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On the Topic of:

Amazon

HistoryThe company was founded in 1994 by Jeff Bezos. Jeff Bezos incorporated the company as "Cadabra" on July 5, 1994 and the site went online as Amazon.com in 1995.

Dealing products of Amazon : Kindle E-Reader BooksBooksMovies, Music & Video GamesMobiles & TabletsComputers & AccessoriesCameras, Audio & VideoHome, Kitchen & PetsToys & Baby ProductsSports, Fitness & OutdoorsBeauty, Health & GourmetClothing & AccessoriesWatches & JewelleryHandbags & LuggageShoesCar & Motorbike

Competitors of Amazon

Flipkart

Alibaba

Snapdeal

Myntra

E-bay

Amazon is the self-styled “Greatest Store on Earth” It’s been said that Amazon aims is to sell everything to everyone.As buyers are differ in their wants, need, their buying behavior and attitude. Amazon take care of all these by providing over 80 million products, which are categorized into 35 departments: There are almost 6 million items in the Clothing department, almost 20 million in Sports & Outdoors, and over 4 million Office Products. There are 7 million items in the Amazon Jewelry department, 20 million in Electronics, 25 million in Kindle E-Reader books and Books also, 1.4 million products in the Beauty department, 570 thousand Baby products, and 600 thousand Grocery items.

• Basic essentials that are required in every holding family .• Home and kitchen appliances are

expanding there ways not only to travel and buy on yet to order and ready to use .• Amazon has readily provided us with the

platform to how manage these necessities of daily life at ease prices and less travelling by mainly focusing on “URBAN HOUSEHOLD INDIAN CONSUMERS”

Home and Kitchen Appliances

SEGMENTATION 243 Million (Total number of internet users)

153 millions male internet users

89.91 millions female internet users.

70% male users buy products online out of this 6% purchase home and kitchen appliances.

37% female buy online out of which 11% purchase home and kitchen appliances

Target Market of AMAZON•Male, Female (Bachelors, college going students)•Different Prices (low-high)for different customers with different choice and preferences.•All income group•Age: 18-55 years and above

•Build brand loyalty•Retain target market (products like Dry Iron, Kent water purifier, Plastic bowls etc)

PRICE

Amazon is competative with its price and has little way of staying ahead of

its competitors

PLACEThe company benefits from having

a globally recognized website where it allows customer to purchase

through its online interface

PRODUCTAmazon continues to expand its

product base. Amazon has built up a huge product base and sell almost

everything

PROMOTION1.Web based advertisement

2.Online network ads3.Word of mouth

4.Print media

POSITIONING or MARKETING

MIX OF AMAZON

Amazon

connects with

their

Customers

by

Marketing Channels• Target market has strong online presence

• Instagram

• Facebook

INSTAGRAM• Integrate with Amazon.com app capabilities

• New abilities:• “Price Tag”• “Product Tag”

• “…connecting your channels” Encouraging traffic

FACEBOOK• Continue with “Product & Price Tagging”

• Link tags to Facebook product pages

• Directly from pages users can:• Comment• Rate• Recommend

Financial Strength of AmazonNet sales revenue of Amazon from 2004 to 2014 (in billion U.S. dollars) The time series shows the net revenue of Amazon.com's B2C e-commerce sales from 2004 to 2014, in billion US dollars. In 2014, the multinational e-commerce company's net revenue was 88.99 billion U.S. dollars, up from 74.45 billion US dollars in 2013.The company’s brand worth amounts to approximately 64.3 billion U.S. dollars, topping the likes of companies such as Alibaba, Walmart as well as eBay. A major item that is in demand is the Amazon Kindle, which as only recently gained success and popularity in the market. In 2011, the Kindle sold a mere 5.5 million units, but was projected to quintupled its sales in 2013 by selling 23.1 million devices. 

Net Sales revenue of Amazon (home and kitchen appliances)