amazon offers at whole food february 28 2018 · pdf file28.02.2018 · amazon offers...
TRANSCRIPT
1 DeborahWeinswig,CEOandFounder,[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2018CoresightResearch.Allrightsreserved.
February 28, 2018
Amazon Offers 5% Back for Amazon Prime Rewards Visa Card Users at Whole Foods
1) OnFebruary20,AmazonandWholeFoodsMarketannouncedthatAmazonPrimeRewardsVisacardmemberswouldearn5%backonWholeFoodsMarketpurchases.
2) Theserewardssupplementtheregularrewardsoffered,whichinclude5%backonallAmazon.compurchases;2%backatrestaurants,gasstationsanddrugstores;and1%backonallotherpurchases.
3) AmazonRewardsVisacardmemberswhoarenotPrimememberswillearn3%backonWholeFoodspurchaseswhenusingtheircard,inadditionto3%backonallAmazon.compurchases;2%backatrestaurants,gasstationsanddrugstores;and1%backonallotherpurchases.
4) ThenewofferrepresentsyetanotherbenefittoencourageconsumerstobecomePrimemembersandalsoservesasaneffectivecross-marketingtoolbetweenAmazonandWholeFoods.
DetailsfromtheAnnouncementOnFebruary20,AmazonandWholeFoodsMarketannouncedthatAmazonPrimeRewardsVisacardmemberswouldearn5%backonWholeFoodspurchases.
Theserewardsareinadditionto:
• 5%backonallAmazon.compurchases.
• 2%backatrestaurants,gasstationsanddrugstores.
• 1%backonallotherpurchases.
2 DeborahWeinswig,CEOandFounder,[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2018CoresightResearch.Allrightsreserved.
February 28, 2018
AmazonRewardsVisacardmemberswhoarenotPrimememberswillnowearn:
• 3%backonWholeFoodspurchaseswhenusingthecard,inadditionto:
o 3%backonallAmazon.compurchases.
o 2%backatrestaurants,gasstationsanddrugstores.
o 1%backonallotherpurchases.
Otherbenefitsofthecardinclude:
• Nocaponrewardsearned.
• Rewardsneverexpireandareredeemable,aslongasthecardmember’saccountisopen,onhundredsofmillionsofproductsonAmazon.com.
• Noforeigntransactionfeeswhentravelingabroadorforcross-bordershopping.
• Noannualcreditcardfee.
• Zerofraudliability.
• Travelandpurchaseprotections,aswellas24/7conciergeservice,throughVisaSignature.
Inaddition,Amazonisofferinga$70AmazongiftcarduponapprovalfortheAmazonPrimeRewardsVisacard.Thecard’sannualpercentagerate(APR)variesbetween15.49%and23.49%;interestratesforotherdepartment-storecardscanexceed23%.
OurTakeThenewofferrepresentsyetanotherbenefittoencourageconsumerstobecomePrimemembersandalsoservesasaneffectivecross-marketingtoolbetweenAmazonandWholeFoods.
3 DeborahWeinswig,CEOandFounder,[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2018CoresightResearch.Allrightsreserved.
February 28, 2018
DeborahWeinswig,CPACEOandFounderCoresightResearchNewYork:917.655.6790HongKong:852.6119.1779China:[email protected]
JohnHarmon,CFASeniorAnalyst
HongKong:2ndFloor,HongKongSpinnersIndustrialBuildingPhase1&2800CheungShaWanRoad,KowloonHongKongLondon:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomNewYork:1359Broadway,18thFloorNewYork,NY10018CoresightResearch.com