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Best Selling Product Benchmarks Amazon FastMovers US Health & Household May 2017 Report

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Page 1: Amazon FastMovers US Health & Householdinsights.profitero.com/rs/476-BCC-343/images/AFM_U... · Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5 Glucosamine

Best Selling Product Benchmarks

Amazon FastMovers

US Health & HouseholdMay 2017 Report

Page 2: Amazon FastMovers US Health & Householdinsights.profitero.com/rs/476-BCC-343/images/AFM_U... · Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5 Glucosamine

May 2017 – US Health & Household – Best-Selling Product Benchmarks | 02

FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

27DaysAverage Tenure

14New Arrivals

4.4Average Product Rating

$2273Average Price

91%Prime-Eligible

24Max Number of Price Changes

4Average Number of Price Changes

4,869Average Reviews

7AverageImages

70%Subscribe & Save

Page 3: Amazon FastMovers US Health & Householdinsights.profitero.com/rs/476-BCC-343/images/AFM_U... · Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5 Glucosamine

May 2017 – US Health & Household – Best-Selling Product Benchmarks | 03

FastMovers

BrandsBrand Number of Products

Pampers 17

AmazonBasics 5

Charmin 3

Cottonelle 3

Huggies 3

Page 4: Amazon FastMovers US Health & Householdinsights.profitero.com/rs/476-BCC-343/images/AFM_U... · Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5 Glucosamine

May 2017 – US Health & Household – Best-Selling Product Benchmarks | 04

FastMovers

New Arrivals

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Pampers Swaddlers Diapers Size 1, 148 Count $21.64 $39.99 $14.71 12 Y Y 4.6 9,925 2

Radha Beauty Essential Oil Diffuser 7 colors - 120 ml Cool Mist Aroma Humidifier for Aromatherapy with changing Colored LED Lights, Portable, Waterless Auto Shut-off and Adjustable Mist mode

$16.37 $19.95 $15.95 0 Y 4.3 7,252 5

Wukelili Tri Fidget Hand Spinner, Ultra Fast Bearings, Finger Toy, Great Gift for ADD, ADHD, Anxiety and Autism Adult Children, White $2.40 $3.39 $2.14 47 4.1 113 1

Fitbit Charge 2 Heart Rate + Fitness Wristband, Black, Small (US Version) $139.31 $148.95 $129.95 12 Y 4.3 9,025 7

Scott 1000 Sheets Per Roll Toilet Paper, 27 Rolls, Bath Tissue $17.15 $22.22 $15.87 7 Y 4.2 4,163 7

Omron BP742N 5 Series Upper Arm Blood Pressure Monitor with Cuff that fits Standard and Large Arms $39.83 $39.99 $39.75 62 Y 4.4 3,650 3

Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5

Glucosamine Chondroitin Turmeric MSM Boswellia - Joint Pain Relief Supplement - Best Anti-Inflammatory & Antioxidant Pills by Vimerson Health for your Back, Knees, Hands and More - Natural & Non-Gmo

$22.63 $22.90 $14.39 0 Y Y 4.5 382 6

NatureWise Vitamin D3 5,000 IU for Healthy Muscle Function, Bone Health and Immune Support, Gluten Free & Non-GMO in Cold-Pressed Organic Olive Oil,1-year supply, 360 count

$11.70 $11.70 $11.70 3 Y Y 4.8 3,699 4

Turmeric Curcumin with Bioperine Joint Pain Relief - Anti-Inflammatory, Antioxidant & Anti-Aging Supplement with 10mg of Black Pepper for Better Absorption. Best 100% All Natural Non-Gmo Made in USA

$19.46 $19.87 $13.50 0 Y Y 4.4 858 6

Plenty Ultra Premium Full Sheet Paper Towels, White, 24 Total Rolls $22.12 $23.47 $19.56 10 Y Y 4.5 211 10

Pure Garcinia Cambogia Extract - 95% HCA Capsules - Best Weight Loss Supplement - Non GMO - Gluten and Gelatin Free - Natural Appetite Suppressant - 100% Money Back Guarantee - Order Risk Free!

