(OPTIMIZED LISTING + SALES = RANKING

Understand The Platform

FIRST…

How it works

Buyer Searches for Product

[Keyword]

Amazon Lists Relevant Products

Buyer Lands on Page 1

Buyer Clicks on Product

Buyer Purchases Product

The SALE is MADE!

AMAZON gives some Keyword LOVE :-)

The BIG Question?

How do we RANK on Page 1

SALES and Relevancy

Feed AmazonGive Amazon What They Want and

They Will Help You Sell Your Product!

AdditionalMarketing!

OPTIMIZE Your Listing(Before Launch)

Optimized Listing

1. Keywords Included in Title

2. Professional Images (Attention)

3. Bullets (Benefits & Features)

4. Description (Benefits & Features)

5. Backend Search Terms (Keywords)

Keyword Loaded Title

Optimized Listing

Pictures

Increase

Conversions Thumbnails [Attention]

Images 101

1500 PX x 1500 PX

Lifestyle Shots

Packaging Shot

Quality Detail

Optimized Bullets

Optimized Description

Relevant Search Keywords

Bonus: Speak to Your Customer

Ours is 100% Bamboo

Ours is Thicker Than Others

Rank for Page 1 Results

What’s it Going to Take?

Example: 10 Units Per Day Selling

(You Have to Match This Number)

How Amazon Ranks for Keyword?

The Bottom LINE!

Sales Boost - Launch

3 Top Keywords

1. Basic Optimization Comes First

Remember

2. SALES Drive Ranking for Keywords

*When someone searches using a keyword and buys your

product, Amazon will start to rank you for that keyword.

The RANKING PROCESS

Additional Ranking Technique

When someone clicks on your PPC Ad while searching a

keyword and buys your product, Amazon will start to

rank you for that keyword.

Amazon PPC (Pay Per Click)

1. Find Top 10 to 20 Keywords (Create Manual Campaign)

2. Set Daily Ad Budget - $25 per day- CPC $1

3. Run for 7 to 14 Days Then Download Search Term Report

4. Look at Data and Optimize Listing Further (Tip: Helps Ranking)

5. Spend more on the WINNERS and CUT the Losers!

Quick Start Strategy

RECAP - Optimizing for Sales

1. Keywords Included in Title

2. Professional Images (Attention)

3. Bullets (Benefits & Features)

4. Description (Benefits & Features)

5. Backend Search Terms (Keywords)

6. Drive Sales (Launch - PPC - Organic)