amazon redshift for large scale marketing analytics
DESCRIPTION
Presentation on how tools like RedShift & Tableau are being used to optimize marketing sped. http://www.meetup.com/LA-Web-Mobile-Software-Entrepreneurs/events/147917912/TRANSCRIPT
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High Performance Analytics
Douglas CohenDirector of Analytics
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Database Marketing
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Analytics Infrastructure
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Columnar Databases
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Event Log Schema
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Example Record
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Analytic Queries
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Top Video …Bob Ross versus Pablo Picasso
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Big Picture - Content Age
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Big Picture - Cohort Retention
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Small Picture - First Session
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Small Picture - Path Analysis
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Questions ?