$17.90 $17.97 $15.97 2 Y 3.6 2,288 7

SugarBearHair Vitamins, 60 Count (1 Month Supply) $32.99 $32.99 $32.99 0 Y Y 4.0 1,280 2

Glad OdorShield Tall Kitchen Drawstring Trash Bags - Febreze Fresh Clean - 13 Gallon - 80 count $12.73 $13.59 $11.30 25 Y 4.6 2,409 8

Page 5: Amazon FastMovers US Health & Householdinsights.profitero.com/rs/476-BCC-343/images/AFM_U... · Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5 Glucosamine

May 2017 – US Health & Household – Best-Selling Product Benchmarks | 05

FastMovers

Movers Up

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

52 Etekcity Digital Body Weight Bathroom Scale with Body Tape Measure, Tempered glass, 400 Pounds Scales $19.87 $22.90 $16.90 0 Y 4.7 2,022 9

44 Charmin Ultra Strong Toilet Paper, Bath Tissue, Mega Roll, 24 Count $22.79 $26.99 $22.65 17 Y 4.7 2,330 14

40 Pampers Swaddlers Diapers Size 1, 148 Count $21.64 $39.99 $14.71 12 Y Y 4.6 9,925 2

39 Charmin Ultra Soft Toilet Paper, Bath Tissue, Mega Roll, 24 Count $26.30 $26.99 $19.81 14 Y 4.6 2,330 13

37 Pampers Swaddlers Diapers Size 2, 186 Count $30.45 $43.58 $23.15 15 Y Y 4.4 9,925 7

37

Radha Beauty Essential Oil Diffuser 7 colors - 120 ml Cool Mist Aroma Humidifier for Aromatherapy with changing Colored LED Lights, Portable, Waterless Auto Shut-off and Adjustable Mist mode

$16.37 $19.95 $15.95 0 Y 4.3 7,252 5

35Wukelili Tri Fidget Hand Spinner, Ultra Fast Bearings, Finger Toy, Great Gift for ADD, ADHD, Anxiety and Autism Adult Children, White

$2.40 $3.39 $2.14 47 4.1 113 1

33 Bounty Select-a-Size Paper Towels, White, Huge Roll, 12 Count $23.99 $23.99 $23.99 30 Y 4.7 3,240 9

33 Scott 1000 Sheets Per Roll Toilet Paper, 27 Rolls, Bath Tissue $16.44 $24.91 $15.87 7 Y Y 4.7 4,163 7

32 Fitbit Charge 2 Heart Rate + Fitness Wristband, Black, Small (US Version) $139.31 $148.95 $129.95 12 Y 4.3 9,025 7

Page 6: Amazon FastMovers US Health & Householdinsights.profitero.com/rs/476-BCC-343/images/AFM_U... · Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5 Glucosamine

May 2017 – US Health & Household – Best-Selling Product Benchmarks | 06

FastMovers

Movers Down

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

-51 Pampers Swaddlers Diapers Size 5, 152 Count (One Month Supply) $37.75 $52.39 $20.79 6 Y Y 4.4 9,925 6

-34 Etekcity Digital Body Weight Bathroom Scale with Step-On Technology, 400 Pounds, Elegant Black $21.61 $21.80 $19.80 2 Y 4.3 9,629 8

-29GermGuardian AC4825 3-in-1 Air Cleaning System with True HEPA Filter, UV-C Sanitizer, Allergen and Odor Reduction, 22-Inch Air Purifier

$92.86 $99.99 $89.99 15 Y 4.4 6,088 12

-27

Natural Brain Function Support - Memory, Focus & Clarity Formula - Nootropic Scientifically Formulated for Optimal Performance - DMAE, Rhodiola Rosea Extract, Bacopa Monnieri, Ginkgo Biloba & More

$20.71 $21.04 $15.96 3 Y Y 4.3 3,739 8

-26 Natrol Biotin Maximum Strength Tablets, 10,000mcg , 100 Count (pack of 2) $13.54 $14.43 $12.37 35 Y Y 4.4 11,352 4

-26 Pampers Baby Dry Diapers Size 6, 128 Count $34.45 $35.99 $34.19 12 Y Y 4.2 5,871 7

-25 AmazonBasics AA Performance Alkaline Batteries (8-Pack) - Packaging May Vary $23.99 $23.99 $23.99 0 Y Y 4.5 13,536 5

-22 Pampers Cruisers Diapers Size 5, 132 Count $38.64 $38.64 $38.64 12 Y Y 4.3 3,285 6

-21Penetrex Pain Relief Therapy [2 Oz] :: Breakthrough (Pat. Pend.) for Arthritis, Back Pain, Tennis Elbow, Fibromyalgia, Sciatica, Plantar Fasciitis, Carpal Tunnel, Sore Muscles, Joints & Chronic Pain

$19.54 $24.99 $18.97 8 Y 4.3 16,733 9

-19 Outback Pain Relief – Natural Topical Oil - 50mL Roll On (1.69 fl oz) $19.95 $19.95 $19.95 0 Y Y 4.2 3,970 9

Page 7: Amazon FastMovers US Health & Householdinsights.profitero.com/rs/476-BCC-343/images/AFM_U... · Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5 Glucosamine

May 2017 – US Health & Household – Best-Selling Product Benchmarks | 07

FastMovers

FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

1 Bounty Select-a-Size Paper Towels, White, Huge Roll, 12 Count $23.99 $23.99 $23.99 30 Y 4.7 3,240 9

2 Angel Soft Toilet Paper, 48 Double Rolls, Bath Tissue (Pack of 4 with 12 rolls each) $21.01 $21.99 $19.84 23 Y 4.2 2,231 6

3 AmazonBasics AA Performance Alkaline Batteries (48-Pack) - Packaging May Vary $12.49 $12.49 $12.49 0 Y Y 4.5 13,536 5

4 Pampers Swaddlers Diapers Size 5, 124 Count $21.05 $21.79 $20.79 14 Y Y 4.4 9,925 6

5 Glad Tall Kitchen Drawstring Trash Bags - 13 Gallon - 90 Count $12.06 $12.73 $11.24 45 Y 4.5 3,566 7

6 Playtex Diaper Genie Refills for Diaper Genie Diaper Pails - 270 Count (Pack of 3) $16.83 $16.87 $16.47 0 Y Y 4.6 2,597 7

7 Pampers Baby Wipes Sensitive 9X Refill 576 count wipes $14.41 $14.64 $14.39 19 Y Y 4.7 1,388 5

8 Cottonelle Ultra ComfortCare Toilet Paper, Bath Tissue, 36 Family Rolls $20.07 $21.05 $16.98 11 Y Y 4.3 1,049 10

9 Cascade Platinum ActionPacs Dishwasher Detergent, Fresh Scent, 62 count $13.94 $13.94 $13.94 18 Y 4.7 246 8

10 Sparkle Paper Towels, 24 Giant Plus Rolls, Pick-A-Size, White $27.49 $27.49 $27.49 17 Y 4.5 515 8

11 Pampers Baby Wipes Sensitive 7X Refill, 448 Count $12.27 $13.99 $11.64 17 Y Y 4.6 3,910 6

12 AmazonBasics AAA Performance Alkaline Batteries (36-Pack) $8.99 $8.99 $8.99 0 Y Y 4.5 13,536 5

13 Charmin Ultra Soft Toilet Paper, Bath Tissue, Double Roll, 48 Count $21.75 $21.75 $21.75 15 Y 4.2 1,376 8

14 Kleenex Ultra Soft Facial Tissues, Medium Count Flat, 170 ct, 6 Pack. Designs May Vary $12.33 $12.33 $12.33 13 Y Y 4.5 1,094 9

15 Cottonelle FreshCare Flushable Cleansing Cloths, 336 Wipes $10.84 $10.99 $10.79 17 Y 4.5 2,809 10

16 Tide PODS Spring Meadow HE Turbo Laundry Detergent Pacs 81-load Tub $19.97 $19.97 $19.97 10 Y Y 4.6 1,967 10

17 Pampers Swaddlers Diapers Size 4, 144 Count $28.72 $41.15 $23.10 15 Y Y 4.4 9,925 7

18 Pampers Swaddlers Diapers Size 1, 216 Count $28.37 $45.99 $19.52 16 Y Y 4.4 9,925 6

19 Pampers Swaddlers Diapers, Size N, Giant Pack, 128 Count (Packaging May Vary) $17.53 $17.99 $14.39 17 Y Y 4.4 9,925 7

20 Finish All In 1 Powerball, Fresh 85 Tabs, Dishwasher Detergent Tablets (Packaging May Vary) $12.84 $17.99 $7.25 34 Y 4.4 3,743 4

21 HUGGIES Natural Care Baby Wipes, Refill Pack (648 Sheets Total), Fragrance-free, Alcohol-free, Hypoallergenic $14.97 $14.97 $14.97 10 Y Y 4.5 2,919 11

22 Clorox Disinfecting Wipes Value Pack, Fresh Scent and Citrus Blend, 225 Count $9.97 $9.97 $9.97 14 Y 4.7 1,681 6

Page 8: Amazon FastMovers US Health & Householdinsights.profitero.com/rs/476-BCC-343/images/AFM_U... · Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5 Glucosamine

May 2017 – US Health & Household – Best-Selling Product Benchmarks | 08

FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

23

Radha Beauty Aromatherapy Top 6 Essential Oils 100% Pure & Therapeutic grade - Basic Sampler Gift Set & Premium Kit - 6/10 Ml (Lavender, Tea Tree, Eucalyptus, Lemongrass, Orange, Peppermint)

$14.85 $14.95 $11.95 2 Y 4.5 8,926 7

24 Charmin Ultra Soft Toilet Paper, Bath Tissue, Mega Roll, 24 Count $26.30 $26.99 $19.81 14 Y 4.6 2,330 13

25 Pampers Swaddlers Diapers Size 3, 162 Count $27.92 $44.12 $22.39 17 Y Y 4.4 9,925 2

26

Turmeric Curcumin with Bioperine 1500mg. Highest Potency Available. Premium Pain Relief & Joint Support with 95% Standardized Curcuminoids. Non-GMO, Gluten Free Turmeric Capsules with Black Pepper

$18.79 $18.89 $18.58 2 Y Y 4.7 6,002 9

27 Quilted Northern Ultra Plush Toilet Paper, 24 Supreme (92+ Regular) Bath Tissue Rolls $22.22 $23.93 $21.87 10 Y Y 4.4 7,524 8

28 WaterWipes Sensitive Baby Wipes, Natural & Chemical-Free, 9 packs of 60 Count (540 Wipes) $27.29 $31.99 $19.80 14 Y Y 4.5 2,398 15

29 Pampers Swaddlers Diapers Size 3, 180 Count $27.20 $55.19 $22.46 7 Y Y 4.4 9,925 7

30 Energizer 2032BP-4 3 Volt Lithium Coin Battery - Retail Packaging (Pack of 4) $3.05 $3.99 $2.82 36 Y 4.4 2,528 3

31Hyperbiotics PRO-15 Probiotics - 60 Daily Time Release Pearls - 15x More Effective than Probiotic Capsules with Patented Delivery Technology - Easy to Swallow Probiotic Supplement

$24.95 $24.95 $24.95 2 Y Y 4.3 6,520 8

32 Lysol Disinfecting Wipes, Lemon & Lime Blossom, 240ct (3X80ct) $8.97 $8.97 $8.97 1 Y 4.7 2,949 8

33 Etekcity Digital Body Weight Bathroom Scale with Body Tape Measure, Tempered glass, 400 Pounds Scales $19.87 $22.90 $16.90 0 Y 4.7 2,022 9

34Quest Nutrition Protein Bar, Chocolate Chip Cookie Dough, 21g Protein, 4g Net Carbs, 200 Cals, High Protein Bars, Low Carb Bars, Gluten Free, Soy Free, 2.1 oz Bar, 12 Count

$24.26 $24.99 $24.24 13 Y Y 4.0 12,700 11

35 Pampers Baby Wipes Baby Fresh 7X Refill, 504 Count $11.64 $11.64 $11.64 31 Y 4.2 2,616 3

36 Charmin Ultra Strong Toilet Paper, Bath Tissue, Mega Roll, 24 Count $22.79 $26.99 $22.65 17 Y 4.7 2,330 14

37 Pampers Swaddlers Diapers Size 2, 186 Count $30.45 $43.58 $23.15 15 Y Y 4.4 9,925 7

38 Fitbit Charge 2 Heart Rate + Fitness Wristband, Black, Large (US Version) $139.49 $148.95 $128.95 10 Y 4.3 9,024 7

39 Pampers Swaddlers Diapers Size 4, 164 Count (One Month Supply) $31.93 $35.29 $26.79 9 Y Y 4.4 9,925 6

40 Lansinoh Breastmilk Storage Bags, 100 Count, BPA Free and BPS Free (Packaging May Vary) $13.33 $15.76 $10.79 31 Y Y 4.1 4,449 7

41Garcinia Cambogia *** 100% Pure Garcinia Cambogia Extract with HCA, Extra Strength, 180 Capsules, All Natural Appetite Suppressant, carb blocker, Weight Loss Supplement

$16.49 $19.99 $15.99 0 4.0 9,307 4

42 Premium Collagen Peptides (16oz) | Grass-Fed, Certified Paleo Friendly, Non-Gmo and Gluten Free - Unflavored and Easy to Mix $27.44 $27.99 $19.95 3 Y Y 4.4 1,668 7

FastMovers 100 Products (Continued)

Page 9: Amazon FastMovers US Health & Householdinsights.profitero.com/rs/476-BCC-343/images/AFM_U... · Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5 Glucosamine

May 2017 – US Health & Household – Best-Selling Product Benchmarks | 09

FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

43 HUGGIES Simply Clean Baby Wipes, Unscented, Soft Pack , 72 Count, Pack of 9 (648 Total) $13.31 $15.99 $12.97 8 Y Y 4.3 4,834 14

44

InnoGear Aromatherapy Essential Oil Diffuser Portable Ultrasonic Diffusers with Color LED Lights Changing and Waterless Auto Shut-off Function for Home Office Bedroom Room, 100 mL

$16.63 $19.95 $15.95 3 Y 4.3 8,876 7

45 Cottonelle CleanCare Family Roll Toilet Paper, Bath Tissue, 36 Rolls $20.75 $21.56 $19.99 7 Y Y 4.3 5,817 10

46 Tide PODS Free & Gentle HE Turbo Laundry Detergent Pacs 81-load Tub $18.99 $18.99 $18.99 7 Y Y 4.5 597 10

47 AmazonBasics 9 Volt Everyday Alkaline Batteries (8-Pack) $9.99 $9.99 $9.99 0 Y Y 4.4 2,591 5

48 Dixie Everyday Paper Plates, 10 1/16 Inches, 220 Count (Pack of 5) $16.09 $16.09 $16.09 12 Y Y 4.7 1,384 6

49 Pampers Baby Dry Diapers Size 4, 180 Count $35.64 $38.63 $34.95 12 Y Y 4.2 5,871 7

50 AmazonBasics D Cell Everyday Alkaline Batteries (12-Pack) $11.19 $11.99 $10.69 0 Y Y 4.6 1,799 5

51 Bounty Select-a-Size Paper Towels, White, Huge Roll, 8 Count $16.15 $16.15 $16.15 18 Y 4.7 3,240 8

52 Quilted Northern Ultra Plush Double Rolls Toilet Paper, 48 Count $23.94 $23.94 $23.94 11 Y 4.4 7,524 4

53 Vital Proteins Pasture-Raised, Grass-Fed Collagen Peptides (20 oz) $43.00 $43.00 $43.00 7 Y Y 4.6 1,168 3

54 HUGGIES Little Movers Diapers, Size 4, 152 Count $30.62 $34.30 $29.12 15 Y Y 4.4 2,155 12

55 Swiffer Duster Refills, Unscented Dusters Refill, 20 count $13.92 $13.97 $13.74 14 Y Y 4.7 1,332 8

56 Doctor's Best High Absorption Magnesium Dietary Supplement, 200 mg per 2 tablets, 240 Tablets $15.37 $15.37 $15.37 25 Y Y 4.3 1,882 5

57 VIVA Choose-A-Sheet* Paper Towels, White, Big Roll, 24 Rolls $25.90 $25.96 $23.98 13 Y Y 4.4 1,457 10

58 Cascade Complete ActionPacs Dishwasher Detergent, Fresh Scent, 78 count $16.97 $16.97 $16.97 12 Y Y 4.6 327 9

59 Pampers Swaddlers Diapers Size 6, 100 Count $25.47 $32.49 $20.47 10 Y Y 4.4 9,925 7

60 Pampers Baby Dry Diapers Size 5, 160 Count $34.70 $45.88 $30.19 11 Y Y 4.2 5,871 8

61 Pampers Swaddlers Diapers Size 1, 148 Count $21.64 $39.99 $14.71 12 Y Y 4.6 9,925 2

62 Scott 1000 Sheets Per Roll Toilet Paper, 27 Rolls, Bath Tissue $16.44 $24.91 $15.87 7 Y Y 4.7 4,163 7

63 AmazonBasics AAA Performance Alkaline Batteries (20-Pack) - Packaging May Vary $6.99 $6.99 $6.99 0 Y Y 4.5 13,536 5

64

Radha Beauty Essential Oil Diffuser 7 colors - 120 ml Cool Mist Aroma Humidifier for Aromatherapy with changing Colored LED Lights, Portable, Waterless Auto Shut-off and Adjustable Mist mode

$16.37 $19.95 $15.95 0 Y 4.3 7,252 5

65 Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate, 5 Pound $57.90 $57.99 $57.54 19 Y Y 4.6 18,417 2

Page 10: Amazon FastMovers US Health & Householdinsights.profitero.com/rs/476-BCC-343/images/AFM_U... · Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5 Glucosamine

May 2017 – US Health & Household – Best-Selling Product Benchmarks | 10

FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

66Wukelili Tri Fidget Hand Spinner, Ultra Fast Bearings, Finger Toy, Great Gift for ADD, ADHD, Anxiety and Autism Adult Children, White

$2.40 $3.39 $2.14 47 4.1 113 1

67 GoodNites Bedtime Bedwetting Underwear for Boys, S-M, 44 Count $25.38 $27.40 $24.29 12 Y Y 4.5 756 10

68 Fitbit Charge 2 Heart Rate + Fitness Wristband, Black, Small (US Version) $139.31 $148.95 $129.95 12 Y 4.3 9,025 7

69 Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant, 14 Ounce $12.79 $12.79 $12.79 54 Y Y 4.7 2,348 8

70 Scott Tube-Free Toilet Paper, Family Roll, 24 Rolls, Bath Tissue $13.58 $13.99 $13.29 8 Y Y 3.9 867 10

71 Dr. Tobias Omega 3 Fish Oil Triple Strength, Burpless, Non-GMO, NSF-Certified, 180 Counts $29.78 $29.97 $27.97 7 Y Y 4.6 7,655 6

72Penetrex Pain Relief Therapy [2 Oz] :: Breakthrough (Pat. Pend.) for Arthritis, Back Pain, Tennis Elbow, Fibromyalgia, Sciatica, Plantar Fasciitis, Carpal Tunnel, Sore Muscles, Joints & Chronic Pain

$19.54 $24.99 $18.97 8 Y 4.3 16,733 9

73 Scott 1000 Sheets Per Roll Toilet Paper, 27 Rolls, Bath Tissue $17.15 $22.22 $15.87 7 Y 4.2 4,163 7

74 Luvs Ultra Leakguards Diapers Size 4, 160 Count $26.25 $31.49 $19.48 14 Y Y 4.2 6,673 12

75 Natrol Biotin Maximum Strength Tablets, 10,000mcg , 100 Count (pack of 2) $13.54 $14.43 $12.37 35 Y Y 4.4 11,352 4

76 Babyganics Mineral-Based Baby Sunscreen Lotion, SPF 50, 6oz Tube (Pack of 2) $16.93 $19.98 $15.56 0 Y Y 4.2 865 8

77 Dr. Tobias Colon: 14 Day Quick Cleanse to Support Detox, Weight Loss & Increased Energy Levels $12.98 $12.99 $12.97 3 Y 4.4 9,649 5

78 Omron BP742N 5 Series Upper Arm Blood Pressure Monitor with Cuff that fits Standard and Large Arms $39.83 $39.99 $39.75 62 Y 4.4 3,650 3

79 Aveeno Baby Wash & Shampoo For Hair & Body, Tear-Free, 18 Oz. $6.99 $8.97 $6.74 54 Y 4.6 1,241 9

80 Vitafusion Women's Gummy Vitamins, Natural Berry Flavors, 150 Count $9.33 $9.79 $8.99 33 Y Y 4.4 2,492 2

81Omron 10 Series Wireless Upper Arm Blood Pressure Monitor with Cuff that fits Standard and Large Arms (BP786/BP786N) with Bluetooth Smart Connectivity

$58.28 $64.99 $51.99 47 Y 4.3 5,795 5

82 HoMedics SS-2000G/F-AMZ Sound Spa Relaxation Machine with 6 Nature Sounds, Silver $19.99 $19.99 $19.99 25 Y 4.0 7,339 4

83 Optimum Nutrition Creatine Powder, Unflavored, 600g $14.29 $15.70 $14.05 24 Y Y 4.5 3,957 3

84 Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5

85Medical Ear Thermometer with Forehead Function - iProven DMT-489 - Upgraded Infrared Lens Technology for Better Accuracy

$33.07 $35.90 $26.56 3 Y 4.4 2,074 7

FastMovers 100 Products (Continued)

Page 11: Amazon FastMovers US Health & Householdinsights.profitero.com/rs/476-BCC-343/images/AFM_U... · Brawny Pick-a-Size Paper Towels, 16XL Rolls $29.58 $30.99 $27.99 6 Y Y 4.7 32 5 Glucosamine

May 2017 – US Health & Household – Best-Selling Product Benchmarks | 11

FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

86

Glucosamine Chondroitin Turmeric MSM Boswellia - Joint Pain Relief Supplement - Best Anti-Inflammatory & Antioxidant Pills by Vimerson Health for your Back, Knees, Hands and More - Natural & Non-Gmo

$22.63 $22.90 $14.39 0 Y Y 4.5 382 6

87NatureWise Vitamin D3 5,000 IU for Healthy Muscle Function, Bone Health and Immune Support, Gluten Free & Non-GMO in Cold-Pressed Organic Olive Oil,1-year supply, 360 count

$11.70 $11.70 $11.70 3 Y Y 4.8 3,699 4

88

Turmeric Curcumin with Bioperine Joint Pain Relief - Anti-Inflammatory, Antioxidant & Anti-Aging Supplement with 10mg of Black Pepper for Better Absorption. Best 100% All Natural Non-Gmo Made in USA

$19.46 $19.87 $13.50 0 Y Y 4.4 858 6

89 ALASKA BEAR® Natural silk sleep mask & blindfold, super-smooth eye mask (One Strap) $10.09 $10.99 $9.99 0 Y 4.7 9,197 5

90 Bounce Outdoor Fresh Fabric Softener and Dryer Sheets, 240 Count $10.23 $11.99 $8.94 18 Y 4.8 799 6

91 Plenty Ultra Premium Full Sheet Paper Towels, White, 24 Total Rolls $22.12 $23.47 $19.56 10 Y Y 4.5 211 10

92Premium MCT Oil derived only from Organic Coconuts - 32oz BPA free bottle | The only MCT oil certified Paleo Safe and registered by the Vegan Society. Non-GMO and Gluten Free.

$27.95 $27.95 $27.95 5 Y Y 4.6 1,554 7

93

BESTOPE Blackhead Remover Pimple Comedone Extractor Tool Best Acne Removal Kit - Treatment for Blemish, Whitehead Popping, Zit Removing for Risk Free Nose Face Skin with Metal Case

$8.27 $8.99 $7.96 3 Y 4.2 1,665 8

94 Pampers Swaddlers Diapers Size 5, 152 Count (One Month Supply) $37.75 $52.39 $20.79 6 Y Y 4.4 9,925 6

95 Pampers Baby Dry Diapers Size 6, 128 Count $34.45 $35.99 $34.19 12 Y Y 4.2 5,871 7

96

Pure Garcinia Cambogia Extract - 95% HCA Capsules - Best Weight Loss Supplement - Non GMO - Gluten and Gelatin Free - Natural Appetite Suppressant - 100% Money Back Guarantee - Order Risk Free!

$17.90 $17.97 $15.97 2 Y 3.6 2,288 7

97 SugarBearHair Vitamins, 60 Count (1 Month Supply) $32.99 $32.99 $32.99 0 Y Y 4.0 1,280 2

98 Glad OdorShield Tall Kitchen Drawstring Trash Bags - Febreze Fresh Clean - 13 Gallon - 80 count $12.73 $13.59 $11.30 25 Y 4.6 2,409 8

99 Doctor's Best High Absorption Coq10 w/ BioPerine (100 mg), 120 Soft gels $14.11 $14.63 $12.00 30 Y Y 4.5 2,184 5

100

Natural Brain Function Support - Memory, Focus & Clarity Formula - Nootropic Scientifically Formulated for Optimal Performance - DMAE, Rhodiola Rosea Extract, Bacopa Monnieri, Ginkgo Biloba & More

$20.71 $21.04 $15.96 3 Y Y 4.3 3,739 8

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May 2017 – US Health & Household – Best-Selling Product Benchmarks | 12

FastMovers

Data Collection and Methodology

In each country, Amazon updates its 100 best-selling products in each category hourly. Profitero monitors these best sellers lists in the US (more than 4.9 million products) and the UK (more than 2.1 million products) daily and analyzes products’ performance over specific time periods to produce a cumulative ranking of best-selling products. We release these FastMovers reports monthly. Categorization is Taken Directly From Amazon’s Product Taxonomy:

•New Arrivals identifies products that appear in a given month’s FastMovers ranking and did not appear in the previous month

•FastMovers 100 identifies the products with the best cumulative sales performance during each month, calculated as a function of rank and tenure on Amazon’s public best sellers lists

•Movers Up refers to products that ascend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•Movers Down refers to products that descend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•S & S refers to Amazon’s “Subscribe & Save” program

About Profitero Profitero is a global provider of eCommerce intelligence for retailers and brands, collecting data on more than 450 million product pages at more than 5,000 online retailers every day. Profitero provides retailers with their competitors’ prices, promotions and full product assortment information. More than 70 global retailers and brand manufacturers including General Mills, L’Oreal, Beiersdorf, Sam’s Club, Waitrose, Ocado, and Delhaize rely on Profitero’s accurate and timely intelligence to make more informed decisions, helping them to increase sales and margins. Profitero also supplies brand manufacturers with critical eCommerce intelligence including price and promotions, search rankings, product content, ratings & reviews, and more, helping to improve online sales and market positioning. For more information, email [email protected] or visit www.profitero.com

Use the Amazon Fastmovers Reports to: • Identify strong-selling new products in your category, including launches from competitors • Benchmark high-performing products’ pricing, pack configuration, ratings & reviews, and other attributes • Gauge the importance of participating in Amazon programs such as Subscribe & Save and Prime

Disclaimer: Amazon FastMovers reports are an independent publication of Profitero and have not been authorized, sponsored, or otherwise approved by Amazon. All trademarks, service marks, trade names, trade dress, product names and logos appearing in these reports are the property of their respective owners. Profitero does not endorse consumer products, and product mentions in the FastMovers reports cannot be construed as an endorsement or recommendation.

To receive future updates to this report, please visit our blog: blog.profitero.com/amazon-fast-movers

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Visit Profitero.com to request a report

Amazon FastMovers reports available from Profitero

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